AF Blog — Purple AF

So, you've got beautiful, unbleached hair and you're ready to add a touch of color without the full commitment? 👀 You're in the right place! Arctic Fox offers a range of shades that are perfect for creating subtle yet stunning tints on your natural base. Let's dive into our most loved colors for tinting unbleached hair 🏊‍♀️

Understanding Your Base

Before we dive into specific shades, it's important to understand your natural hair color. Are you a brunette, a redhead, or somewhere in between? Your base color will influence how the tint looks. For example, blue hair dye! 💙😱  If you have naturally brunette hair vs red hair, the outcome would likely be different 👇

👩‍🦰 💆🏽‍♀️For SUPER red hair, when blue dye is applied, the red and blue pigments can mix, creating a greenish hue. However, the blue dye will often appear closer to its original shade on brunette hair!

Color theory magic! 🪄

Top Picks for Tinting Unbleached Brunette & Blonde Hair

Now, let's explore some Arctic Fox shades that work wonders on your unbleached hair:

• Ginger Flare: This fiery red is perfect for enhancing natural red tones or adding a spicy kick to brown hair.
• Poseidon: For a subtle, yet bold tint, Poseidon can create a truly beautiful blue.
• Aquamarine: This shade can add a delicate, sea-foam green cast to your hair, resulting in a soft and ethereal look.
• Purple AF: For a bolder statement, Purple AF can create a subtle violet tint that adds depth and dimension.
• Virgin Pink: This hot pink can add a playful and youthful touch to your hair.
• Wrath: This deep, rich red can add a dramatic yet natural-looking depth to brown hair.
• Ritual: For a burgundy-inspired tint, Ritual can create a sophisticated and luxurious look on unbleached hair.

Top Picks for Redheads

• Ginger Flare: This is an obvious choice, but it’s a must-mention! It will intensify your natural red hues and add a vibrant kick.
• Poison: For a deeper, richer red, Poison can be a stunning option. It can add depth and dimension to your natural color.
• Poseidon: This might sound counterintuitive, but Poseidon can actually create a beautiful, muted copper or reddish-brown tone on natural red hair.
• Purple AF: For a bold and unexpected look, Purple AF can create a vibrant, reddish-purple hue.
• Aquamarine: This can create a unique, almost strawberry blonde effect on natural red hair.

Top Picks for Gray Hair:

• Poseidon: For a subtle, cool-toned tint, Poseidon can add a touch of shimmer to your gray locks.
• Aquamarine: This shade can create a delicate, sea-foam green overlay that compliments gray hair beautifully.
• Purple AF: For a softer, more muted purple, Purple AF can add depth and dimension to your gray.
• Wrath: This deep red can add a striking contrast to gray hair, creating a bold and edgy look.
• Ritual: For a darker, more mysterious vibe, Ritual can offer a rich burgundy tint.
• Virgin Pink: If you're feeling adventurous, Virgin Pink can add a playful pop of color to your grays! 

Tips for Tinting

While it seems fairly simple to just slap the color on your hair, we always suggest a strand test! This will give you a good idea of how the dye will interact with your hair and help you achieve your desired look ✨

Since every hair type has unique hydration, damage, and porosity levels, it's essential to avoid any unwanted surprises, by doing that strand test! we can’t stress it enough 🫶

Remember: Arctic Fox is all about self-expression. Don’t be afraid to experiment and find your perfect tint!

FINALLY… The moment you’ve all been waiting for. Let’s check out some inspo 😍🚨

@amandayamila in a mix of Purple AF and Violet Dream

@chirpwithme in Aquamarine

@nightcherryx in Virgin Pink

@skeletonqueen.99 in Wrath

@xoxmadelyn in Ritual

@kyrasantoro in Purple AF

🩶✨ Don’t forget to check out this grey hair transformation using Arctic Fox Hair Colors. OH and you can’t forget this silver hair transformation using Aquamarine! 👏

Have you tried tinting your unbleached hair with Arctic Fox? Bet you want to now 😉 

Well when you do, be sure to share your results and favorite shades with us in the comments below and be sure to tag us on socials! As always, if you have any questions, don’t hesitate to reach us at support@arcticfoxusa.com or through DM! Happy coloring, Fox! 🌈

Hey Fox Fam! Today I’m spilling ALL of the tea about Arctic Mist Diluter. If you've ever dreamt of rocking those pastel shades or creating your own custom color blend, this little bottle of magic is about to become your new bestie. 😌🤍👯‍♀️

Imagine this: you've got that perfect shade in mind—maybe it's a soft lavender or a delicate baby blue—but you're not quite sure how to achieve it without ending up with a neon surprise. 😱 Enter Arctic Mist Diluter, the hero of our hair color adventures! 🤩

It’s not necessarily a dye and it’s not a toner…. So what is it?😳

Well, think of it as the chill pill for your color.🧊💊 Arctic Mist Diluter is a dye base, without pigment added to it. This miracle mix tones down the intensity of our vibrant Arctic Fox shades, giving you the power to customize your color to exactly how you want it! It's like having a palette where you can mix and match until you find your perfect hue. 🌈🥰

You might be thinking, “Can’t I just use a conditioner that’s already in my shower instead?” but that would be a rookie mistake! 👎🛑 😵‍💫 The difference being, conditioners usually have oils or silicone that can prevent the pigment in the dye from sticking correctly to your hair, causing a patchy or faded result.🥴 NO THANKS! I’ll stick with Arctic Mist Diluter instead. 😅

Here’s why I love it:

It’s super easy to use! Just add a few drops to your favorite Arctic Fox shade until you reach the desired level of pastel perfection. 😍 Want a slightly lighter shade? Add a bit more. It’s all about experimenting and having fun, without the fear of ending up with a color catastrophe. So go ahead and embrace your inner artist!👩‍🎨 

And guess what? It’s not just for pastels.😏 You can use Arctic Mist Diluter to create custom shades, tone down a color that turned out bolder than expected, or even just to give your current hue a softer, dreamier vibe.☁️✨

Just remember, the lighter the color, the lighter the hair needs to be in order for the color to show, so make sure your hair is lightened to an appropriate level for your goal shade to get the best results!☝️⚡

Pro Tip: Use our Bleach Please collection to get the perfect starting base!

Oh, and did I mention it’s vegan and cruelty-free? Yep, Arctic Fox always has our furry friends in mind, so you can feel good about using our products.🐰💕🌿

Whether you're a seasoned color pro or dipping your toes into the world of DIY vibrant hair for the first time, Arctic Mist Diluter is here to make your life easier and your hair dreams come true. 🥳 It’s like having a stylist in a bottle, ready to help you achieve Instagram-worthy locks.💇‍♀️

You know I got you on the inspo besties, check out these stunning Arctic Mist Diluter mixes! 💡💖🎨

Dusty Blue: 95% Arctic Mist + 5% Transylvania on a level 10 base

If you’re looking for a subtle color with a little bit of drama then this mix is for you!😏💙

Mauve: 90% Arctic Mist + 10% Violet Dream on a level 10 base

It’s giving fairy godmother in the best way possible!😍💜

Marigold: 30% Arctic Mist + 30% Ginger Flare + 40% Cosmic Sunshine on a level 10 base

This foxy mix will definitely turn some heads!🦊🧡

Seafoam Green: 90% Arctic Mist + 10% Iris Green on a level 10 base

You’re destined to be the baddest mermaid at the beach with this hair!🧜‍♀️💚

Salmon Pink: 85% Arctic Mist + 15% Virgin Pink on a level 10 base

 Let's be honest, this shade of pink NEVER goes out of style!🌸💕

If you’re not convinced yet then surely these foxes will change your mind! 🦊💭

@Metamorefix in Arctic Mist Diluter, Periwinkle, Purple AF, Blue Jean Baby, and Sterling

@Kellkaneki in Arctic Mist Diluter, Iris Green, and Aquamarine

@Harbsy in Arctic Mist Diluter, and Virgin Pink

@La_main_d_argent_ in Arctic Mist Diluter, Aquamarine, Neon Moon, and Neverland

@Christystarmua in Arctic Mist Diluter, and Frosé

If you’ve ever tried our Purple AF hair dye before, you know she is the QUEEN of the AF hair color rainbow 🌈 Reigning high as our best selling hair dye, there’s no doubt why she’s held the crown for so long! 🥇👑 You may be asking yourself, “soo who is she”? If you haven’t met her yet, it’s truly an HONOR to introduce you! 

💜 Purple AF is a beautiful deep, yet vibrant purple hair color. While it looks relatively dark, it will still show up as an extremely vivid, intense purple hair color on a lightened base. Hair level should be at least a 7 if you’re looking the brightest and boldest purple. However, Purple AF hair color on a darker base will still achieve a visible purple tint (especially in the sunlight ☀️ because she definitely falls in the range of vivid hair dyes)! In fact, Purple AF is one of our best hair dye options for tinting unbleached hair. Let us show you what we mean… 

Purple AF on a lightened base is definitely giving… ‘Grape Goddess’ 🤤🍇

As you may notice, Purple AF hair dye will give a hint of a dark purple hue to a brunette base. It can even tint medium or dark brown hair with more of a deep eggplant or burgundy hue. Click here to watch this fox transform her brunette base into a deep purple!

If you’re not sure what hair level you are, take a glance below for a hair level chart! 👇

Levels 6-8 may be tricky to gauge what colors would appear best, so we pulled our favorite shades for level 6-8 hair for you here!

Now that you’ve officially met Purple AF, let’s just run through some other questions you may have about why this is quite literally the best purple hair color on the market.

What’s So Special About Purple AF? 

• Our colorful collection of semi-permanent hair dyes are special in their own way, but something they ALL have in common is the deeply hydrating formula with zero harsh chemicals, leaving your hair feeling totally soft post-dye. 
• Did we mention that delicious grape scent? Yep, we know our Foxes love to change it up frequently, so we made sure that our dyes would smell delicious just for you. We love using Purple AF and getting whiffs of grape because it feels like we’re completely immersed in purple grape glory. 
• Purple AF was one of the very first colors that launched Arctic Fox and it has been a best seller ever since. This color is SO versatile as it can cover several hair bases, create stunning mixes and melts, used as a toner (what?!), has a gorgeous fade, and is highly pigmented. She makes our list of “Best Colors for Unbleached Hair,” and “Best Shades for First Time Dyers,” plus we’ll show you some of the magical mixes she can make.
• We talk a lot about trends that come and go each season, but one thing remains true - Purple AF is timeless. This color is so gorgeous she’s in a league of her own and truly never goes out of style, especially with those violet undertones. We’ve seen some Foxes who have adopted Purple AF as their very own signature color and we get it, we live and dye by purple too. 
• Purple AF sits just between cool and warm tones on the color wheel. Because of those violet undertones, her complementary color is yellow which is why Purple AF hair dye can also be used to help tone. 

Let’s Get Faded With Purple AF

Like we said, her fade is GORGEOUS. Our purples are formulated to fade in more of a pink range over time (and then eventually silver on platinum hair). However, a true purple like Purple AF on a platinum base can also fade … You guessed it, PURPLE!  It’s important to note that the fade out depends highly on your hair level and undertones, so be certain to factor it all in and perform a handy dandy strand test!

Practically Purple Perfection

Purple AF is practically flawless, BUT if you’re not paying attention to the color wheel, fading, hair health or hair levels, it might not achieve your dream shade. Maybe Purple AF turned out a bit too dark for your taste? Try washing your hair in warm water to help speed up the fade, or use some Purple AF hair color with Arctic Mist Diluter for your next application to achieve a more medium purple result! 😌 Arctic Mist Diluter and Purple AF is one of the most gorgeous mixes you can make.

you add more and more Arctic Mist Diluter. (ex: Far right is a base of Arctic Mist Diluter and just a drop or two of Purple AF) 💜🤍

Purple AF As a Cover Up

Purple AF is a go-to when we’re looking to cover up another hair color. We love to paint over any pinks, greens and blues using Purple AF. Keep in mind, painting over blue will get you more of a burgundy depending on how faded it is! Our personal favorite is the way Purple AF covers Virgin Pink! 🤩

Like .. c’mon! 💕⏩💜

Purple AF Loves Our Gray Haired Foxes

We get this question a TON and our gray-haired foxes truly love Purple AF. Since gray hair tends to be more coarse and the hair follicles create less oil, it does make it harder for the color to stick. However, we’ve seen a lot of success with customers using our more pigmented shades for grays, to achieve the perfect tint of color! 

🎨Purple AF Hair Dye Custom Mixes 🎨

Now for the fun part! If you’re a DIY-expert and custom color fanatic like us, Purple AF is a must-have! She can be used to create some of the most gorgeous and unexpected color mixes. 

Let’s jump in! 🏊‍♀️

Midnight Blue

This is one of our most requested Fox Fam mixes and of course Purple AF is part of the recipe. Start off with level 10 hair and mix together 1/2 ratio of Aquamarine Hair Dye + 1/2 Purple AF Hair Dye. The amount you use is going to depend on your hair length, but that’s your ratio to get this deep, gorgeous blue. If you’re looking to achieve a cooler blue hue, you’ll want to add just a little more Aquamarine hair dye!🌀🫐

Fiery Fuschia

Starting with level 10 hair, you’ll want to start off with Frosé hair dye in your mixing bowl. Add a drop of Purple AF hair dye and a drop of Ritual hair dye. Mix it all together and perform a strand test to be sure you’re getting this electric, yet soft purple color! ⚡️🦄

Fiery Cowboy Copper

One of the HOTTEST colors to date. Almost every Fox we know has asked for this mix and it’s true, Purple AF is needed to nail it. This mix works on hair levels 8-10 and starts with Ginger Flare hair dye. Starting with a base of Ginger Flare, add a drop or two of Purple AF hair dye to get this highly sought after deep auburn mix! 🌅🥕

Plum Wine

To get this stunning plum shade, you’ll want to start with a base level 10. Starting with a base of Wrath hair color, you’ll want to add a drop or two of Purple AF hair color until you get the perfect deep warm red! 🍓🍷This stunning mix could work for hair levels slightly lower than 10 as well since Wrath and Purple AF are two of our most pigmented dyes. 

Mystical Purple

At first glance, this color looks almost unreal but we promise you can have her all to yourself. Start off with pre-lightened hair to a level 10. Your base is going to be Frosè hair dye, and you’ll add a drop of the not-so-secret ingredient, Purple AF to achieve this eye-popping amethyst purple! 🔮

🎨How the Fox Fam Customizes Purple AF 🎨

@jamjam_beautyco used Purple AF over a brunette base

 @marilanae in Wrath and Purple AF 

@theeglamnaija used Ritual and a bit of Purple AF 🍒

@kunailuv is rocking the Ginger Spice Mix! 🍊🐅

✨ Purple AF’s Versatility ✨  

✨ In general, purple is a very versatile color simply because it’s a combination of warm and cool tones, made with red and blue. Just about ANY color or mix can include Purple AF for added depth. 

✨ Feel free to leave the dye on for an hour… or a few 😉 Our formula is conditioning and non-damaging, so it’s like putting on a hair mask! Plus, this allows the colors to saturate longer to pull more pigment. Compromising color and hair health is never a struggle when you’re using Arctic Fox hair dyes! 🙅‍♀️💧

✨ If you’re coloring your hair blue and it appears teal due to some yellow undertones, just add some Purple AF to cancel out the yellow and give you a truer blue shade! We told you, she’s magic. 

✨ Love blue hair but hate a green fade? Add in a touch of Purple AF to prevent a green fade, violá! 

✨ Brassy/yellow tones in your hair when you were aiming for ashy blonde? Add a drop or two of Purple AF and Poseidon to your shampoo and conditioner for a DIY purple shampoo with a light toning effect.

OH, and if you’re looking for a way to truly tone your hair, Purple AF can do that too! 💅 

In a bowl of Arctic Mist, mix a few drops of Poseidon and Purple AF for a DIY hair toner!

Sooo what can’t she do?? Purple AF hair dye is our most popular color for a reason, Fox Fam! Let us know your favorite way to use this queen of color in the comments and as always, let us know if you have any questions! Stay colorful, Fox Fam! 🌈✨💕🤗

Support: support@arcticfoxusa.com

Socials: @arcticfoxhaircolor

@marijantunez in Wrath 

New year, new me is a cliché that rings true every year. If you found yourself itching for a glow up the second the clock turned midnight, you’re not the only one! Certain hair color trends are still on the rise, while newer hues are catching our eye. Let’s dive into what’s trending in 2024 and how you can make them trendy AF with Arctic Fox hair color and custom hair dye mixes! 

Hair Color Trends for 2024 

Trend: Peach Blonde 

Peach blonde is expected to heat up this year, which is no surprise considering Peach Fuzz was announced by Pantone as 2024’s Color of the Year. Similar to the muted tones of Strawberry Blonde, Peach Blonde mimics that subtlety in a soft pastel peach tone -  like a peach sorbet! It’s close enough to a red-toned blonde, but still has a beautiful orange hue that softens up the shade just slightly. 

Trendy AF: Peach Sorbet 

This custom mix is a fun, vivid spin on the peach blonde trend, with a bit more pink! Because of the soft hue, you’ll need a minimum level 10 hair. Start with a base of Arctic Mist Diluter, and add in a few drops of Virgin Pink and Neon Moon. Remember, a base of color (or diluter) depends on the length and thickness of your hair! Your base should be determined by the amount of product you’ll need  to cover your hair and mix in the rest of the hair dye according to the ratios specific in the mix recipe! As you mix your peach blonde hair color together, the portion of Virgin Pink and Neon Moon should be equal drops! Add more Virgin Pink to lean more pink, or Neon Moon to lean more yellow - whatever your heart desires! It’s giving peach sorbet on a summer day. 🤤

Trendy AF: Orange Creamsicle

For most of our mixes, you’ll need to start off with a minimum level 10 to achieve the desired swatch, especially this creamy orange! Results may vary depending on hair level and overall hair health. If you’re looking to lean towards a softer orange, diluting Arctic Fox’s Sunset Orange hair dye will get you there. Use our Arctic Mist Diluter and just keep on adding until you reach your desired shade! 

Trendy AF: Burnt Peach

@sheaella 

We are obsessed with this burnt peach perfection. It feels like it falls right in between the pink and orange portion of the peach spectrum and we think you’ll rock it no matter the season. On Level 8 hair or lighter, start out with Cosmic Sunshine hair dye, add a dollop of Frosé hair dye, plus a few drops of Sunset Orange and violá! 

Trend: Violet Hair

Purple hair is always in, that’s why Purple AF is at the top of the charts year after year! In 2024, we’re going to be seeing A LOT of purple and violet on darker bases, giving a deep purple or Burgundy tone. Perfect for the Foxes who are looking to give bleach a break, this “trend” is just enough to boast a bold color. Just wait until your locks hit in the sunshine….OMG. 

Trendy AF: Tinted Purple 

Purple AF will forever be a Fox Fam fave. Painting it over a medium brown or dark brown base for all our dark-haired Foxes will absolutely do the trick! We’re obsessed with the subtle take on this style, highlighting certain areas instead of all her locks. You see what we mean by the sun, right? 

@violentinside in Purple AF and Transylvania 

Trendy AF: Lilac Dreams 

Now for even more experimenting! Any dreamy hue, you’ll need to start on a Level 10 Platinum base (really anything is possible when that’s your starting point!) This cool violet hue came from our very own dreamland and is made up of a bowl of Neverland mixed with 2-3 drops of Violet Dream. This mix stays on the cooler side, but it’s making us want to open our favorite book underneath a lilac tree.  

Trendy AF: Violet Magic 

For a smokier take on the violet hair color trend, mix up ⅔ Sterling hair dye with ⅓ Violet Dream hair dye. We can almost hear that witch cauldron bubbling up with this shade. Work your ✨magic✨ fox! 

Trendy AF: Vivid Violet

Now for the brightest violet of them all, on Level 10 hair, start with a base of Girls Night hair dye, and add a drop or two of Purple AF depending on how deep you want to take it. This is a HOT take on vivids, but it gives an undeniable twist to the violet hair trend that will stop anyone in their tracks. 🤩

Trend: Pop Star Red

If you’ve spent any time scrolling on TikTok (or know someone who has), you’ll know that red was the RAGE all of 2023. We saw celebs like Dua Lipa and Megan Fox take red hair color up a level and it definitely made us stock up on enough bottles to last all of 2024. Lucky for us and all the red dyes we’re staring at, not only is red hot, hot, hot for 2024, but it’s getting even bolder. We’ll be seeing bolder, brighter reds with blue undertones that may just take the center stage over the copper trend we saw everywhere in 2023. 

Trendy AF: Red Hot Fox 

We know you love a custom mix, and there’s nothing like combining two of our most popular red hair dyes to really turn up the heat! Mix up equal parts Wrath hair color and Ritual hair color for this take on red hot hair. 

@cygoesmeow in Wrath and RItual 

Trendy AF: Revenge Red

Say what you want about babes with red hair, all we know is they ooze confidence whether it’s their signature shade or their latest look on their revenge tour. A standout stunner will forever be Wrath hair dye solo.🤌 Wrath looks the brightest on Level 7 hair and above, but will add a dark red dimension to hair Levels 6 and lower. She’s one of our most popular shades for first-time dyers and is an excellent choice for those who want to switch it up without taking the plunge into bleach! 

@marijantunez in Wrath 

Trend: Cherry Coke Anyone? 

Rich, red based browns were on the up towards the end of 2023 but they’re continuing to take over in 2024! The Cherry Coke hair color trend is one that undoubtedly turns heads and we’ve got some secret recipes we’re ready to share with you. 

Trendy AF: More Cherry Than Coke

Ritual is the secret sauce when it comes to nailing this shade. On Level 7 hair and above, she runs a rich, jewel-toned burgundy, and leaves a vibey velvet tint on hair levels 6 and below.

For a rich, red spin on that Cherry Coke vibe, mix up equal parts Ritual hair dye and Wrath hair dye and pour it all over a brown base. This hair is sweeter than fine wine, baby! 🍷

@laurellevictoria in Ritual and Wrath 

Trendy AF: Berry Babe

Leaning into a dreamy berry vibe, this 50/50 mix of Violet Dream hair dye and Purple AF hair dye over a faded red base is definitely a winner.  The key here is the base! Starting out with a faded red already brings out the reddish tones from the purple hair dye being used. 

@atouchofmurphy in Violet Dream and Purple AF over faded red

Trend: Aquamarine

Aquamarine is a color that’s predicted to make a MAJOR comeback in 2024 - and luckily we have that exact color in our AF hair dye rainbow! With teal hair on the rise, you’ll want to stock up soon because we know this will be something you’re dyeing for on a whim! Aquamarine shines the brightest on level 10 hair, but our dark-haired foxes can still expect to see a deep teal tint. 

@adriassight in Aquamarine

@hadar_kawaii_hair in Aquamarine, Iris Green, and Phantom Green 

@cozywithsam in Aquamarine 

I mean…you really can’t go wrong. Our Aquamarine hair dye is all you need to NAIL this trend. 😮‍💨

Trend: Blue Jean Baby

It’s no surprise that retro vibes are trending. Nostalgic fashion and beauty trends from the 90s and 2000s have made their way back around and this denim hair color trend is the perfect way to pay tribute. While it may be within the realm of blue hair trends, this one differs from Aquamarine as it skews a bit darker. 

Blue Jean Baby hair dye is the go-to color to achieve this denim look - the proof is in the name itself! For hair that goes with everything, pour Blue Jean Baby over Level 7 hair or lighter. Even when she fades, she’ll give a smoky hue that feels just as good as those worn in jeans you never want to get rid of. 

@ariannakenyon in Blue Jean Baby and Aquamarine 

@x__marylune___x in Blue Jean Baby

@jeks951_ in Poseidon and Blue Jean Baby 

Any of these looks calling your name? We can’t wait to see if you try one or all of them this year. And remember, most of our custom mixes start on level 10 hair, so if you’re looking to get to that starting point, we recommend kicking your year off with a little bit of Bleach, Please. 

Be sure to tag us on Instagram or Tik Tok @arcticfoxhaircolor so we can see how you take these shades into the New Year and show off! Cheers to a bolder and more colorful 2024. 

@pasteljacqueline in Poseidon 

We’ve been in denial but summer is long gone, and the fall vibes are quickly fading into winter. As the cold months settle in, your tanning routine, skincare routine, and hair care routine are probably all undergoing a major change. So that calls for a whole new routine! AKA an excuse to indulge in some new self care, but hey, who are we to judge!?

The same hair advice we preach year ‘round for both lasting color AND ultimate hair health is don’t 👏🏻 wash 👏🏻 your 👏🏻hair 👏🏻 every 👏🏻 day. And guess what, that advice still applies during the colder months even though you might be sweating less, staying in more, and opting for a movie night instead of a night out with the girls. In any case, having designated wash days once or twice a week is a great way to keep that moisture locked into your strands for as long as possible. 

When it is wash day, make sure you’re using a color safe and sulfate free shampoo and conditioner! This step makes the biggest difference, and shampoo and conditioner is not the place to skimp out when it comes to your hair care routine! Our Resurrected Duo is vegan, color-safe, and sulfate-free, and it’s also PACKED with amino acids and antioxidants that contribute to hair strength and hydration. Resurrected shampoo is formulated with argan and macadamia nut oil to hydrate and soften while adding shine and reducing frizz. PERFECT for those winter months when hair static is an absolute pain in the a🫢. Shea butter, castor oil, and sunflower seed oil (just to name a few!) are the allstar ingredients in Resurrected conditioner - all of the above boost hydration, strengthen each strand, and leave you with soft, nourished strands. Ugh, can it be wash day already!? 

Even though winter seems to be the time to turn that shower knob as hot as it can go, remember your hair needs extra moisture during these months and a lower water temperature is your best friend! Try a lukewarm lather and rinse finished off with some cold water - this will help prevent brittle and breakage on those lovely strands. 

Whenever you do venture out into the cold, try a protective style like braids, a low bun, or tuck it into your favorite beanie! Depending on where you live, cold air or harsh elements actually dry out your hair and can contribute to breakage, so protecting your strands is a MUST. Silk or satin headwraps or pillowcases will be an absolute lifesaver during the dryer months - your hair will thank you. 🤝

Our favorite ✨Pro Tip✨ when it comes to keeping your hair ULTRA healthy and moisturized is adding in a pre shower hair mask to your routine. If you’ve been looking for a hair mask bestie to really take your haircare routine to the next level, Pool Party might just blow you out of the water! She’s packed with top tier vegan ingredients - castor, argan, sunflower seed oil, and apple fruit extract - a power team that accelerates hair growth, strengthens strands, fights frizz, and boosts hair hydration. Wow, that was a mouthful. 

There’s more than one way to party it up with Pool Party if you forget to marinate your locks before a shower! You can apply it any time to dry ends for a quick hydration boost, use it instead of conditioner during a shower, OR mix it up and use it as a wet styling cream (but maybe save that one for summer). 

Sometimes a pre shower mask and the perfect wash day routine still calls for some back up. Money Hunny Repair Serum is the IT girl of our haircare line. Her formula is silky, lightweight, and actually repairs split ends. With a blend of argan, babussa, arginine, avocado, macadamia nut, and jojoba seed oil, Money Hunny is the sweet remedy to dry, brittle, and breaking hair. You can use her on dry or damp hair for whenever you need that extra boost of TLC. 

Now that you’ve got that hair care routine on lock 🫡 you may be wondering if the dead of winter is still a good time to try on a new color. When you’re using AF hair dye, it’s always a good time to switch up your color!  Every color is formulated the same way - FULL of deep conditioning properties so it’s basically a color conditioner! ✨Girl Math✨So you know what that means! You can change your hair literally as many times as you want, all. year. long. Of course it depends on where you’re at now, but if you’re starting out fresh, use Bleach, Please to get to that platinum blonde, throw on Sterling for a totally icy look, and play around with the blues of the AF rainbow to find that wintery wonderland ‘do. Not sure what your starting point is? Check out our breakdown on the Color Wheel! 

And of course, we wouldn’t be your hair bestie without dishing our top inspo that’s making us reach for a new bottle of dye because OMG. 

@tejamaechele in Electric Paradise over Periwinkle

@lizzvargashair in Purple AF and Girls Night 

@faithlrobertson in Sterling

@pasteljacqueline in Poseidon   

@shealla in Arctic Mist Diluter, Bleach, Please, and Sterling  

@shemmysux in Periwinkle  

@kirathesith in Phantom Green and Transylvania