Periwinkle

Name: Periwinkle
Rating: 3.8 (511 reviews)

511 Reviews

$11.99

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Periwinkle is a soft pastel blue hair dye with lavender undertones, creating a dreamy, ethereal look.

Why You’ll Love It:
DIY Formula – Effortless, fun application
Hydrating & Deep Conditioning – Leaves hair silky and soft
Best on Platinum Hair – Designed for level 10+
No Harsh Chemicals – Free from peroxide, ammonia, and PPD

Best Results: Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
For a soft pastel blue, apply on pre-lightened platinum white hair that is free of yellow tones. This color will not appear on darker hair.

100% Vegan & Cruelty-Free – Formulated with hair-loving ingredients!

3.8 511 Reviews, 5 Q&As

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511 Reviews

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Shelley L.

03/30/25

Fave

This is one of my favorite Arctic Fox hair colors. It’s a moody shade and it matches pretty much any outfit in my closet! This time I paired it with Sorceress at the root, it looks awesome and I love it

Chloe A.

03/22/25

I love the color and

I love the color and and I love how the dye smells cuz I hate when the dye smells bad!

Evan P.

02/06/25

Color theory strikes again

Loved the color itself and the smell of the dye is always my favorite part. I bleached out my hair beforehand in hopes the periwinkle would be strong enough to overcome the yellow that comes with bleaching, but I underestimated the power of purple, haha. Definitely use multiple bleaching rounds if you're still very yellow in the hair to get a plat...Read More

inum look first before using the periwinkle unless you want a Mediterranean ocean gradient (photos below).
Application is always super easy and it smells amazing, also the joy and paradise of giving yourself a giant hair spike at 2 am. I always get compliments on the color regardless of how it turns out, fun! (Gotta hit my keywords)

USE GOOD SHAMPOO TO KEEP YOUR COLD TONES!!! They love to wash out almost immediately so pleeease use color protection products to really get a bang for your buck here, even if the fade is pretty itself. Read Less

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KALEE T.

01/30/25

Periwinkle is such a perfect

Periwinkle is such a perfect vibe for the winter to me and I love how it fades to such an icy white.

Rachael H.

01/29/25

Wonderful dyes and products!!!

First off, this hair dye smelled amazing!!! It worked really well, and didn’t take long to deposit A LOT of color. It didn’t stain my skin, so it was very easy to use.
I used the bleach, please bleach kit and layered the periwinkle dye with aquamarine as well. It turned out amazing, I’ve gotten so many compliments.
Will definitely be retu...Read More

rning for more products. Read Less

Image of Review by Rachael H. on 29 Jan 2025 number 1

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Jemma C.

04/26/20

Q: This might sound silly but I know sometimes even semi-permanent colours can ‘linger’, how well does periwinkle fade, and how long does it take? Will my hair fade back to platinum blonde?

Arctic Fox

04/28/20

A: Hi there! Because Periwinkle is a pastel, it should fade within 1-3 weeks depending on your hair routine! The fade will make your platinum hair look more toned. Hope this helps! 😊

mandy

04/14/20

Q: Is this permanent or will it come out with out having to dye my hair back blonde?

Arctic Fox

05/22/20

A: All Arctic Fox dyes are semi-permanent, so Periwinkle will eventually wash out after 2-4 weeks💙

Aliyah B.

04/02/20

Q: Does this dye contain any green in it? I'm trying to avoid staining my hair.

Arctic Fox

04/28/20

A: Hi there! Periwinkle is blue-based so if your hair has any yellow tones it could possibly turn up / fade a greenish color. Hope this helps! 😊

Alan

04/01/20

Q: Could I use periwinkle over a faded purple rain?

Arctic Fox

04/28/20

A: Hi there! Yes you can, but for the best results your natural base should be platinum and the Purple Rain should be a super faded pastel! Hope this helps! 😁

Maya

03/26/20

Q: My grandma is letting me dye her hair. Does it work on gray hair?

Arctic Fox

03/30/20

A: Since gray hair can be more coarse it doesn't always absorb the color as well. So since Periwinkle is a pastel made for platinum I would get a darker color like Purple rain and Periwinkle and use the Periwinkle as a base (like a diluter). Once you punch up the color with a few drops of Purple until you get a strong lilac color. Then, strand test and see how it looks! Continue darkening until you get the color that works best on her hair!

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