AF Blog — Lifestyle

2025 is just around the corner, and it’s bringing some MAJOR hair and nail inspo! This year is all about self-expression, bold color combos, and unapologetic glam. From dreamy mocha tones to eclectic mix-and-match vibes, we’ve got the lowdown on how to slay the upcoming trends. Let’s dive in!🌟🎉

Mocha Mousse Mania ☕️✨🤎

Pantone’s Color of the Year, Mocha Mousse, is serving neutral but make it chic! Think soft, warm browns with just the right touch of creaminess. Pair this trend with glossy, latte-inspired nails or a rich, mocha balayage that screams “sophisticated baddie.” Perfect for those who love understated glam with a cozy twist.🧸🍫

Cherry Coded🍒 

Get ready to pucker up and paint the town red! In 2025, cherry red is taking the beauty world by storm. This trend is berry delicious and oh-so-bold. Mix Wrath and Ritual for a rich, dimensional red that’s perfect for making a statement. Complete the look with sleek nails in matching tones to channel your inner femme fatale. Warning: this trend may cause major envy and cravings for cherry cola.🥤❤️✨

Embrace the Maximalist Movement 🌈✨

Unleash Your Inner Sea Witch🧜‍♀️🌊🔮

Pickle Green🥒🫙

Embrace Your Inner Aura ✨🌈

Rococo Revival🌹 

Embrace Your Inner Goddess ✨👑

Step aside—a goddess is coming through! This trend is all about ethereal, glowing beauty. Think radiant highlights, golden tones, and hair accessories fit for a queen. Combine shades like Cosmic Sunshine☀️, Sunset Orange🌅, and Poison🔥for a look that’s celestial AF. Add gilded nail art with gold and silver accents to complete the vibe.💅

Dolled Up💕🎀

Barbiecore is here to stay, and we're totally obsessed! Channel your inner doll with voluminous curls, glossy finishes, and dreamy pink hues like Virgin Pink and Electric Paradise. Pair your fabulous hair with shiny, doll-like nails adorned with rhinestones, glitter, and plenty of pink. It's time to live your best Barbie life! 💅✨

Embrace Your Inner Trendsetter🔥 💯 😎

2025 is shaping up to be a year of bold, beautiful hair and nails. We can't wait to see how you interpret these trends and make them your own. Remember to tag us @arcticfoxhaircolor so we can admire your stunning creations. Which trend will you be rocking first?💜✨

The holidays are HERE, and if you’re looking to sleigh your gift-giving game this season, we’ve got you covered! Whether you’re shopping for your bold BFF, self-care queen, or even the astrology-obsessed pal who reads your birth chart like a book, there’s something for everyone in our festive Arctic Fox gift guide. Let’s dive in! 🦊✨  

Left to right: @kimboohoo in Poison, @jadetoblack in Poison and Sheer Nude Nail Polish, @purple.mermaid in Iris Green

The Pampering Pro 🛀

For the friends who love a little extra TLC in their self-care routine, this set will have them feeling like they’re on cloud nine. Think luxe mani-pedis and fab hair color vibes! 💅🫧  

What’s in the gift box?

Pool Party: Because your hair deserves a vacay too! 🌴💦 This ultra-hydrating treatment quenches thirsty strands, smooths out the frizzies, and leaves your hair feeling soft, silky, and ready for its ✨close-up✨.

Nail Polish Galore: Bold, bright, and oh-so-AF! 🎨💖 Pick a few shades that scream self-expression—whether they’re into edgy blacks 🖤, dreamy pastels ☁️, or deep greens🌲, there’s a color for every mood.

Nail Polish Remover: Messy manis, begone! 🙅‍♀️ With this in their arsenal, switching up nail colors is a total breeze and damage free—because who wants to stay stuck with one vibe for too long? 🌈

Gel Nail Strips: Instant nail art, zero effort? Yes, please! These gel strips are perfect for the glam lover who wants cute, salon-quality nails in minutes—without the hassle.💅

Money Hunny: Want hair that glows like liquid gold? 💫✨ This nourishing repair serum delivers intense shine and hydration, leaving your mane soft, sleek, and totally dazzling.👑

Resurrected Shampoo and Conditioner Set: Keep that hair happy and thriving, no matter how many colors they rock. This killer combo restores strength, softness, and shine, AKA the ultimate glow-up for their strands. 💆‍♀️💖

The Ultimate Gift Giver 🎁 

Know someone who’s a gift-giving guru and always thinks of others before themselves? Treat them to the ULTIMATE hair and nail care bundle that’ll make them the star of the holiday season.🎄🌟

What’s in the gift box?

Arctic Fox Hair Colors: Give them the gift of self-expression! Whether they’re rocking fiery reds like Wrath, bold blues like Poseidon, or vibrant jewel tones like Purple AF, these vegan, cruelty-free colors are perfect for creating vibrant, head-turning looks. Bonus: They smell amazing too! 🎨 ✨

Nail Polish and Gel Kits: Match their hair vibes with their nails! Between our gel kits and our nail polish they’ll have everything they need for a salon-quality manicure at home. Whether it’s bold pops of color or subtle neutrals, their hands will be as fabulous as their hair.💅🌟

OG Hair Perfume & UV Protectant: Keep their hair smelling like a dream with Arctic Fox’s signature fragrance. A couple of spritzes, and they’ll have fresh, fruity, and floral notes all day long—perfect for touch-ups between washes!🍇

Alligator Clips: These aren’t your average clips!🐊 Strong, durable, and chic, they make sectioning hair a breeze for flawless styling or perfect at-home dye sessions. Plus, they hold even the thickest hair in place! 💪

Gloves: Mess-free coloring starts here.🧤 These high-quality gloves are essential for DIY dye jobs, protecting hands from stains while ensuring precise application. Because who wants purple hands for the holidays? (Unless it’s intentional, of course! 😉💜)

Coordinated Color Connoisseurs 🎨 

For the trendsetters who live for matching their nails and hair (yes, it’s a vibe), this curated set is pure perfection. Talk about coordinated slay. 🙌✨  

What’s in the gift box?

For the friend who loves all things bold and bubbly! Pair the bright, playful shade of Virgin Pink hair dye with its matching nail polish for a head-to-toe pop of color that’s anything but subtle. Perfect for showing off that Barbiecore energy. 🌸💅💗

Dive into the depths of stunning blues with Poseidon! This vibrant, ocean-inspired shade looks just as striking on nails as it does on hair, creating a perfectly coordinated look that’ll make waves. 🌊✨💙

For your moody bestie who’s all about edgy vibes, these dramatic shades are a must. Transylvania brings deep, vampy black to locks; Obsidian offers a softer charcoal touch to nails; and Midnight Disco adds a glittery twist for when they want their fingertips to shine in the dark.🖤🌌

Dreamy, pastel perfection! The soft lavender-blue hues of Periwinkle are ideal for anyone obsessed with cottagecore aesthetics or pastel palettes. Pair the dye with the matching nail polish for a whimsical, coordinated look that’s straight out of a fairytale.💜🦋

Frequent Hair Color Changer 🌈

Got a bestie who’s always rocking a new shade every other week? This set is a must to keep their creative color rotation going strong.💪

What’s in the gift box?

Reds that turn heads: Whether it’s the fiery, passionate tone of Wrath, the sultry wine-hued elegance of Ritual, or the warm, spicy glow of Ginger Flare, these shades deliver high-impact color. Perfect for anyone who loves to make a bold statement with their hair! ❤️🔥

Bleach, Please: The ultimate tool for achieving a clean slate! This gentle, coconut oil-infused bleach lightens hair while minimizing damage, making it the ideal starting point for any vibrant color journey. Plus, it’s vegan and cruelty-free—just like all things Arctic Fox! ⚡️🤍

Gloves, Bowls, and Brushes: The DIY dye-job essentials. These tools make mixing and applying color effortless and mess-free, ensuring smooth, even application every time. They’re a must for at-home hair artists! 🎨🧤🥣

Curly/Natural Hair Gift Guide 🌿

For those rocking natural curls, coils, or waves, this bundle is all about moisture, love, and care!🥰

What’s in the gift box?

Pool Party: Think of this as a spa day for their hair! Packed with hydrating ingredients like aloe and sunflower seed oil, Pool Party helps bring dry, brittle strands back to life. It’s perfect for curly and natural hair that craves moisture or for anyone who loves a little TLC for their tresses. 💦🌴🌊

Money Hunny: Shine, shimmer, repair, and slay! This multipurpose serum doesn’t just add a radiant golden glow—it’s packed with nourishing ingredients to repair damage, hydrate dry strands, and boost softness. Whether they’re using it as a styling finisher or as part of their haircare routine to keep locks healthy and strong, Money Hunny is the ultimate game-changer. ✨👑💛 

Alligator Hair Clips: These sturdy, no-slip clips make styling and sectioning hair a breeze. From detangling curls to perfecting dye jobs, these clips are a must-have tool for keeping hair under control—no tugging, no slipping, no fuss! 💇‍♀️🐊

Resurrected Shampoo and Conditioner Set: Meet their hair's new best friend! This duo—a sulfate-free shampoo and a deeply nourishing conditioner—works together to restore softness, strength, and shine. Whether their hair is color-treated, damaged, or just needs a refresh, the Resurrected Set will leave it looking and feeling better than ever.🧼🧴

Vacay Volumizing Dry Shampoo: Keep their vibrant hair looking fresh without over-washing. This dry shampoo helps absorb oils, adds volume, and extends the life of their color, making it a lifesaver between wash days.💆‍♀️

Astrology Expert Gift Guide🔮 

For the cosmic king or queen who knows their rising sign AND yours, these shades are written in the stars. 🌌✨  

What’s in the gift box?

Sorceress: Channel mystical, magical vibes with Sorceress! This deep blue with purple undertones is perfect for anyone who loves a moody, mysterious aesthetic. Whether it’s for a full-on transformation or subtle streaks, it’s a total vibe.🔮🪄

Purple AF: Go bold or go home! Purple AF is a vibrant, in-your-face violet for anyone who isn’t afraid to stand out. This shade looks fabulous on a variety of hair levels, perfect for making a statement.💜

Arctic Mist Diluter: Unlock endless creativity with Arctic Mist Diluter! Use it to lighten any Arctic Fox color for custom pastel shades. This is the secret weapon for anyone who loves to mix, match, and create one-of-a-kind hair colors.🤍🎨 

Sterling: Sleek, chic, and icy cool! Sterling delivers a stunning silver tone that works beautifully on its own or as a base for smoky hues. It’s the go-to for anyone looking to slay that metallic, modern look. ❄️✨

Periwinkle: For the dreamers and stargazers! Periwinkle blends soft lavender and pastel blue tones to create an ethereal, celestial look. It’s perfect for anyone who loves a touch of whimsy in their hair. 🦋💫

Binge Watcher 📺

For the Netflix-and-dye enthusiast in your life, gift them a collection that brings their favorite on-screen worlds to life—Arcane style! 🎮✨ These shades are perfect for anyone who loves to curl up, get creative with color, and binge their latest obsessions. Whether they’re channeling a bold, animated vibe or just want to experiment while streaming their faves, this gift hits all the right notes. 🎬🎨🌈

Let them channel their inner Caitlyn, Vi, and Jinx with this Arcane-inspired collection! Featuring bold and moody shades straight out of the show, this set captures the personalities of Piltover’s finest—from Caitlyn’s sophisticated cool tones to Vi’s fiery intensity and Jinx’s chaotic, electric hues. Plus, matching nail polishes make it easy to create a head-to-toe look that’s as dynamic as their favorite characters. Perfect for gamers, binge-watchers, and anyone who lives for bold, expressive color! 🎮💙🎀💥🌀🌆 

Far Left: Obsidian blended into Vi with Jinx on top, Middle: Ekko with Arcane Gold, Far Right: Jinx and Vi on alternating fingers

Shop the Gift Guide and Sleigh the Holidays! 🎄✨  

No matter who’s on your list, Arctic Fox has you covered with gifts that inspire creativity, self-expression, and a little extra sparkle. Ready to wrap up some serious holiday magic? Let’s gooo! 🦊💕  

Fox Fam… It’s TIME! 😍 Halloween is near, the weather is cooling down and the vibes are getting spooky! 👻🍂 Whether your hair is changing as quick as the leaves are or you want a costume based on your current color, we have inspo galore! 🤩 From brunette to orange to bleached hair, you can find just about anything in this blog to get your costume ideas flowing 👇

If you didn’t know, we can see the future and our crystal ball sees these Halloween costumes in yours! 🔮💫

👱‍♀️ Blonde Hair Inspo

Lighten up, it’s the best time of the year! 🤪 Whether you're channeling the boldness of Daenerys Targaryen, the iconic energy of Barbie, or the cunning edge from Gone Girl, a bleach blonde base is your ticket to a show-stopping look. Maybe you want to be a shining star like Glinda and show your magic? 🪄 Or maybe you're feeling a little more wicked this year like Ursula? Either way, bleach blonde gets the job done. Let’s not forget Tiffany Valentine's terrifying persona makes for a hot look 👀 So, grab your Bleach Please, a little courage, and get ready to transform into your favorite character this Halloween!

Shop our Bleach, Please Collection here

💙 Blue Hair Inspo

Feeling a little blue? (In a good way!) 😏 Dye your way into one of these iconic characters with our bold and deep blue shades. Channel the melancholic Sadness with Poseidon or the pure electric energy of Hatsune Miku with some Aquamarine. Dive into the otherworldly with Coraline or Corpse Bride for an unforgettable Halloween, or embrace your inner villain with Hades from Hercules. If those just simply aren’t your vibe, opt for something a little more lighthearted like Marge Simpson's iconic blue hair! A CLASSIC 🍩  So, grab your favorite shade of blue and get ready to make a splash this Halloween! Shop our blue collection here.

Autumn is here, and it's time to give your hair a makeover! With the leaves changing and the air getting crisp, there's no better time to experiment with a new hair color. This fall, we're seeing a resurgence of bold, vibrant shades, rich rubies, fiery reds, and of course a fall twist on the color of the year in baked peach. Let's dive into some of the hottest semi-permanent hair color trends to slay these coming Fall months! 

Ruby Wine

If you're looking for a deep, rich color that's perfect for fall, ruby wine is the way to go. This gorgeous shade can be easily achieved using a 50/50 mix of long-time Arctic Fox favs Ritual and Wrath. @stellacini got the most gorgeous velvet-y vibe with this mix over her faded green base! This rich color is sure to turn heads and is the perfect statement for fall. 

Ebony

@morganmckain in Transylvania 

Blue-toned black is sneaking back in, and we’re definitely not mad at it! Ebony is making the charts as a fall trending color, and it’s perfect for our Foxes who are dyeing to add a bit of mystery to their look. Pour up Transylvania to transform into whatever shade you’re rockin’ into a bold hair choice with a sultry, mystic edge. You can also add a touch of Blue Jean Baby for that extra punch.

Pro Tip: Transylvania is a pigmented color with blue undertones and will bleed during the dyeing process so be sure to cover up, use vaseline and scrub your shower immediately!

Neon Oranges and Pinks

@ddcohair in Frosé, Peach Prosecco, and Electric Paradise

@torymua in Porange

This one might be a bit of a surprise, but fall is a great time to whip out the neons and make the boldest statement of 2024. Peachy oranges, and rusty pinks are THE color combo to totally seal the show and try something unique. Porange and Electric Paradise will be your stars for this show, both vibrant AF, and both with UV reactive tones that will glow in the dark if you’re gracing any festivals in the fall months. When working with these stunners, bleach will get you best results, so make sure you’re applying on a bleached, even base for the best results you could dream of! 

Baked Peach

@lolaliner in Peach Prosecco

Peach ruled 2024 from start to finish, and for a trendy twist on the color of the year, baked peach is the one to dye! You’ll need a platinum base for this look to shine it’s brightest, and then, you guessed it! Peach Prosecco is your gal. Add a few drops of Ginger Flare for a grungier vibe and you’ve got the hottest color on your hands.

Fiery Red

@missempi in Poison and Sunset Orange

RED has to be our favorite color - and if you’ve seen the Fox Fam rocking a red you KNOW you’ve found yourself heading to checkout for that same bottle. All our reds have INSANE color pigment payoff, but Poison is the IT girl when it comes to a good red. The lighter your base, the more venomous the color, so keep that in mind when you’ve decided on your poison. With a head of hair like this, you’ll be a walking fire hazard! 

Pro Tip: Sunset Orange is known for its red undertones, so a touch of that to your concoction and you’ll have to call the fire department! 

And that’s a wrap on our trend report, Fox Fam! Will you be dyeing any of these? Don’t forget to tag us @arcticfoxhaircolor and you just might get a feature. We can’t wait to see! 

@evelina.forsell in Ginger Flare

Time flies when you’re having fun, and we DEFINITELY have. 10 years ago we set out to create the best prismatic hair color line and now we’re coloring and conditioning hair across the globe. We’ve celebrated all things AF all year long with launches, giveaways, donations to amazing organizations and more. But first, let's take a look back at what was going on in our world in 2013 when it all began.

- “What does the Fox Say” was the most viral Youtube video of the year...
- Now we’re always asking “what does the Fox FAM say?!”
- Word of the year: SELFIE (how perfect)
- Platinum and pastel hair were IT
- Pixie cuts and mohawk braids were everywhere
- Orange Is the New Black and Breaking Bad were the most talked about TV shows
- We were obsessed with cronuts
- Miley twerked at the VMA’s
- Britney coined the term “work, b*tch”

The timing couldn’t have been more perfect to launch a brand dedicated to all things attitude and hair color. Since the start we have been driven to create a space for everyone to express themselves and do it all for a great cause. But what have we done since launching Arctic Fox?

- Evolved our hair color line to now include over 20 unique shades
- Produced an affordable and high quality hair care line                                     - Expanded the brand to be wherever YOU are, in some of the most popular beauty stores Ulta, Sally Beauty, and Hot Topic                                                      - Launched our Foxology gel nail kits and nail polishes
- Became a leader in affordable at-home hair color
- Empowered our Fox Fam to embrace their uniqueness
- Helped thousands of animals along the way with your support of AF

We’ve done so much through the years to create our colorful community and impact the lives of animals worldwide through our efforts. All of this made it that much more important to us to go out with a bang for our 10th anniversary and we couldn’t be more thankful to have spent it with all of you. Here’s how we celebrated through this year:

We added new dyes to the mix… and brought some back. Our newest shade, Ginger Flare is now one of our most popular colors, and we LOVE to see you sport your coppery looks!

@evelina.forsell in Ginger Flare

But for a bit of nostalgia, we brought back an old favorite this year. Your peachy bestie, Porange is back (for a limited run) just in time for you to create looks around Pantone’s Color of the Year for 2024, Peach Fuzz! 

@meghanowen in Electric Paradise and Porange

We let YOU decide on future launches! We listened to your requests and you helped make Ginger Flare a best seller. So we took it a little further by letting our Fox Fam decide which color we should release in 2024 and you guys did NOT disappoint. Make sure you’re signed up for emails and follow us on our socials to see when the chosen shade is released. We can’t wait to see you guys use this gorgeous spacey blue shade.

Expansion, expansion, expansion! Our Foxology nail line had TONS of growth this year. We added dozens of new polish colors and gel nail kits to the mix. We even introduced you to Foxy the Snowman.

Checker Out

Pinkerchief

As seen on…. TV, magazines and just EVERYWHERE. This year your favorite at-home hair color and nail brand (aka US) was featured on celebrities like Karol G and Megan Fox. How sick is that?

There were lots of opportunities to win big! We partnered with brands like Loungefly for social media giveaways to give back to our Fox Fam.

And for our loyal Fox Fam, there were even more ways to save and earn! We leveled up our rewards program for our loyal customers to have better ways of earning points on their AF purchases.

We gave back to those in need. Our animal rescue partners have been near and dear to us through the years. As a company that prides itself on donating 15% of our revenue to animal welfare organizations, we wanted to make sure we gave back in more ways this year. 

Our team kicked off the year with visits to Viva Rescue and Judith A. Bassett Candid Education & Conservation Center to meet with the animals we help impact through our donations.

At Viva Rescue our donations this year helped cover care costs that saved the lives of young goats.

Our donation to Judith A. Bassett Candid Education & Conservation Center helped them fund the addition of several new enclosures. Including one for an actual arctic fox!

Our work with Second Chance Animal Rescue helped to cover medical costs for several animals in their care.

WIth IFAW we were able to support their efforts to help animals around the world even through natural disasters and displacements in areas with political unrest.

Without you and your support, none of this would be possible. We are so happy to have built a community that supports us as a brand and our ongoing fight for animal welfare. We couldn’t be more thankful for our Fox Fam and we’re so excited to show you what we have up our sleeves in the new year and beyond. Thanks for celebrating with us all through 2023!