AF Blog — Electric Paradise

@iamzoeyluna in Transylvania 

Keep your look top-class this fall

You can embrace the change, or you can dread it. But you can’t deny it: summer is over, baby. We’re working on ditching our late sleep-ins (dry shampoo for the win!), have restocked our coffee supplies, bought the organizers, and are getting used to the sound of the alarm. But how has our Fox Fam been falling back into a routine? Let’s just say that leaves aren’t the only things that are changing color!

Lustrous, rich hair tones can make even the most boring schedules feel brighter, and with the onset of busy days, we’re seeing a rise in the deep, dark tones. They can be low-maintenance while still being high-impact, and they give the rich feeling of thicker hair that autumn styles show off the best. On top of that, blends and color combinations keep the looks as interesting as you are.

Whatever your day-to-day looks like this fall, we’re excited to see everyone in dark mode.

New you, new hue

Good news, stargazers: Venus is out of retrograde💫! As (we’re sure) you already know, this means it’s a great time to start fresh with whatever’s been blocked for you lately. Romance can get kicked into high gear, work and creativity will start flowing, and we can’t think of a better sign that it’s time for a brand-new look.

Part of your 2023 back-to-real-life glow-up should be a hair color that you’re stoked to show off — not to mention the noticeably hydrated and healthy hair that comes with using our AF deep-conditioning hair dyes. We’ve mentioned a few times lately that we are really digging the transition from summer ‘cools’ to autumn ‘warms’, and that means going for a darker tone than what you rocked during the sunny season. Plus your hair will be totally in step with Fall 2023’s palette, making your hair the perfect accessory and always on-point.

There’s something else that a darker tone gives to your updated ‘do—aside from all that lovely confidence that comes with a makeover, that is. Going to the dark side of the color wheel gives the gift of a low-maintenance mane. 

In our previous blog on warm hair colors, we explained how a simple warm color can add depth to your hair that will give you a thicker, fuller-looking style without needing extra time with your diffuser. When you combine your warm-color lowlights with a time-saving volumizing shampoo you’re going to have a full look all day.

✨Remember that changing your look doesn’t have to mean changing your beliefs, and that’s why as much as we love watching your evolution, we’ll never be anything other than vegan and cruelty-free. Dye away, and with AF dark hair dyes, you’re dyeing for a cause.

To Bleach or Not to Bleach?

Real talk: Summer puts your hair through the wringer with chlorine, salt water, and sun damage. Keep in mind that even though we pack our potions to the brim with hair-helping ingredients, you can choose to skip the bleaching step now and again. You can also be creative and use it only in sections. Our influencers have found some truly jaw-dropping ways to only color parts of their hair—and still stun. Money pieces are a great example of a simple switch-up that can change your whole look, without changing your entire head.

@_negatronn in Iris Green and Neon Moon

@tavujesus in Frosé

@lazybonesbeauty in Cosmic Sunshine

AF’s Bleach, Please is as gentle as a lightener can get, and even has added goodness to keep your hair healthy while it works. And yes, AF’s range of hair color dyes produces a truer color match when they are used on lighter hair. But if you’re looking for a tint without putting your hair through the bleaching process, you can opt for a beautiful color undertone that will come through even on darker or already dyed hair. 

For an idea on how your color will turn out with your natural or current base color, have a look at our guide to using AF hair dyes on unbleached hair. If you like how these look, we’ve grouped all the colors here for easy shopping! 

Pro-tip: Knowing your hair’s color level will be key to planning your look, and we can help you with that, too! Just cruise by this gem of an explainer which breaks it down for you.

Of course, the only way to get the strong, intense pop of color you see on some of our most colorful influencers is to lighten your hair first.

@christystarmua in Aquamarine and Periwinkle

@violentinside in Purple AF and Transylvania 

Stir it up for some killer color

Remember: going dark doesn’t mean melting into the surroundings, and it certainly shouldn’t mean you’re stuck with one color! Blend your pastes for a unique shade, or combine multiple colors into your locks for a truly standout fall look. In our last blog, we talked about this fall’s trending hairstyles, and there was a lot of mention of color accents and how to use them. 

 In particular, the money pieces and the peekaboo styles work best when the color is applied precisely (and only!) where you want it. Because we want our Fox Fam’s hair dreams to come true and your looks exactly as you envisioned them, we recommend that you use our gentle-on-hair alligator clips to keep your sections secured and under control while you work.

Here are the results of perfectly applied color.

@yadeemua in Ginger Flare

@wonderingminds_420 in Ritual and Electric Paradise

@onedreamparis in Virgin Pink

How to Darken Your Current Shade

Looking for a darker shade that isn’t a total change of color? Easy peasy! 

There are two ways you can do this:

1. The first method will neutralize the color you have and deepen it slightly. Take a quick look at our color wheel blog (honestly, just bookmark it already) to find out what the opposite color is to the one you already have! Once you’ve got that, simply mix in a drop or two to your current color, and voila.
2. Method number two is using a darker shade of the same color to help deepen the tone. Let’s say you have Aquamarine, you can add a bit of Blue Jean Baby to darken it. Again, the color wheel blog has a wheel that shows where all the AF colors fall on the wheel so it’s a snap to find out which one you need.

 To keep the blending simple and the colors separate while you apply, our tint bowls are going to be some of your besties.

Peep these dark hues on our Fox Fam!

As always, we look to you, our boldest and bravest Foxy trailblazers for our inspiration. After all, we can talk about change, but you are the gorgeous bunch that does it, flaunts it, and shares it with the world! Here are some superb examples of falling into the dark for autumn.

@makeupbytiffanybanks in Poseidon covered in Ritual

@lil.mishroom in Cosmic Sunshine, Sunset Orange, and Purple AF 

If you’re thinking of going green, stay tuned! Next week we’ll give some precise mixing tips for gorgeous green hues that need a little bit of alchemy to get just right.

So lovelies, as you traipse into autumn vibes this year, remember that you can go dark and shine! Treat your hair right by using AF conditioning hair dyes, and for the love of gosh, share your hair journey with your Fax Fam by tagging @arcticfoxusa on your socials!

@azrael.does.hair in Wrath and Poison

Warm up your hair color for fall 2023

Alright Fox Fam, bring it in for a huddle. We are in September, which means that summer is officially ending. This is not a drill! Shorter days are cooling us off, our neighborhood smells like pumpkin spice and cinnamon, and cuddly clothing is back on the radar. 

Even more importantly: colors are changing. Those lush, vibrant greens are transitioning to gorgeous golds and stunning reds. And those are just the trees! Join them in welcoming the cozy months and warm up your hair color this fall.

If you’re ready for an end-of-summer look shake-up but want some help deciding which warm hair color will have you stepping into autumn looking your best, dive in here. We explain everything you need to know about the warm colors in the AF hair dye range and why fall is the best time to show them off.

What are warm hair colors and how do they change our look?

In August, we gave you the skinny on just what we mean when we say ‘warm’ and ‘cold’, when we talk about colors. Take a quick peek now to refresh if you need it, we’ll wait!

Warm colors are the ones you see in the heart of the fire: yellows, oranges, and reds… AKA: autumn colors! And AF’s selection of these hearth-y hues covers the entire warm spectrum. So from Violet Dream to Neon Moon, let’s take our cue from nature and let our fall colors show. You’ll be surprised at the change that you’ll see in your skin as well as your hair.

From yellow to red, AF brings the vibrant autumn look you want!

@not_reagan in Poison

@itslauren in Cosmic Sunshine

What do warm colors do for our skin tones? 

Have you ever heard ‘like attracts like’? The same thing happens to colors and your eyes.

“Wut?”

OK, it’s a weird thought, that’s true. But think of matching your bag and your shoes. You don’t wear your purse on your feet, and you don’t carry your shoes over your arm (barring the cab ride home after those late-night dancing frenzies), so why do we want them to complement each other?

Your eye will naturally notice similar colors in the same field of vision, even if they’re not right beside each other, or even on the same thing! That can make accessorizing tricky, but when used correctly this secret knowledge can be harnessed for good! 

Here’s how: rIght now, the sun’s power is fading as we head towards the winter solstice, which means that your tan is *sobs* fading, but you can make your tan last longer! Keep the warm tones in your skin on display with hair colors from the warm side of the spectrum.

Here is a head-turning example from @v2daline absolutely rocking Sunset Orange!

What can a warm color do for our hair?

Not only can warm hair colors keep our skin looking sun-kissed long after our last beach day, but they give the hair itself a deep personality! Those warming tones are fabulous at reflecting light — even when there’s less of it, like during fall and winter. That means your hair not only looks shiny, but it also makes it look thicker and fuller.

Why is autumn the best time to go for warm colors?

After a long, hot, bright summer, your body naturally craves change. And you’re not the only one. Here’s a little fact for ya: leaves are actually always red and yellow! However, in summer they also produce chlorophyll, which is a deep, strong green that overshadows the leaves’ natural warm pigments. As summer turns to fall, the trees are getting ready for their big seasonal transformation and the chlorophyll bows out, letting us finally see the glorious colors it's been hiding.

So don’t fight it! Lean into your autumnal instincts, and let the reds and yellows be the light you carry into the cooler months. We know you’re feeling the sun in Virgo and planning ahead, so choose your hair color wisely. With less sunlight to pick up your highlights, use the natural brilliance your gorgeous hair gets from AF’s warm range.

The best part? The AF colors on the warm spectrum are not limited to a handful of hues. We have Violet Dream all the way to Neon Moon, which means that if you can’t pick one, that’s because there are too many!

@vivisterling is set to ‘stun’ in Cosmic Sunshine

Peep @xtinebetch on fire with Ritual

What changing weather does to hair

Yes, humidity can be a pain. It can make your hair frizzy when you want it full, textured when you want it sleek, or just plain difficult when you want it effortless. But, love it or hate it, it brings some added body to your coif.

With colder temps, there’s less moisture locked into the air around us, meaning our hair doesn’t get the benefit of added bounce and body that humidity can bring. 

There is also the dreaded ‘static flyaways’ that drier air can bring. *shudder*

Here’s where AF hair dye can save not just your look, but also your look. As a conditioning hair dye, it’s non-damaging to your hair and locks moisture into your cuticle—along with the eye-popping color you want.

 Look at the healthy bounce on @kingyayis, wearing Ginger Flare.

Which warm hair color should you choose?

Let’s get down to brass tacks: how can you, the creative Fox that you are, decide which of AF’s warm hair colors will best show off your current personality?

Easy! Pick your fave. 

In the red and orange ranges, the selection is superb. Ginger Flare takes top trending color, showing a gorgeous reddish cayenne hue on dark hair and a true ginger on blonde locks. Poison comes in hot with a true red ‘n fiery look that ALWAYS turns heads. For dark hair, it shows up as a deep subtle tint, but for hair levels 8 or lighter, you’ll get that vibrant red hot look!  Cosmic Sunshine is knocking it out of the park right now with the cheeriest hue to match this fall’s palette. You can even mix in some Frosé for a sweet golden shade.

But ultimately…you do you: match with your favorite fall makeup look, your coziest scarf, your nails, or even go for a complementing color to pop against your new bomber jacket. Choose your own color adventure, and AF will take care of your hair while you simply shine.

Warm hair color looks we are loving this fall

Looking for some more color inspo? Have a look here for some ideas on how to fall into a warm hair color vibe.

@siren.style in Sunset Orange and Electric Paradise

@alixstrothershair in Violet Dream, Virgin Pink, and Purple AF

@neg4tive_creep in Electric Paradise, Sunset Orange, and Violet Dream

@lyn_bax in Ginger Flare, Cosmic Sunshine, and Space Cowgirl

We want to see what you choose!

Whether you rock the reds with Wrath or go vivacious in Virgin Pink, go warm, and share your fall weather hair change journey with the Fox Fam! Tag @arcticfoxhaircolor because we love watching y’all redecorate our world.

If you haven’t heard the good news yet, here it is… SUMMER HAS OFFICIALLY BEGUN! 🥳☀️ Question is, have you decided on how you’re going to color your summer yet? Maybe you’re stuck between a couple of really great shades and just can’t decide? Well I’ve come prepared with some summer mixes, just for you 😉 

When I think of summer, I think HOT 🔥 So let’s crank up the heat with these orange and red focused mixes first. Sunset Orange is a wonderful base for this, so let’s get to mixing in some other shades.

Sunset Orange + Poison + Cosmic Sunshine 🥵 

@theeglamnaija

Sunset Orange + Wrath 🧯

@a.dragon.soul

Sunset Orange + Violet Dream  🌶️ 

@evelina.forsell

Unreal, right?! Why don’t we cool things down a bit with a few blue mixes 💧 Let's dive right in (pun intended 😏).

Poseidon + Aquamarine 🌊

@jessicamoralemusic

Aquamarine + Periwinkle + Transylvania 💙

@billiedawningle

Aquamarine + Phantom Green 🐚

@arisa_hair

Arctic Mist Diluter + Aquamarine 

@salinesimon

When you think back to how you colored your summer, what shade is going to forever bring you that summer nostalgia feeling when you see it? Is it blue? Is it pink? Maybe it’s green! ✨

The beauty of ‘color your summer’ could mean a lot of things but color expression is definitely one of them 🎨 You may be wondering “well, when I think of summer, I think of a beautiful sunset to end the perfect day with my favorite people”. To be completely honest, I couldn’t agree more. So let’s settle things down with a couple of sunset inspired mixes! 🌅 

Electric Paradise + Poison 🌺

@tamaracamps

Cosmic Sunshine + Frosé ☀️ 

@itslauren.jpg

Periwinkle + Purple AF 

@_gumshoe_

After a long day of laughter, heat and good vibes; It’s time to reminisce on the core memories you’ve built and get ready to make more during those long summer nights 🌌 Nothing says “summer nights” more than this last mix.

Using equal parts Periwinkle + Sterling with just a few drops of Blue Jean Baby and BOOM… You’ve created a masterpiece. 👩‍🎨🎨✨🤌

So how will YOU color your summer? 🌈 Let us know in the comments! And as always, if you have questions on how best to use any of our products, feel free to reach out to us at support@arcticfoxusa.com. Stay foxy! 🦊 

@rubyhair3 in Wrath, Virgin Pink, Electric Paradise, Sunset Orange

Want to start getting creative with your AF shades and don’t know where to start? Well take a deep breath because you are exactly where you need to be 💕 The last thing we want to do is overwhelm you, so allow us to ease you into some information and a few of my favorite beginner friendly mixes to achieve a custom shade! 

Pro Tip ✨: It is important that before applying a mix of shades to your hair that you perform a strand test to be sure the outcome on your hair is what you’re looking for. It is much easier to adjust the shades in the bowl than it is after you’ve already colored your hair ☺️

Let’s first go over the 5 things to ask yourself before you color your hair and understanding the best AF colors for your undertone, as this is the best place to start, if you’re unsure. Now, if you aren’t familiar with the color wheel, here’s a full explanation on how to easily understand the magic of mixing! Once you’ve got an understanding of this, you’re ready to go.

Purple AF: Purple is a VERY versatile color simply because it’s a combination of warm and cool tones, made with red and blue. Just about any color or mix can include Purple AF for added depth and can also be used for color correcting, fixing brassy tones, adding to blue dye to counteract green results OR you can add a few drops to your conditioner to create your own purple shampoo! Moral of the story, if you’re a custom color addict like us or you’re just beginning your custom color journey, purple is a must-have so let’s jump right in!

For a deep cobalt hue, use a half-and-half ratio of Purple AF and Poseidon, or for a more pigmented shade use Aquamarine instead of Poseidon!

Adding in less purple will achieve this gorgeous blue, so I’d recommend starting with a base of Poseidon and adding in small amounts of Purple AF until you’ve reached your desired shade. 

However, for a more purple leaning shade, I’d recommend a base of Purple AF and slowly incorporating your Poseidon for a “blurple”! 

Now, if you didn’t know already, purples look SO good with other purples and Purple AF is the perfect shade to punch up our other purple shades. For example, here is a base of Girl’s Night + Purple AF for a vibrant indigo:

@ashley_the_fairy_color_mother

More Purple AF mixes: 

Basically, Purple AF is a necessity when it comes to mixing and can also be used to cover leftover green, red, orange, or blue tones that simply won't budge 🍇  💅

Pro Tip ✨: If you haven’t noticed it by now, when mixing, we suggest using the lighter shade as your base and adding the more pigmented shade in smaller amounts to not overpower your lighter base shade. This allows you to control the colors easily! 

Ritual: This color is a gorgeous burgundy all on its own, but today we wanted to showcase some of the awesome mixes you can create with this versatile tone! Whether you’re looking for a deep, dark red, or a soft, smoky pink, the possibilities are limitless. 

Base of Poison and added in Ritual for this hot look 🤤

Believe it or not, this mix of Sunset Orange, with a bit of Cosmic Sunshine and a drop of Ritual created this must have ginger shade 🤩

A moment for Ritual alone because she’s stunning 👏

🤤 Okay okay okay. We still have so many mixes to get to! 🏃‍♀️

How about a base of Ritual and Wrath for when you’re feeling a merlot moment? I’ll cheers to that 🍷

More Ritual Mixes: 

Note: Arctic Mist is not a dye, toner, or lightening product. This diluter will have no effect on the hair if applied by itself - it’s meant to be mixed with other colors to create custom shades.

Up next… Aquamarine! 

Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. If you’re looking for an easy to mix shade, this is it! Starting strong with one of my favorite Aquamarine mixes: 
Aquamarine + Phantom Green 🌱: The jewel toned green can be achieved by combining two super pigmented shades! Starting with Phantom Green, slowly incorporate small drops at a time of Aquamarine for an unreal shade, guaranteed to turn heads.

I mean, c’mon! …

If you’re wanting more of a blue mix, we have this Poseidon + Aquamarine mix, which is a base of Poseidon and slowly incorporates Aquamarine until you get to your preferred custom shade.

For an extra deep blue, try Blue Jean Baby + Aquamarine 👇 Lots of Blue Jean Baby and small add-ins of Aquamarine. 

Maybe you want something on the lighter/softer side? PERFECT because this next mix is just that and it’s gorgeous! 

Diluted Aquamarine and Neverland (base of Neverland + drops at a time of Aquamarine + Diluted using our Arctic Mist Diluter) 

You could also try adding in a bit of Iris Green to your Aquamarine + Neverland mix (without diluter).

One of the last shades that I’d like to showcase is Sunset Orange. It may not seem like it at first, but Sunset Orange is a surprisingly versatile shade and can be used in lots of different mixes for custom colors! As you may or may not know, she is BRIGHT and on her own, this shade is a jaw dropper. However, let’s unveil some of these mixes, shall we? 😏 Buckle up, Fox Fam.. She’s coming in HOT!

Sunset Orange + small drop of Cosmic Sunshine.

Sunset Orange + 2 drops or so of Cosmic Sunshine

Sunset Orange + Purple AF for a rich red

Looking for an even spicier red? How about a base of Poison + Sunset Orange added in? 

Sunset Orange + Electric Paradise? Yes, please! This mix can be used to achieve that peachy vibe 🍑

I hope you enjoyed these simple custom mixes and we can’t wait to make more of these! 

Let us know your favorite color recipes with Sunset Orange, Ritual, Aquamarine and Purple AF in the comments!

Need more inspo pics before making a decision? Check out our Instagram for tons of inspiration! And of course, if you ever have any questions or need help mixing up the perfect custom shade, send us an email at support@arcticfoxusa.com. We’re always here to help 🫶 

 Happy coloring, Fox Fam! 🎨



Pink hair is the hair right now. Whether it is the perfect spring pastel or Barbie dream house inspired, you can’t go wrong with choosing a pink shade as your next color. 

If you love pink but don’t want to bleach, we recommend sticking with Virgin Pink for a true, vibrant pink. Virgin Pink is a highly pigmented hot pink that shows up best on pre-lightened hair, but will give a light to deep magenta tint on most darker bases. If you want to have all of the fun with none of the bleach damage, Virgin Pink is it! If you want a richer magenta shade, add some Ritual or Purple AF to add some depth, just like this custom mixed @yeseniadavis.hair look.

If you are aiming for a striking pink, Electric Paradise is the perfect stand alone color. It’s vivid, neon pink with coral undertones, that appears best on a level 10 pre-lightened hair and is UV reactive. Add some Poison like @tamaracamps did and you will have the most brilliant shade of pink!

If pastel is what you’re after, make sure you are at a level 10 platinum base. Pastels won’t show up or last on hair that isn’t pre-lightened as much as possible before application. Achieve the ideal pastel pink with Bleach, Please to lighten and our favorite pastel pink, Frosé to color. Frosé is the perfect bubble gum pink that is gorgeous on its own or is great as a starting point for a custom pastel pink base! @Laura_lape looks pretty in pink showcasing Frosé as is. Cotton candy bubble gum dreams!

These are just some of the pink shades you can achieve with Arctic Fox! Check out our Instagram to learn more about other custom mixes to find your perfect pink 💓