Hey Fox Fam! We all know the feeling – you just achieved the most epic hair color with your favorite Arctic Fox color, and BAM! It seems to be washing out way faster than you expected. Don't worry, we've ALL been there. But fear not, babe! Here at Arctic Fox, we're here to spill the tea on why your vibrant mane might be turning a little less…vibrant. Plus, we've got some hot tips (and even hotter hair products ) to keep your color fresher, longer.

1. Washing Too Frequently:

This one might seem obvious, but it's a biggie! Every time you shampoo, some of that gorgeous dye goes down the drain. To extend your color's life, try spacing out washes with a good dry shampoo (we love a good volumizing formula that won't weigh down your hair!). For those in-between days, try a cool toned hair mask – it'll help refresh your color and keep your hair feeling happy and healthy. Using a color safe shampoo and conditioner like our Resurrected Set, will also be your colors BFF.

2. Hot Water is Your Hair Color's Kryptonite:

We know piping hot showers feel amazing, especially in the winter. But that scorching water can be seriously damaging to your color. Opt for lukewarm water when washing your hair (or cold for best results), and definitely finish with a cool rinse to lock in the color and add some extra shine! ❄️ 

✨ Af Pro Tip: Use a detachable shower head so you just get your hair in the cold water, rather than freezing your a** off! 

3. Sun's Out, Color's Out? Not Quite, But Kinda.

Sun exposure can definitely lighten your hair color over time. While we all love rocking our summer shades, a little protection goes a long way. Try a hat or use a hair product with UV protection, such as our OG Hair Perfume & UV Protectant. This will keep your color from getting fried by the sun's rays ☀️

4. Skip the Harsh Chemicals (and Chlorine!):

Harsh chemicals like chlorine in pools and some styling products can wreak havoc on your hair color. If you know you'll be swimming, try using a leave-in conditioner before taking the plunge to create a protective barrier. And for those heat styling sessions, always use a heat protectant spray to shield your locks from damage. Looking for a color safe hair mask that’ll revive your locks? Look no further than our Pool Party Foaming Hair Mask!

5. Lightening Up Before Dyeing Makes a Difference

If you're rocking a darker hair color and want to achieve a super vibrant shade with Arctic Fox, lightening your hair beforehand can make a big difference in how well the color takes and how long it lasts. But remember, bleaching can be tricky, so consulting with a professional stylist is always a good idea, especially if you're new to the hair color game! However, with our newest Blue and White Powder Bleach, you can have your cake and eat it too! This isn’t your average bleach, this is professional-grade lightening power that lifts hair up to 9 levels for platinum perfection. ❄️  Our quick-acting formula minimizes processing time, making it perfect for both bleach bosses and bleaching newbies.

Bonus Tip: Use the Right Products for Colored Hair!

Using hair products specifically formulated for colored hair is key to maintaining vibrancy. Look for shampoos and conditioners that are sulfate-free and designed to be gentle on color-treated hair. Here at Arctic Fox, we have a whole line of color-safe hair care products that will keep your mane looking fresh and fabulous!

So there you have it, Fox! With a little extra TLC and the right products, you can keep your hair color looking fresh and fabulous for weeks to come. Now get out there and rock that mane with confidence! As always, if you ever have any questions or need help mixing up the perfect custom shade, send us an email at support@arcticfoxusa.com. Happy coloring, Fox Fam! 🌈