Hey Fox Fam! Today I’m spilling ALL of the tea about Arctic Mist Diluter. If you've ever dreamt of rocking those pastel shades or creating your own custom color blend, this little bottle of magic is about to become your new bestie. 😌🤍👯‍♀️

Imagine this: you've got that perfect shade in mind—maybe it's a soft lavender or a delicate baby blue—but you're not quite sure how to achieve it without ending up with a neon surprise. 😱 Enter Arctic Mist Diluter, the hero of our hair color adventures! 🤩

It’s not necessarily a dye and it’s not a toner…. So what is it?😳

Well, think of it as the chill pill for your color.🧊💊 Arctic Mist Diluter is a dye base, without pigment added to it. This miracle mix tones down the intensity of our vibrant Arctic Fox shades, giving you the power to customize your color to exactly how you want it! It's like having a palette where you can mix and match until you find your perfect hue. 🌈🥰

You might be thinking, “Can’t I just use a conditioner that’s already in my shower instead?” but that would be a rookie mistake! 👎🛑 😵‍💫 The difference being, conditioners usually have oils or silicone that can prevent the pigment in the dye from sticking correctly to your hair, causing a patchy or faded result.🥴 NO THANKS! I’ll stick with Arctic Mist Diluter instead. 😅

Here’s why I love it:

It’s super easy to use! Just add a few drops to your favorite Arctic Fox shade until you reach the desired level of pastel perfection. 😍 Want a slightly lighter shade? Add a bit more. It’s all about experimenting and having fun, without the fear of ending up with a color catastrophe. So go ahead and embrace your inner artist!👩‍🎨 

And guess what? It’s not just for pastels.😏 You can use Arctic Mist Diluter to create custom shades, tone down a color that turned out bolder than expected, or even just to give your current hue a softer, dreamier vibe.☁️✨

Just remember, the lighter the color, the lighter the hair needs to be in order for the color to show, so make sure your hair is lightened to an appropriate level for your goal shade to get the best results!☝️⚡

Pro Tip: Use our Bleach Please collection to get the perfect starting base!

Oh, and did I mention it’s vegan and cruelty-free? Yep, Arctic Fox always has our furry friends in mind, so you can feel good about using our products.🐰💕🌿

Whether you're a seasoned color pro or dipping your toes into the world of DIY vibrant hair for the first time, Arctic Mist Diluter is here to make your life easier and your hair dreams come true. 🥳 It’s like having a stylist in a bottle, ready to help you achieve Instagram-worthy locks.💇‍♀️

You know I got you on the inspo besties, check out these stunning Arctic Mist Diluter mixes! 💡💖🎨

Dusty Blue: 95% Arctic Mist + 5% Transylvania on a level 10 base

If you’re looking for a subtle color with a little bit of drama then this mix is for you!😏💙

Mauve: 90% Arctic Mist + 10% Violet Dream on a level 10 base

It’s giving fairy godmother in the best way possible!😍💜

Marigold: 30% Arctic Mist + 30% Ginger Flare + 40% Cosmic Sunshine on a level 10 base

This foxy mix will definitely turn some heads!🦊🧡

Seafoam Green: 90% Arctic Mist + 10% Iris Green on a level 10 base

You’re destined to be the baddest mermaid at the beach with this hair!🧜‍♀️💚

Salmon Pink: 85% Arctic Mist + 15% Virgin Pink on a level 10 base

 Let's be honest, this shade of pink NEVER goes out of style!🌸💕

If you’re not convinced yet then surely these foxes will change your mind! 🦊💭

@Metamorefix in Arctic Mist Diluter, Periwinkle, Purple AF, Blue Jean Baby, and Sterling

@Kellkaneki in Arctic Mist Diluter, Iris Green, and Aquamarine

@Harbsy in Arctic Mist Diluter, and Virgin Pink

@La_main_d_argent_ in Arctic Mist Diluter, Aquamarine, Neon Moon, and Neverland

@Christystarmua in Arctic Mist Diluter, and Frosé

Pastel Hour: Spill the Tea

Just in time for spring, festival season, and everything light and bright - Pastel Hour is here! The brand new Arctic Fox collection consists of four pastel semi-permanent hair colors, three completely new shades and one you know and love. These sweet hues are an absolute dream to stare at and play with. Take a bite into Cotton Candy Dreams, a highly sought after light blue, the most coveted color this year peach in Peach Prosecco, the softest green in Pistachio Macaron, and our beloved baby pink in Frosé. Let’s dive right into pastel tea time, shall we? 

Hair Levels for Pastel

First things first, you know we’ll never lead you astray, Fox Fam. Before we dish the deets on these new pastel all-stars, let’s squash the hair level question once and for all. Yes, you WILL need platinum hair for these lovely pastels to shine the way they’re meant to. If you need some help getting there, our Bleach, Please at-home lightening kit will absolutely lighten up those strands! And of course, we here to guide you through the process of lightening your hair at home. If your hair is already light but has a bright ‘n bold color all over it, you’ll want to use a color remover to make sure you have a clean and even canvas to apply your pastel dream. 

Cotton Candy Dreams 

Cotton Candy Dreams hair color was requested by none other than YOU! Our Fox Fam has been BEGGING for this color, and she’s finally here. This shade of pastel blue is a delicious combination of a smooth, buttery blue, with a strong neon tone. On level 10 bases, you’ll enjoy the full softness, while darker shades will see a subdued and muted tone. Either way, the pastel blue of your dreams is HERE and you can treat your heart out. 

Peach Prosecco

Since the Color of the Year was announced, we’ve been mixing and mixing to get the perfect shade of peach and we bottled it up in Peach Prosecco! No mixing cocktails needed here! This peach pastel combines soft orange with sugar pink for a blend that is TRULY the perfect peach. And with peach blonde taking over 2024, what better time to indulge than now? Platinum babes can pour up Peach Prosecco hair dye and enjoy the full effect while darker bases - well, you’ll need a few lightening sessions to get there. 

Pistachio Macaron 

Would any pastel collection be complete without the perfectly soft mint green? Pistachio Macaron hair dye is a soft, muted mint with tones slightly warmer than our tried and true favorite, Neverland. Indulge fully in this pastel green on a level 10+ base. These tones will make you feel like a true fairy, perfect for spring hair, and festival season looks. 

Frosé

Does she need an introduction? You know her as the star of baby pink hair and the perfect soft pink pastel. We gave her a little makeover and put her in a new bottle to star in the Pastel Hour, but she’s the same formula you love to pour up and enjoy. Level 10+ bases enjoy the full effect of soft baby pink, while darker bases will see a tone that is closer to rose gold. 

Post Pastel Maintenance 

We know you’re dyeing to try these new shades, but before you dive in, we have a little more tea to spill! Pastels can be a little fickle (shhh, don’t tell them we said that! 🤫), so to keep the dream alive, you’ll need to refresh consistently. You can grab an extra bottle to mix in with conditioner in the shower for frequent touch ups, or you can go darker by grabbing a similar, darker shade (think a darker version of the color you’re dreaming of), and add a few drops into your conditioner as well for a bit of a darker hue. 

Don’t forget to tag us @arcticfoxhaircolor in your new pastel hair, we can’t wait to see you slay! 😍

Baby pink hair has been a trendsetter for as long as we can remember, if you’ve been looking for a true pastel pink, we got it on tap! Our baby pink pastel hair dye, Frosé is the sweetest hue! Her soft, true pink tones are perfect for dipping your toe into the world of vivids with a non-committal pink that’ll still turn heads. 

Frosé is much more of a true pink compared to some of our other pink tones. If you’ve worked with diluted Virgin Pink or Electric Paradise, you know that these colors have a slight  magenta/fuchsia and coral/peachy undertone respectively. But Frosé is right in the middle of the spectrum between the two, and doesn’t lean too strongly into either the cool or warm range! She looks stunning on warm AND neutral undertones, and eases any lucky head of hair into the world of color with stunning hues that make you want to pour her up as much as you can. 

Coloring with Frosé

Everyone wants to go pastel - especially baby pink pastel. But getting there can be slightly trickier than it seems! When it comes to Frosé (and any pastel) your base is everything, and we mean EVERYTHING. You MUST start with a clean, platinum base for the true baby pink you’re looking for and any other base color will yield different results, or not results at all. If you have had a brighter color and are looking to transition to Frosé, you’ll need to completely remove your color with a color remover and make sure your base is clean before splashing on Frosé and expecting the baby pink of your dreams. That being said, Frosé is a true pink and if you’re ready for the upkeep, you can enjoy the dreamiest pink head of hair as long as you’d like! 

Level Up: Frosé on Different Hair Levels

Frosé is the baby pink stunner in our pastel lineup, so you’ll need a platinum base to get the full effect! On a level 8 blonde, Frosé hair dye will give a dusty rose, while level 7 blondes will see a darker, smokier rose - both are stunning. If you want a barely-there pastel and are searching for just a hint of pink, start with level 10 platinum hair and dilute with Arctic Mist Diluter as needed. Don’t forget to do a trusted strand test so you can be sure that your hair is at the level needed for that perfect baby pink. 👑

The best part about using AF semi-permanent hair dye? The absolutely ENDLESS customizability of our colors. ✨ You can create your own custom mixes and unleash your inner artist on your hair with just about any hair dye color combo you can dream of. 

Let's dive into the realm of dynamic duos, perfect pairings, and all things Arctic Fox that effortlessly blend together - like peanut butter and jelly or your favorite color combo! Our Fox Fam would argue that mixing Arctic Fox hair dye is an art form. You can easily create a unique blend of color right from the comfort of your home. Our DIY formula is perfect for anyone wanting to experiment. Here are some of our most underrated color combinations you didn’t know you needed in your life!

Dusty Rose Gold 

Frosé and Space Cowgirl

Let’s get dreamy with it! Frosé hair dye and Space Cowgirl hair dye create an unexpected color combo that GIVES springtime dream for our pastel lovers out there. Get out your AF mixing bowls and brushes and pour in a ratio of 70% Frose to 30% Space Cowgirl to get this lustrous color combo! It’s important that Frose hair dye a majority of this mix to nail the color on pre-lightened hair. 

Brunette Bombshell

Ginger Flare + Transylvania

Our foxes are always asking for natural colors - and we have great news, you can totally create your own natural color mix at home! If you’re ready for a drastic transition from neon to natural, start with a base of Ginger Flare hair dye and add a few drops of Transylvania hair dye. To achieve that gorgeous reddish-brown, you’re going to need 80% Ginger Flare with 20% Transylvania ratio. This mix is shown on level 10 hair, so be sure to do a strand test before you try this beautiful brown hue to see how it will show up on your current hair level. 

The Witch

Girls Night and Transylvania

This purple haze is guaranteed to put a spell on anyone.  👀 Give a smoky hue to Arctic Fox’s Girls Night hair dye by adding a few drops of Transylvania hair dye. You’ll want a ratio of 80% Girls Night and 20% Transylvania for this dreamy purple shade. This mix is shown on a level 10 base, so make sure you’re there or lighten up with Bleach, Please. A tiny may take to darker bases (no guarantees) but be sure to do a strand test to see how it looks on your locks!

Peach Princess

Arctic Mist Diluter, Girls Night, and Poison

You’ll never guess what AF hair dyes make up this rustic shade! Start with 75% Arctic Mist Diluter, then add in 20% Girls Night hair dye, and finish off with 5% Poison hair dye. As always with lighter shades, you’ll need to start with a base level 10 hair for the mix to show up as pictured! This peachy perfect mix will turn heads throughout festival season, you’ll be dyeing to keep it all summer long.  Give it a go next time you want to spice up your look, and tag us so we can see! 

Rich B*tch

Ritual and Sterling

Show off your expensive a** taste with this delicious berry shade that looks good enough to eat! Go halfsies with a mix of Ritual hair dye and Sterling hair dye to get this smokey berry color. This is perfect for wanting to turn things up a notch and opt for a more natural looking shade while still exploring purple hues! The mix pictured is on a level 10 base, so go with a strand test to see how it shows up on you.

Creative Hair Dye Color Placements 

Split Dyes

Ritual and Arctic Mist Diluter + Sterling and Electric Paradise

Talk about a perfect pairing! This stunning split dye is a mix of 50% Ritual hair dye and 50% Arctic Mist Diluter on one side with Sterling hair dye and Electric Paradise hair dye mixed together for the other. If you’re looking for a trendy but daring color combo for Vday (or year ‘round), this color placement should definitely be next up on your list. Oh, and the adorable puppy, you ask? We partner with rescues like Pup Culture to prevent animal cruelty and promote animal welfare! If you’re in the Los Angeles area, you can apply to adopt the adorable doggos they rescue. Visit @pupculturerescue on Instagram where they post their pups weekly! 

Dreamy Color Melt

Girls Night and Periwinkle

If a split dye isn’t calling your name but you still want to show off two colors at once, a color melt is your move! A color melt is simply starting with one color on the top part of your hair that quite literally melts beautifully as it meets with another color towards the bottom half of your hair! This stunning color melt is Girls Night hair dye and Periwinkle hair dye - and OMG it’s a literal dream. Girls Night and Periwinkle are on the lighter end of our vivid hair dyes, so you absolutely need to start with level 9 hair or lighter! Use our Bleach, Please hair lightening kit to get your hair to the desired level if you need, and always always do a strand test.

Halo

Virgin and Poison

Looking to mix it up even more? 👀 Check out halo hair, it’s literally everywhere right now! A halo color placement is one color on your first layer of hair, and a different color on the layers beneath it. It gives a gorgeous peekaboo effect and the styling options are truly endless! This fiery look from @alexajdmakeup was made using Virgin Pink hair dye and Poison hair dye. We love this color combo, especially during the month of February when red and pink hues reign supreme. Lucky for you AF shades are made for creating these daring looks at home! Virgin Pink hair color is a vibrant hot pink and will appear as a magenta tint on brown hair, its most vibrant form comes with pre-lightened hair. Poison hair color has a slight orange undertone that will prevent it from fading to a pink. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8. Give it a go the next time you’re feeling spicy!

Now that you’re a pro at color combos make sure you tag us on IG @arcticfoxhaircolor if you try out any of these mixes or split dyes. We love to see you explore your inner hairstylist with our DIY friendly hair dye colors!

@marijantunez in Wrath 

New year, new me is a cliché that rings true every year. If you found yourself itching for a glow up the second the clock turned midnight, you’re not the only one! Certain hair color trends are still on the rise, while newer hues are catching our eye. Let’s dive into what’s trending in 2024 and how you can make them trendy AF with Arctic Fox hair color and custom hair dye mixes! 

Hair Color Trends for 2024 

Trend: Peach Blonde 

Peach blonde is expected to heat up this year, which is no surprise considering Peach Fuzz was announced by Pantone as 2024’s Color of the Year. Similar to the muted tones of Strawberry Blonde, Peach Blonde mimics that subtlety in a soft pastel peach tone -  like a peach sorbet! It’s close enough to a red-toned blonde, but still has a beautiful orange hue that softens up the shade just slightly. 

Trendy AF: Peach Sorbet 

This custom mix is a fun, vivid spin on the peach blonde trend, with a bit more pink! Because of the soft hue, you’ll need a minimum level 10 hair. Start with a base of Arctic Mist Diluter, and add in a few drops of Virgin Pink and Neon Moon. Remember, a base of color (or diluter) depends on the length and thickness of your hair! Your base should be determined by the amount of product you’ll need  to cover your hair and mix in the rest of the hair dye according to the ratios specific in the mix recipe! As you mix your peach blonde hair color together, the portion of Virgin Pink and Neon Moon should be equal drops! Add more Virgin Pink to lean more pink, or Neon Moon to lean more yellow - whatever your heart desires! It’s giving peach sorbet on a summer day. 🤤

Trendy AF: Orange Creamsicle

For most of our mixes, you’ll need to start off with a minimum level 10 to achieve the desired swatch, especially this creamy orange! Results may vary depending on hair level and overall hair health. If you’re looking to lean towards a softer orange, diluting Arctic Fox’s Sunset Orange hair dye will get you there. Use our Arctic Mist Diluter and just keep on adding until you reach your desired shade! 

Trendy AF: Burnt Peach

@sheaella 

We are obsessed with this burnt peach perfection. It feels like it falls right in between the pink and orange portion of the peach spectrum and we think you’ll rock it no matter the season. On Level 8 hair or lighter, start out with Cosmic Sunshine hair dye, add a dollop of Frosé hair dye, plus a few drops of Sunset Orange and violá! 

Trend: Violet Hair

Purple hair is always in, that’s why Purple AF is at the top of the charts year after year! In 2024, we’re going to be seeing A LOT of purple and violet on darker bases, giving a deep purple or Burgundy tone. Perfect for the Foxes who are looking to give bleach a break, this “trend” is just enough to boast a bold color. Just wait until your locks hit in the sunshine….OMG. 

Trendy AF: Tinted Purple 

Purple AF will forever be a Fox Fam fave. Painting it over a medium brown or dark brown base for all our dark-haired Foxes will absolutely do the trick! We’re obsessed with the subtle take on this style, highlighting certain areas instead of all her locks. You see what we mean by the sun, right? 

@violentinside in Purple AF and Transylvania 

Trendy AF: Lilac Dreams 

Now for even more experimenting! Any dreamy hue, you’ll need to start on a Level 10 Platinum base (really anything is possible when that’s your starting point!) This cool violet hue came from our very own dreamland and is made up of a bowl of Neverland mixed with 2-3 drops of Violet Dream. This mix stays on the cooler side, but it’s making us want to open our favorite book underneath a lilac tree.  

Trendy AF: Violet Magic 

For a smokier take on the violet hair color trend, mix up ⅔ Sterling hair dye with ⅓ Violet Dream hair dye. We can almost hear that witch cauldron bubbling up with this shade. Work your ✨magic✨ fox! 

Trendy AF: Vivid Violet

Now for the brightest violet of them all, on Level 10 hair, start with a base of Girls Night hair dye, and add a drop or two of Purple AF depending on how deep you want to take it. This is a HOT take on vivids, but it gives an undeniable twist to the violet hair trend that will stop anyone in their tracks. 🤩

Trend: Pop Star Red

If you’ve spent any time scrolling on TikTok (or know someone who has), you’ll know that red was the RAGE all of 2023. We saw celebs like Dua Lipa and Megan Fox take red hair color up a level and it definitely made us stock up on enough bottles to last all of 2024. Lucky for us and all the red dyes we’re staring at, not only is red hot, hot, hot for 2024, but it’s getting even bolder. We’ll be seeing bolder, brighter reds with blue undertones that may just take the center stage over the copper trend we saw everywhere in 2023. 

Trendy AF: Red Hot Fox 

We know you love a custom mix, and there’s nothing like combining two of our most popular red hair dyes to really turn up the heat! Mix up equal parts Wrath hair color and Ritual hair color for this take on red hot hair. 

@cygoesmeow in Wrath and RItual 

Trendy AF: Revenge Red

Say what you want about babes with red hair, all we know is they ooze confidence whether it’s their signature shade or their latest look on their revenge tour. A standout stunner will forever be Wrath hair dye solo.🤌 Wrath looks the brightest on Level 7 hair and above, but will add a dark red dimension to hair Levels 6 and lower. She’s one of our most popular shades for first-time dyers and is an excellent choice for those who want to switch it up without taking the plunge into bleach! 

@marijantunez in Wrath 

Trend: Cherry Coke Anyone? 

Rich, red based browns were on the up towards the end of 2023 but they’re continuing to take over in 2024! The Cherry Coke hair color trend is one that undoubtedly turns heads and we’ve got some secret recipes we’re ready to share with you. 

Trendy AF: More Cherry Than Coke

Ritual is the secret sauce when it comes to nailing this shade. On Level 7 hair and above, she runs a rich, jewel-toned burgundy, and leaves a vibey velvet tint on hair levels 6 and below.

For a rich, red spin on that Cherry Coke vibe, mix up equal parts Ritual hair dye and Wrath hair dye and pour it all over a brown base. This hair is sweeter than fine wine, baby! 🍷

@laurellevictoria in Ritual and Wrath 

Trendy AF: Berry Babe

Leaning into a dreamy berry vibe, this 50/50 mix of Violet Dream hair dye and Purple AF hair dye over a faded red base is definitely a winner.  The key here is the base! Starting out with a faded red already brings out the reddish tones from the purple hair dye being used. 

@atouchofmurphy in Violet Dream and Purple AF over faded red

Trend: Aquamarine

Aquamarine is a color that’s predicted to make a MAJOR comeback in 2024 - and luckily we have that exact color in our AF hair dye rainbow! With teal hair on the rise, you’ll want to stock up soon because we know this will be something you’re dyeing for on a whim! Aquamarine shines the brightest on level 10 hair, but our dark-haired foxes can still expect to see a deep teal tint. 

@adriassight in Aquamarine

@hadar_kawaii_hair in Aquamarine, Iris Green, and Phantom Green 

@cozywithsam in Aquamarine 

I mean…you really can’t go wrong. Our Aquamarine hair dye is all you need to NAIL this trend. 😮‍💨

Trend: Blue Jean Baby

It’s no surprise that retro vibes are trending. Nostalgic fashion and beauty trends from the 90s and 2000s have made their way back around and this denim hair color trend is the perfect way to pay tribute. While it may be within the realm of blue hair trends, this one differs from Aquamarine as it skews a bit darker. 

Blue Jean Baby hair dye is the go-to color to achieve this denim look - the proof is in the name itself! For hair that goes with everything, pour Blue Jean Baby over Level 7 hair or lighter. Even when she fades, she’ll give a smoky hue that feels just as good as those worn in jeans you never want to get rid of. 

@ariannakenyon in Blue Jean Baby and Aquamarine 

@x__marylune___x in Blue Jean Baby

@jeks951_ in Poseidon and Blue Jean Baby 

Any of these looks calling your name? We can’t wait to see if you try one or all of them this year. And remember, most of our custom mixes start on level 10 hair, so if you’re looking to get to that starting point, we recommend kicking your year off with a little bit of Bleach, Please. 

Be sure to tag us on Instagram or Tik Tok @arcticfoxhaircolor so we can see how you take these shades into the New Year and show off! Cheers to a bolder and more colorful 2024.