AF Blog — red hair

Are you dreaming of bold red hair but rocking dark locks? Don’t worry, we’ve got you covered! 

Arctic Fox’s red hair colors are designed to deliver vibrant, eye-catching colors, even on darker bases.

Here are our top 5 picks for adding a gorgeous red tint to dark hair.🧨

Poison - a Bold & Fiery Red with Orange Undertones 🔥

Looking to spice things up? Poison is a fiery red with warm orange undertones that’s perfect for creating a bold, vibrant look. 

On dark hair, Poison delivers a rich auburn hue that’s anything but basic. As it fades, it softens into a beautiful, warm coppery tone. Perfect for anyone craving a red with a little extra heat!🌶️

Wrath -  a Romantic & Radiant Red with Pink Undertones ❤️

If you’re into reds with a flirty twist, Wrath is your go-to. This striking shade boasts pink undertones that give it a romantic, berry-like vibe. 

On dark hair, Wrath creates a deep, sultry red that fades into soft rosy hues over time. Think bold yet totally dreamy!🌹

Dark Cherry: Mix 60% Virgin Pink + 40% Wrath 🍒

This dark cherry red mix of 60% Virgin Pink and 40% Wrath not only looks stunning on dark bases but it’s also super easy to maintain with its vivid nature.

Red Hot: Mix Sunset Orange + A Drop of Purple AF 💥

Get ready to turn up the heat on dark hair by adding a drop of Purple AF to Sunset Orange.

Brick-Red: Mix 60% Ginger Flare + 40% Wrath 🧱

This gingery red mix of 60% Ginger Flare and 40% Wrath brings a playful yet sophisticated level of spice to brunette locks.

Pro Tips for Vibrant Reds on Dark Hair 💡

1. Do a Strand Test: Before going all in with your new red shade, apply it to a small section of hair to ensure you love the results.😊❤️

2. Maximize Your Color: Leave the dye on for as long as possible (we’re talking 1-2 hours) to achieve vivid results.⏰🧖‍♀️

3. Easy Touchups: Add a bit of dye to your color-safe conditioner for seamless upkeep.🧴✨

4. Seal It In: Rinse with cold water to lock in that vibrant color and shine.💧🌟

The Best Reds for Dark Hair ♥️💋

Whether you’re looking for fiery, flirty, or mysterious reds, Arctic Fox has the perfect shade for you. Our ultra-conditioning formulas are designed to deliver vibrant colors that are as bold as you are. So what are you waiting for? Pick your red, get creative, and let’s see those dark-haired transformations light up our feed! Make sure to tag us @ArcticFoxHairColor and use the hashtag #ArcticFoxHairColor for a chance to be featured.🥰📸

@gabriellesydneyy in Wrath

Frequently Asked Questions

Can you put red dye over dark hair?

Yes! Arctic Fox Hair Color’s semi-permanent red hair dyes will cover dark hair. Depending on how dark your hair is they will show up as a red tint in sunlight.☀️

What shade of red is best for brunettes?

The best shade of red hair dye for brunettes is Arctic Fox Hair Color’s Wrath. Wrath is a highly pigmented cherry red shade that will show as a red tint on dark hair.🍒

Should I bleach my hair before dying it red?

You don’t have to bleach your hair to use red hair dye, but if you want a more vivid color payoff we recommend our Bleach Please Hair Lightening Kit to lighten your base before dyeing.⚡

@stellacini covered up faded turquoise with a mix of Wrath and Poison for this custom cherry shade

If you've been scrolling through TikTok or Pinterest, you’ve seen the cherry hair trend exploding in 2025. Cherry hair is all about those rich, sultry red hues that scream playful glam and undeniable confidence. Want in? Here’s your step-by-step guide to achieving that bold, juicy cherry color with Arctic Fox’s Wrath!🔥😍

How To Get The Look With Wrath🍒

Wrath is the cherry on top of your bold hair goals. This rich, fiery red shade delivers a stunningly vibrant, high-impact color that grabs attention like never before. Whether you’re going full-on cherry bomb or just dipping your toes into the trend, Wrath is the perfect choice to get you there!💣💥😎

Best Bases: Wrath works its magic best on pre-lightened hair (level 7 or higher), but it also adds a dimensional, deep cherry tint to darker bases. Don't know what level you are? Read all about it here.❤️

Step 1: Start with a Clean, Dry Base 🌟

Before you dive into your cherry transformation, make sure your hair is clean and dry. Wash it with a gentle, sulfate-free shampoo to remove any buildup. Skip the conditioner for now because it can negatively impact the color payoff. Dry your hair thoroughly to ensure the color will go on evenly.

Step 2: Saturate Your Hair from Root to Tip💆‍♀️

Now the fun begins! Grab your bottle of Wrath (or mix it up for a custom shade) and start applying it to your hair. Use a bowl and brush or your hands (wear gloves!) to saturate every section of hair. The key is to ensure every strand is fully coated so you get that bold, vibrant color all over.

Step 3: Let It Saturate for at Least 30 Minutes⏲️

Once your hair is fully coated, let Wrath work its magic. The color should sit for at least 30 minutes, but feel free to leave it on longer. Arctic Fox dyes are packed with conditioning ingredients, so the longer you leave it on, the better the color can soak in and treat your hair. If you’ve got the time, let the color marinate for an hour or more—your hair will thank you!

Step 4: Rinse with Cold Water🧊

Now it’s time to rinse! Gently rinse your hair with cold water until the water runs clear. Cold water helps seal the color and lock in that gorgeous cherry hue. Avoid hot water, as it can cause the color to fade faster. Don’t worry if you see a little bit of color wash out—that’s totally normal and just means you’ve got vibrant color sealed in.

Step 5: Dry, Style, and Get Ready for Endless Compliments😍

Finally, it’s time to dry and style your cherry hair! Use your favorite blow dryer, curling iron, or let it air dry—whatever your hair loves best. Once it’s dry, you’re ready to turn heads. Get ready for the compliments because this cherry bomb look will have everyone asking where you got your color!

@gabyhrndz in her signature mix of Wrath and Ritual

@salinesimon stuns in a mix of Wrath and Poison

@sandramob is absolutely slaying in Wrath

Pro Tips for Vibrant Cherry Locks💇‍♀️❤️‍🔥

• Condition + Color: Keep Wrath fresh by mixing a dollop into your conditioner for easy touch-ups with every wash.🧴💦

• Hydrate Your Hair: Use Money Hunny to keep your strands shiny, hydrated, and healthy.🍯💧

• Match Your Mani: Take your cherry coded vibes to the next level with Crimson Claus or Poison nail polish. Who doesn’t love a perfect match?💅🍒 

Poison Nail Lacquer

Mix It Up: Wrath + Your Favorite Arctic Fox Shades 🥣

For those who love to get creative, Wrath is your bestie. Here are some killer mixes to level up your cherry hair color game:

Cherry With A Twist: Wrath + Ritual

A 50/50 mix of Wrath and Ritual create a deeper, sultry cherry wine hue that screams sophistication.

Cherry Noir: Wrath + Transylvania 

1-2 drops of Transylvania added to Wrath gives you a darker, vampy cherry tone.

Cherry Pie: 95% Wrath + 5% Phantom Green

Mix 95% Wrath with 5% Phantom Green for a juicy cherry red.

Cherry Sangria: 85% Wrath + 15% Purple AF

Mix 85% Wrath with 15% Purple AF to create a chic cherry maroon color.

Ready to Get Cherry Hair That’s Trend Worthy?🍒💁‍♀️

From bold, juicy reds to deep, sultry cherry tones, Wrath is your ride-or-dye for achieving the vibrant cherry hair color you’ve been craving. Grab your Wrath, mix it up, and show us how you slay this cherry hair trend!❤️