AF Blog

We heard you were craving peach… so we delivered the most delicious and dreamy peach EVER. Enter Peach Prosecco, a shade that perfectly combines soft orangey opulence and powdered sugar pink making it our latest (and greatest) indulgence. No more mixing required! Does she look familiar? You might recognize this color and tone because of Pantone’s chosen color of the year for 2024, Peach Fuzz. 

This pastel beauty is part of our newest collection, Pastel Hour. A collection catered to our Fox Fam members looking for something sickly sweet, soft and truly unique. What makes this shade special? Aside from being an absolute head turner, this peach shade has just a touch of pink to reflect a gorgeous rose gold. 

A pastel lover’s dream come to life.

Level Up: Peach Prosecco on Different Bases

To experience all that Peach Prosecco has to offer, you’ll need to pre lighten your hair to a level 10 base. But this doesn’t necessarily mean that you can’t use this shade on a level or two up from level 10! On platinum bases, this shade will show up as a true rosey peach stunner, but on light blonde bases, this will appear as more of a true rose gold. Take a look at our level chart to see to what this shade can look like on you!

Need help getting started on your lightning journey? Don’t stress, we’ve got you covered with a complete guide to get the job done yourself: 5 ways to bleach your hair at home. If you’re looking for the perfect product to get you to your lightening goal, then look no further than our Bleach, Please at-home lightening kit. A product designed to lift your hair up to 8 levels and made with Polycare® Split Therapy and a violet base to help counteract unwanted yellow tones. As always, if you have any questions, give us a shout via DM or email and we can get you some personalized answers asap! 

@lolaliner in Peach Prosecco over level 10 base 

We heard you loud and clear, Fox Fam. As one of your most requested shades, we’ve been patiently perfecting this truly sweet shade for you all and well… She is FINALLY here! The star of our new Pastel Hour Collection: Cotton Candy Dreams (blue heart)

Life is sweet, buuuut Cotton Candy Dreams is sweeter. She's a combination of a muted blue with a light neon tone, perfect for turning heads or giving the clouds a run for their money! ✨☁️

A cotton candy dream come true! 🤤

Level Up: Cotton Candy Dreams on Different Hair Levels

Cotton Candy Dreams hair dye is a true pastel so pre-lightened hair is required. You’ll want Level 10, platinum hair prior to using ANY pastel for them to shine their brightest. ✨ On level 10 bases, you’ll enjoy the full softness, while light to medium blonde bases may see a more subdued and muted tone. Either way, the pastel blue of your dreams is HERE and ready to be your new favorite! (down) 

We’re your besties and we’d NEVER lead you astray, so if you need some help achieving a solid base for Pastel hair dye, our Bleach, Please at-home lightening kit will definitely lighten up those locks for you. You can also read all about these 5 ways to bleach your hair at home! If you have any questions, please feel free to reach out via email or chat and we can get you some answers as fast as possible! 🥰

Coloring with Cotton Candy Dreams: Mixology

This shade of pastel blue is confection perfection with a buttery base and is STUNNING on her own. When mixed? Let’s just say… Be prepared to immediately transform into eye candy upon doing so, because these mixes are completely jaw dropping! Let’s check out a few. 🍭😉

Cotton Candy Dreams + Violet Dream

Mixing 80% Cotton Candy Dreams with 20% Violet Dream (on level 10 hair) will create this absolutely perfect shade of fuschia! This shade is a magical treat that we can’t wait to see you whip up, babe!

Cotton Candy Dreams + Iris Green

Mermaid DREAMING. If you went pastel for spring and are looking for a summer transition, try this out. Starting with a base of 80% Cotton Candy Dreams, slowly add in about 20% Iris Green to create this magical, under the sea shade.

Cotton Candy Dreams + Frosé

We have Girl’s Night and Periwinkle, but this captivating mix would fit right onto our new Pastel Hour Collection and she’s got me in a daze. 😵‍💫💜 Using 50% Cotton Candy Dreams and 50% Frosé in a bowl, stir up that magic and watch the color do the rest. 

Officially ready to transport into your sweet pastel princess era? ✈️💙 Cotton Candy Dreams is THAT girl! 💅 Not only have you been asking for it for years, but we did you one better and gave you THREE new shades. 

Don’t forget to check out the rest of our new Pastel Hour Collection and be sure to tag us for your chance to be featured! Stay foxy! 😘

Are you ready to flex on your hair game with some flavor? Say hello to Arctic Fox's latest drop: Pistachio Macaron – a vibe in the Pastel Hour: Spill the Tea collection. If you're craving that warm, minty pastel green hair dye that's as fresh as a summer day, Pistachio Macaron is the move, Fox Fam.

What makes Pistachio Macaron stand out from the pack? This shade ain't your typical green. While Neverland serves up that ice-cold, slightly blue-toned mint, Pistachio Macaron brings the heat with a warmer, inviting tone. It's like the boujee cousin of the minty fam, here to slay.

Let's talk about Pistachio Macaron's fade game – it's next level. This semi-permanent hair dye stays true to its color even as it fades, keeping your hair looking fly for ages. With its green undertone and base, this shade stays consistent, giving you that depth you crave.

If you are looking for the perfect springtime green mixes, a 50/50 mix of Pistachio Macaron and Iris Green is my go to combo. 

If you want to keep it a little more pastel, half Cotton Candy Dreams and half Pistachio Macaron is also another stunning mix. 

If you love Neverland and Pistachio Macaron and can't decide between the two, why not mix them for the perfect in-between shade! 

To make sure Pistachio Macaron pops off like it should, start with a clean slate. That means lightening your hair to a level 10 platinum blonde. Trust, this base lets Pistachio Macaron shine without any distractions. Grab some Bleach, Please and get to lightening those locks, babes! 

To keep that Pistachio Macaron going strong, cut down on washing your hair – water can mess with your color's vibrancy. When you do wash, go for that cold water to seal the deal and keep your color looking fresh. Dry shampoo is your ride or die between washes, keeping your hair on point without messing with your color game. Grab some Vacay Volumizing Shampoo or Desert Road Trip if you plan on going on a pastel journey! When you do wash your hair, make sure to use a color safe shampoo and conditioner, like Resurrected Shampoo and Conditioner.

With Pistachio Macaron, Arctic Fox keeps it real, offering up vibrant, cruelty-free hair colors that let you flex your style with confidence. Whether you're a seasoned color queen or just getting started on your pastel journey, Pistachio Macaron is here to level up your hair game.

So what's the holdup, Fox Fam? Treat yourself to Pistachio Macaron and take your hair to new heights. Life's too short for basic hair!

Pastel Hour: Spill the Tea

Just in time for spring, festival season, and everything light and bright - Pastel Hour is here! The brand new Arctic Fox collection consists of four pastel semi-permanent hair colors, three completely new shades and one you know and love. These sweet hues are an absolute dream to stare at and play with. Take a bite into Cotton Candy Dreams, a highly sought after light blue, the most coveted color this year peach in Peach Prosecco, the softest green in Pistachio Macaron, and our beloved baby pink in Frosé. Let’s dive right into pastel tea time, shall we? 

Hair Levels for Pastel

First things first, you know we’ll never lead you astray, Fox Fam. Before we dish the deets on these new pastel all-stars, let’s squash the hair level question once and for all. Yes, you WILL need platinum hair for these lovely pastels to shine the way they’re meant to. If you need some help getting there, our Bleach, Please at-home lightening kit will absolutely lighten up those strands! And of course, we here to guide you through the process of lightening your hair at home. If your hair is already light but has a bright ‘n bold color all over it, you’ll want to use a color remover to make sure you have a clean and even canvas to apply your pastel dream. 

Cotton Candy Dreams 

Cotton Candy Dreams hair color was requested by none other than YOU! Our Fox Fam has been BEGGING for this color, and she’s finally here. This shade of pastel blue is a delicious combination of a smooth, buttery blue, with a strong neon tone. On level 10 bases, you’ll enjoy the full softness, while darker shades will see a subdued and muted tone. Either way, the pastel blue of your dreams is HERE and you can treat your heart out. 

Peach Prosecco

Since the Color of the Year was announced, we’ve been mixing and mixing to get the perfect shade of peach and we bottled it up in Peach Prosecco! No mixing cocktails needed here! This peach pastel combines soft orange with sugar pink for a blend that is TRULY the perfect peach. And with peach blonde taking over 2024, what better time to indulge than now? Platinum babes can pour up Peach Prosecco hair dye and enjoy the full effect while darker bases - well, you’ll need a few lightening sessions to get there. 

Pistachio Macaron 

Would any pastel collection be complete without the perfectly soft mint green? Pistachio Macaron hair dye is a soft, muted mint with tones slightly warmer than our tried and true favorite, Neverland. Indulge fully in this pastel green on a level 10+ base. These tones will make you feel like a true fairy, perfect for spring hair, and festival season looks. 

Frosé

Does she need an introduction? You know her as the star of baby pink hair and the perfect soft pink pastel. We gave her a little makeover and put her in a new bottle to star in the Pastel Hour, but she’s the same formula you love to pour up and enjoy. Level 10+ bases enjoy the full effect of soft baby pink, while darker bases will see a tone that is closer to rose gold. 

Post Pastel Maintenance 

We know you’re dyeing to try these new shades, but before you dive in, we have a little more tea to spill! Pastels can be a little fickle (shhh, don’t tell them we said that! 🤫), so to keep the dream alive, you’ll need to refresh consistently. You can grab an extra bottle to mix in with conditioner in the shower for frequent touch ups, or you can go darker by grabbing a similar, darker shade (think a darker version of the color you’re dreaming of), and add a few drops into your conditioner as well for a bit of a darker hue. 

Don’t forget to tag us @arcticfoxhaircolor in your new pastel hair, we can’t wait to see you slay! 😍

Spring and Summer are knocking at our door and this means only one thing - it’s festival season! Whatever your taste in music is, festivals are the perfect place to let loose and experiment with your personal style -  whether it be through your outfit, your makeup, or of course your hair. We’re here to give you a little inspo based on some of the festivals our team is heading to this season!

Coachella Valley Music and Arts Festival, April in Indio

The festival that’s become synonymous with the season as it brings together music fans from every genre. With this year’s headliners being Lana Del Rey, Tyler the Creator, and Doja Cat we just KNOW that the crowd is going to be dressed to the nines, even in the windy desert. Coachella is always one of the most trend-forward crowds every festival season, so we fully expect to see heads turn with hair colors that are already trending like pastel pink, cherry cola, and Aquamarine. If you’re looking to show up in some of the season’s hottest hair color trends, we got you babe. Shop Frose hair dye if you’re already bleached, try our Fox Fam favorite Aquamarine hair color on a standout money piece, or get on the Cherry Cola trend with a mix of 75% Ritual Hair Dye and 25% Wrath hair dye. 

@mystiquemadeline_ in Frosé

@cry.babyynails_ in Aquamarine and the perfect festival accessory 

@megflaherty in Ritual and Poison for a brighter take on Cherry Cola (think Dua Lipa)

No matter the style of your hair, you’ll stand out if you’re rocking vivid colors. But if you’re in the hot and windy desert, you may want to consider pulling some hair off your face with braids. The double French braid, in particular, is a festival favorite. Perfect your braids with Arctic Fox Money Hunny hair serum to help tame any stray hairs for the sleekest braids. It's the secret weapon for taming those pesky flyaways, giving your braids a smooth finish and making them a breeze to style! And if your hair is showing off a bold color (or maybe even two) - you’ll take these easy-breezy styles to a new level. 😍

Foxology mani to match: Pearl Magic and Frosé nail polish 

StageCoach Festival, April in Indio

Yee-Hawt, Fox! If you’re heading to the desert but for some country jams with Eric Church, Jelly Roll, Miranda Lambert, Morgan Wallen, Elle King, Diplo and Post Malone (WHAT?!) we hope you’ve got your cowboy boots and hat packed. While we typically opt for hats if we haven’t washed in like a very, VERY long time, if there’s a time and a place for a cowboy hat, it’s Stagecoach and we’ve got an on-the-nose color for you to stand out in. Have you met Space Cowgirl? Space Cowgirl hair dye is our electric green with leafy undertones ready to send you straight into a sensory slime experience. It’ll work best on levels 8 and up! Maybe you don’t want to dye your entire head, but we love seeing our blonde babes use her for some peek-a-boos and money pieces. You’ll be in the desert for three days, so we HIGHLY recommend packing our Road Trip dry shampoo to revive your hair throughout the weekend! 

@gucciphoto in Space Cowgirl