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    How to Recreate the 2024 Color of the Year with Arctic Fox Hair Dye

    How to Recreate the 2024 Color of the Year with Arctic Fox Hair Dye

    While we say goodbye to another year, one of the most anticipated things about the year ahead is Pantone’s Color of the Year announcement and how it applies to what’s happening around the globe. Did you know Pantone first started their Color of the Year program in 1999? For the last 25 years, the team at Pantone has found a way to visualize the current state of the world through color, something our Fox Fam can really get behind!

    Before we look ahead, we thought it would be fun to look back one last time. We spent all of 2023 celebrating our 10th anniversary, so before moving into the next decade of AF we’re time traveling to see how Pantone encompassed the last 10 years in terms of color and why. SO many of these colors are still some of the Fox Fam’s favorite shades to play with!

    2013 - Emerald, a hue that enhances a sense of well-being further by inspiring insight as well as promoting balance and harmony.

    2014 - Radiant Orchid is still a custom hair dye mix that we love to see and according to Pantone it’s “expressive and exotic blooming with confidence and warmth.” 

    2015 - Marsala became a favorite in the fashion and beauty world because of its versatility being flattering on just about everyone, dramatic and grounding, and just a gorgeous color that enriches our minds, bodies and souls.
    2016 - Rose Quartz and Serenity, a softer take on color as Pantone blended two shades for the first time with colors that “psychologically fulfilled yearning for reassurance and security; a color combination that challenged traditional perceptions of color association” (hello split dye).
    2017 - Greenery, nature’s neutral and symbol of new beginnings. We can never get enough green, honestly. 
    2018 - Ultraviolet, one of our personal favorites as a color that communicates originality, ingenuity, and visionary thinking that points us toward the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. We know why our Fox Fam makes our deep purples a best seller each year. 
    2019 - Living Coral was an animating and life-affirming color with a golden undertone that energizes and enlivens with a softer edge. 
    2020 - Classic Blue, a color we all needed at the time to suggest reassurance and our desire for a dependable and stable foundation, imprinted into our psyches as a restful color, bringing a sense of peace and tranquility.  
    2021 - Illuminating and Ultimate Gray, a marriage of two independent colors conveying a message of strength and hopefulness, enduring and uplifting, something we all needed to feel in a post-pandemic world.   
    2022 - Very Peri, a color to help us embrace an altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Something that resonates with our Periwinkle lovers.   
    2023 - Viva Magenta, a shade rooted in nature and expressive of a new signal of strength, brave and fearless, promoting joy and optimism, powerful and empowering. We talked about why this was so fitting for our Fox Fam here

    That brings us to 2024…. We say it every year, but it feels like the folks at Pantone are reading our minds, or maybe, we just know what we’re talking about when it comes to color too 😀The 2024 Color of the year is PEACH FUZZ! According to Pantone, “Peach Fuzz is a heartfelt hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary.” As a brand who puts our community first, we could not love this more. 

    Peach Fuzz sits between pink and orange on the color spectrum, and we’ve already been dreaming of ways for you to give this a try in 2024. We fully expect this color to be EVERYWHERE in the spring. 

    If you’re looking to nail “Peach Fuzz,” you’ll want Sunset Orange Hair Dye and our Arctic Mist Diluter. If you’re already at a level 10 for your base color, use Arctic Mist Diluter the heck out of Sunset Orange until the color appears as warm and fuzzy as you’d like. Of course, perform a strand test FIRST to be sure you’re peachy keen! 


    Faded Sunset Orange 

    For a more pinky peach hue, take your diluted Sunset Orange and mix her with Frose or Electric Paradise Hair Color, depending on how pink you want to take your peach. 

    @siren.style in Sunset Orange and Electric Paradise 

    For a darker take on the Color of the Year, start out with Cosmic Sunshine hair dye, add a dollop of Frose hair dye and a few drops of Sunset Orange.

    @sheaella in Cosmic Sunshine, Frosé, and a few drops of Sunset Orange

    One of our most coveted mixes is this dreamy peach made with equal parts Arctic Mist Diluter and Girls Night hair color plus a dollop of Poison


    So, are you ready to embrace that warm fuzzy feeling? Don’t forget to tag us @arcticfoxhaircolor with your new look! 

    How to Bleach Your Hair at Home with Arctic Fox’s Bleach, Please Hair Lightening Kit

    How to Bleach Your Hair at Home with Arctic Fox’s Bleach, Please Hair Lightening Kit

    @norelle.k in Bleach, Please

    Thinking about bleaching that hair? 👀 We’re about to dive into our essential guide for using AF’s At-Home Bleaching Kit: Bleach, Please! Since launching, Bleach, Please has become a staple in the Arctic Fox Hair Color Line with our 100% vegan and cruelty formula. And YES she’s totally DIY friendly. Let’s answer some FAQs and give all the newbies and Fox Fam veterans the best tips to achieve the platinum hair of your dreams!  

    So, What in the AF is Bleach, Please?

    Bleach, Please is a complete hair lightening kit that comes with a 3 oz tube of violet-toned cream bleach, a 6 oz bottle of 35-volume developer, and latex-free gloves. Like all other Arctic Fox and Foxology products, our best-selling Bleach Kit is 100% vegan and 100% cruelty-free. As far as bleach goes, our 35-volume developer is pretty high which means you can see up to 8 levels of lift! A perfect starting point if you’re looking for pastels this spring. 

    Bleach, Please is also supplemented with tons of ingredients to help protect and repair your hair, such as Polycare® Split Therapy which helps prevent split ends. Other key ingredients include açaí, papaya fruit extract, castor oil, mango seed butter, cocoa seed butter, sunflower seed oil, and arginine. Unlike other bleach kits, we formulated Bleach, Please with key ingredients like açaí, papaya extract, mango seed butter, and cocoa seed butter to help prevent hair loss, reduce inflammation, and improve circulation. Castor oil is renowned for promoting hair growth, as well as improving the health of your hair by boosting keratin production. Sunflower seed oil keeps the locks hydrated, and arginine is an essential amino acid responsible for stimulating hair growth. All these ingredients work together to keep your hair as healthy and happy as possible, all while getting you to a clean, light base (and canvas for the most vibrant colors).

    Quick tip before you bleach: Make sure you’ve got our custom bowls and brushes to mix up the bleach and developer. If not, any applicator brush and non-metal bowl should do the trick! 

     

    Before you bleach!

    We’ve formulated Bleach, Please to be as gentle as possible - but at the end of the day, all bleach has the potential to cause damage since it opens up the hair cuticle to remove pigment from the strand, which can leave hair feeling dry or rough. Keep this in mind and take care of your hair both before AND after you bleach it! Every Bleach, Please kit comes with full instructions, but the basics of bleaching will always apply. Always perform a strand test and a patch test prior to application to ensure you don’t have any kind of allergic reaction to the product!!

    Leading up to bleaching you'll want to give your hair plenty of TLC and conditioning to give it the healthiest starting point!

    How to Do It Yourself: Bleaching Your Hair at Home

    Let’s break this down into steps, shall we!? 

    1. Take all the Safety Precautions 

    Make sure you’re in a well-ventilated room when you’re applying the bleach, and always wear gloves to protect your hands. Your hair should be fully saturated for an even lift, and you’ll want to work as quickly as you can to ensure it all lightens to the same level! 

    1. Avoid Your Roots 

    Our developer is so high that we recommend avoiding your roots when using Bleach, Please. Start ⅛ of an inch away from your roots for best results! 

    1. Check and Rinse! 

    Check your hair every 5 minutes or so to monitor the lightening progress and rinse the bleach out completely within 30-45 minutes. You don’t want to let the bleach sit any longer than 45 minutes regardless of the level of lift to prevent any serious damage from occurring. Bleach, Please is formulated with some of the best ingredients to prevent damage but remember… it’s still bleach. 

    With our 35 Volume developer your hair can lift 3-4 shades per session! The darker your natural hair level, the more pigment it packs, meaning it might need a bit more sessions to lighten up, so be patient! Make sure to space out the processes at least a week apart - this will allow the natural oils in your hair to build back up and help protect it during the lightening process. The road to platinum is a marathon, not a sprint! 

    ✨AF Pro Tip✨ We only recommend using Bleach, Please on un-dyed hair, and it shouldn’t be used to try and remove dye from the hair, whether Arctic Fox Hair Color or others - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair! 

    After care!

    Bleach, Please makes the process simple, but lightening your hair at home can get tricky! If after using Bleach, Please, your hair turned out brassy or uneven, there are steps you can take to color correct. 

    A little bit of brassiness won’t affect most Arctic Fox colors applied on top, especially if you’re using a darker or more highly pigmented color. But if you do want a light, cool-toned blonde, a toner will help remove any unwanted brassy tones! You can get a light toning effect on brassy hair by using Periwinkle or Girl’s Night, or a VERY diluted Purple AF, either applied alone or added to your shampoo and conditioner like a purple shampoo! 

    An uneven lift can be trickier to troubleshoot, though, especially if you’ve got a significant difference in color. There are many different reasons that your hair might have lifted unevenly - so here’s some Q’s to take into consideration!

    • Had some parts of your hair already been lightened while others were natural? 
    • Could there have been any lingering pigment in your hair from a previous color, particularly a permanent dye? 
    • Did some parts of your hair process under the bleach longer than others? 
    • Sometimes just going back over the darkest parts of your hair for a shorter processing time after a few days will do the trick to even everything out, but if there’s a major difference or you’re not sure where the unevenness is coming from, consulting a professional for color correction is the safest bet. The health of your hair is always worth it!

    Other Uses for Bleach, Please

    Bleach Baths 

    Arctic Fox Hair Colors are known for their customizability, but bleach is different and can’t really be customized the way dyes can. But you can still use the kit for more than just all-over lighting! You can use Bleach, Please as part of a bleach bath by adding shampoo to your mix. A bleach bath is a bit gentler than a full on bleaching session, so if you’re afraid to go full force, this might be the way to get started! 

    Tone, Tone, Tone! 

    If the provided 35-volume developer is a bit strong for your hair type, you can cut it with a lower-volume developer or substitute it entirely for a different developer while keeping our violet-based cream bleach for that extra toning effect. Just make sure the 2:1 ratio of developer to bleach stays the same to ensure you get the most effective lightening possible!

    The Best AF Hair Dyes for Bleached Hair

    So what AF shades are best to use after bleaching? Look no further than our pastel hair dyes of the AF rainbow! From pastel purples, pink, green, yellow, and orange, these hair dyes STUN on a bleached base. Because pastel hair dye is so light, the pigment will not show up on hair levels 1-6. Your best bet for pastels is to start at 9 close to 10 hair level for that true pastel shade. And when you nail it, OMG, does it look pretty!

    @chris0712 in Frosé

    @colorgeek__maureennaudts in Periwinkle, Neverland, and Aquamarine

    @tejamaechele in Electric Paradise over Periwinkle

    @salemmooncosmetics in Iris Green and Neverland    

    You can always opt for another darker shade after bleaching, but most darker hues don’t require a lightening process. Although, darker shades will still show up very pigmented on lightened hair. It all depends on the look you’re going for!

    @paintedbyzach Purple AF

    We can’t wait to hear what you think of Bleach, Please, Fox Fam! Let us know when you give it a try, and of course, feel free to reach out to us via email at support@arcticfoxusa.com if you have any questions or concerns. We’re always happy to help!

    Celebrating All Things AF: New Hair Color Launches, Donations to Amazing Rescues, and Much More!

    Celebrating All Things AF: New Hair Color Launches, Donations to Amazing Rescues, and Much More!

    @evelina.forsell in Ginger Flare

    Time flies when you’re having fun, and we DEFINITELY have. 10 years ago we set out to create the best prismatic hair color line and now we’re coloring and conditioning hair across the globe. We’ve celebrated all things AF all year long with launches, giveaways, donations to amazing organizations and more. But first, let's take a look back at what was going on in our world in 2013 when it all began.

    - “What does the Fox Say” was the most viral Youtube video of the year...
    - Now we’re always asking “what does the Fox FAM say?!”
    - Word of the year: SELFIE (how perfect)
    - Platinum and pastel hair were IT
    - Pixie cuts and mohawk braids were everywhere
    - Orange Is the New Black and Breaking Bad were the most talked about TV shows
    - We were obsessed with cronuts
    - Miley twerked at the VMA’s
    - Britney coined the term “work, b*tch”

    The timing couldn’t have been more perfect to launch a brand dedicated to all things attitude and hair color. Since the start we have been driven to create a space for everyone to express themselves and do it all for a great cause. But what have we done since launching Arctic Fox?

    - Evolved our hair color line to now include over 20 unique shades
    - Produced an affordable and high quality hair care line                                     - Expanded the brand to be wherever YOU are, in some of the most popular beauty stores Ulta, Sally Beauty, and Hot Topic                                                      - Launched our Foxology gel nail kits and nail polishes
    - Became a leader in affordable at-home hair color
    - Empowered our Fox Fam to embrace their uniqueness
    - Helped thousands of animals along the way with your support of AF

    We’ve done so much through the years to create our colorful community and impact the lives of animals worldwide through our efforts. All of this made it that much more important to us to go out with a bang for our 10th anniversary and we couldn’t be more thankful to have spent it with all of you. Here’s how we celebrated through this year:

    We added new dyes to the mix… and brought some back. Our newest shade, Ginger Flare is now one of our most popular colors, and we LOVE to see you sport your coppery looks!

    @evelina.forsell in Ginger Flare

    But for a bit of nostalgia, we brought back an old favorite this year. Your peachy bestie, Porange is back (for a limited run) just in time for you to create looks around Pantone’s Color of the Year for 2024, Peach Fuzz! 

    @meghanowen in Electric Paradise and Porange

    We let YOU decide on future launches! We listened to your requests and you helped make Ginger Flare a best seller. So we took it a little further by letting our Fox Fam decide which color we should release in 2024 and you guys did NOT disappoint. Make sure you’re signed up for emails and follow us on our socials to see when the chosen shade is released. We can’t wait to see you guys use this gorgeous spacey blue shade.

    Expansion, expansion, expansion! Our Foxology nail line had TONS of growth this year. We added dozens of new polish colors and gel nail kits to the mix. We even introduced you to Foxy the Snowman.

    Checker Out

    Pinkerchief

    As seen on…. TV, magazines and just EVERYWHERE. This year your favorite at-home hair color and nail brand (aka US) was featured on celebrities like Karol G and Megan Fox. How sick is that?

    There were lots of opportunities to win big! We partnered with brands like Loungefly for social media giveaways to give back to our Fox Fam.

    And for our loyal Fox Fam, there were even more ways to save and earn! We leveled up our rewards program for our loyal customers to have better ways of earning points on their AF purchases.

    We gave back to those in need. Our animal rescue partners have been near and dear to us through the years. As a company that prides itself on donating 15% of our revenue to animal welfare organizations, we wanted to make sure we gave back in more ways this year. 

    Our team kicked off the year with visits to Viva Rescue and Judith A. Bassett Candid Education & Conservation Center to meet with the animals we help impact through our donations.

    At Viva Rescue our donations this year helped cover care costs that saved the lives of young goats.

    Our donation to Judith A. Bassett Candid Education & Conservation Center helped them fund the addition of several new enclosures. Including one for an actual arctic fox!

    Our work with Second Chance Animal Rescue helped to cover medical costs for several animals in their care.

    WIth IFAW we were able to support their efforts to help animals around the world even through natural disasters and displacements in areas with political unrest.

    Without you and your support, none of this would be possible. We are so happy to have built a community that supports us as a brand and our ongoing fight for animal welfare. We couldn’t be more thankful for our Fox Fam and we’re so excited to show you what we have up our sleeves in the new year and beyond. Thanks for celebrating with us all through 2023!

    The Best Red Hair Color Mixes to Try This Season

    The Best Red Hair Color Mixes to Try This Season

    @megflahertyhair in Poison and Ritual 

    Hi Foxes! 


    With the cold months upon us, you may be missing the warmer weather and there’s truly no better way to heat things up than by entering your red hair era (or re-entering 😉).  Allow us to make this as seamless as possible by giving you not one, but THREE red hair dyes that may even be simply TOO hot 🥵 (especially when mixed)!


    It’s important to know that Wrath, Ritual, and Poison are not just red semi-permanent hair dyes … They're a portal to a world where you stand out in the most captivating red hues and express your unique and individual style. With these three red hair dyes, you’ll be able to do just that.


    Before diving into some mixes, let’s run through a couple of quick things:

    • Start by washing your hair a day or two before coloring to remove excess oils, but skip the conditioner
    • Dry your hair completely, as hair dye tends to adhere better to dry strands
    • Understand that red hair automatically makes you that girl 💅 
    • Consider applying a thin layer of petroleum jelly around your hairline and ears to prevent staining
    • Section your hair into manageable portions, securing them with clips (for even application, of course) 

    Now that you're RED-y 🤪 to go, let’s embark on the journey of transforming your locks into that inspo pic that you've had saved for some time now, shall we? 


    Whether you were naughty or nice, this first mix is for you 👇 


    Top Red Hair Dye Mixes for the Season

    1. “Haughty Red” 🛷

    Poison + Transylvania 

    Best suited for light to medium brown hair, this sultry, red-black fusion consists of a base of Poison and a drop of Transylvania (add a few more drops if needed).

    2. Crimson Spell: 

    @megflahertyhair

    Poison + Ritual 

    Infuse the vivacity of Poison with the rich deep hue of Ritual and watch magic happen 🪄 Mixing equal parts Poison and Ritual (adding more Ritual as needed) and applying over light to platinum blonde hair will yield the best results.

    AF Pro Tip: Punch it up with more Poison for a more vivid red 🥊 

    3. Cranberry Cutie: 

    @ashlee__smith in Virgin Pink and Ritual

    Ritual + Virgin Pink

    Combine the dark elegance of Ritual with Virgin Pink for a deep, enchanting red-pink “cranberry” concoction. Mix 2 parts Ritual to 1 part Virgin Pink on light to medium blonde hair.

     

    4. Merlot Magic: 

    @cygoesmeow in Wrath and Ritual 

    Ritual + Wrath

    Combine equal parts of Ritual with Wrath for a merlot moment on light to platinum blonde hair, for this dark Ruby look 🥀 

    6. Foxy Firecracker:

    @lisovskihair in Poison and Neon Moon

    Poison + Neon Moon

    Using fiery Poison with Neon Moon to add intensity, we suggest starting with 2 parts Poison to 1 part Neon Moon on light to platinum blonde hair 💥 

    ✨AF Pro Tip: If needed, add in more Poison to deepen the mix

    7. Vibrant Vixen: 

    @notyourdestiny__ in Wrath and Electric Paradise

    Wrath + Electric Paradise

    Similar to the ”Foxy Firecracker” mix, use the red as your base and add in your other shade. Start with 2 parts Wrath to 1 part Electric Paradise on light to platinum blonde hair 🍒

     ✨ AF Pro Tip: If needed, add in more Wrath to deepen the mix 

    To preserve the brilliance of your customized hair color, you’ll want to embrace a color-friendly hair care routine. Opt for sulfate-free and color-safe shampoos and conditioners like our Resurrected Set to minimize color fading. 

    Washing your hair with cold water also helps seal the cuticles as well by locking in the vibrancy. Another helpful tip is to minimize exposure to harsh sunlight and heated styling tools, as these can accelerate color fading 🙅‍♀️ With proper care, your red locks will continue to captivate and inspire, ensuring your vibrant self-expression can continue ❤️

    Soo, which one caught your eye?! 🤩 Let us know in the comments below and as always let us know if you have any questions/need color assistance at support@arcticfoxusa.com. Merry Mixmas! 🎨

     

     

    Holiday Hair: Mixes, Colors, and Color Placements for a Stunning Seasonal Look

    Holiday Hair: Mixes, Colors, and Color Placements for a Stunning Seasonal Look

    @Hairwaytoheavennn in Poison and Phantom Green

    1. Winter Wonderland Blues ❄️☃️ and Holiday Greens 🎄 for Your Hair

    Embrace the winter wonderland with our rich blues like Poseidon and jewel-toned greens like Phantom Green. Create a mesmerizing teal by mixing Poseidon and Aquamarine, perfect for capturing the essence of the season. Consider balayage or ombre techniques using different shades of blues turning your locks into a captivating icy landscape, or create dimension with a green color melt, Iris Green melted into Phantom Green with some red hair accessories!? It’s giving Christmas tree🎄. If you want to really make a statement, try mixing some Space Cowgirl with a little Ginger Flare to get the perfect ‘Grinch’ Green. If you want to keep your signature blue but make it more festive, try styling your hair with holiday accessories, like @xomerlissa does here:

    @xomerlissa’s styles are always a sleigh! 🛷

    @Sighmmaya used Periwinkle and Poseidon for this wintery balayage

    2. Ice Queen Blonde Mix: Achieve Frosty Royalty  👑

    Channel your inner ice queen ❄️👸 with a frosty blonde mix. Lighten your hair with Bleach, Please - which is perfect for a wintery blonde on its own - or add a dab of Periwinkle after you’ve rinsed your bleach to tone it to be the perfect icy-toned blonde. This ethereal shade is perfect for those who want to stand out while embracing the winter chill 🥶.

    3. Radiant Reds: Ignite the Night with Fire Hair 🔥 

    Make a bold statement with radiant reds, capturing the warmth of the holiday season. Our Poison and Wrath shades are ideal for a fiery, festive look, no custom mixing required. Experiment with placement techniques like highlights or peekaboos, adding a touch of drama to your holiday hairstyle. I love a Ginger Flare and Violet Dream blend for the perfect cranberry hair color that looks great on multiple hair levels. It's the perfect way to have festive hair without needing to bleach.

     

    If you want to take it one step further, a spicy split dye with a custom ginger mix with Ginger Flare and a drop of Purple AF on one side, and the other side dyed with Phantom Green. The ultimate holiday mix! Two-toned hair is one of my favorite ways to stand out, especially something as bold as a green and red hair combo.

    @Hairwaytoheavennn used Poison and Phantom Green for this two-toned Christmas look.

    4. Sterling Winter Magic: A Metallic Touch for Winter Hair ❄️☃️

    Sterling silver isn't just for jewelry; it's also a stunning hair color choice for winter. Showcase the versatility of Sterling with different color placements. Whether it's an all-over silver hue, strategically placed highlights, or a custom silver mix, Sterling adds a touch of elegance to almost any winter look. Mix 50/50 Sterling and Periwinkle for a stormy winter’s night vibe 🌨️. 

    Equal parts Sterling and Periwinkle

    Or if you think you might be on the naughty list, Blue Jean Baby and Sterling creates a smokey-toned dark blue, making your hair resemble the coal you’ll be getting in your stocking this year.

    Base of Sterling with Blue Jean Baby

    5. Foxology Finishes: Polishing Your Festive Look 💅🎅🎁🕎

    Let's talk about the finishing touches that can take your holiday look from ‘deck the halls’ to completely decked out! Our Foxology line offers a range of polishes that add the perfect finishing touch. Highlight your icy blonde with Snowflake it til you Make It or add a pop of color to your red locks with Crimson Claus. Or, be especially bold and do a holiday nail design like Sigourney Nuñez did with this adorable holiday wrapping-paper inspired look:

     

    Sigourney used: 

    Goldie Fox

    ☃️Foxy the Snowman

    🎄Perfectly Pine

    🎅🏽Crimson Claus 

    💚Phantom Green

    To create these holiday plaid nails!

    Foxology’s Polish line is honestly the best nail polish I have ever used. When I am feeling fancy and want a more elegant design, I will take it with me when I get my nails professionally done - because it lasts SO much longer than most nail polish AND truly doesn’t chip (plus it’s free of 15 common harsh chemicals and vegan, which most professional polish is not!). It’s also a quick-drying polish, unlike other traditional nail polish. If you are anything like me, I always ruin at least one nail every time I am waiting for my nails to fully dry (why does it take forever!?!), but never with Foxology! The brushes are also designed in a way that I can actually paint my nails at home and not get polish on my fingers. I was so excited for this collection to launch and it did not disappoint. I dare you to really stand out this season with a holiday-look, head to toe!

    This holiday season, let your hair steal the spotlight. With Arctic Fox Hair Color's bold and vibrant shades, you can start your own holiday hair trends, and with our Foxology Holiday Collection, you can complete your look to really embrace the season. Spread holiday cheer and stand out with Arctic Fox! 🦊

    *Greece has a three-item limit due to customs restrictions* close