@evelina.forsell in Ginger Flare

Time flies when you’re having fun, and we DEFINITELY have. 10 years ago we set out to create the best prismatic hair color line and now we’re coloring and conditioning hair across the globe. We’ve celebrated all things AF all year long with launches, giveaways, donations to amazing organizations and more. But first, let's take a look back at what was going on in our world in 2013 when it all began.

- “What does the Fox Say” was the most viral Youtube video of the year...
- Now we’re always asking “what does the Fox FAM say?!”
- Word of the year: SELFIE (how perfect)
- Platinum and pastel hair were IT
- Pixie cuts and mohawk braids were everywhere
- Orange Is the New Black and Breaking Bad were the most talked about TV shows
- We were obsessed with cronuts
- Miley twerked at the VMA’s
- Britney coined the term “work, b*tch”

The timing couldn’t have been more perfect to launch a brand dedicated to all things attitude and hair color. Since the start we have been driven to create a space for everyone to express themselves and do it all for a great cause. But what have we done since launching Arctic Fox?

- Evolved our hair color line to now include over 20 unique shades
- Produced an affordable and high quality hair care line                                     - Expanded the brand to be wherever YOU are, in some of the most popular beauty stores Ulta, Sally Beauty, and Hot Topic                                                      - Launched our Foxology gel nail kits and nail polishes
- Became a leader in affordable at-home hair color
- Empowered our Fox Fam to embrace their uniqueness
- Helped thousands of animals along the way with your support of AF

We’ve done so much through the years to create our colorful community and impact the lives of animals worldwide through our efforts. All of this made it that much more important to us to go out with a bang for our 10th anniversary and we couldn’t be more thankful to have spent it with all of you. Here’s how we celebrated through this year:

We added new dyes to the mix… and brought some back. Our newest shade, Ginger Flare is now one of our most popular colors, and we LOVE to see you sport your coppery looks!

@evelina.forsell in Ginger Flare

But for a bit of nostalgia, we brought back an old favorite this year. Your peachy bestie, Porange is back (for a limited run) just in time for you to create looks around Pantone’s Color of the Year for 2024, Peach Fuzz! 

@meghanowen in Electric Paradise and Porange

We let YOU decide on future launches! We listened to your requests and you helped make Ginger Flare a best seller. So we took it a little further by letting our Fox Fam decide which color we should release in 2024 and you guys did NOT disappoint. Make sure you’re signed up for emails and follow us on our socials to see when the chosen shade is released. We can’t wait to see you guys use this gorgeous spacey blue shade.

Expansion, expansion, expansion! Our Foxology nail line had TONS of growth this year. We added dozens of new polish colors and gel nail kits to the mix. We even introduced you to Foxy the Snowman.

Checker Out

Pinkerchief

As seen on…. TV, magazines and just EVERYWHERE. This year your favorite at-home hair color and nail brand (aka US) was featured on celebrities like Karol G and Megan Fox. How sick is that?

There were lots of opportunities to win big! We partnered with brands like Loungefly for social media giveaways to give back to our Fox Fam.

And for our loyal Fox Fam, there were even more ways to save and earn! We leveled up our rewards program for our loyal customers to have better ways of earning points on their AF purchases.

We gave back to those in need. Our animal rescue partners have been near and dear to us through the years. As a company that prides itself on donating 15% of our revenue to animal welfare organizations, we wanted to make sure we gave back in more ways this year. 

Our team kicked off the year with visits to Viva Rescue and Judith A. Bassett Candid Education & Conservation Center to meet with the animals we help impact through our donations.

At Viva Rescue our donations this year helped cover care costs that saved the lives of young goats.

Our donation to Judith A. Bassett Candid Education & Conservation Center helped them fund the addition of several new enclosures. Including one for an actual arctic fox!

Our work with Second Chance Animal Rescue helped to cover medical costs for several animals in their care.

WIth IFAW we were able to support their efforts to help animals around the world even through natural disasters and displacements in areas with political unrest.

Without you and your support, none of this would be possible. We are so happy to have built a community that supports us as a brand and our ongoing fight for animal welfare. We couldn’t be more thankful for our Fox Fam and we’re so excited to show you what we have up our sleeves in the new year and beyond. Thanks for celebrating with us all through 2023!