AF Blog

@pasteljacqueline in Poseidon 

We’ve been in denial but summer is long gone, and the fall vibes are quickly fading into winter. As the cold months settle in, your tanning routine, skincare routine, and hair care routine are probably all undergoing a major change. So that calls for a whole new routine! AKA an excuse to indulge in some new self care, but hey, who are we to judge!?

The same hair advice we preach year ‘round for both lasting color AND ultimate hair health is don’t 👏🏻 wash 👏🏻 your 👏🏻hair 👏🏻 every 👏🏻 day. And guess what, that advice still applies during the colder months even though you might be sweating less, staying in more, and opting for a movie night instead of a night out with the girls. In any case, having designated wash days once or twice a week is a great way to keep that moisture locked into your strands for as long as possible. 

When it is wash day, make sure you’re using a color safe and sulfate free shampoo and conditioner! This step makes the biggest difference, and shampoo and conditioner is not the place to skimp out when it comes to your hair care routine! Our Resurrected Duo is vegan, color-safe, and sulfate-free, and it’s also PACKED with amino acids and antioxidants that contribute to hair strength and hydration. Resurrected shampoo is formulated with argan and macadamia nut oil to hydrate and soften while adding shine and reducing frizz. PERFECT for those winter months when hair static is an absolute pain in the a🫢. Shea butter, castor oil, and sunflower seed oil (just to name a few!) are the allstar ingredients in Resurrected conditioner - all of the above boost hydration, strengthen each strand, and leave you with soft, nourished strands. Ugh, can it be wash day already!? 

Even though winter seems to be the time to turn that shower knob as hot as it can go, remember your hair needs extra moisture during these months and a lower water temperature is your best friend! Try a lukewarm lather and rinse finished off with some cold water - this will help prevent brittle and breakage on those lovely strands. 

Whenever you do venture out into the cold, try a protective style like braids, a low bun, or tuck it into your favorite beanie! Depending on where you live, cold air or harsh elements actually dry out your hair and can contribute to breakage, so protecting your strands is a MUST. Silk or satin headwraps or pillowcases will be an absolute lifesaver during the dryer months - your hair will thank you. 🤝

Our favorite ✨Pro Tip✨ when it comes to keeping your hair ULTRA healthy and moisturized is adding in a pre shower hair mask to your routine. If you’ve been looking for a hair mask bestie to really take your haircare routine to the next level, Pool Party might just blow you out of the water! She’s packed with top tier vegan ingredients - castor, argan, sunflower seed oil, and apple fruit extract - a power team that accelerates hair growth, strengthens strands, fights frizz, and boosts hair hydration. Wow, that was a mouthful. 

There’s more than one way to party it up with Pool Party if you forget to marinate your locks before a shower! You can apply it any time to dry ends for a quick hydration boost, use it instead of conditioner during a shower, OR mix it up and use it as a wet styling cream (but maybe save that one for summer). 

Sometimes a pre shower mask and the perfect wash day routine still calls for some back up. Money Hunny Repair Serum is the IT girl of our haircare line. Her formula is silky, lightweight, and actually repairs split ends. With a blend of argan, babussa, arginine, avocado, macadamia nut, and jojoba seed oil, Money Hunny is the sweet remedy to dry, brittle, and breaking hair. You can use her on dry or damp hair for whenever you need that extra boost of TLC. 

Now that you’ve got that hair care routine on lock 🫡 you may be wondering if the dead of winter is still a good time to try on a new color. When you’re using AF hair dye, it’s always a good time to switch up your color!  Every color is formulated the same way - FULL of deep conditioning properties so it’s basically a color conditioner! ✨Girl Math✨So you know what that means! You can change your hair literally as many times as you want, all. year. long. Of course it depends on where you’re at now, but if you’re starting out fresh, use Bleach, Please to get to that platinum blonde, throw on Sterling for a totally icy look, and play around with the blues of the AF rainbow to find that wintery wonderland ‘do. Not sure what your starting point is? Check out our breakdown on the Color Wheel! 

And of course, we wouldn’t be your hair bestie without dishing our top inspo that’s making us reach for a new bottle of dye because OMG. 

@tejamaechele in Electric Paradise over Periwinkle

@lizzvargashair in Purple AF and Girls Night 

@faithlrobertson in Sterling

@pasteljacqueline in Poseidon   

@shealla in Arctic Mist Diluter, Bleach, Please, and Sterling  

@shemmysux in Periwinkle  

@kirathesith in Phantom Green and Transylvania

@sophiaxnova in Purple AF

Is TikTok making you want to dye your hair? Welcome to the club! If you’re thinking about pulling the trigger on that new color but have no idea where to start, you’re in the right place. We’re about to dish all our tips for your first time so that you can get that flawless color you’ve been dreaming of. 

Vegan and Cruelty Free Formula

The biggest and most common concern with first-timers is worrying about hair damage. Especially if you have virgin hair. And we get it! All the hair dyes in the AF color range are formulated without any harsh chemicals and packed with so many deep conditioning properties they’re basically a colored conditioner! So not only can you leave it on as long as you want, you’ll also come out with soft locks full of color!  

Semi-permanent dyes are the perfect solution to trying out bold colors minus the fear of settling down with one shade forever. AF hair dyes start with our signature full throttle bold color and then naturally fade out slowly over time with no additional processes. AKA you can try out new colors with the confidence that they won’t damage your strands, and they’ll still look ah-mazing as they fade. Semi-permanent hair dyes definitely don’t have to be scary!

@eclipse.lunxr in Virgin Pink

Starting with Vivid Hair Dye

When you’re first starting out with vivids, you need to keep in mind how light or dark your natural hair is to ensure you get the best results. For example, if your hair is light brown, deeply pigmented shades like Wrath, or Purple AF were made for you, Fox! Avoid pastel colors or the lighter blues and greens, unless you bleach and lighten your natural hair base first.  

Need more inspo before you take the leap? We got a list of important questions you need to ask before you dye your hair, just to make sure you’re ready to jump into the world of color! 

@queenbcyn in Wrath

Picking your new hue

One way you can crack the color code is by considering your skin’s undertone to help narrow down your choice and lead you to a new shade that will accentuate your natural features. 

Your skin tone is the surface level color of your skin that can change due to the season or sun exposure, we all notice our skin tone change a bit in the summer months, right? 😎 Your undertone on the other hand, is the underlying tone of your skin that is ever-present and doesn’t alter with the seasons.

Knowing your undertone can help narrow down your choice of color (unless you want to rebel and go with whatever shade you’re feeling). Start by finding out which of the three categories of undertones you fall into: cool, warm, or neutral.

Cool undertones have a pink or bluish hue to their skin. Warm undertones have a yellow, golden, or peachy hue, while neutral undertones mirror the color of their surface skin.

To figure out your undertone, use the Vein Method, Jewelry Method, or White T-Shirt Method as all are proven ways to see how your skin tone compliments and reacts to colors - and yes you can totally do them right at home! 

The white t-shirt method is as simple as it sounds -  throw on a white t-shirt and go outside in natural light. Pay attention to how your skin contrasts with the white shirt. If your skin looks rosy or pink, you have cool undertones. If your skin looks golden or yellow, you have warm undertones. If you don’t really see a change, you have neutral undertones.

The vein method might be the easiest one! If your veins appear purple or blue, you have cool undertones. Green or love mean you have warm undertones, and a mix of blue and green are neutral undertones. If you can’t really tell, you likely have neutral undertones as well. 

The jewelry method is probably the most fun! It’s simply the way jewelry looks on your skin. If you prefer silver jewelry against your skin you have cool undertones. If you prefer the way yellow gold jewelry looks on your skin, you have warm undertones.If you look great in both or don’t have a preference, (lucky you) you likely have neutral undertones.

And of course, we wouldn’t be your hair bestie if we didn’t have a full rundown on picking colors that go with your undertone right here!

In short, all our cool toned babes look best in Aquamarine, Poseidon, Periwinkle, Neverland, Girls Night, Purple AF, and Ritual.

@tayreichel in Neverland, Aquamarine, Periwinkle, and Arctic Mist Diluter 

Warm undertones stun in reds, oranges, yellows, or colors with warmth like Electric Paradise, Wrath, Sunset Orange, Poison, and Virgin Pink.

@sophia.vog in Wrath, Poison

And for our neutral undertone Foxes..well, you can literally go for any AF color. 

@jingleheartart in Cosmic Sunshine and Neon Moon

Our second method for picking a hair color is by using color theory and the color wheel. The color wheel is a visual tool to explain and visualize the relationship between colors (That much was obvious, right?). The color wheel will help you better predict how specific colors will mix together and how to avoid results that just don’t hit the heights you want to scale with your new hairdo.

For example, complementary colors are two shades that live opposite each other on the color wheel such as, violet and yellow, red and green, orange and blue. When you are coloring for the first time it is best to pick a hue that is opposite your natural hair color on the wheel in order to get an optimum result! Consult the AF color wheel here to find your inspo!

@imperial.hairstudio in Aquamarine, Virgin Pink, Violet Dream, Sunset Orange, Cosmic Sunshine

For unbleached hair, you can also check a prediction of how deep the color will show up based on your natural hair base.

If you want to go lighter and even work up to a pastel shade, you’ll need to lighten your hair up with a little bleach. You can look at the hair level charts on the AF product pages for a guide to how light you’d need to be to get your desired shade. Lightening it up gradually over time is the best way to go about it, especially if you are starting with really dark hair that borders on or around black tones. Our lightening kit, Bleach, Please is a safe option for healthy at-home lightening if you are going down this route. Before you know it you’ll be setting off sirens with your new delicious hair color.

@sheaella in Girls Night and Periwinkle 

So now you have done your research and found a complimentary hue and got your hair to the right base level, it's time to dive right in and get that new color on, right!? Erm... not quite!

The Strand Test, Your BFF

We always, ALWAYS recommend doing a strand test to see exactly how your shade will show up on your beautiful head of hair. 

Strand tests are SUPER important tools to help you see how the color will show up on your hair.

Even if you are blonde and have light hair, the natural tone of your hair will affect how color shows up so it's important to test it first. Everyone’s hair is different, and the Strand Test gives real world results of the color application. (The strand test never lies).

To start testing, shampoo and fully dry your hair, without conditioning. Find a 1 inch strand of hair in a hidden area and apply some of your chosen AF hue. Wrap the test strands in foil and let them process for at least 30 minutes before rinsing in cool water, drying your hair, and checking the outcome. You can always repeat the test as needed, if the shade was not what you were looking for.

Once you are happy and all set with your color, it's time to apply the shade to your locks. Naturally, we have some great tips and tools to help you get this process right!

The Hair Dyeing Process

Get ready to apply that delicious new color by either shampooing and drying your hair first, or even applying the color to hair that has not been washed for a day or two. This will allow natural oils to remain in the hair and can help the hair dye absorb into the strands better. We love to see that new vivacious color soak in.

While dyeing your hair use our alligator clips to separate your hair into sections to allow the color to be applied thoroughly and evenly. Ohh snap! 

@onedreamparis in Virgin Pink

If you are applying multiple colors the sectioning clips can be a lifesaver! For mixes, you can also use AF mixing bowls to measure out and mix up a perfect storm of color. It just makes it a little easier to get the exact ratios you need.

Before you apply the color and allow it to process for at least 30 minutes, you should take a couple of precautions to prevent staining your skin. 

First, apply vaseline around your hairline to prevent staining on your face or neck, because, well, that’s not a great look.  And finally, wear our reusable gloves while you apply your color and rinse it off, to prevent the hair dye from staining your hands and making it look like you have been in art class.

Whoop! 30 minutes later and you’re done! Your gorgeous new color can be unleashed into the world.

Hair Color Maintenance

Keeping your new hair color looking fresh can be done in more than one way! Remember, our dyes will still look super pretty as they fade - BUT the less you wash your hair the slower the fading process is. Opt for our Vacay Volumizing dry shampoo in between wash days to stretch your clean hair as long as possible, and don’t forget to throw in a few drops of your chosen hair color to your conditioner to keep that color looking fresh! Our 4 oz bottles are perfect for that touch ups!

Of course, a big part of success with hair dye is not only choosing the right hair dye color, but maintaining your new color afterwards. Throw in a color safe shampoo and conditioner into your wash day routine (like our Resurrected Duo) to keep that color alive and long-lasting. You can also grab an extra 4 oz bottle of your chosen color and add a few drops into your conditioner as needed for that extra oomph if you see your color starting to fade. 

✨AF Pro Tip✨ Pool Party is your pre or post shower bestie when it comes to deep hair hydration for the softest, most luscious locks. She can even double as a styling cream for that coveted wet hair look. Did we mention she smells absolutely delicious?

Want to share your new hair color and make us green with envy? Tag us @arcticfoxhaircolor and show us and the Fox Fam what you and your new color are made of.

@violentinside in Purple AF and Transylvania

Taking that first dip into vivids might sound a bit scary…but it definitely doesn’t have to be! AF dyes are totally safe for your hair (vegan, cruelty-free, and they deep condition!) so you never have to think twice before you take the plunge. Whether you’re going for the coveted purple hair with Purple AF, a deeper red with Wrath, or a classic ginger with Ginger Flare, we have ALL the tips to make your first time experimenting with hair dye well worth the wait. So let’s get started with those first timer tips, shall we? 

Before you get started with hair dye, you’ll need to know the color of your current hair and what shades are going to work for you - aka your hair level! If you’re thinking, WTF is a hair level anyway? Don’t worry! We’ll break it all down for you. Simply put, it’s the current color of your hair, and it fully impacts how the color will take to your strands. Hair level ranges from a deep black at level 1 all the way up to a white platinum shade at 10+. Your own natural hair color will fall somewhere along this gamut of options, and if you need some help finding it, this blog has it fully covered for you! 

Hair Dyes that Work for Your Hair Level

Your best strategy for a first time dye is sticking to the most pigmented and deeper shades, and not pastels or lighter colors. We know that pretty pastel is everyone’s envy, but they shine best on pre-lightened hair, so if you’ve never had your fun with bleach, you'll want to choose the semi-permanent colors that don’t require this step.  

The best part of using strong, pigmented shades is that they take easily to almost any hair base - giving you the best chance of an amazing result on your first attempt with color.  

The next part of your hair color master plan is to choose the right pigmented shade for you. We’re about to dive in with color inspo, and spill all the deets on which AF shades will work for our brunette, blonde, or red haired Foxes! 

Best Hair Color Shades for Brunettes 

Brunettes usually line up on the hair level range between 4-6, so the best colors to dress those tresses would be the deeper, warmer shades of the AF rainbow. You’ll rock a gorgeous tint of your chosen color on level 4 hair, without having to use any bleach! And when the sun hits…O.M.G. 😍

✨AF Pro Tip✨: The deeper the brown the more likely the color will show up subtly. A strand test is your best bet to see exactly how the colors will translate to those locks!

Ritual offers a deliciously dark purple that will look beautiful over a brown hair base. This shade is daring enough for brunette’s taking the first step into hair coloring, but it’s also classy enough to graciously take center stage at any and all events. 

If you’re a brunette and like the idea of going red, try stepping into the warm glow of Wrath. She’s a red cherry shade that offers brown-haired Foxes a risk free route to switch up their style. Thanks to her warming tones, Wrath compliments your brown hair level perfectly.  

Another stop off on the purple section of the color spectrum and we find a bold, true purple. Purple AF is an intense all-out look but one that definitely works on a brunette base. If you’re interested in greens and blues the good news is your brown shade can take these cold colors too. Check out Poseidon, Aquamarine, and Phantom Green. Ready to pull off the look of your dreams? 

Best Hair Color Shades for Redheads 

If you’re a Fox with natural red hair, well we’re in AWE! Red is one of our fave hair colors, but if you’re looking to switch it up, you can experiment with a whole range of new colors too. 

But, there is a small catch. Redheads often find that their hair holds its natural pigment more firmly than other hair colors. (Hair can be stubborn like that). The hair color might not take in the same way as with blonde or brunette bases, but do a strand test first and you’ll get your answers. If the strand test works as intended, you’re all set to give your new shade the go ahead.  

Of course, there is also the option to lighten your hair first using Bleach, Please, our hair lightening kit! We get that bleaching might feel scary given it’s your first time dyeing your hair - but Bleach, Please is an easy DIY method to ease yourself into it. Just make sure you use gloves and follow all our instructions (like avoiding your roots!) for a smooth transition into lighter locks. If you’re not down to go that route, we still have some shades that we think would look ah-mazing on you!  

Purple AF is a shade that will definitely work over your natural red hair and give your tresses a whole new dimension. If you want to go a little darker on the spectrum, Poseidon offers a blue hue, which when poured over natural red hair can appear a little purplish in color. It’s a shade that will totally WORK IT on our red-heads. 

If you want to enhance those fiery locks, try on Poison, Ginger Flare, or Sunset Orange! Because of their orange and auburn tones, they absolutely STUN on a red hair base. Virgin Pink poured over red hair can give a light, natural ginger, too! Who knew!? 

Best Hair Color Shades for Natural Blondes

Natural blonde hair is at the lighter end of the hair level range, falling between 7 and 10+ on the spectrum. To break that down just a bit more, 7 is a dark blonde, 8 is blonde, 9 light blond, and 10+ platinum!

Sunset Orange will come through slightly differently depending on how light your blonde hair is. For Foxes with medium blonde hair, you can expect a deep-red orange. For lighter blonde hair expect a stronger hue, delivering more of the red undertones of this stunner.

Phantom Green shows up wonderfully on lightened hair, however if you have medium to darker blonde hair, this shade will still look unreal and deliver a more subtle emerald nuance to your strands. 

Aquamarine is a delightfully intense blue shade that will have you dreaming of mermaid hair and crashing ocean waves. The good thing about using a blue shade like this on blonde hair is that it will hold the color for a while, so you can take time to enjoy that new shade to its full potential. 

Once you're ready to move to a new hair color, the blue can be gradually faded out with sulfate-free shampoos. Once it’s faded you can transition to a new hue, you can find complementary colors on the color wheel and cocktail up some stunning hair color combos! 

Because purple is a complimentary shade on the color wheel it works wonderfully well over blue. Purple AF, Periwinkle, and Girls Night are some of our fave purple shades to work over the top of faded out Aquamarine. 

Certain shades of green including turquoise or teal, can create a vibrant and mermaid-like appearance when combined with blue hair. Phantom Green and Neverland can deliver a rich green hue over a faded blue shade amplifying that sea-maiden siren vibe. A final tantalizing option for covering faded blue hair is to go pink! Try Virgin Pink over blue if you want something that really pops with a bubblegum pink shade. 

Whether it’s your first time dyeing, or your one thousandth, keep those looks comin’ and tag us at @arcticfoxhaircolor. We LOVE to see it! 

@bluepixiie in Aquamarine

@emma.cairo in Virgin Pink 

@honeybeecolorcollective in Wrath, Ritual, Poison

@yadeemua in Purple AF and Sunset Orange

The holidays are upon us (where TF did this year go!?) and the stars have aligned to bring you a gift guide ruled by the Zodiac elements for that special someone in your life. So let’s get started with the gifting magic shall we? 

Air - Gemini, Libra, Aquarius

Air signs are the thinkers and doers of the zodiac, with their intellectuality and curiosity being the driving force in how they move through the world. Their live and let live mentality allows them to breeze through life, rarely stopping to catch a breath. They analyze and probe, but easily make decisions, because they’re just THAT smart. Sound like anyone you know?

Air signs are synonymous with freedom, and bringing a breath of fresh air to our world. People under an air sign are adventurous, curious, and ever-changing (much like our hair). This personality can make them somewhat difficult to pin down and to peg exactly what gifts they’d enjoy.  So we have a few ideas to help you out!

Arctic Mist Diluter is designed to swish with other colors and create unique mixes, and pastel shades. These lighter, customized looks match well with air signs and appeal to their outgoing personality, and ever changing nature. 

@salinesimon in Arctic Mist Diluter and Aquamarine 

While air can seem elusive or confusing for some others under a different elemental star sign, they are very interested in other people and naturally analytical. The air element can sometimes be an overthinker, taking a while to ponder their next move. For that reason, people and products that ground them back into the present moment are great for air zodiac signs. 

Resurrected Shampoo and Conditioner is perfect for the Gemini, Libra or Aquarius in your life. Air zodiac signs tend to be intellectual (many air signs are lawyers, doctors, writers, speakers, or scientists) and their minds can get a little busy. Treat them to a touch of pampering and down time with the Resurrected duo. She will help them nourish their hair and maybe even switch off that deep thinking mode for a while. 

If you want to treat an air sign with something that will appeal to their more adventurous side,  Celestial Shimmer is an electric member of Foxology’s latest Holiday Glitter Nail Polish drop! This eye-catching blue glitter brings seasonal shine and more than a hint of the stars - perfect to be the center stage at allll the holiday parties! 

Fire - Aries, Sagittarius, Leo 

Arguably the most perfect gift for that passionate fire sign in your life is Crimson Claus, a delightful crimson red shade for those who are not sure they made the nice list this year. But hey, it was a good time wasn’t it!?

Fire signs are known to be pretty fiery; (ironic we know!) sometimes they deliver a chaotic, disruptive energy due to excitement and passion, because well, fire signs are always in doing mode. They are trendsetters often leading the way and breaking new ground. They are confident and there is very little in life that they don’t feel they are equipped to take on.  

Fire signs will be well matched to Poison, our most fiery red tone that mirrors their personality. This shade will exude that confident, center-stage persona that belongs to Aries, Sagittarius, and Leo zodiac signs. 

@not_reagan in Poison

If there’s one word that comes to mind when we think of fire signs, it’s VOLUME. Pump up that hair with Vacay Volumizing Shampoo, and make any hairdo end in…WOW. 

Earth - Taurus, Virgo, Capricorn

Helloooo, practical and grounded queens!

Earth signs are known to be creators, and organizers with a loyal nature. Their artistic flair makes them innovative in their personal and professional lives. Rooted and grounded energy permeates the auras of earth signs, and they generally take on life with a practical approach and take time before making big decisions. Do you feel that calming energy already? 

Earth signs love anything tasteful and classy. Mix that in with self-care and you’ve got a winning gift on your hand! Our Stony Path Gel Nail Kit combines all of the above in a simplistic, yet classy design - that mix of gray and silver is enough to make an earth sign say yes, please!  

We can’t do our earth signs justice without highlighting a rich green that just GIVES earth, goddess energy. Phantom Green is THE shade for earth baddies, and you can pick the matching nail polish to fully embody the look! 

@aambriaa in Phantom Green

@jadetoblack in Phantom Green and Frosé

Earth signs are good at caring for themselves and their loved ones. This caring nature can even extend to their homes or objects they care about. Earth signs will go to war for the people and things they care about most.

Lean into the protective, nurturing nature of the earth sign personality with the OG Hair Perfume and UV Protectant. This product keeps locks hydrated and protected from UV, because you KNOW our earth signs are spending all the time they can in the outdoors. Combined with that luscious grape scent? It’s the perfect stocking stuffer. 

Water - Pisces Scorpio, Cancer

Water signs are intuitive, emotional, sensitive, and sentimental. So yes, they love all the extra love they can get! 

Water signs have an elite ability to sense the world around them, and understand feelings and emotions of themselves and others. They tend to absorb the environment and emotions around them like a sponge, so having the right circle is important to them. This zodiac group needs clarity in their mind, body, and spirit.  

When you’re thinking of the water sign in your life, a gesture of nurturing self-care will go a long way! Throw in Pool Party, our foaming hair mask with allll the yummy nutrients for a spa day you can squeeze in before a shower or long, relaxing bath. 

Pisces, Scorpio, and Cancer signs are also capable of transformation in order to reach their potential, with more focus on building a fulfilling life than awards or material things. 

If you want to gift your loved one with a new look to aid their outward transformation, Blue Odyssey is a navy blue, and steel blue marbleized nail kit that can perfectly fit the spiritual and intuitive sense of a water sign, allowing them to transform their look with ease. 

Because of those heavy feels, water signs can be cautious at times, and tend to seek comfort in life, but this doesn’t stop them looking for depth and emotional fulfillment by any means! 

The color that best channels this feel-y energy is Aquamarine! The gorgeous blue with teal undertones that brings the watery element to life and channels intuitive, imaginative, and free energy. Take it to another level with Aquamarine’s matching nail polish and omg, you know that’s a winning combo.

@rike.m in Aquamarine

@jadetoblack in Aquamarine and Blue Jean Baby 

Whether you’re treating yourself or your loved ones to our Zodiac picks this year, we can’t wait to see what you come up with! If you’re testing out a new color, or a special nail look, tag us at @arcticfoxhaircolor on Instagram - you know we LIVE for it. 

Bonus tip! If you’re a Fox Fam Rewards program member, you can send any of your friends a gift of $5 to use towards their first purchase! You’ll get $10 off your next order with every successful referral. Spread the Fox Fam love, we adore a big fam. 🥰

Fam. We spent all of 2023 looking back on how far we’ve come since the launch of Arctic Fox and the deep connections we’ve made with each other. The best part? We’ve had the chance to highlight all the work we’ve done with our rescues in the last 10 years and show you the impact YOU have helped make in the lives of our furry friends. 

Arctic Fox's Ongoing Commitment to Fighting Animal Cruelty

We’re super proud that we are able to use our platform to give back, obviously you know by now that 15% of our net profits go directly to preventing animal cruelty and promoting animal welfare. 

It feels awesome AF for us to be able to contribute to spreading awareness on animal welfare and know that we are partnered with organizations who’ve made it their mission to rescue animals all over the world. YOU, our Fox Fam, and your love of our amazing products are the main reasons we are able to do this work. Thank you! Thank you! Thank you!

We’ve partnered with various organizations over the years, including Viva Rescue, Judith A Bassett Canid Education and Conservation Center (JABCECC), Second Chance Rescue, Farm Sanctuary, Pup Culture Rescue, the International Fund for Animal Welfare (IFAW), and so many others. 

The projects we donate to are able to make a real difference in the lives of animals. In April 2022 we were able to assist IFAW in their efforts to help those fleeing the war in Ukraine with their pets. Over the years we have made several donations to Viva Rescue. Our impact helped Viva secure a new horse trailer to properly transport horses in need to their facility, build a beautiful chicken paradise and so much more.  

But…. rather than talk about us, we’d like to give a big shout out to the work of our animal rescue partners here and tell you a little bit more about the great work each organization is doing. We hope you continue to be inspired to live colorfully with us so we can keep up all this amazing work!  

JABCECC

The Judith A Bassett Canid Education and Conservation Center is home to rescued canids - members of the dog family: wolves, jackals, foxes (including Arctic Foxes!), coyotes, and domestic dogs. Most of these canids are rescued from fur farms, medical research, or the exotic animal pet trade. Aside from rescuing and housing animals, JABCECC travels all over the country with Lucan, their DorkWorld Ambassador (yes, he’s a real life wolf), educating the public about these amazing creatures to help protect them and create a brighter future. 

Our partnership has led to the building of an Arctic Fox Villa for Freddy Snowballs. The new enclosure is currently starting construction and the space will be dedicated to the arctic foxes the center has rescued. The new villa will be complete with an underground igloo for the foxes to stay cool in the summer! The enclosure will provide the foxes with a safe home environment to thrive with everything they need. We are SO excited to go back and visit! 

If you’d like to read a little more about JABCECC and our work with them you can check out our previous projects.  

Viva Rescue 

Located in Menifee, California, Viva is run by Kalli and Maya who rescue and rehab animals on a daily basis. The Viva mission is to provide unwavering care to farm animals and equines that have suffered from abuse, neglect and extreme medical conditions or birth defects. 

There’s too many heartwarming stories from this rescue, we couldn’t stop thinking about Thomas the Lamb after our visit! But first up, let’s meet Olivia. 

Olivia the goat was dying of septic arthritis and needed urgent medical care to survive. At Viva’s Sanctuary she received urgent lifesaving medical support including a blood transfusion. With support, physical therapy and the assistance of her wheelchair, she was able to thrive and learn to walk after healing! 

Olivia’s favorite activities include playing on the goat seesaw and eating (sounds good to us!)  Olivia also loves hanging with the amazing Viva volunteers! Because of our consistent donations, Viva Rescue were able to say yes to saving Olivia when they got the call. We LOVE this happy outcome for Olivia. 

We fell in LOVE with a little but incredible lamb named Thomas during our recent trip to see the team at Viva Rescue. Thomas needed specialized treatment to overcome some severe health challenges. He arrived at Viva at just one day old, after being born on a farm with his legs deformed, the farm vet recommended euthanizing him. He was unable to walk and even the vets at Viva were not sure he would make it, but the sanctuary gave him all the medical care he needed and helped him learn to walk again giving him a second chance at a healthy and fulfilling life. Our donations and your support made all this possible. Way to go Fox Fam!  

We previously donated $50,000 to Viva Global Rescue to assist with their mission of providing professional rescue, rehabilitation, and sanctuary to horses and animals in need.⁠ This donation sponsored the care of four horses in their sanctuary for one year as well as bringing in two additional horses. This includes high quality food, supplements, bedding, medical care and any other financial needs. We also partnered with Viva to build a chicken paradise. This included chicken coops, a chicken quarantine area, a large fully enclosed predator proof run, and an enrichment area.

Second Chance Animal Rescue 

Second Chance is a unique kind of animal rescue organization that provides programs to help make lives better for pets, and helps them find their forever home. 

The rescue improves the lives of over 44,000 pets every year, and offers facilities such as subsidized animal hospitals for low or no cost treatment for sick and injured animals as part of the Community Healthy Pet Initiative. 

Second Chance also provides shelter for animals alongside a program to help prevent overpopulation through spaying and neutering services, and education.

Our donations made it possible for animals like Charlie and Prancer to lead amazing healthy lives.

Charlie came to Second Chance with a broken leg but is now on his way to a full recovery. With his new found ability to use his leg more normally now, we will be able to live his best puppy life in no time.

It's been almost a year since Prancer came to Second Chance in pain. He had fallen through a grate onto a cement pad one story below, fracturing his femur. With the help of their vets, he made a full recovery and was adopted by a loving family who shared an update on him when he turned one last month:

"Our little Ozzy once Prancer at SCAS just turned one!  He has made such a great addition to our family!  Dr Cormier fixed his leg and he now enjoys running around keeping up with his kitty brother and canine sisters!!"

We remain extremely grateful for the work of the rescue organizations and their volunteers as well as our readers. You truly are our biggest supporters! Choosing non toxic, cruelty-free hair color from a brand with a commitment to donating to animal rescues can and does have a HUGELY positive impact on the lives of animals. 

And next time you’re looking for a hot new hair color and want to do even more good in the world, visit the Arctic Fox website and keep dyeing for a cause.