AF Blog — Periwinkle

So you've gone blonde, but now you're dealing with those annoying yellow tones? Don't panic! Your besties are here with all the tea on how to transform that brassy blonde into the cool, ashy shade of your dreams. 

This isn't rocket science, just a few tricks that'll have you serving ice queen vibes in no time!

Why Does Hair Turn Yellow? 

Hair turns yellow mainly due to oxidation, sun exposure, and mineral buildup from hard water. When you bleach your hair, it's actually revealing the underlying warm pigments that naturally exist in your strands - those stubborn yellow tones are what's left behind after the bleach lifts your natural color! 

Over time, these yellow tones become more noticeable as your bleached hair continues to oxidize. Heat styling tools and chlorine from pools can accelerate this yellowing process too. 

Basically, your blonde is constantly fighting environmental factors that are trying to turn it into a yellow mess, it's like your hair's own little battle against the elements!

What Color Toner Neutralizes Yellow Hair?

Purple toner is your bestie for neutralizing yellow hair! This works because purple sits opposite yellow on the color wheel, so it cancels out those brassy tones when applied. Look for purple shampoos, conditioners, or professional toning treatments depending on how intense your yellowing is. 

For a DIY hack that seriously works, mix a tiny dot of Arctic Fox's Purple AF, Girls Night, or Periwinkle semi-permanent dye into your regular shampoo or conditioner. You will have created an instant custom purple toning product without the salon price tag! 

For subtle warmth, a weekly purple treatment might do the trick, but for that "I just left the salon" cool blonde, you might need a more concentrated purple formula to kick those yellow tones to the curb.

Say Goodbye to Yellow and Hello to Ash!

Yellow tones can be stubborn little devils, but with the right approach, you can banish them for good. 

Whether you're a DIY queen or a salon regular who needs some maintenance between appointments, we’ve got you covered with this step-by-step guide that actually works.

Step 1: Wash That Yellow Away

First things first, let's try the gentlest approach before bringing in the big guns. Sometimes those yellow tones are just buildup that needs a good cleanse!

• Start washing your hair more frequently with warm (not hot!) water

• Switch to a clarifying shampoo to remove product buildup that might be causing discoloration

• Make sure to follow up with our Pool Party Hair Mask to replenish moisture because nobody wants straw-like strands, am I right?

• Massage that mask in, leave for 5-10 minutes, and rinse with cool water

Trust us, this simple step makes a HUGE difference for some blondes, and your hair will thank you for the hydration boost!

Step 2: DIY Vitamin C Treatment

If those yellow tones are as stubborn as your ex who keeps watching your Instagram stories, it's time to try this miracle worker!

• Crush up about 5-10 vitamin C tablets into a fine powder

• Mix the powder with your regular shampoo until it forms a paste

• Apply the mixture to damp hair, focusing on the yellowest areas

• Cover with a shower cap and let it sit for 30-60 minutes

• Rinse thoroughly and follow up with our Money Hunny Serum to restore shine and hydration

This vitamin C trick is literally life-changing and works by gently stripping away color molecules that cause yellowing. Your hair might feel a bit dry afterward, but that's why the Money Hunny Serum exists, bestie!

Step 3: Purple Power to the Rescue

Now for the main event! Purple is yellow's opposite on the color wheel, which means it neutralizes those brassy tones like magic. Choose the right purple product based on your specific yellow situation:

• Periwinkle: Our pastel blue with purple undertone hair dye is perfect for darker yellow tones that lean orange. Mix Periwinkle with conditioner and leave on for 15-20 minutes before rinsing.

• Girls Night: THE holy grail for achieving that ashy platinum look. Dilute our pastel purple hair dye, Girls Night, with conditioner and leave it on for 15-20 minutes.

• Purple AF: For darker blondes, mix 1-2 drops of Purple AF with your regular conditioner for a gentle toning effect without going overboard.

Pro tip: Always wear gloves when applying purple products unless you want purple-stained nails for your date night! 

Also, don't leave these products on too long, or you'll end up with lavender hair color (cute, but probably not the look you're going for!).

Step 4: Prevention is Key

Once you've achieved that perfect ashy tone, let's keep it that way, shall we?

• Avoid chlorine like it's your toxic ex! If you must take a dip, apply our Pool Party hair mask for protection before diving in

• Apply our OG Hair Perfume, which not only smells like our famous grape scent, but it also doubles as a UV protectant to prevent sun damage

• Use cold water for final rinses to seal the cuticle and lock in your color

Remember: maintaining that perfect ash tone is a marathon, not a sprint. A little maintenance goes a long way!

FAQs About Toning Yellow Hair

How often should I tone my hair?

 Listen to your locks! Most people need to tone every 2-3 weeks, but if you're using purple hair treatments 1-2 times a week as maintenance, you might stretch that even longer.

Can I tone my hair too much?

Yes, babe! Over-toning can lead to dryness and even a purple cast. If your hair starts looking dull or lilac-tinted, take a break from toning products.

Will toning damage my already-processed hair? 

When done correctly, toning is much gentler than bleaching. Always follow with deep conditioning treatments to keep your hair healthy.

Can I go from golden blonde to ash blonde at home? 

Absolutely! As mentioned above, there are a few ways to do this, like washing your hair with clarifying shampoo, using a vitamin C hair mask, and using purple hair toning products!

But be patient, it might take a few sessions to reach your desired level of ashiness.

What if purple products aren't working? 

You might need a stronger professional toner with blue tones if you're dealing with orange-yellow hues. Consider messaging our color specialists if purple products aren't cutting it.

Ready for Your Ash Blonde Journey?

That's it, bestie! From one blonde to another, trust us when we say that achieving and maintaining ash blonde hair isn't as complicated as the internet makes it seem. With these simple steps and the right products, you'll be serving cool-toned realness in no time!

Remember: healthy hair should always be the priority, so don't skip those hydrating treatments. Now go forth and rock that gorgeous ash blonde like the queen you are! 💁♀️✨

Want more hair tips and tricks? Follow us on Instagram, TikTok, and all other socials @ArcticFoxHairColor!

Let's talk purple hair, the color that's taken over our feeds and hearts! From dreamy lavenders to deep violets, purple has become THE choice for anyone wanting to express themselves through a truly head-turning color. 

Whether you're a purple rookie or ready for your next vibrant adventure, there's a perfect shade waiting for you. Ready to find your purple soulmate? Let's dive in!

How to Choose the Perfect Purple Hair Color

Finding your dream purple hair color depends on several factors:

Skin Undertones: Cool purples (lavender and periwinkle) complement cool skin tones, while warmer purples (plum and wine) flatter warmer complexions. But honestly, these are just a guide, so if you have a warmer complexion but want lavender hair, we say GO FOR IT! 

Current Hair Level: Depending on your ideal shade of purple, you might need to lighten your darker strands for vibrant results, while lighter bases (level 9/10) show purples more easily. Try our Bleach Please Bleaching Kit to get the right hair level for your desired shade.

Commitment Level: Some purple shades fade faster than others. Consider if you want something that lasts, like dark purple, or something you can change up frequently, like pastel purple.

Maintenance: Deeper purples generally require less upkeep than pastel purples, which may need more frequent application. Make sure to use cold water and color-safe hair care products to extend the longevity of your purple hair color!

Popular Shades of Purple Hair Colors

1. Dark Purple Hair Color: Purple Madness

This dark purple hair color is seriously a vibe! Trust us, it's the perfect way to turn heads without going over-the-top unicorn. Purple Madness gives off mysterious dark academia vibes, but you're still approachable. 

Style it with loose waves for dimensional action, or rock it sleek and straight for a more polished look. Honestly? It's the perfect first step into purple hair color if you've been wanting to try but have been too scared to go vibrant!

2. Royal Purple Hair Color: Purple AF

This royal purple hair color is straight-up legendary! If you want everyone's heads to turn when you walk in, Purple AF is that color! 

Our Fox Fam is obsessed with it for a reason—it basically screams, "I know I look good and I'm not sorry about it." Not quite ready to commit to the full purple lifestyle? Throw in some chunky highlights with your darker hair, and you've got the perfect pop that's still somehow appropriate for mimosas with your mom on Sunday. 

Trust us on this one!

3. Eggplant Purple Hair Color: Violet Dream

This vibrant, eggplant purple hair color with fuchsia undertones is literally what our mood board dreams are made of Violet Dream is giving "I'm a whole adult with a 7-step skincare routine, but I'll still be the first one on the dance floor" energy. 

If you already have highlights, apply this shade all over for some insane dimension—people will legit think you have your own personal glam team following you around. 

And if you've got curls? This color makes every single spiral pop in the most STUNNING way.

4. Periwinkle Hair Color: Periwinkle

This dreamy pastel blue-purple hybrid feels like it was plucked straight from a fairy tale. Periwinkle is for the go-with-the-flow types who are also totally fine switching things up next month because, let's be real, this color can be high-maintenance! 

Try a Periwinkle base with platinum blonde money pieces to channel your inner bad b*tch just in time for festival season.

5. Lavender Hair Color: Girls Night

If you’re rocking lavender hair color, then you’re DEFINITELY the life of the party. Girls Night is the key to nailing this hair color, plus you can add soft beachy waves for the full mermaid effect. 

This shade photographs like a dream and manages to look good even in those awful fluorescent bathroom lights. 

Pro Tip: this shade only pops off on pre-lightened level 10 platinum blonde hair, so don't even try if you're not committed to the bleach process first! 

6. Smokey Purple Hair Color: 30% Violet Dream + 70% Sterling

This sophisticated gray-purple blend is literally the definition of "not trying too hard but still looking fire." Smokey Purple hair color is giving that model-off-duty vibe that has everyone wondering if you've got a secret Instagram where you're lowkey famous. 

Want the exact formula? Just mix 30% Violet Dream with 70% Sterling and thank us later! 

Pair it with that asymmetrical cut you've been too scared to try, and we promise your phone will be blowing up with "who does your hair???" texts. This isn't just any regular purple hair color, it's the shade that makes other purples feel basic!

7. Vibrant Indigo Hair Color: 95% Frose + 5% Purple AF

This electric blue-purple hair color is perfect for those who love to show OFF! Indigo is for the friend who texts "u up?" at 1 am with plans that become next month's best story. 

Want the exact recipe? Mix 95% Frosé with 5% Purple AF and watch the magic happen! 

It absolutely KILLS in a sunset ombré situation, think deep Virgin Pink roots fading into vibrant indigo ends that create the kind of gradient that makes strangers stop and compliment you mid-coffee order.

8. Dark Purple Hair Color Tint

Using Purple AF on level 6-7 brunette hair creates that secret-society purple that only reveals itself in certain lighting. It's perfect for those who want to whisper rather than shout their purple intentions. 

This subtle approach works wonderfully for natural brunettes wanting to dip their toes in the purple pool without cannonballing and bleaching their hair first. 

Pro tip: Add slightly lighter face-framing pieces for that "Is her hair purple? Wait... yes it is!" moment that keeps people guessing.

9. Wine Plum Hair Color: 15% Purple AF + 85% Wrath

This rich burgundy-purple mix, using 15% Purple AF and 85% Wrath, is basically autumn in hair form – warm, rich, and making everyone crave a good cabernet. 

Wine Plum hair color looks absolutely fantastic styled in voluminous curls or waves that showcase the shade in all of its glory. 

This shade loves darker skin tones, creating a stunning harmony that enhances your natural glow. It transitions seamlessly from office hours to after hours, proving purple can indeed be professional.

10. Amethyst Hair Color: 75% Frose + 25% Sorceress

Amethyst purple hair color is all the rage right now. This jewel-toned purple gives that magical quality that entrances everyone you pass, forcing them to do double-takes. 

It grabs attention without trying too hard and looks especially stunning as a balayage with natural roots, saving you from those constant touch-ups. 

Get the look on your own by mixing 75% Frosé with 25% Sorceress for a hair color that’s totally spellbinding. 

FAQ: Purple Hair Color Questions

How long does purple hair color typically last?

Purple hair color typically sticks around for 2-6 weeks before fading completely. Deeper purples tend to be more loyal than their pastel cousins. 

Want to extend your purple relationship? Cold water is your best friend when washing, along with sulfate-free shampoo and a weekly purple color-depositing conditioner. 

Hot tools speed up the breakup process, so maybe it's time to embrace your natural texture!

What are different ways to wear purple hair?

Purple plays well with others in so many ways:

• Purple highlights against your natural color for that "I'm adventurous but I still have a 401k" vibe

• Face-framing money pieces that light up your features like built-in ring lights

• Peekaboo underlayer for that surprise factor when you put your hair up

• Ombré or balayage with purple ends for those who are scared of commitment 

• Split-dye with purple on one side for when you want to live your cartoon character fantasy

• Dip-dyed ends for just a taste of purple magic without the full plunge

Will purple hair damage my hair?

Good news! Arctic Fox’s semi-permanent purple hair dyes actually condition while coloring, think of them as a color treatment with benefits. The potential drama comes from any pre-lightening needed for darker hair. 

Combat bleach damage by using hydrating and repairing products like hair masks and serums before and after coloring.

What hair colors does purple fade into?

Purple AF at different levels of diluted

Most purple hair colors are known to fade silver, blue, or even red, but Arctic Fox’s semi-permanent hair dyes are designed to fade beautifully within the color spectrum, guaranteeing a stunning purple at every stage! 

Darker purples mellow into gorgeous mauves while lavenders shift to pastel hues. Your starting shade, washing habits, and hair's porosity all affect how colors evolve. 

Many fox fam members love these changing tones, it's like getting multiple beautiful purples from just one application!

Ready to rock your purple hair dreams?

Whether you're feeling that eggplant energy or a lavender fantasy moment, there's a purple shade that perfectly matches your vibe. 

Take the plunge, embrace your inner color goddess, and watch how these stunning shades completely transform not just your look but your entire energy! 

Don't forget to follow Arctic Fox Hair Color on Instagram and TikTok for a daily dose of hair color inspo that'll have you planning your next hair adventure before this one even fades. 

We can't wait to see your purple transformations lighting up our feed, make sure to tag us so we can hype you up!

Ever looked in the mirror and thought, "Whoa, my blonde is looking more like a traffic cone"? Don't panic! 

Brassy orange tones happen to the best of us, especially after bleaching or when blonde hair color starts to fade. The good news? You've got options that don't involve hiding under a hat for weeks.

Understanding the Color Wheel: Why Blue Neutralizes Orange

Remember that color wheel from art class? It's about to save your hair!

Blue and orange are directly opposite each other, which makes them complementary colors and total besties when it comes to color correction. 

Here's why this matters for your hair: When these opposite colors meet, they cancel each other out! So when your blonde has gone all orange and you're freaking out, reaching for a blue toner isn't just random—it's color theory magic! The blue pigments swoop in and neutralize orange hair, leaving you with the cool, balanced color you actually wanted. 

This is exactly why we all need purple shampoo for yellow tones and blue products for those orange nightmares. Once you get this color wheel trick, you'll never panic over brassiness again!

The Magic of Color Theory: Periwinkle to the Rescue!

Before and after using Periwinkle to tone brassy orange hair

Blue sits opposite orange on the color wheel, which means it neutralizes those warm, brassy tones. 

This is why Arctic Fox's Periwinkle is your new BFF for toning orange hair.

Simply dilute Periwinkle with conditioner (the ratio depends on how intense your orange is) and apply it to dry hair. This creates a gentle, blue-based toner that cancels out the orange without compromising your hair's health. It's like a cool-toned hug for your stressed-out strands!

Apple Cider Vinegar: Your Kitchen Cabinet Savior

When you need a quick fix with what you have on hand, reach for that bottle of ACV! A diluted apple cider vinegar rinse can help remove mineral buildup that contributes to brassiness while balancing your hair's pH.

Mix one part apple cider vinegar with three parts water, apply it to your hair after shampooing, let it sit for 3-5 minutes, then rinse thoroughly. Your hair will not only look less brassy but will also feel softer and shinier. Win-win!

When All Else Fails: Embrace the Dark Side

If your orange tones are particularly stubborn, sometimes the best solution is to cover them up entirely with a darker shade. Think of it as a hair reset button! Some of our favorite Arctic Fox shades for covering orange hair include:

Wrath: A deep, vibrant red that transforms brassiness into intentional fire-engine fabulousness

Purple AF: A striking violet that makes orange disappear like magic

Transylvania: The ultimate deep black that gives you a fresh start with a dramatic edge

FAQ: Your Orange Hair Questions, Answered!

What color cancels out brassy orange hair?

Blue as it sits directly opposite orange on the color wheel, meaning it neutralizes the warm orange tones; therefore, a blue-based dye like Periwinkle is a great option for toning brassy orange hair.

How to get rid of orange brassy hair at home?

The best way to get rid of brassy toned hair at home is to use the above methods like tone your hair with our pastel blue semi-permanent hair dye in the shade Periwinkle, use a DIY apple cider vinegar rinse, or simply cover the brassy orange tones with a darker hair color like red, purple, or black.

How long should I leave the toner on to get rid of orange?

If you are using our Periwinkle semi-permanent hair dye as a toner, we recommend leaving it on for at least 15-30 minutes. However, you can leave it on even longer if you'd like since there are no harsh chemicals in any of our dyes.

Orange You Glad You Read This?

Don't let brassiness bring you down! With these simple solutions, you can kick orange tones to the curb and get back to loving your locks. 

Whether you choose the gentle approach with Periwinkle toner, the natural route with apple cider vinegar, or decide to transform completely with a new color, your hair journey is in your hands. 

Remember, even bad hair days are just opportunities for great hair transformations! Make sure to follow us on all socials @arcticfoxhaircolor for more hair tips and inspo.

Ever looked in the mirror and thought, "I should just dye my hair blue already"? Girl, same! Blue hair isn't just a color choice, it's practically a personality statement. 

Whether you're thinking of taking the plunge or just curious about what your blue locks say about you, we’re spilling the tea on all the blue hue personalities!

Pastel Blue Hair Color

Shade featured above: Cotton Candy Dreams

Rocking a pastel blue hair color like Periwinkle or Cotton Candy Dreams? You're definitely a daydreamer with your head in the clouds half the time! You're always dressed to impress (even for a quick grocery store run) and predictable af—your friends can read you like a book. 

Time management? Not your strong suit. You're either 30 minutes early or rushing in 15 minutes late with Starbucks but never actually on time. That's okay because you're the ultimate mom friend who always has tissues, mints, and emotional support ready to go.

Mermaid Blue Hair Color

@yana_kaminskaya in Aquamarine + Arctic Mist Diluter

Aquamarine wearers are basically always on vacation, even when they're not! You collect little trinkets from everywhere you go, and your home looks like a magical underwater kingdom. 

There's something ethereal about your energy that draws people in, and you're effortlessly stylish without even trying. 

Friends love that you always pick up on the first ring; your reliability is legendary in this ghosting era!

Deep Blue Hair Color 

@_.lilalou._ in Poseidon

If Poseidon is your go-to blue hair color, then you have the most bubbly personality! You're emotional but tough—like the ocean itself. Adventurous AF, you're always down for a spontaneous road trip or trying that scary new rollercoaster. 

While you might be your own worst critic (we see you overthinking that text message for hours), you're always fun to be around and bring good vibes wherever you go.

Denim Blue Hair Color

@christystarmua in Blue Jean Baby

Blue Jean Baby screams edgy with major main character energy. You might look a little mean at first glance, but you're actually super sweet once people get to know you. 

Always punctual and incredibly cool without even trying, you're the friend everyone secretly wants to be. Your aesthetic is on point 24/7!

Navy Blue Hair Color

Shade featured above: Caitlyn

If you have a Navy Blue hair color like Caitlyn then you are sophisticated elegance personified. You're mysterious at first, but an open book once someone earns your trust. You generally respect rules but aren't afraid to break a few when necessary. 

Your empathy runs deep, and you're always stylish and put together even on your worst days. How do you do it?!

Electric Blue Hair Color 

@vampyrie in Jinx

If your signature hair color is electric blue like Jinx then you have chaotic energy in the best way possible! Your room might be a disaster zone, but your loyalty is unmatched. 

You're literally the most creative person in any room and wicked smart, though you balance it with a goofy, carefree attitude that keeps things fun. 

Your Spotify playlists? Absolute fire, everyone wants your music recommendations.

Teal Blue Hair Color

@pippambarnes in Aurora Kiss mixed with Cosmic Sunshine

Aurora Kiss lovers are mysterious yet somehow magnetic. You're that amazing friend who ACTUALLY listens instead of waiting for their turn to talk. 

Total trendsetter, you were doing things before they were cool. 

Your hosting skills are legendary (your dinner parties are THE event of the season), and your space is always spotless because, yes, you're a bit of a clean freak.

Midnight Blue Hair Color

Shade featured above: Sorceress

Arctic Fox’s Sorceress midnight blue hair color gives off intense main character energy. Deep, thoughtful, and slightly mysterious, you're the friend people come to when they need serious advice. 

Your intuition is scarily accurate, and you have a hidden wild side that only your closest friends get to see. 

You're fiercely protective of your inner circle and have a subtle confidence that commands respect.

FAQ About Blue Hair

Does blue hair fade quickly?

The longevity of your blue hair color depends on your chosen shade and hair care routine. 

A pastel blue hair color like Periwinkle usually fades much faster than a dark blue hair color like Sorceress. 

Blue hair color can be high-maintenance, but it's SO worth it! Pro tip: Wash your hair less frequently with cold water and use color-safe products to ensure your blue hair color sticks around as long as possible.

What skin tone works with blue hair?

Any! It's all about finding your perfect shade for YOU. A good rule of thumb is to use cooler blues for cool undertones and warmer teals for warm undertones.

Can I go blue without bleaching?

Yes, you can achieve some blue hair color without bleaching, but with limitations. 

If you have darker hair (level 6-9), colors like Aquamarine or Sorceress can create a subtle blue tint that's visible primarily in sunlight.

For more vivid results, like soft pastel blue or bold electric blue, bleaching your hair to level 10 platinum blonde is necessary.

Pro tip: Always perform a strand test first to ensure the color turns out exactly how you want it!

Express Your True Blue Self!

Whatever shade of blue calls to your soul, it's more than just a hair color—it's a vibe, a mood, a whole personality! 

Follow us @ArcticFoxHairColor for daily tips, endless inspo, and tag us in your blue hair journey for a chance to be featured! Remember, life's too short for boring hair colors!

2025 is just around the corner, and it’s bringing some MAJOR hair and nail inspo! This year is all about self-expression, bold color combos, and unapologetic glam. From dreamy mocha tones to eclectic mix-and-match vibes, we’ve got the lowdown on how to slay the upcoming trends. Let’s dive in!🌟🎉

Mocha Mousse Mania ☕️✨🤎

Pantone’s Color of the Year, Mocha Mousse, is serving neutral but make it chic! Think soft, warm browns with just the right touch of creaminess. Pair this trend with glossy, latte-inspired nails or a rich, mocha balayage that screams “sophisticated baddie.” Perfect for those who love understated glam with a cozy twist.🧸🍫

Cherry Coded🍒 

Get ready to pucker up and paint the town red! In 2025, cherry red is taking the beauty world by storm. This trend is berry delicious and oh-so-bold. Mix Wrath and Ritual for a rich, dimensional red that’s perfect for making a statement. Complete the look with sleek nails in matching tones to channel your inner femme fatale. Warning: this trend may cause major envy and cravings for cherry cola.🥤❤️✨

Embrace the Maximalist Movement 🌈✨

Unleash Your Inner Sea Witch🧜‍♀️🌊🔮

Pickle Green🥒🫙

Embrace Your Inner Aura ✨🌈

Rococo Revival🌹 

Embrace Your Inner Goddess ✨👑

Step aside—a goddess is coming through! This trend is all about ethereal, glowing beauty. Think radiant highlights, golden tones, and hair accessories fit for a queen. Combine shades like Cosmic Sunshine☀️, Sunset Orange🌅, and Poison🔥for a look that’s celestial AF. Add gilded nail art with gold and silver accents to complete the vibe.💅

Dolled Up💕🎀

Barbiecore is here to stay, and we're totally obsessed! Channel your inner doll with voluminous curls, glossy finishes, and dreamy pink hues like Virgin Pink and Electric Paradise. Pair your fabulous hair with shiny, doll-like nails adorned with rhinestones, glitter, and plenty of pink. It's time to live your best Barbie life! 💅✨

Embrace Your Inner Trendsetter🔥 💯 😎

2025 is shaping up to be a year of bold, beautiful hair and nails. We can't wait to see how you interpret these trends and make them your own. Remember to tag us @arcticfoxhaircolor so we can admire your stunning creations. Which trend will you be rocking first?💜✨