AF Blog — Wrath

Are you dreaming of bold red hair but rocking dark locks? Don’t worry, we’ve got you covered! 

Arctic Fox’s red hair colors are designed to deliver vibrant, eye-catching colors, even on darker bases.

Here are our top 5 picks for adding a gorgeous red tint to dark hair.🧨

Poison - a Bold & Fiery Red with Orange Undertones 🔥

Looking to spice things up? Poison is a fiery red with warm orange undertones that’s perfect for creating a bold, vibrant look. 

On dark hair, Poison delivers a rich auburn hue that’s anything but basic. As it fades, it softens into a beautiful, warm coppery tone. Perfect for anyone craving a red with a little extra heat!🌶️

Wrath -  a Romantic & Radiant Red with Pink Undertones ❤️

If you’re into reds with a flirty twist, Wrath is your go-to. This striking shade boasts pink undertones that give it a romantic, berry-like vibe. 

On dark hair, Wrath creates a deep, sultry red that fades into soft rosy hues over time. Think bold yet totally dreamy!🌹

Dark Cherry: Mix 60% Virgin Pink + 40% Wrath 🍒

This dark cherry red mix of 60% Virgin Pink and 40% Wrath not only looks stunning on dark bases but it’s also super easy to maintain with its vivid nature.

Red Hot: Mix Sunset Orange + A Drop of Purple AF 💥

Get ready to turn up the heat on dark hair by adding a drop of Purple AF to Sunset Orange.

Brick-Red: Mix 60% Ginger Flare + 40% Wrath 🧱

This gingery red mix of 60% Ginger Flare and 40% Wrath brings a playful yet sophisticated level of spice to brunette locks.

Pro Tips for Vibrant Reds on Dark Hair 💡

1. Do a Strand Test: Before going all in with your new red shade, apply it to a small section of hair to ensure you love the results.😊❤️

2. Maximize Your Color: Leave the dye on for as long as possible (we’re talking 1-2 hours) to achieve vivid results.⏰🧖‍♀️

3. Easy Touchups: Add a bit of dye to your color-safe conditioner for seamless upkeep.🧴✨

4. Seal It In: Rinse with cold water to lock in that vibrant color and shine.💧🌟

The Best Reds for Dark Hair ♥️💋

Whether you’re looking for fiery, flirty, or mysterious reds, Arctic Fox has the perfect shade for you. Our ultra-conditioning formulas are designed to deliver vibrant colors that are as bold as you are. So what are you waiting for? Pick your red, get creative, and let’s see those dark-haired transformations light up our feed! Make sure to tag us @ArcticFoxHairColor and use the hashtag #ArcticFoxHairColor for a chance to be featured.🥰📸

@gabriellesydneyy in Wrath

Frequently Asked Questions

Can you put red dye over dark hair?

Yes! Arctic Fox Hair Color’s semi-permanent red hair dyes will cover dark hair. Depending on how dark your hair is they will show up as a red tint in sunlight.☀️

What shade of red is best for brunettes?

The best shade of red hair dye for brunettes is Arctic Fox Hair Color’s Wrath. Wrath is a highly pigmented cherry red shade that will show as a red tint on dark hair.🍒

Should I bleach my hair before dying it red?

You don’t have to bleach your hair to use red hair dye, but if you want a more vivid color payoff we recommend our Bleach Please Hair Lightening Kit to lighten your base before dyeing.⚡

@Sophiaxnova_ in Purple AF

Dyeing your hair with vivids can feel like a bold move, but trust us, it doesn’t have to be intimidating! If you dream of vibrant locks but want something beginner-friendly and low-maintenance, we’ve got you covered. Check out some of our favorite shades that are perfect for any skill level and stay stunning with minimal effort.💕

Purple AF 💜

Looking for a color that’s bold but easygoing? Purple AF is your new bestie. This deep, cool-toned purple works on all hair levels, from platinum blonde to dark brown. Purple AF’s highly pigmented formula means the color will stick around longer so you don’t have to touch up your color as often. It fades gracefully into a lavender shade on lighter hair and a muted purple on darker tones, no awkward in-between stage here! 🔮

Wrath 🔥

This juicy red is a fan favorite for a good reason! Wrath delivers a deep, ruby hue that’s striking on any hair color. This shade is a deep red with berry undertones which can become more pink as it gradually fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade is most vivid on hair pre-lightened to a level 7 or lighter.🍒❤️

Sunset Orange 🌇

Bring the golden hour to your hair 24/7 with Sunset Orange! This shade is a fiery, deep red-orange that looks captivating on light and dark hair. Brassy tones won’t cause any problems for this color, if anything they will make it even brighter. The red undertones of Sunset Orange may come through stronger on light bases around a level 9 or 10. This highly pigmented shade takes a while to fade but once it does, it turns into soft peach tones that are just as dreamy.🍊🧡

Virgin Pink 🌸

If pink is your thing, Virgin Pink is a must-try! This playful magenta pops beautifully on lighter hair while giving darker hair a stunning berry tint. As it fades, it transitions to a softer, pastel pink that’s equally charming. While this shade is eye-catching on every base, it looks brightest on a level 7 or higher.🌹💕

Aquamarine 🌊

Channel mermaid vibes with Aquamarine, a vivid blue with teal undertones that’s absolutely mesmerizing. Light hair gets a vibrant blue turquoise, while darker bases show off a teal ocean blue tint. This gorgeous jewel tone stays vibrant for a long time but when it does eventually fade, it transforms into a dreamy seafoam green. For vibrant results, apply Aquamarine to level 10 platinum blonde hair.🫧💙

Tips for Keeping Your Vivid Color Fresh ✨

Rinse with cold water: It helps seal the hair cuticle to lock in color and prevent bleeding and fading.🧊

Extend time between washes: Dry shampoo is your BFF!💨

Style smart: Braids and buns are not only cute but also color-safe.🎀

Use the right products: Stick to sulfate- and alcohol-free hair care to keep your color vibrant.🧴

What Are You Waiting For? 🎨

Grab your favorite easy-to-maintain shade from arcticfoxhaircolor.com and get ready to fall in love with your vivid hair. Make sure to tag us on socials @arcticfoxhaircolor for a chance to be featured, we can’t wait to see your colorful creations! 💕

@sxneadbailey in Sunset Orange

@stellacini covered up faded turquoise with a mix of Wrath and Poison for this custom cherry shade

If you've been scrolling through TikTok or Pinterest, you’ve seen the cherry hair trend exploding in 2025. Cherry hair is all about those rich, sultry red hues that scream playful glam and undeniable confidence. Want in? Here’s your step-by-step guide to achieving that bold, juicy cherry color with Arctic Fox’s Wrath!🔥😍

How To Get The Look With Wrath🍒

Wrath is the cherry on top of your bold hair goals. This rich, fiery red shade delivers a stunningly vibrant, high-impact color that grabs attention like never before. Whether you’re going full-on cherry bomb or just dipping your toes into the trend, Wrath is the perfect choice to get you there!💣💥😎

Best Bases: Wrath works its magic best on pre-lightened hair (level 7 or higher), but it also adds a dimensional, deep cherry tint to darker bases. Don't know what level you are? Read all about it here.❤️

Step 1: Start with a Clean, Dry Base 🌟

Before you dive into your cherry transformation, make sure your hair is clean and dry. Wash it with a gentle, sulfate-free shampoo to remove any buildup. Skip the conditioner for now because it can negatively impact the color payoff. Dry your hair thoroughly to ensure the color will go on evenly.

Step 2: Saturate Your Hair from Root to Tip💆‍♀️

Now the fun begins! Grab your bottle of Wrath (or mix it up for a custom shade) and start applying it to your hair. Use a bowl and brush or your hands (wear gloves!) to saturate every section of hair. The key is to ensure every strand is fully coated so you get that bold, vibrant color all over.

Step 3: Let It Saturate for at Least 30 Minutes⏲️

Once your hair is fully coated, let Wrath work its magic. The color should sit for at least 30 minutes, but feel free to leave it on longer. Arctic Fox dyes are packed with conditioning ingredients, so the longer you leave it on, the better the color can soak in and treat your hair. If you’ve got the time, let the color marinate for an hour or more—your hair will thank you!

Step 4: Rinse with Cold Water🧊

Now it’s time to rinse! Gently rinse your hair with cold water until the water runs clear. Cold water helps seal the color and lock in that gorgeous cherry hue. Avoid hot water, as it can cause the color to fade faster. Don’t worry if you see a little bit of color wash out—that’s totally normal and just means you’ve got vibrant color sealed in.

Step 5: Dry, Style, and Get Ready for Endless Compliments😍

Finally, it’s time to dry and style your cherry hair! Use your favorite blow dryer, curling iron, or let it air dry—whatever your hair loves best. Once it’s dry, you’re ready to turn heads. Get ready for the compliments because this cherry bomb look will have everyone asking where you got your color!

@gabyhrndz in her signature mix of Wrath and Ritual

@salinesimon stuns in a mix of Wrath and Poison

@sandramob is absolutely slaying in Wrath

Pro Tips for Vibrant Cherry Locks💇‍♀️❤️‍🔥

• Condition + Color: Keep Wrath fresh by mixing a dollop into your conditioner for easy touch-ups with every wash.🧴💦

• Hydrate Your Hair: Use Money Hunny to keep your strands shiny, hydrated, and healthy.🍯💧

• Match Your Mani: Take your cherry coded vibes to the next level with Crimson Claus or Poison nail polish. Who doesn’t love a perfect match?💅🍒 

Poison Nail Lacquer

Mix It Up: Wrath + Your Favorite Arctic Fox Shades 🥣

For those who love to get creative, Wrath is your bestie. Here are some killer mixes to level up your cherry hair color game:

Cherry With A Twist: Wrath + Ritual

A 50/50 mix of Wrath and Ritual create a deeper, sultry cherry wine hue that screams sophistication.

Cherry Noir: Wrath + Transylvania 

1-2 drops of Transylvania added to Wrath gives you a darker, vampy cherry tone.

Cherry Pie: 95% Wrath + 5% Phantom Green

Mix 95% Wrath with 5% Phantom Green for a juicy cherry red.

Cherry Sangria: 85% Wrath + 15% Purple AF

Mix 85% Wrath with 15% Purple AF to create a chic cherry maroon color.

Ready to Get Cherry Hair That’s Trend Worthy?🍒💁‍♀️

From bold, juicy reds to deep, sultry cherry tones, Wrath is your ride-or-dye for achieving the vibrant cherry hair color you’ve been craving. Grab your Wrath, mix it up, and show us how you slay this cherry hair trend!❤️

2025 is just around the corner, and it’s bringing some MAJOR hair and nail inspo! This year is all about self-expression, bold color combos, and unapologetic glam. From dreamy mocha tones to eclectic mix-and-match vibes, we’ve got the lowdown on how to slay the upcoming trends. Let’s dive in!🌟🎉

Mocha Mousse Mania ☕️✨🤎

Pantone’s Color of the Year, Mocha Mousse, is serving neutral but make it chic! Think soft, warm browns with just the right touch of creaminess. Pair this trend with glossy, latte-inspired nails or a rich, mocha balayage that screams “sophisticated baddie.” Perfect for those who love understated glam with a cozy twist.🧸🍫

Cherry Coded🍒 

Get ready to pucker up and paint the town red! In 2025, cherry red is taking the beauty world by storm. This trend is berry delicious and oh-so-bold. Mix Wrath and Ritual for a rich, dimensional red that’s perfect for making a statement. Complete the look with sleek nails in matching tones to channel your inner femme fatale. Warning: this trend may cause major envy and cravings for cherry cola.🥤❤️✨

Embrace the Maximalist Movement 🌈✨

Unleash Your Inner Sea Witch🧜‍♀️🌊🔮

Pickle Green🥒🫙

Embrace Your Inner Aura ✨🌈

Rococo Revival🌹 

Embrace Your Inner Goddess ✨👑

Step aside—a goddess is coming through! This trend is all about ethereal, glowing beauty. Think radiant highlights, golden tones, and hair accessories fit for a queen. Combine shades like Cosmic Sunshine☀️, Sunset Orange🌅, and Poison🔥for a look that’s celestial AF. Add gilded nail art with gold and silver accents to complete the vibe.💅

Dolled Up💕🎀

Barbiecore is here to stay, and we're totally obsessed! Channel your inner doll with voluminous curls, glossy finishes, and dreamy pink hues like Virgin Pink and Electric Paradise. Pair your fabulous hair with shiny, doll-like nails adorned with rhinestones, glitter, and plenty of pink. It's time to live your best Barbie life! 💅✨

Embrace Your Inner Trendsetter🔥 💯 😎

2025 is shaping up to be a year of bold, beautiful hair and nails. We can't wait to see how you interpret these trends and make them your own. Remember to tag us @arcticfoxhaircolor so we can admire your stunning creations. Which trend will you be rocking first?💜✨

Winter is here, and it’s time to turn your hair into a seasonal masterpiece!❄️ Whether you're channeling icy queen vibes with frosty blondes, draping yourself in rich jewel tones, or heating things up with sultry reds, this is the season to experiment with bold, stunning colors. From shimmering snow-inspired pastels to deep, moody hues that rival your favorite winter accessories, we’ve got the perfect mixes to help you slay all season long.☃️✨

Snow White: 5% Girls Night + 95% Arctic Mist on a platinum base

Turn your hair into a frosty winter wonderland with Snow White! This icy, barely-there lavender shade is the ultimate soft and dreamy look for the colder months. It’s perfect for anyone who loves subtle, ethereal tones. Think of it as snow with a magical twist!❄️💜

Emerald City: 40% Aquamarine + 60% Phantom Green on a platinum base

Step into an enchanting forest with Emerald City, a mesmerizing deep green with hints of blue. This mix gives off serious gemstone vibes, perfect for adding a regal touch to your winter style. Whether you’re bundled up by the fire or walking in the snow, this color will have you glowing like royalty.🌲👑

Garnet: 85% Wrath + 15% Purple AF on a platinum base

Make a bold statement with Garnet, a rich and sultry red with a subtle hint of purple. This jewel-toned hue is perfect for anyone looking to heat up the cold winter days with a fiery, glamorous look. Garnet is the color of power, passion, and the ultimate winter glow-up!❤️💎

Blue Topaz: 60% Poseidon + 40% Neon Moon on a platinum base

For a cool, crisp winter vibe, Blue Topaz blends the electric energy of Poseidon with the brightness of Neon Moon to create a bold, icy blue that shines like the sky on a clear winter day. This shade is perfect for turning heads and embracing your inner snow queen.👸🌨️

Spinel: 50% Violet Dream mixed with 50% Virgin Pink on a platinum base

Add a playful touch to winter with Spinel, a vibrant mix of purple and pink tones. It’s the perfect pop of color to brighten up the chilly months, blending the boldness of Virgin Pink with the dreamy hues of Violet Dream. This mix is as fun as it is fierce!💜🎀

Show Us Your Winter Wonderland!

Ready to take your winter hair game to the next level? We can’t wait to see your creations!🤩 Be sure to tag us on Instagram @arcticfoxhaircolor for a chance to be featured.❄️✨

Stay colorful, stay cozy, and slay this winter season🧣💕🕯️