AF Blog — Bleach Please

@violentinside in Purple AF and Transylvania

Taking that first dip into vivids might sound a bit scary…but it definitely doesn’t have to be! AF dyes are totally safe for your hair (vegan, cruelty-free, and they deep condition!) so you never have to think twice before you take the plunge. Whether you’re going for the coveted purple hair with Purple AF, a deeper red with Wrath, or a classic ginger with Ginger Flare, we have ALL the tips to make your first time experimenting with hair dye well worth the wait. So let’s get started with those first timer tips, shall we? 

Before you get started with hair dye, you’ll need to know the color of your current hair and what shades are going to work for you - aka your hair level! If you’re thinking, WTF is a hair level anyway? Don’t worry! We’ll break it all down for you. Simply put, it’s the current color of your hair, and it fully impacts how the color will take to your strands. Hair level ranges from a deep black at level 1 all the way up to a white platinum shade at 10+. Your own natural hair color will fall somewhere along this gamut of options, and if you need some help finding it, this blog has it fully covered for you! 

Hair Dyes that Work for Your Hair Level

Your best strategy for a first time dye is sticking to the most pigmented and deeper shades, and not pastels or lighter colors. We know that pretty pastel is everyone’s envy, but they shine best on pre-lightened hair, so if you’ve never had your fun with bleach, you'll want to choose the semi-permanent colors that don’t require this step.  

The best part of using strong, pigmented shades is that they take easily to almost any hair base - giving you the best chance of an amazing result on your first attempt with color.  

The next part of your hair color master plan is to choose the right pigmented shade for you. We’re about to dive in with color inspo, and spill all the deets on which AF shades will work for our brunette, blonde, or red haired Foxes! 

Best Hair Color Shades for Brunettes 

Brunettes usually line up on the hair level range between 4-6, so the best colors to dress those tresses would be the deeper, warmer shades of the AF rainbow. You’ll rock a gorgeous tint of your chosen color on level 4 hair, without having to use any bleach! And when the sun hits…O.M.G. 😍

✨AF Pro Tip✨: The deeper the brown the more likely the color will show up subtly. A strand test is your best bet to see exactly how the colors will translate to those locks!

Ritual offers a deliciously dark purple that will look beautiful over a brown hair base. This shade is daring enough for brunette’s taking the first step into hair coloring, but it’s also classy enough to graciously take center stage at any and all events. 

If you’re a brunette and like the idea of going red, try stepping into the warm glow of Wrath. She’s a red cherry shade that offers brown-haired Foxes a risk free route to switch up their style. Thanks to her warming tones, Wrath compliments your brown hair level perfectly.  

 

 

Another stop off on the purple section of the color spectrum and we find a bold, true purple. Purple AF is an intense all-out look but one that definitely works on a brunette base. If you’re interested in greens and blues the good news is your brown shade can take these cold colors too. Check out Poseidon, Aquamarine, and Phantom Green. Ready to pull off the look of your dreams? 

 

Best Hair Color Shades for Redheads 

If you’re a Fox with natural red hair, well we’re in AWE! Red is one of our fave hair colors, but if you’re looking to switch it up, you can experiment with a whole range of new colors too. 

But, there is a small catch. Redheads often find that their hair holds its natural pigment more firmly than other hair colors. (Hair can be stubborn like that). The hair color might not take in the same way as with blonde or brunette bases, but do a strand test first and you’ll get your answers. If the strand test works as intended, you’re all set to give your new shade the go ahead.  

Of course, there is also the option to lighten your hair first using Bleach, Please, our hair lightening kit! We get that bleaching might feel scary given it’s your first time dyeing your hair - but Bleach, Please is an easy DIY method to ease yourself into it. Just make sure you use gloves and follow all our instructions (like avoiding your roots!) for a smooth transition into lighter locks. If you’re not down to go that route, we still have some shades that we think would look ah-mazing on you!  

Purple AF is a shade that will definitely work over your natural red hair and give your tresses a whole new dimension. If you want to go a little darker on the spectrum, Poseidon offers a blue hue, which when poured over natural red hair can appear a little purplish in color. It’s a shade that will totally WORK IT on our red-heads. 

If you want to enhance those fiery locks, try on Poison, Ginger Flare, or Sunset Orange! Because of their orange and auburn tones, they absolutely STUN on a red hair base. Virgin Pink poured over red hair can give a light, natural ginger, too! Who knew!? 

Best Hair Color Shades for Natural Blondes

Natural blonde hair is at the lighter end of the hair level range, falling between 7 and 10+ on the spectrum. To break that down just a bit more, 7 is a dark blonde, 8 is blonde, 9 light blond, and 10+ platinum!

Sunset Orange will come through slightly differently depending on how light your blonde hair is. For Foxes with medium blonde hair, you can expect a deep-red orange. For lighter blonde hair expect a stronger hue, delivering more of the red undertones of this stunner.

Phantom Green shows up wonderfully on lightened hair, however if you have medium to darker blonde hair, this shade will still look unreal and deliver a more subtle emerald nuance to your strands. 

Aquamarine is a delightfully intense blue shade that will have you dreaming of mermaid hair and crashing ocean waves. The good thing about using a blue shade like this on blonde hair is that it will hold the color for a while, so you can take time to enjoy that new shade to its full potential. 

Once you're ready to move to a new hair color, the blue can be gradually faded out with sulfate-free shampoos. Once it’s faded you can transition to a new hue, you can find complementary colors on the color wheel and cocktail up some stunning hair color combos! 

Because purple is a complimentary shade on the color wheel it works wonderfully well over blue. Purple AF, Periwinkle, and Girls Night are some of our fave purple shades to work over the top of faded out Aquamarine. 

Certain shades of green including turquoise or teal, can create a vibrant and mermaid-like appearance when combined with blue hair. Phantom Green and Neverland can deliver a rich green hue over a faded blue shade amplifying that sea-maiden siren vibe. A final tantalizing option for covering faded blue hair is to go pink! Try Virgin Pink over blue if you want something that really pops with a bubblegum pink shade. 

Whether it’s your first time dyeing, or your one thousandth, keep those looks comin’ and tag us at @arcticfoxhaircolor. We LOVE to see it! 

@bluepixiie in Aquamarine

 

@emma.cairo in Virgin Pink 

@honeybeecolorcollective in Wrath, Ritual, Poison

@yadeemua in Purple AF and Sunset Orange

 

@briannahoang in Poison

No need to worry about a hair-tastrophe over here! With us in your corner, you’ll be safe from the most common hair dye mistakes and get your dream hair every time.

If you’ve been here a while, you already know how your fav AF shades show up boldly on their own, and brilliantly in mixes. Our formulations are always vegan and cruelty-free, not to mention packed with hydration so you’re already caring for your hair even when you’re coloring it!  

Now that we have that covered, it’s a good time to say hair dye mistakes can, and DO happen (We’ve all seen ‘em.) Here are our top hair dye hazards to watch out for, and how to fix them.

Choosing the wrong color for your current hair level 

Picking a color that won’t show up on your hair’s current level might not be a total hair disaster, but it can be anticlimactic when you’re all amped and hyped for a bold new shade, and your results are a bit lower than anticipated. 

It’s important to know your hair level BEFORE picking a color so it shows up as vividly as it's meant to. Don’t know what a hair level is and how to figure it out? You know we got that covered, right here! 

And always ALWAYS do a strand test! You’ll be able to see how the color will actually take on your hair, before going full steam ahead and pouring a new color over your tresses. If the color doesn’t pop the way you wanted, refer back to our blog on WTF is a hair level? And the tried and true color wheel breakdown to test something else. Once you're happy, it’s time to apply your new hue. 

If you have darker hair and you’re not totally down to lighten it, this range of shades will be your bestie as you dip your toes into the world of vivids! 

Switching your hair color shade 

Shifting gears from one shade to the next is an obvious moment in time where there can be some kind of hair color implosion you just didn’t see coming. If you want to avoid this mistake you need to be well prepared and armed with the knowledge you need to switch. 

Let’s give you a few pro tips on the process. If you’re currently rocking a blue hue and want to pick up a vibrant new shade, it’s a step by step process. First up we need to fade that shade a little lighter. Once the blue has faded to something lighter, it is ready to take a hot new color - but some shades will work better than others. 

Purples, and lavender shades work well with blues, as do greens like turquoise or teal. Even a pink shade like Virgin Pink can look unreal over a blue tone!

If you’re changing color and need to counteract orange or brassy tones with a red, orange or yellow tinge running through the strands, then color theory can point us in the right direction to neutralize those unwanted tones. For brassiness, the tones are orange or yellow, so consult the wheel to see which colors sit opposite to cancel out excess warmth.

If you want to get a grasp of the basics of color theory, head right this way. We have a full blog on the color wheel that you can take learnings and inspiration from. Hair learning nerds assemble! 

And if you’re a visual learner, watch @stellacini (aka the color shifting MASTER) transform her copper base into this gorgeous emerald. Are you kidding!? 

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Leaving the dye on for the right length of time 

If you’re a first-time dye-er, you might be unsure how long you can actually leave the dye on for before it, idk, totally ruins the look you were going for.

The upside is you're in the right place, Fox. Some dyes are harsh to hair, but AF dyes are safe to leave on for long periods of time. So make sure you let the dye sit for a while so it can be absorbed by your strands, and your resulting color will knock it out of the park. 

A longer processing time will allow your hair to absorb MORE color and get that vibrant shade you’re going for. Conversely taking the dye off too soon reduces the processing time and the dye won’t penetrate the hair enough to achieve the intended color. 

There are various other factors here, such as the color you are covering and the tone you are shifting to. If you have followed our other tips on fading your hair gradually to get the right hair level before coloring, then the color will take well when left on for the correct amount of time…. AND your awesome new color will last much longer.  

@thegothwife in Transylvania, Aquamarine, and Poseidon

Not understanding your hair type 

Your hair type has a HUGE influence on how hair dye is absorbed by your stands. Our vegan hair formula is safe to use on all hair types - straight hair, curls, waves, spirals and corkscrew hair - they all look to DYE for in AF colors. Different hair types absorb color differently however, so it’s worth figuring out exactly what you’ve got up top. 

@iridescentsoulx in Frosé over faded Poison

Here’s some key considerations. Thick hair takes longer to absorb color, so you may need to leave the dye on a little longer. At the other end of the spectrum thin hair can absorb color much faster and may need a shorter processing time. Hair porosity (yes that’s a thing) impacts how well your hair absorbs moisture and retains it. High porosity hair may take color quickly and go darker, and the color may fade more quickly once applied. Low porosity hair may be more resistant to absorbing color, because the cuticles are more difficult to open. Finally, elasticity can also impact how well dye is absorbed. Hair with higher levels of elasticity will absorb color well and be less prone to breakage.

Low elasticity can make hair more resistant to color and other treatments. The good news is you can regain elasticity by caring and nurturing your hair over time (hello, hair care routine), which will make your hair stronger and more elastic.

Once you understand your hair type, AND texture - thin, thick, or medium hair, you can apply the knowledge to your color choices. 

If you need extra guidance, we’re already one step ahead of you! Find your type and how to color it right here. 

Lightening up your hair color

Perhaps you want to try out a new pastel shade but need a lighter base to work with first? Or maybe you have deep purple hair right now and want to jump to something new!  Sometimes it’s necessary to lighten hair with bleach before adding a color to ensure it takes fully to the hair and stands out. Our Bleach, Please hair lightening kit is also vegan and cruelty-free like the rest of our range, and has detailed instructions on how to lighten your hair correctly, so it’s a great option if you’re dipping your toes into the lightening world!

The key here is to check how each color will show up depending on the hair level first, and ensure your hair is at the correct level for the look you want to achieve. 

For any Foxes out there that don’t already know, hair level just means lightness of your hair - from 1 being a deep black, to 10+ as a platinum blonde. 

To achieve a pastel pink look with Frosé for example, you would need a base hair level of 9 or above. If you want the lovely light purple of Periwinkle, start with Level 10+ platinum hair! 

@chris0712 in Frosé

@asapashleeyy in Purple AF and Periwinkle

Mo damage, mo problems 

If your current hair is just too damaged to take color, all you’ll need is some patience and a nutrient-packed hair care routine. Lucky for you, our vegan and cruelty-free line is waiting to give some much needed TLC to your locks! 

Start with Pool Party for a pre-shower hair mask (at least 3 times per week), lather up with Resurrected Shampoo and Conditioner, and finish off with some Money Hunny repair serum on those ends. Consistency is key, fox, so keep that hair regime in check! And don’t forget to treat your locks to heatless hairstyles to keep the hair repair on the upward climb. 

And bonus! When your hair is ready for some stunning color, you won’t have to worry about damage when you stick to our range of dyes. Why? They’re packed with nutrients and have deep conditioning properties. Plus, they smell sooo grape! 

Post color hair care routine 

Taking care of your hair is always important, and post color it pays to nourish your hair and help lock in the new shade and shine for longer.  

The AF hair care range is crafted for colored hair making it the perfect option for giving your hair that health kick and new hair day bounce it deserves. Look how @dose_of_jos uses the entire AF hair care range on wash day, working the products together in harmony for optimum hair health and style. 

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Our pro tip is to wash your hair as sparingly as possible with cool water to maintain it’s condition. If you do need to clean your hair a little more often, try the AF Vacay Volumizing Dry Shampoo for that little refresh you crave in between wash days. 

Now you’re all set, Fox! What shade will you try next? Don't forget to tag us  @arcticfoxhaircolor in your next look!

@iamzoeyluna in Transylvania 

Keep your look top-class this fall

You can embrace the change, or you can dread it. But you can’t deny it: summer is over, baby. We’re working on ditching our late sleep-ins (dry shampoo for the win!), have restocked our coffee supplies, bought the organizers, and are getting used to the sound of the alarm. But how has our Fox Fam been falling back into a routine? Let’s just say that leaves aren’t the only things that are changing color!

Lustrous, rich hair tones can make even the most boring schedules feel brighter, and with the onset of busy days, we’re seeing a rise in the deep, dark tones. They can be low-maintenance while still being high-impact, and they give the rich feeling of thicker hair that autumn styles show off the best. On top of that, blends and color combinations keep the looks as interesting as you are.

Whatever your day-to-day looks like this fall, we’re excited to see everyone in dark mode.

New you, new hue

Good news, stargazers: Venus is out of retrograde💫! As (we’re sure) you already know, this means it’s a great time to start fresh with whatever’s been blocked for you lately. Romance can get kicked into high gear, work and creativity will start flowing, and we can’t think of a better sign that it’s time for a brand-new look.

Part of your 2023 back-to-real-life glow-up should be a hair color that you’re stoked to show off — not to mention the noticeably hydrated and healthy hair that comes with using our AF deep-conditioning hair dyes. We’ve mentioned a few times lately that we are really digging the transition from summer ‘cools’ to autumn ‘warms’, and that means going for a darker tone than what you rocked during the sunny season. Plus your hair will be totally in step with Fall 2023’s palette, making your hair the perfect accessory and always on-point.

There’s something else that a darker tone gives to your updated ‘do—aside from all that lovely confidence that comes with a makeover, that is. Going to the dark side of the color wheel gives the gift of a low-maintenance mane. 

In our previous blog on warm hair colors, we explained how a simple warm color can add depth to your hair that will give you a thicker, fuller-looking style without needing extra time with your diffuser. When you combine your warm-color lowlights with a time-saving volumizing shampoo you’re going to have a full look all day.

✨Remember that changing your look doesn’t have to mean changing your beliefs, and that’s why as much as we love watching your evolution, we’ll never be anything other than vegan and cruelty-free. Dye away, and with AF dark hair dyes, you’re dyeing for a cause.

To Bleach or Not to Bleach?

Real talk: Summer puts your hair through the wringer with chlorine, salt water, and sun damage. Keep in mind that even though we pack our potions to the brim with hair-helping ingredients, you can choose to skip the bleaching step now and again. You can also be creative and use it only in sections. Our influencers have found some truly jaw-dropping ways to only color parts of their hair—and still stun. Money pieces are a great example of a simple switch-up that can change your whole look, without changing your entire head.

@_negatronn in Iris Green and Neon Moon

@tavujesus in Frosé

@lazybonesbeauty in Cosmic Sunshine

 

AF’s Bleach, Please is as gentle as a lightener can get, and even has added goodness to keep your hair healthy while it works. And yes, AF’s range of hair color dyes produces a truer color match when they are used on lighter hair. But if you’re looking for a tint without putting your hair through the bleaching process, you can opt for a beautiful color undertone that will come through even on darker or already dyed hair. 

For an idea on how your color will turn out with your natural or current base color, have a look at our guide to using AF hair dyes on unbleached hair. If you like how these look, we’ve grouped all the colors here for easy shopping! 

Pro-tip: Knowing your hair’s color level will be key to planning your look, and we can help you with that, too! Just cruise by this gem of an explainer which breaks it down for you.

Of course, the only way to get the strong, intense pop of color you see on some of our most colorful influencers is to lighten your hair first.

 

@christystarmua in Aquamarine and Periwinkle

@violentinside in Purple AF and Transylvania 

Stir it up for some killer color

Remember: going dark doesn’t mean melting into the surroundings, and it certainly shouldn’t mean you’re stuck with one color! Blend your pastes for a unique shade, or combine multiple colors into your locks for a truly standout fall look. In our last blog, we talked about this fall’s trending hairstyles, and there was a lot of mention of color accents and how to use them. 

 In particular, the money pieces and the peekaboo styles work best when the color is applied precisely (and only!) where you want it. Because we want our Fox Fam’s hair dreams to come true and your looks exactly as you envisioned them, we recommend that you use our gentle-on-hair alligator clips to keep your sections secured and under control while you work.

Here are the results of perfectly applied color.

@yadeemua in Ginger Flare

@wonderingminds_420 in Ritual and Electric Paradise

@onedreamparis in Virgin Pink

How to Darken Your Current Shade

Looking for a darker shade that isn’t a total change of color? Easy peasy! 

There are two ways you can do this:

1. The first method will neutralize the color you have and deepen it slightly. Take a quick look at our color wheel blog (honestly, just bookmark it already) to find out what the opposite color is to the one you already have! Once you’ve got that, simply mix in a drop or two to your current color, and voila.
2. Method number two is using a darker shade of the same color to help deepen the tone. Let’s say you have Aquamarine, you can add a bit of Blue Jean Baby to darken it. Again, the color wheel blog has a wheel that shows where all the AF colors fall on the wheel so it’s a snap to find out which one you need.

 To keep the blending simple and the colors separate while you apply, our tint bowls are going to be some of your besties.

Peep these dark hues on our Fox Fam!

As always, we look to you, our boldest and bravest Foxy trailblazers for our inspiration. After all, we can talk about change, but you are the gorgeous bunch that does it, flaunts it, and shares it with the world! Here are some superb examples of falling into the dark for autumn.

@makeupbytiffanybanks in Poseidon covered in Ritual

@lil.mishroom in Cosmic Sunshine, Sunset Orange, and Purple AF 

If you’re thinking of going green, stay tuned! Next week we’ll give some precise mixing tips for gorgeous green hues that need a little bit of alchemy to get just right.

So lovelies, as you traipse into autumn vibes this year, remember that you can go dark and shine! Treat your hair right by using AF conditioning hair dyes, and for the love of gosh, share your hair journey with your Fax Fam by tagging @arcticfoxusa on your socials!

Are you ready to take on your hair color journey from home? Dyeing your hair at home allows for so much creativity with your look, and with the right products and techniques, you can achieve stunning, salon-worthy results. In this guide, we'll explore the must-have tools and techniques that will help you achieve your dream hair!

Choosing the Right Products:

1) Bleach, Please: The foundation for any vibrant hair color transformation, Bleach, Please by Arctic Fox is a powerful, yet gentle bleach kit designed to lighten your hair before applying your desired color. With its unique formula, Bleach Please minimizes damage and ensures a clean canvas for any vibrant colors.

2) Color Mixing Tools: Unleash your creativity with AF’s bowls and brushes! These essential accessories allow you to customize your hair color by creating unique shades and hues. Mix different Arctic Fox shades together to create your signature color or experiment with the color wheel to achieve your dream look.

Preparing for the Dyeing Process:

1) Protecting Your Skin and Clothes: Before starting the dyeing process, we recommend applying  petroleum jelly along your hairline and wearing an old shirt or a color cape to prevent staining.

2) Strand Test: Perform a strand test to determine the exact processing time and final color result. Take a small section of hair and follow the dyeing process to ensure you achieve the perfect color.

The Dyeing Process:

1) Applying the Bleach: Follow the instructions provided with Bleach, Please to prepare and apply the bleach mixture evenly throughout your hair. Make sure to saturate thoroughly to avoid uneven patches!

2) Rinsing and Conditioning: Once the desired level of lightness is achieved, rinse the bleach thoroughly and apply a deep conditioner to nourish your hair (we recommend our Pool Party Hair Mask). This step helps restore moisture and minimize damage caused by the bleaching process.

3) Color Application: Now comes the fun part! Apply your chosen Arctic Fox shade(s) using a brush or gloved hands. Start from the roots and work your way down, ensuring each strand is evenly coated. For a more subtle result, mix your desired color(s) with Arctic Mist Diluter, which allows you to create pastel shades or tone down intensity of our dyes.

4) Processing Time: Follow the recommended processing time on the Arctic Fox packaging OR leave your color on even longer. Our dyes are created with no harsh chemicals or ammonia, so the longer you wait, the more nourished your hair will feel! Use this time to relax and let the color do its thing.

Aftercare and Maintenance:

1) Shampooing and Conditioning: After the recommended processing time, rinse your hair with cool water until the water runs clear. Use a color-safe, sulfate-free shampoo and conditioner (like our Resurrected Shampoo and Conditioner) to maintain the vibrancy and longevity of your color.

6) Extend the Color: To refresh your color or maintain vibrancy, mix a bit of your Arctic Fox dye into your conditioner and refresh while you shower as often as you’d like!

With the right products and techniques, dyeing your hair at home can be so much fun! Arctic Fox offers a HUGE range of products to help you achieve your dream hair color at home. Whether you're using Bleach, Please for a stunning light base or experimenting with Arctic Mist Diluter for a personalized touch, your DIY hair dyeing journey starts here. Happy dyeing!

[Disclaimer: Before dyeing your hair, it's important to carefully read and follow the instructions provided with the products. Conduct a patch test to check for any allergic reactions or sensitivities. In case of uncertainty or concerns around mixing your own shades, consult our color specialists!]

Everyone has a bestie who celebrates their birthday MONTH (cue eye roll). Well babe, we’re that bestie and we’re going to celebrate turning 10 ALL. YEAR. LONG because it’s that monumental. We kicked off the celebration by reminding you of WTF was happening back in 2013, celebrated the colors that started it all, and even added some new rescues to our roster.

While we keep the celebration going, we wanted to hear from the Fox Fam on what they love about Arctic Fox and why you’ve stuck with us for so long, here’s what you said. 

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Keep the love coming, we truly don’t tire of your support whether it’s fire photos we see on Instagram, stunning transitions on TikTok, feedback on Facebook, or our 1:1 convos in our DMs. You keep us going and you continue to help us support animals in need across the globe. Here’s to 10 more together!

Shoutout to our AF Ambassadors - you rock!

@kreeppyy_ in Aquamarine and Periwinkle. The mermaid vibes are just....🤌

@sararoudbari rocks Cosmic Sunshine - ugh are you kidding me?! What a stunner.

@silkyorchids used Bleach, Please as to lighten her hair and then went in with Virgin Pink and Frosé for this totally hot, punk rock look!

@jessicamaiapinto shows us what a pretty blend you can achieve with Frosé and Wrath - it's giving cotton candy skies and we're in love! 

@norelle.k mixes it up with Bleach, Please - that split dye combo and the black hair is such a bold and stunning look!