AF Blog — Periwinkle

@berlinstacy in Arctic Mist Diluter, Virgin Pink, Sunset Orange, Cosmic Sunshine, Iris Green, Aquamarine, Purple AF, Violet Dream, and Poseidon 

What is the Color Wheel?

The color wheel is a visual tool to explain and visualize the relationship between colors. When it comes to coloring hair, the color wheel is your personal hack to understand how colors will combine or cancel each other out when you’re creating your dream shade!

Understanding the color wheel will help you better understand color theory so you can better predict how specific colors will mix together and how to avoid results you weren’t expecting.

 

Color Definitions

When speaking to the color wheel, there are a few terms to know.

Primary Colors - What we learn in Kindergarten! Red, yellow and blue. These colors cannot be made from any other colors.

@erez_ivan in Poseidon 

Secondary Colors - Two primary colors mixed together that create orange, green, and violet.

@kunailuv in Sunset Orange, Cosmic Sunshine, and Purple AF 

Intermediate Colors - One primary and one secondary color mixed together: blue-violet, red-violet, red-orange, yellow-orange, yellow-green, and blue-green.

@lilygraceglam in Blue Jean Baby, Purple AF, Violet Dream, Poseidon 

What Are Complementary Colors?

Complementary colors are two colors that live opposite each other on the color wheel. For example: violet and yellow, red and green, orange and blue.

When mixing these colors, you will get a brown shade. We receive a lot of questions around natural shades from the Fox Fam, so this color wheel hack is good to know in case you want to go back to natural color OR to avoid mixing colors or applying over faded color that might yield a muddy result.

Knowing complementary colors can also be great in creating looks that are bold and contrasting, especially for split dyes or layering colors.

@ashley.smit17 in Space Cowgirl, Aquamarine, Virgin Pink, Violet Dream, and Purple AF

@hairwaytoheavennn in Poison, Phantom Green, and Space Cowgirl

What Is Your Base?

When choosing a color, it’s important to consider how your base shade will affect the final outcome. Using the color wheel and color theory, you can have a better educated guess on what might happen or how to plan to get the result you’re looking for.

Starting From A Natural Base

Your natural hair color will affect the outcome of your look. Learn all about hair levels here and which AF colors will work best for your natural base. 

Starting From A Processed Blonde

Most Arctic Fox hair dyes will look and perform best on hair that’s a level 9 or higher, for some, that will require processing. Using the color wheel to figure out the tone of your blonde will help determine which colors to choose to get the results you want. Most natural hair colors that are bleached to blonde will start with an orange undertone and may reach a yellow/brassy color at the lightest. There are multiple ways to cancel out unwanted yellow/orange tones. One option is to use a commercial toning product found at your favorite beauty supply store. A second option is to use the color wheel and “tone” with AF colors. If your hair is leaning toward the yellow side, pre-dye using Arctic Mist Diluter and Purple AF to create an extremely diluted purple color. If your hair is leaning toward the orange side, you might try pre-dyeing with Arctic Mist Diluter and Poseidon to create an extremely diluted blue. 

@salinesimon in Arctic Mist Diluter and Aquamarine

For example, if you want a Poseidon to appear as a nice true blue, but are starting out with yellow undertones, your color might pull green. Since we know that violet is opposite the color wheel from yellow, mixing in a little bit of Purple AF may help counteract those yellow tones.

Starting From A Faded Color

If you’re a DIY dye queen, you might already have a faded color on your hair. Using color theory, you can get to the next color seamlessly without creating a muddy mess!

This video by Stella Cini is a great example of how to use color theory to get your desired color or read this blog by Thuy Pham on how she shifted her hair from green to purple.

AF Colors Charted

Each of our colors have specific undertones. Knowing where our colors fall on the color wheel, can help you make decisions on which dyes to mix to get the results you’re looking for.

@nadine.xoo in Cosmic Sunshine and Sunset Orange 

@chjango_john.n115 in Violet Dream, Cosmic Sunshine, Sunset Orange, and Virgin Pink

@angelicabarragan3 in Space Cowgirl and Neon Moon

@_kenzurrito in Poison, Purple AF, Periwinkle, Aquamarine

If you haven’t heard the good news yet, here it is… SUMMER HAS OFFICIALLY BEGUN! 🥳☀️ Question is, have you decided on how you’re going to color your summer yet? Maybe you’re stuck between a couple of really great shades and just can’t decide? Well I’ve come prepared with some summer mixes, just for you 😉 

When I think of summer, I think HOT 🔥 So let’s crank up the heat with these orange and red focused mixes first. Sunset Orange is a wonderful base for this, so let’s get to mixing in some other shades.

Sunset Orange + Poison + Cosmic Sunshine 🥵 

@theeglamnaija

Sunset Orange + Wrath 🧯

@a.dragon.soul

Sunset Orange + Violet Dream  🌶️ 

@evelina.forsell

Unreal, right?! Why don’t we cool things down a bit with a few blue mixes 💧 Let's dive right in (pun intended 😏).

Poseidon + Aquamarine 🌊

@jessicamoralemusic

Aquamarine + Periwinkle + Transylvania 💙

@billiedawningle

Aquamarine + Phantom Green 🐚

@arisa_hair

Arctic Mist Diluter + Aquamarine 

@salinesimon

When you think back to how you colored your summer, what shade is going to forever bring you that summer nostalgia feeling when you see it? Is it blue? Is it pink? Maybe it’s green! ✨

The beauty of ‘color your summer’ could mean a lot of things but color expression is definitely one of them 🎨 You may be wondering “well, when I think of summer, I think of a beautiful sunset to end the perfect day with my favorite people”. To be completely honest, I couldn’t agree more. So let’s settle things down with a couple of sunset inspired mixes! 🌅 

Electric Paradise + Poison 🌺

@tamaracamps

Cosmic Sunshine + Frosé ☀️ 

@itslauren.jpg

Periwinkle + Purple AF 

@_gumshoe_

After a long day of laughter, heat and good vibes; It’s time to reminisce on the core memories you’ve built and get ready to make more during those long summer nights 🌌 Nothing says “summer nights” more than this last mix.

Using equal parts Periwinkle + Sterling with just a few drops of Blue Jean Baby and BOOM… You’ve created a masterpiece. 👩‍🎨🎨✨🤌

So how will YOU color your summer? 🌈 Let us know in the comments! And as always, if you have questions on how best to use any of our products, feel free to reach out to us at support@arcticfoxusa.com. Stay foxy! 🦊 

Everyone has a bestie who celebrates their birthday MONTH (cue eye roll). Well babe, we’re that bestie and we’re going to celebrate turning 10 ALL. YEAR. LONG because it’s that monumental. We kicked off the celebration by reminding you of WTF was happening back in 2013, celebrated the colors that started it all, and even added some new rescues to our roster.

While we keep the celebration going, we wanted to hear from the Fox Fam on what they love about Arctic Fox and why you’ve stuck with us for so long, here’s what you said. 

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A post shared by Arctic Fox Hair Color (@arcticfoxhaircolor)

Keep the love coming, we truly don’t tire of your support whether it’s fire photos we see on Instagram, stunning transitions on TikTok, feedback on Facebook, or our 1:1 convos in our DMs. You keep us going and you continue to help us support animals in need across the globe. Here’s to 10 more together!

Shoutout to our AF Ambassadors - you rock!

@kreeppyy_ in Aquamarine and Periwinkle. The mermaid vibes are just....🤌

@sararoudbari rocks Cosmic Sunshine - ugh are you kidding me?! What a stunner.

@silkyorchids used Bleach, Please as to lighten her hair and then went in with Virgin Pink and Frosé for this totally hot, punk rock look!

@jessicamaiapinto shows us what a pretty blend you can achieve with Frosé and Wrath - it's giving cotton candy skies and we're in love! 

@norelle.k mixes it up with Bleach, Please - that split dye combo and the black hair is such a bold and stunning look!

Image Credit: chris0712

Pastel hues have had us all in a chokehold for as long as we can remember. And with summer right around the corner, it’s the perfect time to go for a shade that looks oh, so pretty even when it fades. From blues, to greens, to purples and pinks, the color options are truly endless! And don’t worry, Fox, we’re here to help you safely get your dream head of pastel from start to finish.

Image credit: @mynameislanes

Step 1: Bleach, Please

The first step to going pastel, is to completely strip your hair of any color. Pastel will only show up on a level 10 platinum blonde or lighter! Depending on your current shade, you might need a few bleach treatments to get your hair to the appropriate level. You can safely bleach at home with our Bleach, Please Lightening Kit, but if you don’t fully trust yourself, or your hair is already fairly damaged and contains previous color treatments, you’ll want to head to a salon first! We don’t recommend using Bleach, Please to remove color from hair - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair. 

Bleach, Please can lighten your hair up to 8 levels and includes a 35 Volume Developer. Its 3 oz tube of violet-toned bleach is packed with tons of ingredients that help protect and repair your hair during the bleaching process. Although we’ve formulated Bleach, Please to be as safe and healthy as possible, bleaching will still damage your hair to an extent. Bleach opens up the hair cuticle to remove pigment from the strand, which can result in a dry, rough feeling on your strands. Before and after treatment, nourish your hair with our Resurrected Shampoo and Conditioner, which is color-safe and sulfate-free, to keep your strands as moisturized as possible. 

Carefully follow the instructions on the Bleach, Please kit to safely color your hair, or read our Bleach, Please spotlight here, for more detailed instructions. Once you’ve let the bleach sit for 30-45 minutes, rinse it out and see if you’ve reached your desired result! If your hair is dark and you need several treatments to get to a level 10, make sure to space out your lightening sessions at least a week apart.

Image credit: alexis_hair__

Step 2: Do or Dye 

Now comes the fun part! 

Arctic Fox hair colors are formulated to be a bit thicker due to their conditioning properties, so you want to make sure that you divide your hair into small sections and fully saturate each with color to achieve your desired shade. 

Arctic Mist Diluter is your BFF when it comes to going pastel. Start with Arctic Mist as your base, then add in your shade little by little until you get the color of your dreams. The lighter you’d like to go, the less your color ratio will be to Arctic Mist. Remember, you can always add more Arctic Mist to lighten your mix to get that perfect pastel hue, so go slowly! 

If you want a one-step application to a pastel, check out our very own pastel formula favs, Frosé, Neverland, Periwinkle, and Girls Night! The best part about going pastel is how truly endless the possibilities are. You can mix, match, lighten, or darken, and as long as your base is at the appropriate level, you’ll see those light hues shine through! 

Image Credit: neutraljacqueline

Step 3: Color Care

Now that you’ve got the pretty pastel, hair care is a must! Care for your color in the shower with a moisturizing shampoo and conditioner duo (try our Resurrected Formula for color-safe treatment), and cool water. 

One thing to note is that pastels are not as pigmented as other dyes, so in the coming weeks, give your locks a quick refresh by adding a few drops of dye to your conditioner in the shower, or giving your entire head of hair another coat of dye for a more pigmented look. Pastels fade in the most stunning way, so you can let it go or touch it up, depending on the look you’re going for. 

Shop our Perfect Pastel Starter Kit, find your next color, and show us those hues, pretty please!

Image Credit: princessmei        

Image Credit: ashleymarieblake

Image Credit: salemmooncosmetics     

Image Credit: la_main_d_argent

By Thuy Pham

Happy New Year, AF hunnies!

 

A new year always calls for a fresh look! Every year, I always like to ring in the new year with a new look and this year is no different. When considering my next color, I had a couple choices that would have worked well for me. Taking into consideration that I had Arctic Fox Neverland in my hair, I thought my best choices were to go to a pink tone or violet tone color. 

 

Neverland is a beautiful soft mint color that was so fun to have for the holidays. It complimented all the red I was wearing for the season. With the green tones in Neverland, I decided that pink or violet tones would be best for my hair right now because I love having sunny and bright oranges and citrus color tones for the summer. Since we are a few months away from basking in the glory of summer sunshine, I needed to decide on a color for the spring. Since violet and pink tones live next to reds, oranges and yellow on the color wheel, they made the most sense to be my transition color.  

 

After deciding on my next color, I always come up with a formula or recipe for how I’m going to achieve this new color. I was having a really difficult time deciding between the violet and pink. I even took an IG poll that was split 50/50! 

 

A few days before I was planning to change my hair color, I was helping Kinsley clean and organize her room. I picked up a little velvet bag and emptied the contents into my hand. It was crystals! One was a beautiful amethyst looking stone. It had reflections of purple and sometimes pink and magenta. That’s when I thought, why not do something similar to this crystal? Purple with some pink undertones! Now, I had to figure out the formula. Had I wanted to do a true purple color, I could have easily applied Arctic Fox’s Violet Dreams over my Neverland hair and I would have gotten a beautiful cool toned purple. Since I wanted something with a little warmth to it, I had to color correct the green tones from my hair, otherwise the formula I create will reflect much cooler than I want. To do that I mixed a color correcting shampoo and shampooed my hair 2-3 times until the green tones became an ash/cool blonde. Once this is done, I apply my new color formula. 

 

Oftentimes, as a chef I am always looking for inspiration in daily life and my new hair color can inspire my desserts such as my butterfly pea flower limeade and purple ube whoopie pies. I believe that your hobbies can inspire you in so many ways. 

  

Directions to achieve my look from green to purple: 

 

Color correcting shampoo formula:

1:1 ratio of Arctic Fox Resurrected shampoo and electric paradise

Mix and shampoo. Repeat shampoo until the hair is a cool blonde. 

 

Final color formula:

2 parts violet dream

1 part periwinkle

1 part girls night

Arctic Mist diluter for ends of hair

 

Application instructions:

Mix color until well blended. Apply starting at the root of hair and work your way yo about 1/3 down hair shaft. Do this until entire head is complete. Mix equal parts of Arctic Mist diluter into remaining color mixture. Use this diluted formula to cover the rest of your hair. Process for 40 mins. Shampoo and condition with Arctic Fox Resurrected shampoo and conditioner.