AF Blog

Everyone has a bestie who celebrates their birthday MONTH (cue eye roll). Well babe, we’re that bestie and we’re going to celebrate turning 10 ALL. YEAR. LONG because it’s that monumental. We kicked off the celebration by reminding you of WTF was happening back in 2013, celebrated the colors that started it all, and even added some new rescues to our roster.

While we keep the celebration going, we wanted to hear from the Fox Fam on what they love about Arctic Fox and why you’ve stuck with us for so long, here’s what you said. 

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Keep the love coming, we truly don’t tire of your support whether it’s fire photos we see on Instagram, stunning transitions on TikTok, feedback on Facebook, or our 1:1 convos in our DMs. You keep us going and you continue to help us support animals in need across the globe. Here’s to 10 more together!

Shoutout to our AF Ambassadors - you rock!

@kreeppyy_ in Aquamarine and Periwinkle. The mermaid vibes are just....🤌

@sararoudbari rocks Cosmic Sunshine - ugh are you kidding me?! What a stunner.

@silkyorchids used Bleach, Please as to lighten her hair and then went in with Virgin Pink and Frosé for this totally hot, punk rock look!

@jessicamaiapinto shows us what a pretty blend you can achieve with Frosé and Wrath - it's giving cotton candy skies and we're in love! 

@norelle.k mixes it up with Bleach, Please - that split dye combo and the black hair is such a bold and stunning look!

Pink hair is the hair right now. Whether it is the perfect spring pastel or Barbie dream house inspired, you can’t go wrong with choosing a pink shade as your next color. 

If you love pink but don’t want to bleach, we recommend sticking with Virgin Pink for a true, vibrant pink. Virgin Pink is a highly pigmented hot pink that shows up best on pre-lightened hair, but will give a light to deep magenta tint on most darker bases. If you want to have all of the fun with none of the bleach damage, Virgin Pink is it! If you want a richer magenta shade, add some Ritual or Purple AF to add some depth, just like this custom mixed @yeseniadavis.hair look.

If you are aiming for a striking pink, Electric Paradise is the perfect stand alone color. It’s vivid, neon pink with coral undertones, that appears best on a level 10 pre-lightened hair and is UV reactive. Add some Poison like @tamaracamps did and you will have the most brilliant shade of pink!

If pastel is what you’re after, make sure you are at a level 10 platinum base. Pastels won’t show up or last on hair that isn’t pre-lightened as much as possible before application. Achieve the ideal pastel pink with Bleach, Please to lighten and our favorite pastel pink, Frosé to color. Frosé is the perfect bubble gum pink that is gorgeous on its own or is great as a starting point for a custom pastel pink base! @Laura_lape looks pretty in pink showcasing Frosé as is. Cotton candy bubble gum dreams!

These are just some of the pink shades you can achieve with Arctic Fox! Check out our Instagram to learn more about other custom mixes to find your perfect pink 💓

The same way the seasons change is the same way some of us change our hair color. With the warm weather steadily approaching some of us might opt for some lighter or brighter tones. Thinking about switching up your color soon? Don’t worry we’ve got your back. Here are some of our favorite tips for fading your color safely!

 

Wash Your Hair More Often

Skip the dry shampoo this week if you’re trying to fade that color faster. You’ll want to turn up the volume on washing those beautiful tresses this week. Hot or cold water for these showers you ask? You’ll want to opt for some hotter showers this week as it will help the color you have fade faster. Get your hands on a clarifying shampoo as well. Clarifying shampoos help remove not only any buildup, but also help with removing product in your hair. Combine these tips to get the process started on fading your hair.

 

Take A Dip

Believe it or not a dip in the pool or ocean can help fade your color faster! It’s actually the chlorine in the pool that will bond with the hair dye and get it to come out faster. Although, warning to my copper hair girls, the chlorine in a pool can turn copper shades pale green. Unless your next hair choice will be close to green I would opt for those extra washes and not the pool. Saltwater can have the same effect as pool water. Be careful though, this can cause some extra dryness. If you’re planning on dyeing it soon after then going for that swim could be a good option!

 

Vitamin C Please

Here’s a little secret sauce for your next wash day! Let’s talk about mixing in some Vitamin C. The immune boosting vitamin can help with getting your color to fade away faster. You want to mix it into your clarifying shampoo and leave it in for about five minutes, then proceed to rinse. How does Vitamin C do this? The acid in the vitamin c is strong enough to break up semi permanent hair dye. You definitely want to follow up with a mask! This could be a good time to try out our game changing Pool Party Hair Mask. 



Color Wheel for the Win

If you’re not looking for a quick fix when it comes to getting your color to fade, then giving the color wheel some attention might be your best bet. You want to find your current color on the color wheel, whatever color is across from your current color you would want to use that color to help cancel out your current color. It can be a little technical but overall a slower process if you’re not in a hurry! You also want to be cautious with this step, as it is required for your hair to be faded! Adding the opposite color can create a muddy shade if your hair is not faded! So, with that, don’t fear the fade!

Now that you’re a pro at fading your hair color you’re ready to move on from your current look. Experiment and have some fun! After all that’s what hair dye is for.

Image Credit: chris0712

Pastel hues have had us all in a chokehold for as long as we can remember. And with summer right around the corner, it’s the perfect time to go for a shade that looks oh, so pretty even when it fades. From blues, to greens, to purples and pinks, the color options are truly endless! And don’t worry, Fox, we’re here to help you safely get your dream head of pastel from start to finish.

Image credit: @mynameislanes

Step 1: Bleach, Please

The first step to going pastel, is to completely strip your hair of any color. Pastel will only show up on a level 10 platinum blonde or lighter! Depending on your current shade, you might need a few bleach treatments to get your hair to the appropriate level. You can safely bleach at home with our Bleach, Please Lightening Kit, but if you don’t fully trust yourself, or your hair is already fairly damaged and contains previous color treatments, you’ll want to head to a salon first! We don’t recommend using Bleach, Please to remove color from hair - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair. 

Bleach, Please can lighten your hair up to 8 levels and includes a 35 Volume Developer. Its 3 oz tube of violet-toned bleach is packed with tons of ingredients that help protect and repair your hair during the bleaching process. Although we’ve formulated Bleach, Please to be as safe and healthy as possible, bleaching will still damage your hair to an extent. Bleach opens up the hair cuticle to remove pigment from the strand, which can result in a dry, rough feeling on your strands. Before and after treatment, nourish your hair with our Resurrected Shampoo and Conditioner, which is color-safe and sulfate-free, to keep your strands as moisturized as possible. 

Carefully follow the instructions on the Bleach, Please kit to safely color your hair, or read our Bleach, Please spotlight here, for more detailed instructions. Once you’ve let the bleach sit for 30-45 minutes, rinse it out and see if you’ve reached your desired result! If your hair is dark and you need several treatments to get to a level 10, make sure to space out your lightening sessions at least a week apart.

Image credit: alexis_hair__

Step 2: Do or Dye 

Now comes the fun part! 

Arctic Fox hair colors are formulated to be a bit thicker due to their conditioning properties, so you want to make sure that you divide your hair into small sections and fully saturate each with color to achieve your desired shade. 

Arctic Mist Diluter is your BFF when it comes to going pastel. Start with Arctic Mist as your base, then add in your shade little by little until you get the color of your dreams. The lighter you’d like to go, the less your color ratio will be to Arctic Mist. Remember, you can always add more Arctic Mist to lighten your mix to get that perfect pastel hue, so go slowly! 

If you want a one-step application to a pastel, check out our very own pastel formula favs, Frosé, Neverland, Periwinkle, and Girls Night! The best part about going pastel is how truly endless the possibilities are. You can mix, match, lighten, or darken, and as long as your base is at the appropriate level, you’ll see those light hues shine through! 

Image Credit: neutraljacqueline

Step 3: Color Care

Now that you’ve got the pretty pastel, hair care is a must! Care for your color in the shower with a moisturizing shampoo and conditioner duo (try our Resurrected Formula for color-safe treatment), and cool water. 

One thing to note is that pastels are not as pigmented as other dyes, so in the coming weeks, give your locks a quick refresh by adding a few drops of dye to your conditioner in the shower, or giving your entire head of hair another coat of dye for a more pigmented look. Pastels fade in the most stunning way, so you can let it go or touch it up, depending on the look you’re going for. 

Shop our Perfect Pastel Starter Kit, find your next color, and show us those hues, pretty please!

Image Credit: princessmei        

Image Credit: ashleymarieblake

Image Credit: salemmooncosmetics     

Image Credit: la_main_d_argent

We’re so proud to be a brand that uses our platform to give back. Thanks to our Fox Fam, we are able to give to organizations that are making extraordinary efforts in the lives of animals around the world. One of those organizations is Pup Culture Rescue. Pup Culture is a non-profit animal rescue dedicated to saving dogs and educating the community about the importance of adoption. They support their rescues through providing everything from food and supplies to surgeries, training, and rehabilitation. Our donation will further positively impact the lives of the dogs in their care, and we couldn’t be more excited to help!

To celebrate our 10 year anniversary, an additional 10% of proceeds will be going to Pup Culture Rescue for the next 10 days! That means 25% total of our net profits from our website only, are being donated to animal rescue efforts now through April 20th.

We again, want to thank our Fox Fam for making donations like this possible. When you support AF, you make an impact and we are so excited to be able to help Pup Culture Rescue with their efforts.

Looking to adopt a dog from Pup Culture Rescue? You can virtually meet all of their adoptable dogs below! 

Meet the Pups

Artemis

Artemis was a neighborhood stray who relied on the kindness of the humans who saw her wandering for food. She raised a litter of puppies and had just weaned them when one of our amazing fosters found her and took her in. She is officially a Pup Culture dog and will have consistent meals, love, and care for the rest of her life! She is a hilarious little chihuahua mix who is great with people, dogs, and even cats. She loves to snuggle and play with her foster siblings.

Boomer

We love this sweet hound dog! Boomer struggles with epilepsy and we have been working with a neurologist to get his seizures under control. He is full of life and love, and we can’t wait until he finds the perfect forever family.

Curry

Good-natured and mellow, six-year-old Curry just wants a second chance at happiness. This sweet dog has never lost his love for belly rubs and snuggles even after everything he has been through. He’s in need of a foster home or foster-to-adopter who can give him the TLC he needs to thrive.

Frida

This petite German Shepherd was surrendered to us after her loving family got evicted and had no other options. She grieved her family for so long, showing her loving and loyal personality. Now Frida is looking for a new family to love. She is gentle, mellow, and so sweet. She is great out in public and will lay by your feet at any restaurant. She loves hiking off leash and is great at sticking by your side. She is good with other dogs and bonds hard to her people.

Igor

Igor was a stray in East LA. He was rescued on the cusp of death, frighteningly thin with terrible mange and a painful, deafening ear infection. He is 7 years old and mellow. He prefers to be the only dog, walks well on leash, and is extremely loyal.

Lloyd

Lloyd is a multipoo who gets along great with small dogs but would also be totally fine with being the center of attention as an only dog. He is a happy go lucky, playful pup who is eager to find a forever home to love.

Marnie

Marnie is a 5yr old, 10lb Chi/Pom mix that is house trained, great with kids, loves the car, walks well on leash, and is crate trained. Marnie is the best! She is very chill at her foster home where she lives peacefully with another small dog and is well behaved in public.

Moon

2-year-old Mexican street mutt who is quiet, sweet, and docile. He is a gentle boy and would be great in a family with kids or other dogs. He is respectful on leash and doesn’t pull because he wants to be right by your side.

BomBom & YomYom

These two, three-month-old Jindo littermates are looking for adopters! They made the trip all the way from our rescue partners at Aniband Goku Sanctuary outside of Seoul, South Korea to our rescue in Los Angeles. Their last stop will be their perfect future forever homes. The Jindo breed is known for their loyal and affectionate nature, making them wonderful family companions.

Chai

This adorable terrier mix was found as a stray by one of our rescue partners. When we took her to the vet, we were thrilled to learn she had a microchip, and we were excited to facilitate a reunion! Unfortunately, when we contacted her former owners, they told us they no longer wanted sweet Chai in their family. We promised Chai that we would help her find a fresh start and a loving family that is truly hers forever!

Roman

Roman is a stunning pup who is as handsome as he is friendly. He's looking for a loving family who understands that dogs are more than just trainable pets - they are loyal companions who deserve love and attention. He loves to play and would do best in a home with other dogs. He's always up for a game of fetch or a good snuggle on the couch.

Sheila

We don’t know Sheila’s past, but we know it couldn’t have been easy. She is covered in scars and a bit shy at first. Once she warms up, her goofy side comes out and she shows you how much she loves to snuggle and play! She is great with other dogs and kids. She is a gentle soul and we can’t wait for her to find her forever family.

Your dollars make a difference and when you purchase now through the 20th, you'll be making such a big impact on animal rescue and welfare all over the world. Shop through our website and support the cause!