AF Blog

@evelina.forsell in Ginger Flare

Time flies when you’re having fun, and we DEFINITELY have. 10 years ago we set out to create the best prismatic hair color line and now we’re coloring and conditioning hair across the globe. We’ve celebrated all things AF all year long with launches, giveaways, donations to amazing organizations and more. But first, let's take a look back at what was going on in our world in 2013 when it all began.

- “What does the Fox Say” was the most viral Youtube video of the year...
- Now we’re always asking “what does the Fox FAM say?!”
- Word of the year: SELFIE (how perfect)
- Platinum and pastel hair were IT
- Pixie cuts and mohawk braids were everywhere
- Orange Is the New Black and Breaking Bad were the most talked about TV shows
- We were obsessed with cronuts
- Miley twerked at the VMA’s
- Britney coined the term “work, b*tch”

The timing couldn’t have been more perfect to launch a brand dedicated to all things attitude and hair color. Since the start we have been driven to create a space for everyone to express themselves and do it all for a great cause. But what have we done since launching Arctic Fox?

- Evolved our hair color line to now include over 20 unique shades
- Produced an affordable and high quality hair care line                                     - Expanded the brand to be wherever YOU are, in some of the most popular beauty stores Ulta, Sally Beauty, and Hot Topic                                                      - Launched our Foxology gel nail kits and nail polishes
- Became a leader in affordable at-home hair color
- Empowered our Fox Fam to embrace their uniqueness
- Helped thousands of animals along the way with your support of AF

We’ve done so much through the years to create our colorful community and impact the lives of animals worldwide through our efforts. All of this made it that much more important to us to go out with a bang for our 10th anniversary and we couldn’t be more thankful to have spent it with all of you. Here’s how we celebrated through this year:

We added new dyes to the mix… and brought some back. Our newest shade, Ginger Flare is now one of our most popular colors, and we LOVE to see you sport your coppery looks!

@evelina.forsell in Ginger Flare

But for a bit of nostalgia, we brought back an old favorite this year. Your peachy bestie, Porange is back (for a limited run) just in time for you to create looks around Pantone’s Color of the Year for 2024, Peach Fuzz! 

@meghanowen in Electric Paradise and Porange

We let YOU decide on future launches! We listened to your requests and you helped make Ginger Flare a best seller. So we took it a little further by letting our Fox Fam decide which color we should release in 2024 and you guys did NOT disappoint. Make sure you’re signed up for emails and follow us on our socials to see when the chosen shade is released. We can’t wait to see you guys use this gorgeous spacey blue shade.

Expansion, expansion, expansion! Our Foxology nail line had TONS of growth this year. We added dozens of new polish colors and gel nail kits to the mix. We even introduced you to Foxy the Snowman.

Checker Out

Pinkerchief

As seen on…. TV, magazines and just EVERYWHERE. This year your favorite at-home hair color and nail brand (aka US) was featured on celebrities like Karol G and Megan Fox. How sick is that?

There were lots of opportunities to win big! We partnered with brands like Loungefly for social media giveaways to give back to our Fox Fam.

And for our loyal Fox Fam, there were even more ways to save and earn! We leveled up our rewards program for our loyal customers to have better ways of earning points on their AF purchases.

We gave back to those in need. Our animal rescue partners have been near and dear to us through the years. As a company that prides itself on donating 15% of our revenue to animal welfare organizations, we wanted to make sure we gave back in more ways this year. 

Our team kicked off the year with visits to Viva Rescue and Judith A. Bassett Candid Education & Conservation Center to meet with the animals we help impact through our donations.

At Viva Rescue our donations this year helped cover care costs that saved the lives of young goats.

Our donation to Judith A. Bassett Candid Education & Conservation Center helped them fund the addition of several new enclosures. Including one for an actual arctic fox!

Our work with Second Chance Animal Rescue helped to cover medical costs for several animals in their care.

WIth IFAW we were able to support their efforts to help animals around the world even through natural disasters and displacements in areas with political unrest.

Without you and your support, none of this would be possible. We are so happy to have built a community that supports us as a brand and our ongoing fight for animal welfare. We couldn’t be more thankful for our Fox Fam and we’re so excited to show you what we have up our sleeves in the new year and beyond. Thanks for celebrating with us all through 2023!

@megflahertyhair in Poison and Ritual 

Hi Foxes! 

With the cold months upon us, you may be missing the warmer weather and there’s truly no better way to heat things up than by entering your red hair era (or re-entering 😉).  Allow us to make this as seamless as possible by giving you not one, but THREE red hair dyes that may even be simply TOO hot 🥵 (especially when mixed)!

It’s important to know that Wrath, Ritual, and Poison are not just red semi-permanent hair dyes … They're a portal to a world where you stand out in the most captivating red hues and express your unique and individual style. With these three red hair dyes, you’ll be able to do just that.

Before diving into some mixes, let’s run through a couple of quick things:

• Start by washing your hair a day or two before coloring to remove excess oils, but skip the conditioner
• Dry your hair completely, as hair dye tends to adhere better to dry strands
• Understand that red hair automatically makes you that girl 💅 
• Consider applying a thin layer of petroleum jelly around your hairline and ears to prevent staining
• Section your hair into manageable portions, securing them with clips (for even application, of course) 

Now that you're RED-y 🤪 to go, let’s embark on the journey of transforming your locks into that inspo pic that you've had saved for some time now, shall we? 

Whether you were naughty or nice, this first mix is for you 👇 

Top Red Hair Dye Mixes for the Season

1. “Haughty Red” 🛷

Poison + Transylvania 

Best suited for light to medium brown hair, this sultry, red-black fusion consists of a base of Poison and a drop of Transylvania (add a few more drops if needed).

2. Crimson Spell: 

@megflahertyhair

Poison + Ritual 

Infuse the vivacity of Poison with the rich deep hue of Ritual and watch magic happen 🪄 Mixing equal parts Poison and Ritual (adding more Ritual as needed) and applying over light to platinum blonde hair will yield the best results.

✨ AF Pro Tip: Punch it up with more Poison for a more vivid red 🥊 

3. Cranberry Cutie: 

@ashlee__smith in Virgin Pink and Ritual

Ritual + Virgin Pink

Combine the dark elegance of Ritual with Virgin Pink for a deep, enchanting red-pink “cranberry” concoction. Mix 2 parts Ritual to 1 part Virgin Pink on light to medium blonde hair.

4. Merlot Magic: 

@cygoesmeow in Wrath and Ritual 

Ritual + Wrath

Combine equal parts of Ritual with Wrath for a merlot moment on light to platinum blonde hair, for this dark Ruby look 🥀 

6. Foxy Firecracker:

@lisovskihair in Poison and Neon Moon

Poison + Neon Moon

Using fiery Poison with Neon Moon to add intensity, we suggest starting with 2 parts Poison to 1 part Neon Moon on light to platinum blonde hair 💥 

✨AF Pro Tip: If needed, add in more Poison to deepen the mix

7. Vibrant Vixen: 

@notyourdestiny__ in Wrath and Electric Paradise

Wrath + Electric Paradise

Similar to the ”Foxy Firecracker” mix, use the red as your base and add in your other shade. Start with 2 parts Wrath to 1 part Electric Paradise on light to platinum blonde hair 🍒

 ✨ AF Pro Tip: If needed, add in more Wrath to deepen the mix 

To preserve the brilliance of your customized hair color, you’ll want to embrace a color-friendly hair care routine. Opt for sulfate-free and color-safe shampoos and conditioners like our Resurrected Set to minimize color fading. 

Washing your hair with cold water also helps seal the cuticles as well by locking in the vibrancy. Another helpful tip is to minimize exposure to harsh sunlight and heated styling tools, as these can accelerate color fading 🙅‍♀️ With proper care, your red locks will continue to captivate and inspire, ensuring your vibrant self-expression can continue ❤️

Soo, which one caught your eye?! 🤩 Let us know in the comments below and as always let us know if you have any questions/need color assistance at [email protected]. Merry Mixmas! 🎨

@Hairwaytoheavennn in Poison and Phantom Green

1. Winter Wonderland Blues ❄️☃️ and Holiday Greens 🎄 for Your Hair

Embrace the winter wonderland with our rich blues like Poseidon and jewel-toned greens like Phantom Green. Create a mesmerizing teal by mixing Poseidon and Aquamarine, perfect for capturing the essence of the season. Consider balayage or ombre techniques using different shades of blues turning your locks into a captivating icy landscape, or create dimension with a green color melt, Iris Green melted into Phantom Green with some red hair accessories!? It’s giving Christmas tree🎄. If you want to really make a statement, try mixing some Space Cowgirl with a little Ginger Flare to get the perfect ‘Grinch’ Green. If you want to keep your signature blue but make it more festive, try styling your hair with holiday accessories, like @xomerlissa does here:

View this post on Instagram

A post shared by Melissa Ann (@xomerlissa)

@xomerlissa’s styles are always a sleigh! 🛷

@Sighmmaya used Periwinkle and Poseidon for this wintery balayage

2. Ice Queen Blonde Mix: Achieve Frosty Royalty  👑

Channel your inner ice queen ❄️👸 with a frosty blonde mix. Lighten your hair with Bleach, Please - which is perfect for a wintery blonde on its own - or add a dab of Periwinkle after you’ve rinsed your bleach to tone it to be the perfect icy-toned blonde. This ethereal shade is perfect for those who want to stand out while embracing the winter chill 🥶.

3. Radiant Reds: Ignite the Night with Fire Hair 🔥 

Make a bold statement with radiant reds, capturing the warmth of the holiday season. Our Poison and Wrath shades are ideal for a fiery, festive look, no custom mixing required. Experiment with placement techniques like highlights or peekaboos, adding a touch of drama to your holiday hairstyle. I love a Ginger Flare and Violet Dream blend for the perfect cranberry hair color that looks great on multiple hair levels. It's the perfect way to have festive hair without needing to bleach.

View this post on Instagram

A post shared by Arctic Fox Hair Color (@arcticfoxhaircolor)

If you want to take it one step further, a spicy split dye with a custom ginger mix with Ginger Flare and a drop of Purple AF on one side, and the other side dyed with Phantom Green. The ultimate holiday mix! Two-toned hair is one of my favorite ways to stand out, especially something as bold as a green and red hair combo.

@Hairwaytoheavennn used Poison and Phantom Green for this two-toned Christmas look.

4. Sterling Winter Magic: A Metallic Touch for Winter Hair ❄️☃️

Sterling silver isn't just for jewelry; it's also a stunning hair color choice for winter. Showcase the versatility of Sterling with different color placements. Whether it's an all-over silver hue, strategically placed highlights, or a custom silver mix, Sterling adds a touch of elegance to almost any winter look. Mix 50/50 Sterling and Periwinkle for a stormy winter’s night vibe 🌨️. 

Equal parts Sterling and Periwinkle

Or if you think you might be on the naughty list, Blue Jean Baby and Sterling creates a smokey-toned dark blue, making your hair resemble the coal you’ll be getting in your stocking this year.

Base of Sterling with Blue Jean Baby

5. Foxology Finishes: Polishing Your Festive Look 💅🎅🎁🕎

Let's talk about the finishing touches that can take your holiday look from ‘deck the halls’ to completely decked out! Our Foxology line offers a range of polishes that add the perfect finishing touch. Highlight your icy blonde with Snowflake it til you Make It or add a pop of color to your red locks with Crimson Claus. Or, be especially bold and do a holiday nail design like Sigourney Nuñez did with this adorable holiday wrapping-paper inspired look:

View this post on Instagram

A post shared by Sigourney Nuñez (@nailartbysig)

Sigourney used: 

✨Goldie Fox

☃️Foxy the Snowman

🎄Perfectly Pine

🎅🏽Crimson Claus 

💚Phantom Green

To create these holiday plaid nails!

Foxology’s Polish line is honestly the best nail polish I have ever used. When I am feeling fancy and want a more elegant design, I will take it with me when I get my nails professionally done - because it lasts SO much longer than most nail polish AND truly doesn’t chip (plus it’s free of 15 common harsh chemicals and vegan, which most professional polish is not!). It’s also a quick-drying polish, unlike other traditional nail polish. If you are anything like me, I always ruin at least one nail every time I am waiting for my nails to fully dry (why does it take forever!?!), but never with Foxology! The brushes are also designed in a way that I can actually paint my nails at home and not get polish on my fingers. I was so excited for this collection to launch and it did not disappoint. I dare you to really stand out this season with a holiday-look, head to toe!

This holiday season, let your hair steal the spotlight. With Arctic Fox Hair Color's bold and vibrant shades, you can start your own holiday hair trends, and with our Foxology Holiday Collection, you can complete your look to really embrace the season. Spread holiday cheer and stand out with Arctic Fox! 🦊

@pasteljacqueline in Poseidon 

We’ve been in denial but summer is long gone, and the fall vibes are quickly fading into winter. As the cold months settle in, your tanning routine, skincare routine, and hair care routine are probably all undergoing a major change. So that calls for a whole new routine! AKA an excuse to indulge in some new self care, but hey, who are we to judge!?

The same hair advice we preach year ‘round for both lasting color AND ultimate hair health is don’t 👏🏻 wash 👏🏻 your 👏🏻hair 👏🏻 every 👏🏻 day. And guess what, that advice still applies during the colder months even though you might be sweating less, staying in more, and opting for a movie night instead of a night out with the girls. In any case, having designated wash days once or twice a week is a great way to keep that moisture locked into your strands for as long as possible. 

When it is wash day, make sure you’re using a color safe and sulfate free shampoo and conditioner! This step makes the biggest difference, and shampoo and conditioner is not the place to skimp out when it comes to your hair care routine! Our Resurrected Duo is vegan, color-safe, and sulfate-free, and it’s also PACKED with amino acids and antioxidants that contribute to hair strength and hydration. Resurrected shampoo is formulated with argan and macadamia nut oil to hydrate and soften while adding shine and reducing frizz. PERFECT for those winter months when hair static is an absolute pain in the a🫢. Shea butter, castor oil, and sunflower seed oil (just to name a few!) are the allstar ingredients in Resurrected conditioner - all of the above boost hydration, strengthen each strand, and leave you with soft, nourished strands. Ugh, can it be wash day already!? 

Even though winter seems to be the time to turn that shower knob as hot as it can go, remember your hair needs extra moisture during these months and a lower water temperature is your best friend! Try a lukewarm lather and rinse finished off with some cold water - this will help prevent brittle and breakage on those lovely strands. 

Whenever you do venture out into the cold, try a protective style like braids, a low bun, or tuck it into your favorite beanie! Depending on where you live, cold air or harsh elements actually dry out your hair and can contribute to breakage, so protecting your strands is a MUST. Silk or satin headwraps or pillowcases will be an absolute lifesaver during the dryer months - your hair will thank you. 🤝

Our favorite ✨Pro Tip✨ when it comes to keeping your hair ULTRA healthy and moisturized is adding in a pre shower hair mask to your routine. If you’ve been looking for a hair mask bestie to really take your haircare routine to the next level, Pool Party might just blow you out of the water! She’s packed with top tier vegan ingredients - castor, argan, sunflower seed oil, and apple fruit extract - a power team that accelerates hair growth, strengthens strands, fights frizz, and boosts hair hydration. Wow, that was a mouthful. 

There’s more than one way to party it up with Pool Party if you forget to marinate your locks before a shower! You can apply it any time to dry ends for a quick hydration boost, use it instead of conditioner during a shower, OR mix it up and use it as a wet styling cream (but maybe save that one for summer). 

Sometimes a pre shower mask and the perfect wash day routine still calls for some back up. Money Hunny Repair Serum is the IT girl of our haircare line. Her formula is silky, lightweight, and actually repairs split ends. With a blend of argan, babussa, arginine, avocado, macadamia nut, and jojoba seed oil, Money Hunny is the sweet remedy to dry, brittle, and breaking hair. You can use her on dry or damp hair for whenever you need that extra boost of TLC. 

Now that you’ve got that hair care routine on lock 🫡 you may be wondering if the dead of winter is still a good time to try on a new color. When you’re using AF hair dye, it’s always a good time to switch up your color!  Every color is formulated the same way - FULL of deep conditioning properties so it’s basically a color conditioner! ✨Girl Math✨So you know what that means! You can change your hair literally as many times as you want, all. year. long. Of course it depends on where you’re at now, but if you’re starting out fresh, use Bleach, Please to get to that platinum blonde, throw on Sterling for a totally icy look, and play around with the blues of the AF rainbow to find that wintery wonderland ‘do. Not sure what your starting point is? Check out our breakdown on the Color Wheel! 

And of course, we wouldn’t be your hair bestie without dishing our top inspo that’s making us reach for a new bottle of dye because OMG. 

@tejamaechele in Electric Paradise over Periwinkle

@lizzvargashair in Purple AF and Girls Night 

@faithlrobertson in Sterling

@pasteljacqueline in Poseidon   

@shealla in Arctic Mist Diluter, Bleach, Please, and Sterling  

@shemmysux in Periwinkle  

@kirathesith in Phantom Green and Transylvania

@sophiaxnova in Purple AF

Is TikTok making you want to dye your hair? Welcome to the club! If you’re thinking about pulling the trigger on that new color but have no idea where to start, you’re in the right place. We’re about to dish all our tips for your first time so that you can get that flawless color you’ve been dreaming of. 

Vegan and Cruelty Free Formula

The biggest and most common concern with first-timers is worrying about hair damage. Especially if you have virgin hair. And we get it! All the hair dyes in the AF color range are formulated without any harsh chemicals and packed with so many deep conditioning properties they’re basically a colored conditioner! So not only can you leave it on as long as you want, you’ll also come out with soft locks full of color!  

Semi-permanent dyes are the perfect solution to trying out bold colors minus the fear of settling down with one shade forever. AF hair dyes start with our signature full throttle bold color and then naturally fade out slowly over time with no additional processes. AKA you can try out new colors with the confidence that they won’t damage your strands, and they’ll still look ah-mazing as they fade. Semi-permanent hair dyes definitely don’t have to be scary!

@eclipse.lunxr in Virgin Pink

Starting with Vivid Hair Dye

When you’re first starting out with vivids, you need to keep in mind how light or dark your natural hair is to ensure you get the best results. For example, if your hair is light brown, deeply pigmented shades like Wrath, or Purple AF were made for you, Fox! Avoid pastel colors or the lighter blues and greens, unless you bleach and lighten your natural hair base first.  

Need more inspo before you take the leap? We got a list of important questions you need to ask before you dye your hair, just to make sure you’re ready to jump into the world of color! 

@queenbcyn in Wrath

Picking your new hue

One way you can crack the color code is by considering your skin’s undertone to help narrow down your choice and lead you to a new shade that will accentuate your natural features. 

Your skin tone is the surface level color of your skin that can change due to the season or sun exposure, we all notice our skin tone change a bit in the summer months, right? 😎 Your undertone on the other hand, is the underlying tone of your skin that is ever-present and doesn’t alter with the seasons.

Knowing your undertone can help narrow down your choice of color (unless you want to rebel and go with whatever shade you’re feeling). Start by finding out which of the three categories of undertones you fall into: cool, warm, or neutral.

Cool undertones have a pink or bluish hue to their skin. Warm undertones have a yellow, golden, or peachy hue, while neutral undertones mirror the color of their surface skin.

To figure out your undertone, use the Vein Method, Jewelry Method, or White T-Shirt Method as all are proven ways to see how your skin tone compliments and reacts to colors - and yes you can totally do them right at home! 

The white t-shirt method is as simple as it sounds -  throw on a white t-shirt and go outside in natural light. Pay attention to how your skin contrasts with the white shirt. If your skin looks rosy or pink, you have cool undertones. If your skin looks golden or yellow, you have warm undertones. If you don’t really see a change, you have neutral undertones.

The vein method might be the easiest one! If your veins appear purple or blue, you have cool undertones. Green or love mean you have warm undertones, and a mix of blue and green are neutral undertones. If you can’t really tell, you likely have neutral undertones as well. 

The jewelry method is probably the most fun! It’s simply the way jewelry looks on your skin. If you prefer silver jewelry against your skin you have cool undertones. If you prefer the way yellow gold jewelry looks on your skin, you have warm undertones.If you look great in both or don’t have a preference, (lucky you) you likely have neutral undertones.

And of course, we wouldn’t be your hair bestie if we didn’t have a full rundown on picking colors that go with your undertone right here!

In short, all our cool toned babes look best in Aquamarine, Poseidon, Periwinkle, Neverland, Girls Night, Purple AF, and Ritual.

@tayreichel in Neverland, Aquamarine, Periwinkle, and Arctic Mist Diluter 

Warm undertones stun in reds, oranges, yellows, or colors with warmth like Electric Paradise, Wrath, Sunset Orange, Poison, and Virgin Pink.

@sophia.vog in Wrath, Poison

And for our neutral undertone Foxes..well, you can literally go for any AF color. 

@jingleheartart in Cosmic Sunshine and Neon Moon

Our second method for picking a hair color is by using color theory and the color wheel. The color wheel is a visual tool to explain and visualize the relationship between colors (That much was obvious, right?). The color wheel will help you better predict how specific colors will mix together and how to avoid results that just don’t hit the heights you want to scale with your new hairdo.

For example, complementary colors are two shades that live opposite each other on the color wheel such as, violet and yellow, red and green, orange and blue. When you are coloring for the first time it is best to pick a hue that is opposite your natural hair color on the wheel in order to get an optimum result! Consult the AF color wheel here to find your inspo!

@imperial.hairstudio in Aquamarine, Virgin Pink, Violet Dream, Sunset Orange, Cosmic Sunshine

For unbleached hair, you can also check a prediction of how deep the color will show up based on your natural hair base.

If you want to go lighter and even work up to a pastel shade, you’ll need to lighten your hair up with a little bleach. You can look at the hair level charts on the AF product pages for a guide to how light you’d need to be to get your desired shade. Lightening it up gradually over time is the best way to go about it, especially if you are starting with really dark hair that borders on or around black tones. Our lightening kit, Bleach, Please is a safe option for healthy at-home lightening if you are going down this route. Before you know it you’ll be setting off sirens with your new delicious hair color.

@sheaella in Girls Night and Periwinkle 

So now you have done your research and found a complimentary hue and got your hair to the right base level, it's time to dive right in and get that new color on, right!? Erm... not quite!

The Strand Test, Your BFF

We always, ALWAYS recommend doing a strand test to see exactly how your shade will show up on your beautiful head of hair. 

Strand tests are SUPER important tools to help you see how the color will show up on your hair.

Even if you are blonde and have light hair, the natural tone of your hair will affect how color shows up so it's important to test it first. Everyone’s hair is different, and the Strand Test gives real world results of the color application. (The strand test never lies).

To start testing, shampoo and fully dry your hair, without conditioning. Find a 1 inch strand of hair in a hidden area and apply some of your chosen AF hue. Wrap the test strands in foil and let them process for at least 30 minutes before rinsing in cool water, drying your hair, and checking the outcome. You can always repeat the test as needed, if the shade was not what you were looking for.

Once you are happy and all set with your color, it's time to apply the shade to your locks. Naturally, we have some great tips and tools to help you get this process right!

The Hair Dyeing Process

Get ready to apply that delicious new color by either shampooing and drying your hair first, or even applying the color to hair that has not been washed for a day or two. This will allow natural oils to remain in the hair and can help the hair dye absorb into the strands better. We love to see that new vivacious color soak in.

While dyeing your hair use our alligator clips to separate your hair into sections to allow the color to be applied thoroughly and evenly. Ohh snap! 

@onedreamparis in Virgin Pink

If you are applying multiple colors the sectioning clips can be a lifesaver! For mixes, you can also use AF mixing bowls to measure out and mix up a perfect storm of color. It just makes it a little easier to get the exact ratios you need.

Before you apply the color and allow it to process for at least 30 minutes, you should take a couple of precautions to prevent staining your skin. 

First, apply vaseline around your hairline to prevent staining on your face or neck, because, well, that’s not a great look.  And finally, wear our reusable gloves while you apply your color and rinse it off, to prevent the hair dye from staining your hands and making it look like you have been in art class.

Whoop! 30 minutes later and you’re done! Your gorgeous new color can be unleashed into the world.

Hair Color Maintenance

Keeping your new hair color looking fresh can be done in more than one way! Remember, our dyes will still look super pretty as they fade - BUT the less you wash your hair the slower the fading process is. Opt for our Vacay Volumizing dry shampoo in between wash days to stretch your clean hair as long as possible, and don’t forget to throw in a few drops of your chosen hair color to your conditioner to keep that color looking fresh! Our 4 oz bottles are perfect for that touch ups!

Of course, a big part of success with hair dye is not only choosing the right hair dye color, but maintaining your new color afterwards. Throw in a color safe shampoo and conditioner into your wash day routine (like our Resurrected Duo) to keep that color alive and long-lasting. You can also grab an extra 4 oz bottle of your chosen color and add a few drops into your conditioner as needed for that extra oomph if you see your color starting to fade. 

✨AF Pro Tip✨ Pool Party is your pre or post shower bestie when it comes to deep hair hydration for the softest, most luscious locks. She can even double as a styling cream for that coveted wet hair look. Did we mention she smells absolutely delicious?

Want to share your new hair color and make us green with envy? Tag us @arcticfoxhaircolor and show us and the Fox Fam what you and your new color are made of.