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    AF Blog

    World Wildlife Day: Celebrating Rescue Milestones with IFAW

    World Wildlife Day: Celebrating Rescue Milestones with IFAW

    Nothing makes us happier than knowing we’ve made a difference for animals needing rescue and care all over the world. Every year, we donate 15% of our profits to organizations that help promote animal welfare and prevent animal cruelty, and for the last 5 years, we’ve donated to IFAW to support their worldwide efforts to rescue and rehabilitate animals. IFAW is the International Fund for Animal Welfare and works around the world to rescue and rehabilitate animals, end illegal wildlife trade, and conserve habitats. 

    We’ve been supporting IFAW’s work since the devastating Australian bushfires of 2019/2020. As disasters have unfortunately been striking more frequently, and with greater intensity, we are committed to our mission of continuing to support IFAW in their rescue and rehabilitation efforts. Last year, IFAW responded to 98% of disaster requests received from 29 countries directly helping 142,735 individual animals globally. Wow. With 786 animal rescue responders trained across 8 countries, IFAW is even better positioned for next year. We have committed to a two year partnership with IFAW to support their work as they continue to grow and help more and more of our furry friends. 

    In April 2022, we donated 50% of our profits that month to aid in IFAW’s relief during the devastating bombings in Ukraine. IFAW provided 24/7 access to pet food, triage veterinary care, and supplies for Ukrainian families feeling with their pets. IFAW committed to providing relief and care to Ukrainian refugees and their pets as long as they were needed. 

    In 2021, we made a donation of $50,000 to IFAW and directly impacting their global rescue team! IFAW’s focus remains on rescue, rehabilitation, release, and monitoring wildlife, while also sharing best practices, providing training, and developing response and animal rescue networks. 

    In 2022, IFAW continued their work to rehab orphaned elephants and keep them on their journey back to the wild. At their IFAW-supported Zimbabwe Elephant Nursery (ZEN), they rehabilitated two orphaned elephant calves, Moses and Sally. Moses was separated from his herd, while Sally was seriously injured after an attack by hyenas. Both were able to bond with other elephants at the Nursery, received the care they needed, and were able to eventually depart on their own to live as free wild elephants! 

    We’re looking forward to elevating our partnership with IFAW over the next two years with an even bigger donation and continued support from the Fox Fam. Every purchase you’ve made has made a difference for animals globally, and that will only continue to grow. Thank you for making a difference with us, Fox, today and every day! 

    Arctic Fox's New Pastel Hair Dye: Peach Prosecco

    Arctic Fox's New Pastel Hair Dye: Peach Prosecco

    We heard you were craving peach… so we delivered the most delicious and dreamy peach EVER. Enter Peach Prosecco, a shade that perfectly combines soft orangey opulence and powdered sugar pink making it our latest (and greatest) indulgence. No more mixing required! Does she look familiar? You might recognize this color and tone because of Pantone’s chosen color of the year for 2024, Peach Fuzz. 

    This pastel beauty is part of our newest collection, Pastel Hour. A collection catered to our Fox Fam members looking for something sickly sweet, soft and truly unique. What makes this shade special? Aside from being an absolute head turner, this peach shade has just a touch of pink to reflect a gorgeous rose gold. 

    A pastel lover’s dream come to life.

     

    Level Up: Peach Prosecco on Different Bases

    To experience all that Peach Prosecco has to offer, you’ll need to pre lighten your hair to a level 10 base. But this doesn’t necessarily mean that you can’t use this shade on a level or two up from level 10! On platinum bases, this shade will show up as a true rosey peach stunner, but on light blonde bases, this will appear as more of a true rose gold. Take a look at our level chart to see to what this shade can look like on you!

    Need help getting started on your lightning journey? Don’t stress, we’ve got you covered with a complete guide to get the job done yourself: 5 ways to bleach your hair at home. If you’re looking for the perfect product to get you to your lightening goal, then look no further than our Bleach, Please at-home lightening kit. A product designed to lift your hair up to 8 levels and made with Polycare® Split Therapy and a violet base to help counteract unwanted yellow tones. As always, if you have any questions, give us a shout via DM or email and we can get you some personalized answers asap! 

    @lolaliner in Peach Prosecco over level 10 base 

    Arctic Fox's Most Requested Color is Here: Cotton Candy Dreams Blue Pastel Hair Dye

    Arctic Fox's Most Requested Color is Here: Cotton Candy Dreams Blue Pastel Hair Dye

    We heard you loud and clear, Fox Fam. As one of your most requested shades, we’ve been patiently perfecting this truly sweet shade for you all and well… She is FINALLY here! The star of our new Pastel Hour Collection: Cotton Candy Dreams (blue heart)


    Life is sweet, buuuut Cotton Candy Dreams is sweeter. She's a combination of a muted blue with a light neon tone, perfect for turning heads or giving the clouds a run for their money! ✨☁️

    A cotton candy dream come true! 🤤

    Level Up: Cotton Candy Dreams on Different Hair Levels

    Cotton Candy Dreams hair dye is a true pastel so pre-lightened hair is required. You’ll want Level 10, platinum hair prior to using ANY pastel for them to shine their brightest. ✨ On level 10 bases, you’ll enjoy the full softness, while light to medium blonde bases may see a more subdued and muted tone. Either way, the pastel blue of your dreams is HERE and ready to be your new favorite! (down) 

    We’re your besties and we’d NEVER lead you astray, so if you need some help achieving a solid base for Pastel hair dye, our Bleach, Please at-home lightening kit will definitely lighten up those locks for you. You can also read all about these 5 ways to bleach your hair at home! If you have any questions, please feel free to reach out via email or chat and we can get you some answers as fast as possible! 🥰

    Coloring with Cotton Candy Dreams: Mixology

    This shade of pastel blue is confection perfection with a buttery base and is STUNNING on her own. When mixed? Let’s just say… Be prepared to immediately transform into eye candy upon doing so, because these mixes are completely jaw dropping! Let’s check out a few. 🍭😉

    Cotton Candy Dreams + Violet Dream

    Mixing 80% Cotton Candy Dreams with 20% Violet Dream (on level 10 hair) will create this absolutely perfect shade of fuschia! This shade is a magical treat that we can’t wait to see you whip up, babe!

    Cotton Candy Dreams + Iris Green

    Mermaid DREAMING. If you went pastel for spring and are looking for a summer transition, try this out. Starting with a base of 80% Cotton Candy Dreams, slowly add in about 20% Iris Green to create this magical, under the sea shade.

    Cotton Candy Dreams + Frosé

    We have Girl’s Night and Periwinkle, but this captivating mix would fit right onto our new Pastel Hour Collection and she’s got me in a daze. 😵‍💫💜 Using 50% Cotton Candy Dreams and 50% Frosé in a bowl, stir up that magic and watch the color do the rest. 

    Officially ready to transport into your sweet pastel princess era? ✈️💙 Cotton Candy Dreams is THAT girl! 💅 Not only have you been asking for it for years, but we did you one better and gave you THREE new shades

     

    Don’t forget to check out the rest of our new Pastel Hour Collection and be sure to tag us for your chance to be featured! Stay foxy! 😘

    Arctic Fox's New Pistachio Macaron Pastel Hair Dye: A Sweet Treat for Your Tresses 🍬🌿💚

    Arctic Fox's New Pistachio Macaron Pastel Hair Dye: A Sweet Treat for Your Tresses 🍬🌿💚

     

    Are you ready to flex on your hair game with some flavor? Say hello to Arctic Fox's latest drop: Pistachio Macaron – a vibe in the Pastel Hour: Spill the Tea collection. If you're craving that warm, minty pastel green hair dye that's as fresh as a summer day, Pistachio Macaron is the move, Fox Fam.

    What makes Pistachio Macaron stand out from the pack? This shade ain't your typical green. While Neverland serves up that ice-cold, slightly blue-toned mint, Pistachio Macaron brings the heat with a warmer, inviting tone. It's like the boujee cousin of the minty fam, here to slay.

    Let's talk about Pistachio Macaron's fade game – it's next level. This semi-permanent hair dye stays true to its color even as it fades, keeping your hair looking fly for ages. With its green undertone and base, this shade stays consistent, giving you that depth you crave.

    If you are looking for the perfect springtime green mixes, a 50/50 mix of Pistachio Macaron and Iris Green is my go to combo. 

     

    If you want to keep it a little more pastel, half Cotton Candy Dreams and half Pistachio Macaron is also another stunning mix. 

    If you love Neverland and Pistachio Macaron and can't decide between the two, why not mix them for the perfect in-between shade! 

    To make sure Pistachio Macaron pops off like it should, start with a clean slate. That means lightening your hair to a level 10 platinum blonde. Trust, this base lets Pistachio Macaron shine without any distractions. Grab some Bleach, Please and get to lightening those locks, babes! 

    To keep that Pistachio Macaron going strong, cut down on washing your hair – water can mess with your color's vibrancy. When you do wash, go for that cold water to seal the deal and keep your color looking fresh. Dry shampoo is your ride or die between washes, keeping your hair on point without messing with your color game. Grab some Vacay Volumizing Shampoo or Desert Road Trip if you plan on going on a pastel journey! When you do wash your hair, make sure to use a color safe shampoo and conditioner, like Resurrected Shampoo and Conditioner.

    With Pistachio Macaron, Arctic Fox keeps it real, offering up vibrant, cruelty-free hair colors that let you flex your style with confidence. Whether you're a seasoned color queen or just getting started on your pastel journey, Pistachio Macaron is here to level up your hair game.

    So what's the holdup, Fox Fam? Treat yourself to Pistachio Macaron and take your hair to new heights. Life's too short for basic hair!

    *Greece has a three-item limit due to customs restrictions* close