AF Blog — Cotton Candy Dreams

2025 is just around the corner, and it’s bringing some MAJOR hair and nail inspo! This year is all about self-expression, bold color combos, and unapologetic glam. From dreamy mocha tones to eclectic mix-and-match vibes, we’ve got the lowdown on how to slay the upcoming trends. Let’s dive in!🌟🎉

Mocha Mousse Mania ☕️✨🤎

Pantone’s Color of the Year, Mocha Mousse, is serving neutral but make it chic! Think soft, warm browns with just the right touch of creaminess. Pair this trend with glossy, latte-inspired nails or a rich, mocha balayage that screams “sophisticated baddie.” Perfect for those who love understated glam with a cozy twist.🧸🍫

Cherry Coded🍒 

Get ready to pucker up and paint the town red! In 2025, cherry red is taking the beauty world by storm. This trend is berry delicious and oh-so-bold. Mix Wrath and Ritual for a rich, dimensional red that’s perfect for making a statement. Complete the look with sleek nails in matching tones to channel your inner femme fatale. Warning: this trend may cause major envy and cravings for cherry cola.🥤❤️✨

Embrace the Maximalist Movement 🌈✨

Unleash Your Inner Sea Witch🧜‍♀️🌊🔮

Pickle Green🥒🫙

Embrace Your Inner Aura ✨🌈

Rococo Revival🌹 

Embrace Your Inner Goddess ✨👑

Step aside—a goddess is coming through! This trend is all about ethereal, glowing beauty. Think radiant highlights, golden tones, and hair accessories fit for a queen. Combine shades like Cosmic Sunshine☀️, Sunset Orange🌅, and Poison🔥for a look that’s celestial AF. Add gilded nail art with gold and silver accents to complete the vibe.💅

Dolled Up💕🎀

Barbiecore is here to stay, and we're totally obsessed! Channel your inner doll with voluminous curls, glossy finishes, and dreamy pink hues like Virgin Pink and Electric Paradise. Pair your fabulous hair with shiny, doll-like nails adorned with rhinestones, glitter, and plenty of pink. It's time to live your best Barbie life! 💅✨

Embrace Your Inner Trendsetter🔥 💯 😎

2025 is shaping up to be a year of bold, beautiful hair and nails. We can't wait to see how you interpret these trends and make them your own. Remember to tag us @arcticfoxhaircolor so we can admire your stunning creations. Which trend will you be rocking first?💜✨

We heard you loud and clear, Fox Fam. As one of your most requested shades, we’ve been patiently perfecting this truly sweet shade for you all and well… She is FINALLY here! The star of our new Pastel Hour Collection: Cotton Candy Dreams (blue heart)

Life is sweet, buuuut Cotton Candy Dreams is sweeter. She's a combination of a muted blue with a light neon tone, perfect for turning heads or giving the clouds a run for their money! ✨☁️

A cotton candy dream come true! 🤤

Level Up: Cotton Candy Dreams on Different Hair Levels

Cotton Candy Dreams hair dye is a true pastel so pre-lightened hair is required. You’ll want Level 10, platinum hair prior to using ANY pastel for them to shine their brightest. ✨ On level 10 bases, you’ll enjoy the full softness, while light to medium blonde bases may see a more subdued and muted tone. Either way, the pastel blue of your dreams is HERE and ready to be your new favorite! (down) 

We’re your besties and we’d NEVER lead you astray, so if you need some help achieving a solid base for Pastel hair dye, our Bleach, Please at-home lightening kit will definitely lighten up those locks for you. You can also read all about these 5 ways to bleach your hair at home! If you have any questions, please feel free to reach out via email or chat and we can get you some answers as fast as possible! 🥰

Coloring with Cotton Candy Dreams: Mixology

This shade of pastel blue is confection perfection with a buttery base and is STUNNING on her own. When mixed? Let’s just say… Be prepared to immediately transform into eye candy upon doing so, because these mixes are completely jaw dropping! Let’s check out a few. 🍭😉

Cotton Candy Dreams + Violet Dream

Mixing 80% Cotton Candy Dreams with 20% Violet Dream (on level 10 hair) will create this absolutely perfect shade of fuschia! This shade is a magical treat that we can’t wait to see you whip up, babe!

Cotton Candy Dreams + Iris Green

Mermaid DREAMING. If you went pastel for spring and are looking for a summer transition, try this out. Starting with a base of 80% Cotton Candy Dreams, slowly add in about 20% Iris Green to create this magical, under the sea shade.

Cotton Candy Dreams + Frosé

We have Girl’s Night and Periwinkle, but this captivating mix would fit right onto our new Pastel Hour Collection and she’s got me in a daze. 😵‍💫💜 Using 50% Cotton Candy Dreams and 50% Frosé in a bowl, stir up that magic and watch the color do the rest. 

Officially ready to transport into your sweet pastel princess era? ✈️💙 Cotton Candy Dreams is THAT girl! 💅 Not only have you been asking for it for years, but we did you one better and gave you THREE new shades. 

Don’t forget to check out the rest of our new Pastel Hour Collection and be sure to tag us for your chance to be featured! Stay foxy! 😘

Pastel Hour: Spill the Tea

Just in time for spring, festival season, and everything light and bright - Pastel Hour is here! The brand new Arctic Fox collection consists of four pastel semi-permanent hair colors, three completely new shades and one you know and love. These sweet hues are an absolute dream to stare at and play with. Take a bite into Cotton Candy Dreams, a highly sought after light blue, the most coveted color this year peach in Peach Prosecco, the softest green in Pistachio Macaron, and our beloved baby pink in Frosé. Let’s dive right into pastel tea time, shall we? 

Hair Levels for Pastel

First things first, you know we’ll never lead you astray, Fox Fam. Before we dish the deets on these new pastel all-stars, let’s squash the hair level question once and for all. Yes, you WILL need platinum hair for these lovely pastels to shine the way they’re meant to. If you need some help getting there, our Bleach, Please at-home lightening kit will absolutely lighten up those strands! And of course, we here to guide you through the process of lightening your hair at home. If your hair is already light but has a bright ‘n bold color all over it, you’ll want to use a color remover to make sure you have a clean and even canvas to apply your pastel dream. 

Cotton Candy Dreams 

Cotton Candy Dreams hair color was requested by none other than YOU! Our Fox Fam has been BEGGING for this color, and she’s finally here. This shade of pastel blue is a delicious combination of a smooth, buttery blue, with a strong neon tone. On level 10 bases, you’ll enjoy the full softness, while darker shades will see a subdued and muted tone. Either way, the pastel blue of your dreams is HERE and you can treat your heart out. 

Peach Prosecco

Since the Color of the Year was announced, we’ve been mixing and mixing to get the perfect shade of peach and we bottled it up in Peach Prosecco! No mixing cocktails needed here! This peach pastel combines soft orange with sugar pink for a blend that is TRULY the perfect peach. And with peach blonde taking over 2024, what better time to indulge than now? Platinum babes can pour up Peach Prosecco hair dye and enjoy the full effect while darker bases - well, you’ll need a few lightening sessions to get there. 

Pistachio Macaron 

Would any pastel collection be complete without the perfectly soft mint green? Pistachio Macaron hair dye is a soft, muted mint with tones slightly warmer than our tried and true favorite, Neverland. Indulge fully in this pastel green on a level 10+ base. These tones will make you feel like a true fairy, perfect for spring hair, and festival season looks. 

Frosé

Does she need an introduction? You know her as the star of baby pink hair and the perfect soft pink pastel. We gave her a little makeover and put her in a new bottle to star in the Pastel Hour, but she’s the same formula you love to pour up and enjoy. Level 10+ bases enjoy the full effect of soft baby pink, while darker bases will see a tone that is closer to rose gold. 

Post Pastel Maintenance 

We know you’re dyeing to try these new shades, but before you dive in, we have a little more tea to spill! Pastels can be a little fickle (shhh, don’t tell them we said that! 🤫), so to keep the dream alive, you’ll need to refresh consistently. You can grab an extra bottle to mix in with conditioner in the shower for frequent touch ups, or you can go darker by grabbing a similar, darker shade (think a darker version of the color you’re dreaming of), and add a few drops into your conditioner as well for a bit of a darker hue. 

Don’t forget to tag us @arcticfoxhaircolor in your new pastel hair, we can’t wait to see you slay! 😍