AF Blog

@stellacini covered up faded turquoise with a mix of Wrath and Poison for this custom cherry shade

If you've been scrolling through TikTok or Pinterest, you’ve seen the cherry hair trend exploding in 2025. Cherry hair is all about those rich, sultry red hues that scream playful glam and undeniable confidence. Want in? Here’s your step-by-step guide to achieving that bold, juicy cherry color with Arctic Fox’s Wrath!🔥😍

How To Get The Look With Wrath🍒

Wrath is the cherry on top of your bold hair goals. This rich, fiery red shade delivers a stunningly vibrant, high-impact color that grabs attention like never before. Whether you’re going full-on cherry bomb or just dipping your toes into the trend, Wrath is the perfect choice to get you there!💣💥😎

Best Bases: Wrath works its magic best on pre-lightened hair (level 7 or higher), but it also adds a dimensional, deep cherry tint to darker bases. Don't know what level you are? Read all about it here.❤️

Step 1: Start with a Clean, Dry Base 🌟

Before you dive into your cherry transformation, make sure your hair is clean and dry. Wash it with a gentle, sulfate-free shampoo to remove any buildup. Skip the conditioner for now because it can negatively impact the color payoff. Dry your hair thoroughly to ensure the color will go on evenly.

Step 2: Saturate Your Hair from Root to Tip💆‍♀️

Now the fun begins! Grab your bottle of Wrath (or mix it up for a custom shade) and start applying it to your hair. Use a bowl and brush or your hands (wear gloves!) to saturate every section of hair. The key is to ensure every strand is fully coated so you get that bold, vibrant color all over.

Step 3: Let It Saturate for at Least 30 Minutes⏲️

Once your hair is fully coated, let Wrath work its magic. The color should sit for at least 30 minutes, but feel free to leave it on longer. Arctic Fox dyes are packed with conditioning ingredients, so the longer you leave it on, the better the color can soak in and treat your hair. If you’ve got the time, let the color marinate for an hour or more—your hair will thank you!

Step 4: Rinse with Cold Water🧊

Now it’s time to rinse! Gently rinse your hair with cold water until the water runs clear. Cold water helps seal the color and lock in that gorgeous cherry hue. Avoid hot water, as it can cause the color to fade faster. Don’t worry if you see a little bit of color wash out—that’s totally normal and just means you’ve got vibrant color sealed in.

Step 5: Dry, Style, and Get Ready for Endless Compliments😍

Finally, it’s time to dry and style your cherry hair! Use your favorite blow dryer, curling iron, or let it air dry—whatever your hair loves best. Once it’s dry, you’re ready to turn heads. Get ready for the compliments because this cherry bomb look will have everyone asking where you got your color!

@gabyhrndz in her signature mix of Wrath and Ritual

@salinesimon stuns in a mix of Wrath and Poison

@sandramob is absolutely slaying in Wrath

Pro Tips for Vibrant Cherry Locks💇‍♀️❤️‍🔥

• Condition + Color: Keep Wrath fresh by mixing a dollop into your conditioner for easy touch-ups with every wash.🧴💦

• Hydrate Your Hair: Use Money Hunny to keep your strands shiny, hydrated, and healthy.🍯💧

• Match Your Mani: Take your cherry coded vibes to the next level with Crimson Claus or Poison nail polish. Who doesn’t love a perfect match?💅🍒 

Poison Nail Lacquer

Mix It Up: Wrath + Your Favorite Arctic Fox Shades 🥣

For those who love to get creative, Wrath is your bestie. Here are some killer mixes to level up your cherry hair color game:

Cherry With A Twist: Wrath + Ritual

A 50/50 mix of Wrath and Ritual create a deeper, sultry cherry wine hue that screams sophistication.

Cherry Noir: Wrath + Transylvania 

1-2 drops of Transylvania added to Wrath gives you a darker, vampy cherry tone.

Cherry Pie: 95% Wrath + 5% Phantom Green

Mix 95% Wrath with 5% Phantom Green for a juicy cherry red.

Cherry Sangria: 85% Wrath + 15% Purple AF

Mix 85% Wrath with 15% Purple AF to create a chic cherry maroon color.

Ready to Get Cherry Hair That’s Trend Worthy?🍒💁‍♀️

From bold, juicy reds to deep, sultry cherry tones, Wrath is your ride-or-dye for achieving the vibrant cherry hair color you’ve been craving. Grab your Wrath, mix it up, and show us how you slay this cherry hair trend!❤️

Ready to dive into the world of blue hair? Whether you’re aiming for deep ocean vibes or a soft pastel dream, Arctic Fox has got you covered! Blue hair is bold, vibrant, and oh-so-fun—but it can also be a bit tricky to maintain. Don’t worry, though, we’ve got all the tips and tricks to make sure your blue locks look fresh, stunning, and totally Insta-worthy. Let’s break it down! 🌊✨

Blue FAQ 🤔

How do I avoid turning green?

If you don’t want your blue turning green, make sure you start with a clean, blonde base. Avoid using too much yellow or green undertone hair dye underneath your blue. Keeping your hair a cool blonde or soft pastel helps keep your blue from leaning into green.

Is blue impossible to remove or cover?

Not true! Blue fades into beautiful pastel shades, so it’s actually one of the easiest colors to transition from. If you want to change things up, simply let it fade out with more frequent washing in warm water. If that doesn’t work try making a hair mask with shampoo and Vitamin C to draw out color, just be sure to hydrate your hair after!

What colors are best to use when shifting away from blue?

No matter what color you’re shifting from the color wheel is your best friend. Generally, you want to avoid complimentary colors as they cancel each other out and might turn muddy. The easiest colors that can be used to cover blue are purple and green since they are right next to blue on the color wheel. Check out our blog on using the color wheel for more details!

Maintenance Tips for Blue Hair 💆‍♀️

Maintaining your gorgeous blue hair doesn’t have to be a chore. Here are some of our best tips for keeping your color fresh and vibrant:

• Protect Your Skin: Use gloves and a little Vaseline around your hairline and neckline to avoid staining your skin when applying dye. Trust us, you’ll be thanking us later!🧴🧤

• Cold Water Rinse: After you’ve applied the color, rinse your hair with cold water. This helps seal the color in and minimize fading. (Pro tip!) For your first rinse, try using a kitchen sink instead of the bathtub or shower to avoid any stubborn stains.👌

• Go Easy on Shampooing: Wash your hair less often to prevent fading and rely on dry shampoo to keep your hair fresh between washes.✨

• Color-Safe Products: Always use sulfate-free, color-safe shampoos and conditioners like Resurrected to help preserve your beautiful blue hue. 💦

AF Blues Breakdown: Which Shade Is Right for You? 💙

Here’s the Arctic Fox lowdown on our most popular blue shades:

Dark Blues

Get ready to dive into the deep end with Arctic Fox’s dark blue shades—perfect for level 5 hair or higher! Blue Jean Baby is your go-to for that classic, deep denim vibe, fading into a smoky blue that’s effortlessly cool on any base. Sorceress brings all the magic with a dark, mystical blue packed with purple undertones—she fades into a dreamy silvery lavender, popping on blondes and adding a subtle tint to brunettes. For all the navy lovers, Caitlyn serves up a rich, cool-toned blue-black that’s as bold as it is mysterious, slaying on light and dark hair alike. 🌌🔮👖

Left to right: Blue Jean Baby, Caitlyn, Sorceress

Medium Blues

Make waves with Arctic Fox’s medium blue shades, best for level 7 hair or higher! Aquamarine is your ultimate turquoise fantasy, giving you bright beachy vibes that fade into a dreamy pastel blue. 🌊🫧 Poseidon takes ocean blue to the next level—bold, vibrant, and long-lasting, fading into a stunning turquoise over time. 🐬🐚 And for a pop of playful color, Jinx is a punchy, vibrant blue with just the right hint of teal to keep things fresh. 🌀💫

Left to right: Aquamarine, Jinx, Poseidon

Pastel Blues

Dream big with Arctic Fox’s pastel blue shades, perfect for level 10 hair! Cotton Candy Dreams is exactly what it sounds like—dreamy, vibrant, and oh-so-sweet. It fades into a soft minty blue that pops beautifully on platinum blonde hair. ☁️💎 Periwinkle is your go-to for a soft pastel blue with playful purple undertones, giving you a light, whimsical vibe that’s perfect for a platinum base. 💙🪩

Left: Cotton Candy Dreams Right: Periwinkle

@ashlee___smith Used Ritual and Virgin Pink to cover Aquamarine

@charliewakeman in Aquamarine and Phantom Green

What colors can I pair with blue?

Blue pairs beautifully with purples, pinks, and greens. Couple your blue with vibrant shades like Arctic Fox’s Purple AF, Space Cowgirl, or Virgin Pink for a bold look.

@asapashleeyy used Purple AF and Periwinkle

@hairwaytoheavennn used Space Cowgirl, Cosmic Sunshine, and Aquamarine

@John.n1115 used Poseidon, Virgin Pink, and Arctic Mist Diluter

Time to Go Blue🦋

There you have it, Fox Fam! Whether you’re trying out your first shade of blue or you're already a seasoned pro, Arctic Fox has everything you need to keep your blue hair looking fabulous. Remember to have fun with it, mix things up, and embrace all the bold, beautiful shades of blue!💎💙🐬

2025 is here and Pantone just dropped their Color of the Year: Mocha Mousse! ☕🤎 This warm, earthy shade has us dreaming of cozy mornings with a cup of coffee, soft sweaters, and of course, stunning hair transformations.😏 So, grab your dye bowls and brushes because we’re breaking down how to achieve and SLAY this trend using Arctic Fox Hair Color. Let’s make this the year of rich, mocha vibes.🍫✨

What is Mocha Mousse?🤔

Mocha Mousse is the ultimate blend of soft brown and warm undertones, creating a shade that is luxurious and grounding.✨ Think creamy coffee tones mixed with a hint of golden warmth—it’s a hue that radiates coziness and sophistication. Perfect for starting a new chapter in 2025, Mocha Mousse gives off relaxed yet confident energy. It’s earthy, approachable, and pairs beautifully with the neutral and metallic trends we’re seeing everywhere. This shade is also incredibly versatile. Whether you want a full-on monochromatic look or add a contrasting color to your usual bold locks, Mocha Mousse vibes with any aesthetic.😌🧸

Getting Pantone’s Color of the Year with Arctic Fox🤎

Ready to make Mocha Mousse your go-to shade? Here’s how you can create this dreamy color using Arctic Fox Hair Color’s vegan and cruelty-free dyes:

1. Start with a Light Base: If your hair is darker than a medium brown, we recommend lightening it to a level 6 or 7 for the Mocha Mousse tones to really pop. Use our Bleach, Please collection for a gentle, effective lift. 🌟
2. Mix Your Perfect Shade: To nail the Mocha Mousse look, mix 90% Arctic Mist Diluter, 8% Sunset Orange and 2% Phantom Green. For deeper tones, add a splash of Wrath or Ritual to bring out those rich coffee vibes.🧋 
3. Application Time: Apply the mixture evenly from root to tip, ensuring every strand is coated. Let it process for 30-45 minutes for that vibrant, long-lasting color we’re known for.😉
4. Rinse and Reveal: Rinse with cold water to lock in your color and get ready to live your Mocha Mousse fantasy.🤩🌰

Check out this article in our FAQ for more tips on hair color application!

Keep Your Mocha Mousse Fresh AF💫

Once you’ve achieved your perfect Mocha Mousse look, you’ll want to keep it looking fresh and fabulous! Here’s how:

• Wash Smart: Use sulfate-free shampoo and conditioner, like our Resurrected Shampoo and Conditioner set, to keep your color vibrant for as long as possible.🫧
• Cold Water Rinse: Always rinse with cold water to seal the hair cuticle and prevent fading.💧
• Deep Condition: Hydration is key! Treat your hair weekly with a moisturizing mask like Pool Party to keep it soft and shiny.✨
• Wash Less Often: Keep your Mocha Mousse shade around longer by extending the time between wash days with Dry Shampoo and cute hairstyles.​​👩🏽

Nail the Trend (Literally!) 💅

Want to go all in on the Mocha Mousse vibe? Pair your hair with matching nails! Think glossy mocha, matte taupe, or even some gold accents for a chic, cohesive look. Luckily for you, we have perfect and effortless gel nail kits to complete your look. Your hair and nails will be serving the ultimate “main character energy” this year.😌🤎

Fox Fam Inspo 🐾

Our Fox Fam has already been rocking some incredible mocha-inspired looks! Check out these stunning transformations to inspire your own:

Don’t forget to tag us in your Mocha Mousse creations on Instagram and TikTok using @arcticfoxhaircolor for a chance to be featured!

New Year, New Hue🍪🤎🧸

Mocha Mousse is more than just a color; it’s a vibe. It’s about embracing warmth, confidence, and creativity as we step into 2025. With Arctic Fox Hair Color, you can make this trend your own while staying true to your unique style. So, grab your dyes, flex your creativity, and let’s make 2025 the year of bold, beautiful transformations. Cheers to a colorful new year, Fox Fam!🥂

2025 is just around the corner, and it’s bringing some MAJOR hair and nail inspo! This year is all about self-expression, bold color combos, and unapologetic glam. From dreamy mocha tones to eclectic mix-and-match vibes, we’ve got the lowdown on how to slay the upcoming trends. Let’s dive in!🌟🎉

Mocha Mousse Mania ☕️✨🤎

Pantone’s Color of the Year, Mocha Mousse, is serving neutral but make it chic! Think soft, warm browns with just the right touch of creaminess. Pair this trend with glossy, latte-inspired nails or a rich, mocha balayage that screams “sophisticated baddie.” Perfect for those who love understated glam with a cozy twist.🧸🍫

Cherry Coded🍒 

Get ready to pucker up and paint the town red! In 2025, cherry red is taking the beauty world by storm. This trend is berry delicious and oh-so-bold. Mix Wrath and Ritual for a rich, dimensional red that’s perfect for making a statement. Complete the look with sleek nails in matching tones to channel your inner femme fatale. Warning: this trend may cause major envy and cravings for cherry cola.🥤❤️✨

Embrace the Maximalist Movement 🌈✨

Unleash Your Inner Sea Witch🧜‍♀️🌊🔮

Pickle Green🥒🫙

Embrace Your Inner Aura ✨🌈

Rococo Revival🌹 

Embrace Your Inner Goddess ✨👑

Step aside—a goddess is coming through! This trend is all about ethereal, glowing beauty. Think radiant highlights, golden tones, and hair accessories fit for a queen. Combine shades like Cosmic Sunshine☀️, Sunset Orange🌅, and Poison🔥for a look that’s celestial AF. Add gilded nail art with gold and silver accents to complete the vibe.💅

Dolled Up💕🎀

Barbiecore is here to stay, and we're totally obsessed! Channel your inner doll with voluminous curls, glossy finishes, and dreamy pink hues like Virgin Pink and Electric Paradise. Pair your fabulous hair with shiny, doll-like nails adorned with rhinestones, glitter, and plenty of pink. It's time to live your best Barbie life! 💅✨

Embrace Your Inner Trendsetter🔥 💯 😎

2025 is shaping up to be a year of bold, beautiful hair and nails. We can't wait to see how you interpret these trends and make them your own. Remember to tag us @arcticfoxhaircolor so we can admire your stunning creations. Which trend will you be rocking first?💜✨

As winter approaches, the cold, dry air can take a toll on your hair, leaving it feeling brittle, dry, and lackluster. But don’t worry, Arctic Fox has your back! With a few simple tricks and the right products, you can keep your hair healthy, hydrated, and vibrant all season long.😌 From weekly hair masks to color-safe shampoo, we’ve got the perfect solutions to help you slay the winter months with gorgeous, nourished locks.

1. Hydrate with Pool Party Foaming Hydrating Mask 🛁✨

Winter air is notoriously drying, so it’s important to give your hair some extra love. Pool Party Foaming Hydrating Mask is a game-changer for dry, thirsty strands. Apply it once a week to give your hair a deep, replenishing boost of moisture. This rich mask will leave your locks feeling soft, shiny, and super nourished—perfect for combatting the cold, dry air outside. Bonus: it smells amazing, so you’ll feel like you’ve just stepped out of a spa!🌊💆‍♀️

2. Extra TLC with Money Hunny 💛

For those extra dry spots or parched ends, Money Hunny is your go-to for a little extra tender love and care. This nourishing repair serum adds hydration and shine, making it the perfect treatment for dry, damaged strands. Whether you apply it to damp hair for a silky smooth finish or use it on dry ends for a quick shine boost, Money Hunny is the little luxury your hair deserves.✨👑

3. Keep Your Color Vibrant with Resurrected Shampoo & Conditioner 💧💇‍♀️

Maintaining vibrant color during the winter can be tricky, especially with the harsh, dry air. The solution? Arctic Fox Resurrected Shampoo & Conditioner! These color-safe products will keep your color looking fresh while gently cleansing and moisturizing your hair. Tip: Wash your hair with cold water to help seal the cuticle and preserve your color longer. The cold water also prevents excess moisture loss, helping your strands stay soft and shiny.🌈💦

Additional Winter Hair Care Tips🌨️

While products are key, there are a few other simple habits that can help protect your hair this season:

• Protective Hairstyles: Try wearing your hair in braids or buns to minimize exposure to the cold and prevent split ends. These styles help lock in moisture and keep your hair tucked away from the elements. 💁‍♀️✨
• Wear a Hat or Scarf: Protect your hair from the harsh winter winds with a cozy hat or jumbo scarf—especially a silk-lined one! Silk-lined hats will prevent static and frizz while protecting your hair from the drying effects of the cold.🧢🧣
• Invest in a Humidifier: Dry indoor heat can strip moisture from your hair, but adding a humidifier to your space helps replenish hydration in the air, leaving your hair feeling soft and moisturized.🌬️💧
• Extend Time Between Wash Days: Winter weather can make your scalp dry, so try extending the time between washes to keep natural oils intact and maintain your hair’s moisture balance. When you do wash, always use a gentle, color-safe shampoo and conditioner and rinse with cold water.🥶⏳
• Avoid Hot Tools: While it's tempting to reach for your curlers or flat iron while styling, try to limit your use of hot tools in the winter months. Heat can further dry out your strands, so embrace your natural texture or air-dry your hair whenever possible.🧖‍♀️💨

Stay Tuned for More Tips!☃️

Ready to keep your hair looking fabulous all winter long? Be sure to follow us online @arcticfoxhaircolor for more expert hair care tips, product recommendations, and the latest Arctic Fox news. From hair color to hair care, we’ve got everything you need to stay glowing all season.

Stay warm, stay nourished, and keep those gorgeous locks thriving with Arctic Fox! 💙💇‍♀️✨