AF Blog — Girls Night

@violentinside in Purple AF and Transylvania

Taking that first dip into vivids might sound a bit scary…but it definitely doesn’t have to be! AF dyes are totally safe for your hair (vegan, cruelty-free, and they deep condition!) so you never have to think twice before you take the plunge. Whether you’re going for the coveted purple hair with Purple AF, a deeper red with Wrath, or a classic ginger with Ginger Flare, we have ALL the tips to make your first time experimenting with hair dye well worth the wait. So let’s get started with those first timer tips, shall we? 

Before you get started with hair dye, you’ll need to know the color of your current hair and what shades are going to work for you - aka your hair level! If you’re thinking, WTF is a hair level anyway? Don’t worry! We’ll break it all down for you. Simply put, it’s the current color of your hair, and it fully impacts how the color will take to your strands. Hair level ranges from a deep black at level 1 all the way up to a white platinum shade at 10+. Your own natural hair color will fall somewhere along this gamut of options, and if you need some help finding it, this blog has it fully covered for you! 

Hair Dyes that Work for Your Hair Level

Your best strategy for a first time dye is sticking to the most pigmented and deeper shades, and not pastels or lighter colors. We know that pretty pastel is everyone’s envy, but they shine best on pre-lightened hair, so if you’ve never had your fun with bleach, you'll want to choose the semi-permanent colors that don’t require this step.  

The best part of using strong, pigmented shades is that they take easily to almost any hair base - giving you the best chance of an amazing result on your first attempt with color.  

The next part of your hair color master plan is to choose the right pigmented shade for you. We’re about to dive in with color inspo, and spill all the deets on which AF shades will work for our brunette, blonde, or red haired Foxes! 

Best Hair Color Shades for Brunettes 

Brunettes usually line up on the hair level range between 4-6, so the best colors to dress those tresses would be the deeper, warmer shades of the AF rainbow. You’ll rock a gorgeous tint of your chosen color on level 4 hair, without having to use any bleach! And when the sun hits…O.M.G. 😍

✨AF Pro Tip✨: The deeper the brown the more likely the color will show up subtly. A strand test is your best bet to see exactly how the colors will translate to those locks!

Ritual offers a deliciously dark purple that will look beautiful over a brown hair base. This shade is daring enough for brunette’s taking the first step into hair coloring, but it’s also classy enough to graciously take center stage at any and all events. 

If you’re a brunette and like the idea of going red, try stepping into the warm glow of Wrath. She’s a red cherry shade that offers brown-haired Foxes a risk free route to switch up their style. Thanks to her warming tones, Wrath compliments your brown hair level perfectly.  

Another stop off on the purple section of the color spectrum and we find a bold, true purple. Purple AF is an intense all-out look but one that definitely works on a brunette base. If you’re interested in greens and blues the good news is your brown shade can take these cold colors too. Check out Poseidon, Aquamarine, and Phantom Green. Ready to pull off the look of your dreams? 

Best Hair Color Shades for Redheads 

If you’re a Fox with natural red hair, well we’re in AWE! Red is one of our fave hair colors, but if you’re looking to switch it up, you can experiment with a whole range of new colors too. 

But, there is a small catch. Redheads often find that their hair holds its natural pigment more firmly than other hair colors. (Hair can be stubborn like that). The hair color might not take in the same way as with blonde or brunette bases, but do a strand test first and you’ll get your answers. If the strand test works as intended, you’re all set to give your new shade the go ahead.  

Of course, there is also the option to lighten your hair first using Bleach, Please, our hair lightening kit! We get that bleaching might feel scary given it’s your first time dyeing your hair - but Bleach, Please is an easy DIY method to ease yourself into it. Just make sure you use gloves and follow all our instructions (like avoiding your roots!) for a smooth transition into lighter locks. If you’re not down to go that route, we still have some shades that we think would look ah-mazing on you!  

Purple AF is a shade that will definitely work over your natural red hair and give your tresses a whole new dimension. If you want to go a little darker on the spectrum, Poseidon offers a blue hue, which when poured over natural red hair can appear a little purplish in color. It’s a shade that will totally WORK IT on our red-heads. 

If you want to enhance those fiery locks, try on Poison, Ginger Flare, or Sunset Orange! Because of their orange and auburn tones, they absolutely STUN on a red hair base. Virgin Pink poured over red hair can give a light, natural ginger, too! Who knew!? 

Best Hair Color Shades for Natural Blondes

Natural blonde hair is at the lighter end of the hair level range, falling between 7 and 10+ on the spectrum. To break that down just a bit more, 7 is a dark blonde, 8 is blonde, 9 light blond, and 10+ platinum!

Sunset Orange will come through slightly differently depending on how light your blonde hair is. For Foxes with medium blonde hair, you can expect a deep-red orange. For lighter blonde hair expect a stronger hue, delivering more of the red undertones of this stunner.

Phantom Green shows up wonderfully on lightened hair, however if you have medium to darker blonde hair, this shade will still look unreal and deliver a more subtle emerald nuance to your strands. 

Aquamarine is a delightfully intense blue shade that will have you dreaming of mermaid hair and crashing ocean waves. The good thing about using a blue shade like this on blonde hair is that it will hold the color for a while, so you can take time to enjoy that new shade to its full potential. 

Once you're ready to move to a new hair color, the blue can be gradually faded out with sulfate-free shampoos. Once it’s faded you can transition to a new hue, you can find complementary colors on the color wheel and cocktail up some stunning hair color combos! 

Because purple is a complimentary shade on the color wheel it works wonderfully well over blue. Purple AF, Periwinkle, and Girls Night are some of our fave purple shades to work over the top of faded out Aquamarine. 

Certain shades of green including turquoise or teal, can create a vibrant and mermaid-like appearance when combined with blue hair. Phantom Green and Neverland can deliver a rich green hue over a faded blue shade amplifying that sea-maiden siren vibe. A final tantalizing option for covering faded blue hair is to go pink! Try Virgin Pink over blue if you want something that really pops with a bubblegum pink shade. 

Whether it’s your first time dyeing, or your one thousandth, keep those looks comin’ and tag us at @arcticfoxhaircolor. We LOVE to see it! 

@bluepixiie in Aquamarine

@emma.cairo in Virgin Pink 

@honeybeecolorcollective in Wrath, Ritual, Poison

@yadeemua in Purple AF and Sunset Orange

These hair dye mixes didn’t go as expected…they turned out even better!

We’ve been mixing up a storm this week and had to jump on here to share with our Fox Fam some of our favorite discoveries. Nothing is more exciting to us than experimenting with hair colors, and the endless color blends and creative applications for our AF hair color range that are just… *chef’s kiss*. Even more exciting is when we go wild and start throwing together colors that shouldn’t work together—but absolutely do.

Here are some traffic-stopping new hues that we’ve created with some seriously unexpected color pairings. If you’ve been collecting our color range at home but you’re not quite sure they work together, you might be in for a pleasant surprise. Read on and have a look at some of the surprising ways our AF Hair Colors come together to shake up the rainbow. 

Why are AF dyes so great for mixing?

AF’s range of colors is truly full of endless possibilities - the bolds, brights, and pastels show up incredibly on their own. But if you’re looking for something new, or want to add a surprising twist to your usual color routine, you can totally mix away to your heart’s content! You’d be surprised at the stunning shades you can create. 👀 

Sometimes you might need a little inspiration when it comes to cooking up a new look, we’re here to save the day with all the inspo - ratios and swatches included! Ready to dive in? Let’s get into the mixes you wouldn’t think would work, but omg do they! 

✨AF Pro Tip✨ Once you’ve found a great hair color, you can stick with it and keep it intense with regular dyeing, or switch it up for something totally new! AF dyes are hydrating and deep conditioning, so coloring your hair as many times as you want is completely safe. 

Mixes you wouldn’t think work but do

First up on our list of surprising mixes is this velvety hue. 60% Blue Jean Baby to 40% Sterling gives the blue a serious depth. This swatch shows the results on a platinum base, but you’ll get a similar result on a medium blonde, and a gorgeous tint on light brown.

Electric Paradise with a drop of Wrath gives us this 5-alarm siren of a color that is hard to predict from two colors on the same slice of the color wheel. It’s bold and bright, but it still gives ‘sexy’. Again, a platinum base here yields this exact color, but up to a medium blonde will see the same color and a light brown will still get a tint.

Ginger Flare, Space Cowgirl, and Frosé on a medium blonde base bring a fiery edge to your locks, in what might be our most unexpected blend yet. How can you get it? The mix to get this one just right is 70% Ginger Flare,15% Space Cowgirl, and 15% Frosé.

Arctic Mist Diluter, Poison, and Girl’s Night make a bubblegum pink that will stand out no matter where you show it off. What’s extra fun about this cotton candy hue is that adjusting the mix is a snap. So this swatch (on platinum) is about 80% Arctic Mist, 10% Poison and 10% Girl’s Night, but if you find it’s a bit dark just add in more Arctic Mist!

Space Cowgirl and Virgin Pink in a 50:50 ratio brings out a cinnabar hue in the final mix, and on a platinum base it gives a va-va-voom effect that can really pack a punch. 

Space Cowgirl and Periwinkle join forces to create an unexpectedly dark, leafy, earthy green. A simple 50:50 mix will get this result on a platinum base. 

For a dreamy twist on a calming green hue, add 75% Neverland and 25% Transylvania in your fave mixing bowls and adjust away! If you want darker, drop in more Transylvania… if you like it on the lighter side of the spectrum, use less. This color feels very ‘underwater fantasy’ to us. FYI this swatch is on a platinum base but you’ll still get a lovely deep teal tint on darker colors.

Basic rules of mixing

If you’re going to use this post as the match to your potion-making fire, make sure to follow a couple of basic rules:

1. Don’t go overboard with the colors, at least at first! Mix one or two to start with, otherwise the colors start to all trend towards brown.
2. Use the right tools! We always recommend (and use) our tint bowls to make sure we’re treating our dyes right and keeping the blends precise. If you want to keep your Foxology manicure intact, use these reusable gloves as well.
3. Remember that some colors can cancel out certain shades. As always, take a look at our color wheel post for some ideas on how to mix and match using the right colors.

You don’t know until you try

Mix it up, baby! Splash your fave shades into your best mixing bowl and stir away. And let us know what you discover! As always—share your hair change journey with the Fox Fam, tag Arctic Fox, @arcticfoxhaircolor and let us see what you create.

Are you ready to say goodbye to your current hair color and switch things up? At Arctic Fox Hair Color, we believe that the best results often emerge from the most unexpected choices 😏. Get ready to dive into the world of "Unlikely Color Cover Ups," where we reveal four unlikely Arctic Fox shades that effortlessly conceal your existing hair color and reveal a STUNNING new look 👏.

1. Lavender Bliss 💜

Have faded blue or green hair that won’t quite go away? Prepare to be blown away by Violet Dream. By layering a VERY diluted Violet Dream over your faded green or blue, you'll experience Lavender Bliss. The blue and green undertones will be tamed into a soft, pastel dream, resulting in a perfect fusion of warmth and coolness that's sure to leave heads turning.

2. Teal Temptation 🌊

Arctic Fox's Aquamarine is a shade that dares to challenge convention. If you’re working with a faded pink or red, this shade will create a stunning contrast that revitalizes your fade. The bold teal hues mixed with the faded tones will create a purple shifting blue shade depending on how intense your color is underneath.

3. Rose Gold Stunner🌹

Brunette bases, we didn’t forget about you. Did you know that some of our shades work over brunette bases as gorgeous tints? Elevate your brown tresses by layering a mixture of Sunset Orange or Ginger Flare mixed with Purple AF. The warmth of our orange shades will give off a beautiful copper tint all on their own, but mixed with Purple AF this will give off a rose gold tint sure to stun. 

4. Slate Gray  🌫️

Got faded purple? Give Sterling a try! This smokey shade will transform into an ashy purple when applied over your faded color. Sterling is your go-to solution for gracefully transitioning from vibrant hues or evening out uneven tones, leaving you with the perfect smokey shade. *This shade will only appear on bases that were previously pre-lightened to a level 9+.

@averyrose1992 in Sterling and Girls Night

At AF, we understand that hair color is a canvas for self-expression, and we aim to offer a palette of possibilities. Not seeing a solution that might work for you? DM us on Instagram for custom color help or email our color specialists for more customized feedback ! 🌈

@rubyhair3 in Wrath, Virgin Pink, Electric Paradise, Sunset Orange

Want to start getting creative with your AF shades and don’t know where to start? Well take a deep breath because you are exactly where you need to be 💕 The last thing we want to do is overwhelm you, so allow us to ease you into some information and a few of my favorite beginner friendly mixes to achieve a custom shade! 

Pro Tip ✨: It is important that before applying a mix of shades to your hair that you perform a strand test to be sure the outcome on your hair is what you’re looking for. It is much easier to adjust the shades in the bowl than it is after you’ve already colored your hair ☺️

Let’s first go over the 5 things to ask yourself before you color your hair and understanding the best AF colors for your undertone, as this is the best place to start, if you’re unsure. Now, if you aren’t familiar with the color wheel, here’s a full explanation on how to easily understand the magic of mixing! Once you’ve got an understanding of this, you’re ready to go.

Purple AF: Purple is a VERY versatile color simply because it’s a combination of warm and cool tones, made with red and blue. Just about any color or mix can include Purple AF for added depth and can also be used for color correcting, fixing brassy tones, adding to blue dye to counteract green results OR you can add a few drops to your conditioner to create your own purple shampoo! Moral of the story, if you’re a custom color addict like us or you’re just beginning your custom color journey, purple is a must-have so let’s jump right in!

For a deep cobalt hue, use a half-and-half ratio of Purple AF and Poseidon, or for a more pigmented shade use Aquamarine instead of Poseidon!

Adding in less purple will achieve this gorgeous blue, so I’d recommend starting with a base of Poseidon and adding in small amounts of Purple AF until you’ve reached your desired shade. 

However, for a more purple leaning shade, I’d recommend a base of Purple AF and slowly incorporating your Poseidon for a “blurple”! 

Now, if you didn’t know already, purples look SO good with other purples and Purple AF is the perfect shade to punch up our other purple shades. For example, here is a base of Girl’s Night + Purple AF for a vibrant indigo:

@ashley_the_fairy_color_mother

More Purple AF mixes: 

Basically, Purple AF is a necessity when it comes to mixing and can also be used to cover leftover green, red, orange, or blue tones that simply won't budge 🍇  💅

Pro Tip ✨: If you haven’t noticed it by now, when mixing, we suggest using the lighter shade as your base and adding the more pigmented shade in smaller amounts to not overpower your lighter base shade. This allows you to control the colors easily! 

Ritual: This color is a gorgeous burgundy all on its own, but today we wanted to showcase some of the awesome mixes you can create with this versatile tone! Whether you’re looking for a deep, dark red, or a soft, smoky pink, the possibilities are limitless. 

Base of Poison and added in Ritual for this hot look 🤤

Believe it or not, this mix of Sunset Orange, with a bit of Cosmic Sunshine and a drop of Ritual created this must have ginger shade 🤩

A moment for Ritual alone because she’s stunning 👏

🤤 Okay okay okay. We still have so many mixes to get to! 🏃‍♀️

How about a base of Ritual and Wrath for when you’re feeling a merlot moment? I’ll cheers to that 🍷

More Ritual Mixes: 

Note: Arctic Mist is not a dye, toner, or lightening product. This diluter will have no effect on the hair if applied by itself - it’s meant to be mixed with other colors to create custom shades.

Up next… Aquamarine! 

Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. If you’re looking for an easy to mix shade, this is it! Starting strong with one of my favorite Aquamarine mixes: 
Aquamarine + Phantom Green 🌱: The jewel toned green can be achieved by combining two super pigmented shades! Starting with Phantom Green, slowly incorporate small drops at a time of Aquamarine for an unreal shade, guaranteed to turn heads.

I mean, c’mon! …

If you’re wanting more of a blue mix, we have this Poseidon + Aquamarine mix, which is a base of Poseidon and slowly incorporates Aquamarine until you get to your preferred custom shade.

For an extra deep blue, try Blue Jean Baby + Aquamarine 👇 Lots of Blue Jean Baby and small add-ins of Aquamarine. 

Maybe you want something on the lighter/softer side? PERFECT because this next mix is just that and it’s gorgeous! 

Diluted Aquamarine and Neverland (base of Neverland + drops at a time of Aquamarine + Diluted using our Arctic Mist Diluter) 

You could also try adding in a bit of Iris Green to your Aquamarine + Neverland mix (without diluter).

One of the last shades that I’d like to showcase is Sunset Orange. It may not seem like it at first, but Sunset Orange is a surprisingly versatile shade and can be used in lots of different mixes for custom colors! As you may or may not know, she is BRIGHT and on her own, this shade is a jaw dropper. However, let’s unveil some of these mixes, shall we? 😏 Buckle up, Fox Fam.. She’s coming in HOT!

Sunset Orange + small drop of Cosmic Sunshine.

Sunset Orange + 2 drops or so of Cosmic Sunshine

Sunset Orange + Purple AF for a rich red

Looking for an even spicier red? How about a base of Poison + Sunset Orange added in? 

Sunset Orange + Electric Paradise? Yes, please! This mix can be used to achieve that peachy vibe 🍑

I hope you enjoyed these simple custom mixes and we can’t wait to make more of these! 

Let us know your favorite color recipes with Sunset Orange, Ritual, Aquamarine and Purple AF in the comments!

Need more inspo pics before making a decision? Check out our Instagram for tons of inspiration! And of course, if you ever have any questions or need help mixing up the perfect custom shade, send us an email at support@arcticfoxusa.com. We’re always here to help 🫶 

 Happy coloring, Fox Fam! 🎨



Image Credit: chris0712

Pastel hues have had us all in a chokehold for as long as we can remember. And with summer right around the corner, it’s the perfect time to go for a shade that looks oh, so pretty even when it fades. From blues, to greens, to purples and pinks, the color options are truly endless! And don’t worry, Fox, we’re here to help you safely get your dream head of pastel from start to finish.

Image credit: @mynameislanes

Step 1: Bleach, Please

The first step to going pastel, is to completely strip your hair of any color. Pastel will only show up on a level 10 platinum blonde or lighter! Depending on your current shade, you might need a few bleach treatments to get your hair to the appropriate level. You can safely bleach at home with our Bleach, Please Lightening Kit, but if you don’t fully trust yourself, or your hair is already fairly damaged and contains previous color treatments, you’ll want to head to a salon first! We don’t recommend using Bleach, Please to remove color from hair - doing so can cause unexpected color results or permanent staining of the hair! If you do need to remove color, please use a color remover formulated for the type of hair color in your hair. 

Bleach, Please can lighten your hair up to 8 levels and includes a 35 Volume Developer. Its 3 oz tube of violet-toned bleach is packed with tons of ingredients that help protect and repair your hair during the bleaching process. Although we’ve formulated Bleach, Please to be as safe and healthy as possible, bleaching will still damage your hair to an extent. Bleach opens up the hair cuticle to remove pigment from the strand, which can result in a dry, rough feeling on your strands. Before and after treatment, nourish your hair with our Resurrected Shampoo and Conditioner, which is color-safe and sulfate-free, to keep your strands as moisturized as possible. 

Carefully follow the instructions on the Bleach, Please kit to safely color your hair, or read our Bleach, Please spotlight here, for more detailed instructions. Once you’ve let the bleach sit for 30-45 minutes, rinse it out and see if you’ve reached your desired result! If your hair is dark and you need several treatments to get to a level 10, make sure to space out your lightening sessions at least a week apart.

Image credit: alexis_hair__

Step 2: Do or Dye 

Now comes the fun part! 

Arctic Fox hair colors are formulated to be a bit thicker due to their conditioning properties, so you want to make sure that you divide your hair into small sections and fully saturate each with color to achieve your desired shade. 

Arctic Mist Diluter is your BFF when it comes to going pastel. Start with Arctic Mist as your base, then add in your shade little by little until you get the color of your dreams. The lighter you’d like to go, the less your color ratio will be to Arctic Mist. Remember, you can always add more Arctic Mist to lighten your mix to get that perfect pastel hue, so go slowly! 

If you want a one-step application to a pastel, check out our very own pastel formula favs, Frosé, Neverland, Periwinkle, and Girls Night! The best part about going pastel is how truly endless the possibilities are. You can mix, match, lighten, or darken, and as long as your base is at the appropriate level, you’ll see those light hues shine through! 

Image Credit: neutraljacqueline

Step 3: Color Care

Now that you’ve got the pretty pastel, hair care is a must! Care for your color in the shower with a moisturizing shampoo and conditioner duo (try our Resurrected Formula for color-safe treatment), and cool water. 

One thing to note is that pastels are not as pigmented as other dyes, so in the coming weeks, give your locks a quick refresh by adding a few drops of dye to your conditioner in the shower, or giving your entire head of hair another coat of dye for a more pigmented look. Pastels fade in the most stunning way, so you can let it go or touch it up, depending on the look you’re going for. 

Shop our Perfect Pastel Starter Kit, find your next color, and show us those hues, pretty please!

Image Credit: princessmei        

Image Credit: ashleymarieblake

Image Credit: salemmooncosmetics     

Image Credit: la_main_d_argent