Hey Fox Fam! Today I’m spilling ALL of the tea about Arctic Mist Diluter. If you've ever dreamt of rocking those pastel shades or creating your own custom color blend, this little bottle of magic is about to become your new bestie. 😌🤍👯‍♀️

Imagine this: you've got that perfect shade in mind—maybe it's a soft lavender or a delicate baby blue—but you're not quite sure how to achieve it without ending up with a neon surprise. 😱 Enter Arctic Mist Diluter, the hero of our hair color adventures! 🤩

It’s not necessarily a dye and it’s not a toner…. So what is it?😳

Well, think of it as the chill pill for your color.🧊💊 Arctic Mist Diluter is a dye base, without pigment added to it. This miracle mix tones down the intensity of our vibrant Arctic Fox shades, giving you the power to customize your color to exactly how you want it! It's like having a palette where you can mix and match until you find your perfect hue. 🌈🥰

You might be thinking, “Can’t I just use a conditioner that’s already in my shower instead?” but that would be a rookie mistake! 👎🛑 😵‍💫 The difference being, conditioners usually have oils or silicone that can prevent the pigment in the dye from sticking correctly to your hair, causing a patchy or faded result.🥴 NO THANKS! I’ll stick with Arctic Mist Diluter instead. 😅

Here’s why I love it:

It’s super easy to use! Just add a few drops to your favorite Arctic Fox shade until you reach the desired level of pastel perfection. 😍 Want a slightly lighter shade? Add a bit more. It’s all about experimenting and having fun, without the fear of ending up with a color catastrophe. So go ahead and embrace your inner artist!👩‍🎨 

And guess what? It’s not just for pastels.😏 You can use Arctic Mist Diluter to create custom shades, tone down a color that turned out bolder than expected, or even just to give your current hue a softer, dreamier vibe.☁️✨

Just remember, the lighter the color, the lighter the hair needs to be in order for the color to show, so make sure your hair is lightened to an appropriate level for your goal shade to get the best results!☝️⚡

Pro Tip: Use our Bleach Please collection to get the perfect starting base!

Oh, and did I mention it’s vegan and cruelty-free? Yep, Arctic Fox always has our furry friends in mind, so you can feel good about using our products.🐰💕🌿

Whether you're a seasoned color pro or dipping your toes into the world of DIY vibrant hair for the first time, Arctic Mist Diluter is here to make your life easier and your hair dreams come true. 🥳 It’s like having a stylist in a bottle, ready to help you achieve Instagram-worthy locks.💇‍♀️

You know I got you on the inspo besties, check out these stunning Arctic Mist Diluter mixes! 💡💖🎨

Dusty Blue: 95% Arctic Mist + 5% Transylvania on a level 10 base

If you’re looking for a subtle color with a little bit of drama then this mix is for you!😏💙

Mauve: 90% Arctic Mist + 10% Violet Dream on a level 10 base

It’s giving fairy godmother in the best way possible!😍💜

Marigold: 30% Arctic Mist + 30% Ginger Flare + 40% Cosmic Sunshine on a level 10 base

This foxy mix will definitely turn some heads!🦊🧡

Seafoam Green: 90% Arctic Mist + 10% Iris Green on a level 10 base

You’re destined to be the baddest mermaid at the beach with this hair!🧜‍♀️💚

Salmon Pink: 85% Arctic Mist + 15% Virgin Pink on a level 10 base

 Let's be honest, this shade of pink NEVER goes out of style!🌸💕

If you’re not convinced yet then surely these foxes will change your mind! 🦊💭

@Metamorefix in Arctic Mist Diluter, Periwinkle, Purple AF, Blue Jean Baby, and Sterling

@Kellkaneki in Arctic Mist Diluter, Iris Green, and Aquamarine

@Harbsy in Arctic Mist Diluter, and Virgin Pink

@La_main_d_argent_ in Arctic Mist Diluter, Aquamarine, Neon Moon, and Neverland

@Christystarmua in Arctic Mist Diluter, and Frosé

Watch the clouds go by with hair that rivals the prettiest summer evening. Periwinkle is a dreamy pastel blue with lavender undertones that turns out best on platinum hair! Pastels are a must-have in the spring and summer season and we’re giving you the 411 on Periwinkle. This Fox Fam favorite is sure to turn heads no matter how you dye!

Coloring with Periwinkle

Since Periwinkle is considered a pastel it definitely requires TLC! Pastels can typically fade faster so expect for color to start washing out sooner than later. For longevity, try to wash less often. You can always add some Periwinkle to your conditioner for a quick refresh on wash days! A level 9-10 hair base will ALWAYS show up best for pastel shades. If you’re aiming for a true taste of Periwinkle, definitely aim for the lightest base possible. 

@pasteljacqueline in Periwinkle and Girls Night

Level Up: Periwinkle on Different Hair Levels

Your hair's base will determine the final outcome when opting for Periwinkle, making it a crucial factor in achieving your desired look. You have to take this into account when experimenting with this beloved shade! For a true Periwinkle you want to be as light as possible, can’t stress this enough. A level 9-10 base is going to give you that true lavender hue. Periwinkle may also have a slight toning effect on hair that is a little bit darker than this, think around a level 7-8! Beware though, too much of a yellow tone could cause it to pull more greenish! We would recommend ensuring your hair is very light if you’re going to be using Periwinkle straight.  To be completely honest, you will most likely not get any color to show up on a dark base, because pastels in general don’t adhere to dark bases. If you’re looking for a purple hue on dark hair, you'd be best off going with a darker more rich purple, like Purple AF! 

Periwinkle Mixology

Now, ready to mix it up!? You have many possibilities for customizing with Periwinkle.

Want to give it a darker hue? Add in a couple drops of Poseidon or Blue Jean Baby on a platinum base, and you’ll get a beautiful darker, but not too dark, shade of blue. 

Feeling like a more electric vibe? This show stopping combo is sure to turn heads. You’ll need a base of Periwinkle and just a drop of Purple AF. Purple AF is pigmented AF! No pun intended. 😉

@143joannagc in Periwinkle and Girls Night

 If you’re looking for a true lavender, try mixing Periwinkle with some Girls Night! It’s going to give you a perfect lavender shade. Give it a go with 80% Periwinkle and 20% Girls Night. If it needs to be lighter - add more periwinkle and if it needs to be darker - add more Girls Night!

Periwinkle on You

Our Fox Fam just knows how to slay a good hair color. And these Periwinkle looks are going to make you want to try out this pastel purple hue for yourself!

@sighmmaya in Periwinkle and Poseidon

@jordanebyers in Periwinkle

@beautsoup in Periwinkle and Girls Night

@sunburn_pixie in Periwinkle and Aquamarine

You’re all prepped to be a Periwinkle princess! Try out some of these mixes next time you need a little purple in your life. Don’t forget, it’s all about base, base, base! Figure out where you need to be base wise to ensure the final results you want. Don’t forget to follow us on IG to stay in the loop @arcticfoxhaircolor.

The best part about using AF semi-permanent hair dye? The absolutely ENDLESS customizability of our colors. ✨ You can create your own custom mixes and unleash your inner artist on your hair with just about any hair dye color combo you can dream of. 

Let's dive into the realm of dynamic duos, perfect pairings, and all things Arctic Fox that effortlessly blend together - like peanut butter and jelly or your favorite color combo! Our Fox Fam would argue that mixing Arctic Fox hair dye is an art form. You can easily create a unique blend of color right from the comfort of your home. Our DIY formula is perfect for anyone wanting to experiment. Here are some of our most underrated color combinations you didn’t know you needed in your life!

Dusty Rose Gold 

Frosé and Space Cowgirl

Let’s get dreamy with it! Frosé hair dye and Space Cowgirl hair dye create an unexpected color combo that GIVES springtime dream for our pastel lovers out there. Get out your AF mixing bowls and brushes and pour in a ratio of 70% Frose to 30% Space Cowgirl to get this lustrous color combo! It’s important that Frose hair dye a majority of this mix to nail the color on pre-lightened hair. 

Brunette Bombshell

Ginger Flare + Transylvania

Our foxes are always asking for natural colors - and we have great news, you can totally create your own natural color mix at home! If you’re ready for a drastic transition from neon to natural, start with a base of Ginger Flare hair dye and add a few drops of Transylvania hair dye. To achieve that gorgeous reddish-brown, you’re going to need 80% Ginger Flare with 20% Transylvania ratio. This mix is shown on level 10 hair, so be sure to do a strand test before you try this beautiful brown hue to see how it will show up on your current hair level. 

The Witch

Girls Night and Transylvania

This purple haze is guaranteed to put a spell on anyone.  👀 Give a smoky hue to Arctic Fox’s Girls Night hair dye by adding a few drops of Transylvania hair dye. You’ll want a ratio of 80% Girls Night and 20% Transylvania for this dreamy purple shade. This mix is shown on a level 10 base, so make sure you’re there or lighten up with Bleach, Please. A tiny may take to darker bases (no guarantees) but be sure to do a strand test to see how it looks on your locks!

Peach Princess

Arctic Mist Diluter, Girls Night, and Poison

You’ll never guess what AF hair dyes make up this rustic shade! Start with 75% Arctic Mist Diluter, then add in 20% Girls Night hair dye, and finish off with 5% Poison hair dye. As always with lighter shades, you’ll need to start with a base level 10 hair for the mix to show up as pictured! This peachy perfect mix will turn heads throughout festival season, you’ll be dyeing to keep it all summer long.  Give it a go next time you want to spice up your look, and tag us so we can see! 

Rich B*tch

Ritual and Sterling

Show off your expensive a** taste with this delicious berry shade that looks good enough to eat! Go halfsies with a mix of Ritual hair dye and Sterling hair dye to get this smokey berry color. This is perfect for wanting to turn things up a notch and opt for a more natural looking shade while still exploring purple hues! The mix pictured is on a level 10 base, so go with a strand test to see how it shows up on you.

Creative Hair Dye Color Placements 

Split Dyes

Ritual and Arctic Mist Diluter + Sterling and Electric Paradise

Talk about a perfect pairing! This stunning split dye is a mix of 50% Ritual hair dye and 50% Arctic Mist Diluter on one side with Sterling hair dye and Electric Paradise hair dye mixed together for the other. If you’re looking for a trendy but daring color combo for Vday (or year ‘round), this color placement should definitely be next up on your list. Oh, and the adorable puppy, you ask? We partner with rescues like Pup Culture to prevent animal cruelty and promote animal welfare! If you’re in the Los Angeles area, you can apply to adopt the adorable doggos they rescue. Visit @pupculturerescue on Instagram where they post their pups weekly! 

Dreamy Color Melt

Girls Night and Periwinkle

If a split dye isn’t calling your name but you still want to show off two colors at once, a color melt is your move! A color melt is simply starting with one color on the top part of your hair that quite literally melts beautifully as it meets with another color towards the bottom half of your hair! This stunning color melt is Girls Night hair dye and Periwinkle hair dye - and OMG it’s a literal dream. Girls Night and Periwinkle are on the lighter end of our vivid hair dyes, so you absolutely need to start with level 9 hair or lighter! Use our Bleach, Please hair lightening kit to get your hair to the desired level if you need, and always always do a strand test.

Halo

Virgin and Poison

Looking to mix it up even more? 👀 Check out halo hair, it’s literally everywhere right now! A halo color placement is one color on your first layer of hair, and a different color on the layers beneath it. It gives a gorgeous peekaboo effect and the styling options are truly endless! This fiery look from @alexajdmakeup was made using Virgin Pink hair dye and Poison hair dye. We love this color combo, especially during the month of February when red and pink hues reign supreme. Lucky for you AF shades are made for creating these daring looks at home! Virgin Pink hair color is a vibrant hot pink and will appear as a magenta tint on brown hair, its most vibrant form comes with pre-lightened hair. Poison hair color has a slight orange undertone that will prevent it from fading to a pink. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8. Give it a go the next time you’re feeling spicy!

Now that you’re a pro at color combos make sure you tag us on IG @arcticfoxhaircolor if you try out any of these mixes or split dyes. We love to see you explore your inner hairstylist with our DIY friendly hair dye colors!

While we say goodbye to another year, one of the most anticipated things about the year ahead is Pantone’s Color of the Year announcement and how it applies to what’s happening around the globe. Did you know Pantone first started their Color of the Year program in 1999? For the last 25 years, the team at Pantone has found a way to visualize the current state of the world through color, something our Fox Fam can really get behind!

Before we look ahead, we thought it would be fun to look back one last time. We spent all of 2023 celebrating our 10th anniversary, so before moving into the next decade of AF we’re time traveling to see how Pantone encompassed the last 10 years in terms of color and why. SO many of these colors are still some of the Fox Fam’s favorite shades to play with!

2013 - Emerald, a hue that enhances a sense of well-being further by inspiring insight as well as promoting balance and harmony.

2014 - Radiant Orchid is still a custom hair dye mix that we love to see and according to Pantone it’s “expressive and exotic blooming with confidence and warmth.” 

That brings us to 2024…. We say it every year, but it feels like the folks at Pantone are reading our minds, or maybe, we just know what we’re talking about when it comes to color too 😀The 2024 Color of the year is PEACH FUZZ! According to Pantone, “Peach Fuzz is a heartfelt hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary.” As a brand who puts our community first, we could not love this more. 

Peach Fuzz sits between pink and orange on the color spectrum, and we’ve already been dreaming of ways for you to give this a try in 2024. We fully expect this color to be EVERYWHERE in the spring. 

If you’re looking to nail “Peach Fuzz,” you’ll want Sunset Orange Hair Dye and our Arctic Mist Diluter. If you’re already at a level 10 for your base color, use Arctic Mist Diluter the heck out of Sunset Orange until the color appears as warm and fuzzy as you’d like. Of course, perform a strand test FIRST to be sure you’re peachy keen! 

Faded Sunset Orange 

For a more pinky peach hue, take your diluted Sunset Orange and mix her with Frose or Electric Paradise Hair Color, depending on how pink you want to take your peach. 

@siren.style in Sunset Orange and Electric Paradise 

For a darker take on the Color of the Year, start out with Cosmic Sunshine hair dye, add a dollop of Frose hair dye and a few drops of Sunset Orange.

@sheaella in Cosmic Sunshine, Frosé, and a few drops of Sunset Orange

One of our most coveted mixes is this dreamy peach made with equal parts Arctic Mist Diluter and Girls Night hair color plus a dollop of Poison! 

So, are you ready to embrace that warm fuzzy feeling? Don’t forget to tag us @arcticfoxhaircolor with your new look! 

@Hairwaytoheavennn in Poison and Phantom Green

1. Winter Wonderland Blues ❄️☃️ and Holiday Greens 🎄 for Your Hair

Embrace the winter wonderland with our rich blues like Poseidon and jewel-toned greens like Phantom Green. Create a mesmerizing teal by mixing Poseidon and Aquamarine, perfect for capturing the essence of the season. Consider balayage or ombre techniques using different shades of blues turning your locks into a captivating icy landscape, or create dimension with a green color melt, Iris Green melted into Phantom Green with some red hair accessories!? It’s giving Christmas tree🎄. If you want to really make a statement, try mixing some Space Cowgirl with a little Ginger Flare to get the perfect ‘Grinch’ Green. If you want to keep your signature blue but make it more festive, try styling your hair with holiday accessories, like @xomerlissa does here:

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A post shared by Melissa Ann (@xomerlissa)

@xomerlissa’s styles are always a sleigh! 🛷

@Sighmmaya used Periwinkle and Poseidon for this wintery balayage

2. Ice Queen Blonde Mix: Achieve Frosty Royalty  👑

Channel your inner ice queen ❄️👸 with a frosty blonde mix. Lighten your hair with Bleach, Please - which is perfect for a wintery blonde on its own - or add a dab of Periwinkle after you’ve rinsed your bleach to tone it to be the perfect icy-toned blonde. This ethereal shade is perfect for those who want to stand out while embracing the winter chill 🥶.

3. Radiant Reds: Ignite the Night with Fire Hair 🔥 

Make a bold statement with radiant reds, capturing the warmth of the holiday season. Our Poison and Wrath shades are ideal for a fiery, festive look, no custom mixing required. Experiment with placement techniques like highlights or peekaboos, adding a touch of drama to your holiday hairstyle. I love a Ginger Flare and Violet Dream blend for the perfect cranberry hair color that looks great on multiple hair levels. It's the perfect way to have festive hair without needing to bleach.

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A post shared by Arctic Fox Hair Color (@arcticfoxhaircolor)

If you want to take it one step further, a spicy split dye with a custom ginger mix with Ginger Flare and a drop of Purple AF on one side, and the other side dyed with Phantom Green. The ultimate holiday mix! Two-toned hair is one of my favorite ways to stand out, especially something as bold as a green and red hair combo.

@Hairwaytoheavennn used Poison and Phantom Green for this two-toned Christmas look.

4. Sterling Winter Magic: A Metallic Touch for Winter Hair ❄️☃️

Sterling silver isn't just for jewelry; it's also a stunning hair color choice for winter. Showcase the versatility of Sterling with different color placements. Whether it's an all-over silver hue, strategically placed highlights, or a custom silver mix, Sterling adds a touch of elegance to almost any winter look. Mix 50/50 Sterling and Periwinkle for a stormy winter’s night vibe 🌨️. 

Equal parts Sterling and Periwinkle

Or if you think you might be on the naughty list, Blue Jean Baby and Sterling creates a smokey-toned dark blue, making your hair resemble the coal you’ll be getting in your stocking this year.

Base of Sterling with Blue Jean Baby

5. Foxology Finishes: Polishing Your Festive Look 💅🎅🎁🕎

Let's talk about the finishing touches that can take your holiday look from ‘deck the halls’ to completely decked out! Our Foxology line offers a range of polishes that add the perfect finishing touch. Highlight your icy blonde with Snowflake it til you Make It or add a pop of color to your red locks with Crimson Claus. Or, be especially bold and do a holiday nail design like Sigourney Nuñez did with this adorable holiday wrapping-paper inspired look:

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A post shared by Sigourney Nuñez (@nailartbysig)

Sigourney used: 

✨Goldie Fox

☃️Foxy the Snowman

🎄Perfectly Pine

🎅🏽Crimson Claus 

💚Phantom Green

To create these holiday plaid nails!

Foxology’s Polish line is honestly the best nail polish I have ever used. When I am feeling fancy and want a more elegant design, I will take it with me when I get my nails professionally done - because it lasts SO much longer than most nail polish AND truly doesn’t chip (plus it’s free of 15 common harsh chemicals and vegan, which most professional polish is not!). It’s also a quick-drying polish, unlike other traditional nail polish. If you are anything like me, I always ruin at least one nail every time I am waiting for my nails to fully dry (why does it take forever!?!), but never with Foxology! The brushes are also designed in a way that I can actually paint my nails at home and not get polish on my fingers. I was so excited for this collection to launch and it did not disappoint. I dare you to really stand out this season with a holiday-look, head to toe!

This holiday season, let your hair steal the spotlight. With Arctic Fox Hair Color's bold and vibrant shades, you can start your own holiday hair trends, and with our Foxology Holiday Collection, you can complete your look to really embrace the season. Spread holiday cheer and stand out with Arctic Fox! 🦊