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    AF Blog — Wrath

    Beginner's Guide to Hair Color

    Beginner's Guide to Hair Color

    @sophiaxnova in Purple AF

    Is TikTok making you want to dye your hair? Welcome to the club! If you’re thinking about pulling the trigger on that new color but have no idea where to start, you’re in the right place. We’re about to dish all our tips for your first time so that you can get that flawless color you’ve been dreaming of. 

    Vegan and Cruelty Free Formula

    The biggest and most common concern with first-timers is worrying about hair damage. Especially if you have virgin hair. And we get it! All the hair dyes in the AF color range are formulated without any harsh chemicals and packed with so many deep conditioning properties they’re basically a colored conditioner! So not only can you leave it on as long as you want, you’ll also come out with soft locks full of color!  

    Semi-permanent dyes are the perfect solution to trying out bold colors minus the fear of settling down with one shade forever. AF hair dyes start with our signature full throttle bold color and then naturally fade out slowly over time with no additional processes. AKA you can try out new colors with the confidence that they won’t damage your strands, and they’ll still look ah-mazing as they fade. Semi-permanent hair dyes definitely don’t have to be scary!

    @eclipse.lunxr in Virgin Pink

    Starting with Vivid Hair Dye

    When you’re first starting out with vivids, you need to keep in mind how light or dark your natural hair is to ensure you get the best results. For example, if your hair is light brown, deeply pigmented shades like Wrath, or Purple AF were made for you, Fox! Avoid pastel colors or the lighter blues and greens, unless you bleach and lighten your natural hair base first.  

    Need more inspo before you take the leap? We got a list of important questions you need to ask before you dye your hair, just to make sure you’re ready to jump into the world of color! 

    @queenbcyn in Wrath

    Picking your new hue

    One way you can crack the color code is by considering your skin’s undertone to help narrow down your choice and lead you to a new shade that will accentuate your natural features. 

    Your skin tone is the surface level color of your skin that can change due to the season or sun exposure, we all notice our skin tone change a bit in the summer months, right? 😎 Your undertone on the other hand, is the underlying tone of your skin that is ever-present and doesn’t alter with the seasons.

    Knowing your undertone can help narrow down your choice of color (unless you want to rebel and go with whatever shade you’re feeling). Start by finding out which of the three categories of undertones you fall into: cool, warm, or neutral.

    Cool undertones have a pink or bluish hue to their skin. Warm undertones have a yellow, golden, or peachy hue, while neutral undertones mirror the color of their surface skin.

    To figure out your undertone, use the Vein Method, Jewelry Method, or White T-Shirt Method as all are proven ways to see how your skin tone compliments and reacts to colors - and yes you can totally do them right at home! 

    The white t-shirt method is as simple as it sounds -  throw on a white t-shirt and go outside in natural light. Pay attention to how your skin contrasts with the white shirt. If your skin looks rosy or pink, you have cool undertones. If your skin looks golden or yellow, you have warm undertones. If you don’t really see a change, you have neutral undertones.

    The vein method might be the easiest one! If your veins appear purple or blue, you have cool undertones. Green or love mean you have warm undertones, and a mix of blue and green are neutral undertones. If you can’t really tell, you likely have neutral undertones as well. 

    The jewelry method is probably the most fun! It’s simply the way jewelry looks on your skin. If you prefer silver jewelry against your skin you have cool undertones. If you prefer the way yellow gold jewelry looks on your skin, you have warm undertones.If you look great in both or don’t have a preference, (lucky you) you likely have neutral undertones.

    And of course, we wouldn’t be your hair bestie if we didn’t have a full rundown on picking colors that go with your undertone right here!

    In short, all our cool toned babes look best in Aquamarine, Poseidon, Periwinkle, Neverland, Girls Night, Purple AF, and Ritual.

    @tayreichel in Neverland, Aquamarine, Periwinkle, and Arctic Mist Diluter 

    Warm undertones stun in reds, oranges, yellows, or colors with warmth like Electric Paradise, Wrath, Sunset Orange, Poison, and Virgin Pink.

    @sophia.vog in Wrath, Poison

    And for our neutral undertone Foxes..well, you can literally go for any AF color. 

    @jingleheartart in Cosmic Sunshine and Neon Moon

    Our second method for picking a hair color is by using color theory and the color wheel. The color wheel is a visual tool to explain and visualize the relationship between colors (That much was obvious, right?). The color wheel will help you better predict how specific colors will mix together and how to avoid results that just don’t hit the heights you want to scale with your new hairdo.

    For example, complementary colors are two shades that live opposite each other on the color wheel such as, violet and yellow, red and green, orange and blue. When you are coloring for the first time it is best to pick a hue that is opposite your natural hair color on the wheel in order to get an optimum result! Consult the AF color wheel here to find your inspo!

    @imperial.hairstudio in Aquamarine, Virgin Pink, Violet Dream, Sunset Orange, Cosmic Sunshine

    For unbleached hair, you can also check a prediction of how deep the color will show up based on your natural hair base.

    If you want to go lighter and even work up to a pastel shade, you’ll need to lighten your hair up with a little bleach. You can look at the hair level charts on the AF product pages for a guide to how light you’d need to be to get your desired shade. Lightening it up gradually over time is the best way to go about it, especially if you are starting with really dark hair that borders on or around black tones. Our lightening kit, Bleach, Please is a safe option for healthy at-home lightening if you are going down this route. Before you know it you’ll be setting off sirens with your new delicious hair color.

    @sheaella in Girls Night and Periwinkle 

    So now you have done your research and found a complimentary hue and got your hair to the right base level, it's time to dive right in and get that new color on, right!? Erm... not quite!

    The Strand Test, Your BFF

    We always, ALWAYS recommend doing a strand test to see exactly how your shade will show up on your beautiful head of hair. 

    Strand tests are SUPER important tools to help you see how the color will show up on your hair.

    Even if you are blonde and have light hair, the natural tone of your hair will affect how color shows up so it's important to test it first. Everyone’s hair is different, and the Strand Test gives real world results of the color application. (The strand test never lies).

    To start testing, shampoo and fully dry your hair, without conditioning. Find a 1 inch strand of hair in a hidden area and apply some of your chosen AF hue. Wrap the test strands in foil and let them process for at least 30 minutes before rinsing in cool water, drying your hair, and checking the outcome. You can always repeat the test as needed, if the shade was not what you were looking for.

    Once you are happy and all set with your color, it's time to apply the shade to your locks. Naturally, we have some great tips and tools to help you get this process right!

    The Hair Dyeing Process

    Get ready to apply that delicious new color by either shampooing and drying your hair first, or even applying the color to hair that has not been washed for a day or two. This will allow natural oils to remain in the hair and can help the hair dye absorb into the strands better. We love to see that new vivacious color soak in.

    While dyeing your hair use our alligator clips to separate your hair into sections to allow the color to be applied thoroughly and evenly. Ohh snap! 

    @onedreamparis in Virgin Pink

    If you are applying multiple colors the sectioning clips can be a lifesaver! For mixes, you can also use AF mixing bowls to measure out and mix up a perfect storm of color. It just makes it a little easier to get the exact ratios you need.

    Before you apply the color and allow it to process for at least 30 minutes, you should take a couple of precautions to prevent staining your skin. 

    First, apply vaseline around your hairline to prevent staining on your face or neck, because, well, that’s not a great look.  And finally, wear our reusable gloves while you apply your color and rinse it off, to prevent the hair dye from staining your hands and making it look like you have been in art class.

    Whoop! 30 minutes later and you’re done! Your gorgeous new color can be unleashed into the world.

    Hair Color Maintenance

    Keeping your new hair color looking fresh can be done in more than one way! Remember, our dyes will still look super pretty as they fade - BUT the less you wash your hair the slower the fading process is. Opt for our Vacay Volumizing dry shampoo in between wash days to stretch your clean hair as long as possible, and don’t forget to throw in a few drops of your chosen hair color to your conditioner to keep that color looking fresh! Our 4 oz bottles are perfect for that touch ups!

    Of course, a big part of success with hair dye is not only choosing the right hair dye color, but maintaining your new color afterwards. Throw in a color safe shampoo and conditioner into your wash day routine (like our Resurrected Duo) to keep that color alive and long-lasting. You can also grab an extra 4 oz bottle of your chosen color and add a few drops into your conditioner as needed for that extra oomph if you see your color starting to fade. 

    ✨AF Pro Tip✨ Pool Party is your pre or post shower bestie when it comes to deep hair hydration for the softest, most luscious locks. She can even double as a styling cream for that coveted wet hair look. Did we mention she smells absolutely delicious?

    Want to share your new hair color and make us green with envy? Tag us @arcticfoxhaircolor and show us and the Fox Fam what you and your new color are made of.

    Best Shades for First-Time Hair Dyers

    Best Shades for First-Time Hair Dyers

    @violentinside in Purple AF and Transylvania

    Taking that first dip into vivids might sound a bit scary…but it definitely doesn’t have to be! AF dyes are totally safe for your hair (vegan, cruelty-free, and they deep condition!) so you never have to think twice before you take the plunge. Whether you’re going for the coveted purple hair with Purple AF, a deeper red with Wrath, or a classic ginger with Ginger Flare, we have ALL the tips to make your first time experimenting with hair dye well worth the wait. So let’s get started with those first timer tips, shall we? 


    Before you get started with hair dye, you’ll need to know the color of your current hair and what shades are going to work for you - aka your hair level! If you’re thinking, WTF is a hair level anyway? Don’t worry! We’ll break it all down for you. Simply put, it’s the current color of your hair, and it fully impacts how the color will take to your strands. Hair level ranges from a deep black at level 1 all the way up to a white platinum shade at 10+. Your own natural hair color will fall somewhere along this gamut of options, and if you need some help finding it, this blog has it fully covered for you! 

    Hair Dyes that Work for Your Hair Level

    Your best strategy for a first time dye is sticking to the most pigmented and deeper shades, and not pastels or lighter colors. We know that pretty pastel is everyone’s envy, but they shine best on pre-lightened hair, so if you’ve never had your fun with bleach, you'll want to choose the semi-permanent colors that don’t require this step.  

    The best part of using strong, pigmented shades is that they take easily to almost any hair base - giving you the best chance of an amazing result on your first attempt with color.  

    The next part of your hair color master plan is to choose the right pigmented shade for you. We’re about to dive in with color inspo, and spill all the deets on which AF shades will work for our brunette, blonde, or red haired Foxes! 

    Best Hair Color Shades for Brunettes 

    Brunettes usually line up on the hair level range between 4-6, so the best colors to dress those tresses would be the deeper, warmer shades of the AF rainbow. You’ll rock a gorgeous tint of your chosen color on level 4 hair, without having to use any bleach! And when the sun hits…O.M.G. 😍

    ✨AF Pro Tip✨: The deeper the brown the more likely the color will show up subtly. A strand test is your best bet to see exactly how the colors will translate to those locks!

    Ritual offers a deliciously dark purple that will look beautiful over a brown hair base. This shade is daring enough for brunette’s taking the first step into hair coloring, but it’s also classy enough to graciously take center stage at any and all events. 

    If you’re a brunette and like the idea of going red, try stepping into the warm glow of Wrath. She’s a red cherry shade that offers brown-haired Foxes a risk free route to switch up their style. Thanks to her warming tones, Wrath compliments your brown hair level perfectly.  

     

     

    Another stop off on the purple section of the color spectrum and we find a bold, true purple. Purple AF is an intense all-out look but one that definitely works on a brunette base. If you’re interested in greens and blues the good news is your brown shade can take these cold colors too. Check out Poseidon, Aquamarine, and Phantom Green. Ready to pull off the look of your dreams? 

     

    Best Hair Color Shades for Redheads 

    If you’re a Fox with natural red hair, well we’re in AWE! Red is one of our fave hair colors, but if you’re looking to switch it up, you can experiment with a whole range of new colors too. 

    But, there is a small catch. Redheads often find that their hair holds its natural pigment more firmly than other hair colors. (Hair can be stubborn like that). The hair color might not take in the same way as with blonde or brunette bases, but do a strand test first and you’ll get your answers. If the strand test works as intended, you’re all set to give your new shade the go ahead.  

    Of course, there is also the option to lighten your hair first using Bleach, Please, our hair lightening kit! We get that bleaching might feel scary given it’s your first time dyeing your hair - but Bleach, Please is an easy DIY method to ease yourself into it. Just make sure you use gloves and follow all our instructions (like avoiding your roots!) for a smooth transition into lighter locks. If you’re not down to go that route, we still have some shades that we think would look ah-mazing on you!  

    Purple AF is a shade that will definitely work over your natural red hair and give your tresses a whole new dimension. If you want to go a little darker on the spectrum, Poseidon offers a blue hue, which when poured over natural red hair can appear a little purplish in color. It’s a shade that will totally WORK IT on our red-heads. 

    If you want to enhance those fiery locks, try on Poison, Ginger Flare, or Sunset Orange! Because of their orange and auburn tones, they absolutely STUN on a red hair base. Virgin Pink poured over red hair can give a light, natural ginger, too! Who knew!? 

    Best Hair Color Shades for Natural Blondes

    Natural blonde hair is at the lighter end of the hair level range, falling between 7 and 10+ on the spectrum. To break that down just a bit more, 7 is a dark blonde, 8 is blonde, 9 light blond, and 10+ platinum!

    Sunset Orange will come through slightly differently depending on how light your blonde hair is. For Foxes with medium blonde hair, you can expect a deep-red orange. For lighter blonde hair expect a stronger hue, delivering more of the red undertones of this stunner.

    Phantom Green shows up wonderfully on lightened hair, however if you have medium to darker blonde hair, this shade will still look unreal and deliver a more subtle emerald nuance to your strands. 

    Aquamarine is a delightfully intense blue shade that will have you dreaming of mermaid hair and crashing ocean waves. The good thing about using a blue shade like this on blonde hair is that it will hold the color for a while, so you can take time to enjoy that new shade to its full potential. 

    Once you're ready to move to a new hair color, the blue can be gradually faded out with sulfate-free shampoos. Once it’s faded you can transition to a new hue, you can find complementary colors on the color wheel and cocktail up some stunning hair color combos! 

    Because purple is a complimentary shade on the color wheel it works wonderfully well over blue. Purple AF, Periwinkle, and Girls Night are some of our fave purple shades to work over the top of faded out Aquamarine

    Certain shades of green including turquoise or teal, can create a vibrant and mermaid-like appearance when combined with blue hair. Phantom Green and Neverland can deliver a rich green hue over a faded blue shade amplifying that sea-maiden siren vibe. A final tantalizing option for covering faded blue hair is to go pink! Try Virgin Pink over blue if you want something that really pops with a bubblegum pink shade. 

    Whether it’s your first time dyeing, or your one thousandth, keep those looks comin’ and tag us at @arcticfoxhaircolor. We LOVE to see it! 

    @bluepixiie in Aquamarine

     

    @emma.cairo in Virgin Pink 

    @honeybeecolorcollective in Wrath, Ritual, Poison

    @yadeemua in Purple AF and Sunset Orange

     

    Surprising Hair Dye Color Mixes

    These hair dye mixes didn’t go as expected…they turned out even better!

    We’ve been mixing up a storm this week and had to jump on here to share with our Fox Fam some of our favorite discoveries. Nothing is more exciting to us than experimenting with hair colors, and the endless color blends and creative applications for our AF hair color range that are just… *chef’s kiss*. Even more exciting is when we go wild and start throwing together colors that shouldn’t work together—but absolutely do.

    Here are some traffic-stopping new hues that we’ve created with some seriously unexpected color pairings. If you’ve been collecting our color range at home but you’re not quite sure they work together, you might be in for a pleasant surprise. Read on and have a look at some of the surprising ways our AF Hair Colors come together to shake up the rainbow. 

    Why are AF dyes so great for mixing?

    AF’s range of colors is truly full of endless possibilities - the bolds, brights, and pastels show up incredibly on their own. But if you’re looking for something new, or want to add a surprising twist to your usual color routine, you can totally mix away to your heart’s content! You’d be surprised at the stunning shades you can create. 👀 

    Sometimes you might need a little inspiration when it comes to cooking up a new look, we’re here to save the day with all the inspo - ratios and swatches included! Ready to dive in? Let’s get into the mixes you wouldn’t think would work, but omg do they! 

    ✨AF Pro Tip✨ Once you’ve found a great hair color, you can stick with it and keep it intense with regular dyeing, or switch it up for something totally new! AF dyes are hydrating and deep conditioning, so coloring your hair as many times as you want is completely safe. 

    Mixes you wouldn’t think work but do

    First up on our list of surprising mixes is this velvety hue. 60% Blue Jean Baby to 40% Sterling gives the blue a serious depth. This swatch shows the results on a platinum base, but you’ll get a similar result on a medium blonde, and a gorgeous tint on light brown.

    Electric Paradise with a drop of Wrath gives us this 5-alarm siren of a color that is hard to predict from two colors on the same slice of the color wheel. It’s bold and bright, but it still gives ‘sexy’. Again, a platinum base here yields this exact color, but up to a medium blonde will see the same color and a light brown will still get a tint.

    Ginger Flare, Space Cowgirl, and Frosé on a medium blonde base bring a fiery edge to your locks, in what might be our most unexpected blend yet. How can you get it? The mix to get this one just right is 70% Ginger Flare,15% Space Cowgirl, and 15% Frosé.

    Arctic Mist Diluter, Poison, and Girl’s Night make a bubblegum pink that will stand out no matter where you show it off. What’s extra fun about this cotton candy hue is that adjusting the mix is a snap. So this swatch (on platinum) is about 80% Arctic Mist, 10% Poison and 10% Girl’s Night, but if you find it’s a bit dark just add in more Arctic Mist!

    Space Cowgirl and Virgin Pink in a 50:50 ratio brings out a cinnabar hue in the final mix, and on a platinum base it gives a va-va-voom effect that can really pack a punch. 

    Space Cowgirl and Periwinkle join forces to create an unexpectedly dark, leafy, earthy green. A simple 50:50 mix will get this result on a platinum base. 

    For a dreamy twist on a calming green hue, add 75% Neverland and 25% Transylvania in your fave mixing bowls and adjust away! If you want darker, drop in more Transylvania… if you like it on the lighter side of the spectrum, use less. This color feels very ‘underwater fantasy’ to us. FYI this swatch is on a platinum base but you’ll still get a lovely deep teal tint on darker colors.

    Basic rules of mixing

    If you’re going to use this post as the match to your potion-making fire, make sure to follow a couple of basic rules:

    1. Don’t go overboard with the colors, at least at first! Mix one or two to start with, otherwise the colors start to all trend towards brown.
    2. Use the right tools! We always recommend (and use) our tint bowls to make sure we’re treating our dyes right and keeping the blends precise. If you want to keep your Foxology manicure intact, use these reusable gloves as well.
    3. Remember that some colors can cancel out certain shades. As always, take a look at our color wheel post for some ideas on how to mix and match using the right colors.

    You don’t know until you try

    Mix it up, baby! Splash your fave shades into your best mixing bowl and stir away. And let us know what you discover! As always—share your hair change journey with the Fox Fam, tag Arctic Fox, @arcticfoxhaircolor and let us see what you create.

    Darkening Your Hair Color for Fall 2023

    Darkening Your Hair Color for Fall 2023

    @iamzoeyluna in Transylvania 

    Keep your look top-class this fall

    You can embrace the change, or you can dread it. But you can’t deny it: summer is over, baby. We’re working on ditching our late sleep-ins (dry shampoo for the win!), have restocked our coffee supplies, bought the organizers, and are getting used to the sound of the alarm. But how has our Fox Fam been falling back into a routine? Let’s just say that leaves aren’t the only things that are changing color!

    Lustrous, rich hair tones can make even the most boring schedules feel brighter, and with the onset of busy days, we’re seeing a rise in the deep, dark tones. They can be low-maintenance while still being high-impact, and they give the rich feeling of thicker hair that autumn styles show off the best. On top of that, blends and color combinations keep the looks as interesting as you are.

    Whatever your day-to-day looks like this fall, we’re excited to see everyone in dark mode.

    New you, new hue

    Good news, stargazers: Venus is out of retrograde💫! As (we’re sure) you already know, this means it’s a great time to start fresh with whatever’s been blocked for you lately. Romance can get kicked into high gear, work and creativity will start flowing, and we can’t think of a better sign that it’s time for a brand-new look.

    Part of your 2023 back-to-real-life glow-up should be a hair color that you’re stoked to show off — not to mention the noticeably hydrated and healthy hair that comes with using our AF deep-conditioning hair dyes. We’ve mentioned a few times lately that we are really digging the transition from summer cools to autumn warms, and that means going for a darker tone than what you rocked during the sunny season. Plus your hair will be totally in step with Fall 2023’s palette, making your hair the perfect accessory and always on-point.

    There’s something else that a darker tone gives to your updated ‘do—aside from all that lovely confidence that comes with a makeover, that is. Going to the dark side of the color wheel gives the gift of a low-maintenance mane. 

    In our previous blog on warm hair colors, we explained how a simple warm color can add depth to your hair that will give you a thicker, fuller-looking style without needing extra time with your diffuser. When you combine your warm-color lowlights with a time-saving volumizing shampoo you’re going to have a full look all day.

    ✨Remember that changing your look doesn’t have to mean changing your beliefs, and that’s why as much as we love watching your evolution, we’ll never be anything other than vegan and cruelty-free. Dye away, and with AF dark hair dyes, you’re dyeing for a cause.

    To Bleach or Not to Bleach?

    Real talk: Summer puts your hair through the wringer with chlorine, salt water, and sun damage. Keep in mind that even though we pack our potions to the brim with hair-helping ingredients, you can choose to skip the bleaching step now and again. You can also be creative and use it only in sections. Our influencers have found some truly jaw-dropping ways to only color parts of their hair—and still stun. Money pieces are a great example of a simple switch-up that can change your whole look, without changing your entire head.

    @_negatronn in Iris Green and Neon Moon

    @tavujesus in Frosé

    @lazybonesbeauty in Cosmic Sunshine

    @atouchofmurphy in Violet Dream and Purple AF 

     

    AF’s Bleach, Please is as gentle as a lightener can get, and even has added goodness to keep your hair healthy while it works. And yes, AF’s range of hair color dyes produces a truer color match when they are used on lighter hair. But if you’re looking for a tint without putting your hair through the bleaching process, you can opt for a beautiful color undertone that will come through even on darker or already dyed hair. 

    For an idea on how your color will turn out with your natural or current base color, have a look at our guide to using AF hair dyes on unbleached hair. If you like how these look, we’ve grouped all the colors here for easy shopping! 

    Pro-tip: Knowing your hair’s color level will be key to planning your look, and we can help you with that, too! Just cruise by this gem of an explainer which breaks it down for you.

    Of course, the only way to get the strong, intense pop of color you see on some of our most colorful influencers is to lighten your hair first.

     

    @christystarmua in Aquamarine and Periwinkle

    @hairwaytoheavennn in Wrath and Poison

    @violentinside in Purple AF and Transylvania 

    Stir it up for some killer color

    Remember: going dark doesn’t mean melting into the surroundings, and it certainly shouldn’t mean you’re stuck with one color! Blend your pastes for a unique shade, or combine multiple colors into your locks for a truly standout fall look. In our last blog, we talked about this fall’s trending hairstyles, and there was a lot of mention of color accents and how to use them. 

     In particular, the money pieces and the peekaboo styles work best when the color is applied precisely (and only!) where you want it. Because we want our Fox Fam’s hair dreams to come true and your looks exactly as you envisioned them, we recommend that you use our gentle-on-hair alligator clips to keep your sections secured and under control while you work.

    Here are the results of perfectly applied color.

    @yadeemua in Ginger Flare

    @wonderingminds_420 in Ritual and Electric Paradise

    @sighmmaya in Periwinkle and Poseidon

    @onedreamparis in Virgin Pink

    How to Darken Your Current Shade

    Looking for a darker shade that isn’t a total change of color? Easy peasy! 

    There are two ways you can do this:

    1. The first method will neutralize the color you have and deepen it slightly. Take a quick look at our color wheel blog (honestly, just bookmark it already) to find out what the opposite color is to the one you already have! Once you’ve got that, simply mix in a drop or two to your current color, and voila.
    2. Method number two is using a darker shade of the same color to help deepen the tone. Let’s say you have Aquamarine, you can add a bit of Blue Jean Baby to darken it. Again, the color wheel blog has a wheel that shows where all the AF colors fall on the wheel so it’s a snap to find out which one you need.

     To keep the blending simple and the colors separate while you apply, our tint bowls are going to be some of your besties.

    Peep these dark hues on our Fox Fam!

    As always, we look to you, our boldest and bravest Foxy trailblazers for our inspiration. After all, we can talk about change, but you are the gorgeous bunch that does it, flaunts it, and shares it with the world! Here are some superb examples of falling into the dark for autumn.

    @mylifeas_mel in Transylvania

    @makeupbytiffanybanks in Poseidon covered in Ritual

    @lil.mishroom in Cosmic Sunshine, Sunset Orange, and Purple AF 

    If you’re thinking of going green, stay tuned! Next week we’ll give some precise mixing tips for gorgeous green hues that need a little bit of alchemy to get just right.

    So lovelies, as you traipse into autumn vibes this year, remember that you can go dark and shine! Treat your hair right by using AF conditioning hair dyes, and for the love of gosh, share your hair journey with your Fax Fam by tagging @arcticfoxusa on your socials!

    How to Warm Up Your Hair Color For Fall 2023

    How to Warm Up Your Hair Color For Fall 2023

    @azrael.does.hair in Wrath and Poison

    Warm up your hair color for fall 2023

    Alright Fox Fam, bring it in for a huddle. We are in September, which means that summer is officially ending. This is not a drill! Shorter days are cooling us off, our neighborhood smells like pumpkin spice and cinnamon, and cuddly clothing is back on the radar. 

    Even more importantly: colors are changing. Those lush, vibrant greens are transitioning to gorgeous golds and stunning reds. And those are just the trees! Join them in welcoming the cozy months and warm up your hair color this fall.


    If you’re ready for an end-of-summer look shake-up but want some help deciding which warm hair color will have you stepping into autumn looking your best, dive in here. We explain everything you need to know about the warm colors in the AF hair dye range and why fall is the best time to show them off.


    What are warm hair colors and how do they change our look?

    In August, we gave you the skinny on just what we mean when we say ‘warm’ and ‘cold’, when we talk about colors. Take a quick peek now to refresh if you need it, we’ll wait!

    Warm colors are the ones you see in the heart of the fire: yellows, oranges, and reds… AKA: autumn colors! And AF’s selection of these hearth-y hues covers the entire warm spectrum. So from Violet Dream to Neon Moon, let’s take our cue from nature and let our fall colors show. You’ll be surprised at the change that you’ll see in your skin as well as your hair.

    From yellow to red, AF brings the vibrant autumn look you want!

    @not_reagan in Poison

    @itslauren in Cosmic Sunshine

    What do warm colors do for our skin tones? 

    Have you ever heard ‘like attracts like’? The same thing happens to colors and your eyes.

    “Wut?”

    OK, it’s a weird thought, that’s true. But think of matching your bag and your shoes. You don’t wear your purse on your feet, and you don’t carry your shoes over your arm (barring the cab ride home after those late-night dancing frenzies), so why do we want them to complement each other?

    Your eye will naturally notice similar colors in the same field of vision, even if they’re not right beside each other, or even on the same thing! That can make accessorizing tricky, but when used correctly this secret knowledge can be harnessed for good! 

    Here’s how: rIght now, the sun’s power is fading as we head towards the winter solstice, which means that your tan is *sobs* fading, but you can make your tan last longer! Keep the warm tones in your skin on display with hair colors from the warm side of the spectrum.

    Here is a head-turning example from @v2daline absolutely rocking Sunset Orange!

    What can a warm color do for our hair?

    Not only can warm hair colors keep our skin looking sun-kissed long after our last beach day, but they give the hair itself a deep personality! Those warming tones are fabulous at reflecting light — even when there’s less of it, like during fall and winter. That means your hair not only looks shiny, but it also makes it look thicker and fuller.

    Why is autumn the best time to go for warm colors?

    After a long, hot, bright summer, your body naturally craves change. And you’re not the only one. Here’s a little fact for ya: leaves are actually always red and yellow! However, in summer they also produce chlorophyll, which is a deep, strong green that overshadows the leaves’ natural warm pigments. As summer turns to fall, the trees are getting ready for their big seasonal transformation and the chlorophyll bows out, letting us finally see the glorious colors it's been hiding.

    So don’t fight it! Lean into your autumnal instincts, and let the reds and yellows be the light you carry into the cooler months. We know you’re feeling the sun in Virgo and planning ahead, so choose your hair color wisely. With less sunlight to pick up your highlights, use the natural brilliance your gorgeous hair gets from AF’s warm range.

    The best part? The AF colors on the warm spectrum are not limited to a handful of hues. We have Violet Dream all the way to Neon Moon, which means that if you can’t pick one, that’s because there are too many!

    @vivisterling is set to ‘stun’ in Cosmic Sunshine

    Peep @xtinebetch on fire with Ritual

    What changing weather does to hair

    Yes, humidity can be a pain. It can make your hair frizzy when you want it full, textured when you want it sleek, or just plain difficult when you want it effortless. But, love it or hate it, it brings some added body to your coif.

    With colder temps, there’s less moisture locked into the air around us, meaning our hair doesn’t get the benefit of added bounce and body that humidity can bring. 

    There is also the dreaded ‘static flyaways’ that drier air can bring. *shudder*

    Here’s where AF hair dye can save not just your look, but also your look. As a conditioning hair dye, it’s non-damaging to your hair and locks moisture into your cuticle—along with the eye-popping color you want.

     Look at the healthy bounce on @kingyayis, wearing Ginger Flare.

    Which warm hair color should you choose?

    Let’s get down to brass tacks: how can you, the creative Fox that you are, decide which of AF’s warm hair colors will best show off your current personality?

    Easy! Pick your fave. 

    In the red and orange ranges, the selection is superb. Ginger Flare takes top trending color, showing a gorgeous reddish cayenne hue on dark hair and a true ginger on blonde locks. Poison comes in hot with a true red ‘n fiery look that ALWAYS turns heads. For dark hair, it shows up as a deep subtle tint, but for hair levels 8 or lighter, you’ll get that vibrant red hot look!  Cosmic Sunshine is knocking it out of the park right now with the cheeriest hue to match this fall’s palette. You can even mix in some Frosé for a sweet golden shade.

    But ultimately…you do you: match with your favorite fall makeup look, your coziest scarf, your nails, or even go for a complementing color to pop against your new bomber jacket. Choose your own color adventure, and AF will take care of your hair while you simply shine.

    Warm hair color looks we are loving this fall

    Looking for some more color inspo? Have a look here for some ideas on how to fall into a warm hair color vibe.

    @siren.style in Sunset Orange and Electric Paradise

    @alixstrothershair in Violet Dream, Virgin Pink, and Purple AF

    @neg4tive_creep in Electric Paradise, Sunset Orange, and Violet Dream

    @lyn_bax in Ginger Flare, Cosmic Sunshine, and Space Cowgirl

    We want to see what you choose!

    Whether you rock the reds with Wrath or go vivacious in Virgin Pink, go warm, and share your fall weather hair change journey with the Fox Fam! Tag @arcticfoxhaircolor because we love watching y’all redecorate our world.

    *Greece has a three-item limit due to customs restrictions* close