AF Blog — Rescues

Guess what Fox Fam? 👀 It’s our birthday and we’re celebrating ALL 👏 YEAR 👏 LONG 👏 🥳 We’re celebrating by continuing our mission and partnering with a brand new, very special rescue. For the next ten days, we’re increasing our donation amount by 10% (that means 25% of our net profits) to Pup Culture - a non-profit animal rescue dedicated to saving dogs and educating the community about the importance of adoption.

And of course, none of this would be possible without our incredible Fox Fam. We’re shining the spotlight on the iconic colors that started it all and celebrating YOU for being a part of our mission all these years. Support the cause while we take it back to the OG iconic colors that made us who we are 🌈 🦊

Purple AF: Purple AF is one of our FAVES! Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on pre-lightened hair. It even works well to cover up other faded colors effectively!  

Image Credit: chris0712

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo. (glitter)

Poison: This fiery shade should honestly come with a fire extinguisher! This is our most vibrant and truest red and it does not disappoint. Because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8.

Image Credit: jezzharding

#AFProTip: For a super sweet peach add a few drops of Poison to an Arctic Mist base

Aquamarine: Let the mermaid vibes flood over you with this unreal blue. It is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a deep teal tint to darker shades of unbleached hair.

Image Credit: cozywithsam

#AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple AF to get a perfect cobalt or a deep indigo!

Wrath: This bold classic never goes out of style! Not even after 10 years 😉. Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7.

Image Credit: teevolatile

#AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!

Arctic Mist Diluter: Want the perfect pastel? Arctic Mist diluter is the ideal base for mixing up a custom color or pastel using any other AF shade. Start with Arctic Mist, then add your next shade in (little by little) until you get that perfect hue. Want to learn more about achieving the perfect pastel hue? We got you! Head to our blog to Read about Pastel Hair Levels! 👈

Image Credit: marmar

* Note: Arctic Mist is not a dye, toner, or lightening product. This diluter will have no effect on the hair if applied by itself - it’s meant to be mixed with other colors to create custom shades 🧪 ✨

Virgin Pink: Ready to bring those tropical vibes everywhere you go with Virgin Pink? This vibrant hot pink will give a deep magenta tint to light brown hair, and will turn out most vibrantly on pre lightened hair - no need to fear brassy tones with this shade. 

Image Credit: derekkildall

☝️ #AFProTip: Want a lighter pastel pink hue? Start off with an Arctic Mist Diluter base, add drops of Virgin Pink until you've mixed the hue you want! 

✌️ #AFProTip: Try mixing with some Wrath for a deeper pink! Want all the pink mixes? Read our Pink Mixology Blog! (pink emojis)

Violet Dream: Ready to stop and smell the violets? Violet Dream will give you a hint of spring in any season! This floral purple color does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented color, Violet Dream will give a deep warm tint to darker shades of hair, and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

Image Credit: dedearartistry

Want to read more about Violet Dream? 💜 Check out the color spotlight on Violet Dream HERE.

#AFProTip: Try diluting this shade with Arctic Mist to get a gorgeous pastel pink/lavender!

Poseidon: Make some serious waves with this mythical shade. She may be the last but she is far from the least. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

Image Credit: _.lilalou._

#AFProTip: Add a dash of Purple AF to fight those unwanted brassy tones.

We thank you all from the bottom of our hearts for your love and support of our brand for 10 amazing and colorful years. We can’t wait to celebrate and see where another 10 years of color takes us because this is only the beginning. So stay tuned Fox Fam 📺  We have some VERY exciting announcements to come 👀

What is your favorite iconic OG shade? Let us know in the comments! And as always, if you have questions on how best to use any of our products, feel free to reach out to us at support@arcticfoxusa.com. Stay colorful! 🎨

If you’ve been here for a while, you know how much we love animals. You also know how much we value input from the Fox Fam, whether it’s asking what our newest color should be, your favorite mixes, or any rescues that are near and dear to your hearts - we let you make the decisions here. Well, we’re ecstatic to share the latest rescue we’ve added to our roster: Judith A Bassett Canid Education and Conservation Center.

JABCECC is a licensed non-profit (501c3) located in San Diego and Southern Utah. The center specializes in canids and provides forever homes to rescued canids from fur farms, research institutions, exotic pet trade, and any wild canids that can no longer be released back into the wild. 

Just last month, the AF team took a road trip to visit the center and learn more about the animals being saved and exactly what the JABCECC team does.  Not only do they provide forever homes for these animals and allow them to live their best lives, but the center also offers interactive educational programs to the public and speciality groups aimed at helping to heal humans through the canid-human bond. These programs also increase the commitment to advocacy for the captive and wild counterparts of the animals in their care through a better appreciation and understanding of these animals. JABCECC believes that every animal has a right to live, both as a species and individual

We had the opportunity to meet all of the animals on site, but were of course drawn to Freddy Snowballs, the resident Arctic Fox. Freddy was purchased illegally when he was just 4 weeks old, by a family through the exotic pet trade. The owner quickly realized this beautiful arctic fox is in fact, not the same as a domesticated dog. Once the team at JABCECC received the call, they knew they had no choice but to take over and give Freddy a forever home at their rescue. Freddy joined JABCECC at 5 months old, and he was lucky because in many cases people will just let these animals back into the wild or euthanize them. Freddy now spends his days living an amazing life of purpose and helping to educate the public on arctic foxes and the reality of the exotic pet trade.

Freddy has been with the center for about 1 year and has become a favorite to the volunteers and guests.  Unfortunately, due to the exotic pet trade, he actually stays white year round. In the wild arctic foxes will turn a lovely brownish color in the summer for camouflage. Due to the harsh climate arctic foxes typically live in, they adapt behaviorally and physically.  Freddy has small ears that allow him to keep his heat in, a thick coat and a large bushy tail to wrap around his body, as temperatures in the Arctic can get to -50!! They are omnivores like red foxes, and can eat small mammals, insects, and berries. These foxes are truly adapted for survival in the harshest of climates.  Of course, Freddy Snowballs gets to live in the mountains of Southern CA where the temperatures don’t get that cold, but we do get some snow.  When it snows, Freddy can be seen playing in the snow and vocalizing his delight.

While Freddy may have been the perfect candidate for a fresh dye, we also had the chance to meet several other animals including a REAL life wolf, a pair of coyotes, Russian domesticated foxes and New Guinea Singing Dogs and Dingoes.

We’re so thankful to have found the team at Judith A Bassett. And thanks to YOU Fox Fam, we were able to kick off this partnership with a donation of $50,000 to help in their mission partnering with canine shelters, rescues and animal assisted therapy organizations. Amy at the Foundation let us know the donation will be helping them expand their perimeter fence which is already under development - this will allow the current canids to explore well beyond their current enclosures. Additionally, the team will be adding more enclosures so they can rescue more canids this year. We can’t wait to go back to see it!

Since Arctic Fox was founded in 2013, we have been committed to saving the lives of animals in any way we can. We don't just SAY that we're vegan and cruelty-free because it's become a standard in the beauty industry, we make sure that every ingredient that goes into our products IS vegan and never EVER tested on an animal. But it comes down to far more than just our products.

Every year, we donate to organizations who are focused on preventing animal cruelty and promoting animal welfare. We have worked closely with the International Fund for Animal Welfare (IFAW) over the years because of their crucial work across the globe. Just last year, we were able to support their efforts in Ukraine as they provided assistance to those escaping the war with their pets. Unfortunately, IFAW started 2023 with more disaster relief as they continue to provide help to those who were devastated by the earthquake in Turkey and Syria. 

As we celebrate World Wildlife Day, we're excited to shine the spotlight on IFAW and how our 2021 donation of $50,000 made an impact on their rescue team's work in 2022. IFAW's Wildlife Rescue team operates globally and strives to prevent suffering and improve the welfare of animals. With 5,342 animals rescued and 3,460 animals released, the IFAW Wildlife Rescue Program continues to make massive progress in achieving a better quality of life for animals around the world. The focus is on rescue, rehabilitation, release, and monitoring wildlife, but they also work to share best practices, provide training and develop response and animal rescue networks. A critical part in the success of IFAW's work is engaging with communities to facilitate a relationship where both people and animals can thrive in their shared environment. In 2022, IFAW continued work to rehab orphaned elephants and keep them on their journey back to the wild. At their IFAW-supported Zimbabwe Elephant Nursery (ZEN) Moses and Sally are two recently arrived elephant calves. Moses was separated from his herd, while Sally was seriously injured after an attack by hyenas. Both have been able to bond with other elephants, receive the necessary care and will eventually depart on their own accord to live free as the wild elephants they are. 

In the US specifically, there are an untold number of big cats living in captivity. These animals are often at risk for abuse and living in terrible conditions in private hands as pets, being masked as a rescue sanctuary. IFAW collaborated with five U.S. sanctuaries to support the rescue of 13 big cats confiscated from Tiger King Park by federal authorities. The two lions and eleven tigers were confiscated as a result of a US Department of Justice investigation into violations of wildlife and animal welfare laws at the facility. IFAW supported the sanctuaries in providing intake exams, medical care, quarantine, enclosure modifications and enrichment for confiscated exotic felines. Shortly after the confiscation, three cubs were born with physical deformities that prevented them from properly using their hind legs. With regular physical therapy, all three are now walking and even running. 

A clubfoot tiger cub receives vigorous massage therapy at Turpentine Creek Wildlife Refuge.

Clubfoot tiger cubs with mom Priscilla, who was confiscated from Tiger King Park, in care at Turpentine Creek Wildlife Refuge.

We love spotlighting the organizations we support and the amazing work they continue to do. We can't thank our Fox Fam enough for continuing to support us and allowing us to continue the work with amazing organizations like IFAW. Keep an eye out for more about our 2022 donations soon.

We try not to wait until the holidays roll around to show our gratitude for the Fox Fam. You mean the world to us 365 days of the year. Not only do we love your love for color and self expression, but we’re obsessed that you share our love for animals. One of our rescue partners, Viva Global Rescue, shared a 2022 update with us - and since you help us help them, we wanted to be sure we shared with you! 

In case you’re new here, Viva Global Rescue is a women-run, LGBTQ+ animal sanctuary in Southern California that works to create a more compassionate world through permanent, innovative sanctuary care for animals in need. 2022 was not an easy year for Maya and Kalli and their team at Viva, but there were so many highlights, especially with their recent rescues.

Meet Peanut, a six month old goat who recently came to Viva completely unable to walk or stand. After a trip to Viva’s vet team revealed that Peanut had a broken shoulder with pieces of bone detached from the healthy tissue, it was determined that Peanut’s shoulder had to be amputated immediately. After a successful surgery, Peanut is on the road to recovery as he learns to walk with a wheelchair, hopefully leading to walking on his own one day. The Viva team says he is silly, joyful and sweet and is besties with Bambi at the sanctuary. 

Peanut

Bambi, also known as the miracle lamb, is the only lamb in existence living without a fully-formed cerebellum. She was born missing ⅔ parts of her cerebellum and a portion of her skull, which ultimately compresses her spine and inhibits her ability to walk unassisted. It took extensive hospitalization and medical care to properly diagnose this sweet lamb that most others would have given up on. Bambi is sweet, but a fighter who requires several mobility aids in order to thrive and live her best life at the Viva sanctuary. She loves cruising around in her wheelchair that allows her to walk and live her best life!

Meet Peaches, Posie, and Penelope! Viva got a call one afternoon about a baby goat who had a cleft palate and desperately needed to find replacement in Viva’s cleft palate program, the only cleft palate program that exists for ruminants in the country. Peaches was rushed to Viva as her health was declining rapidly. On the same call, Maya and Kalli were told that Peaches had a mom and sister who were going to be dropped off at auction because the farm had no use for them anymore (WTF!) When they arrived, all three were filled with external and internal parasites. Thanks to Viva, Peaches, Posie and Penelope were able to receive necessary, critical medical care and most importantly, stay together and heal together. 

Peaches

Peaches, Posie, and Penelope

We are so thankful that we get to work with organizations like Viva Global Rescue, and none of this would be possible without the Fox Fam. Viva takes care of animals that never have to worry again and because of that, we will continue our mission in remaining vegan, cruelty-free and donating 15% off all net profits to help prevent animal cruelty and promote animal welfare.

Our team’s mission is to inspire and celebrate all human beings. As we continue to develop products for our Fox Fam to express themselves, we think it’s important for you to know that our products are and always will be vegan and cruelty-free. Not only do we love our Fox Fam, but we L-O-V-E animals, all of them, including yours. Every year, we donate 15% of our profits to help prevent animal cruelty and promote animal welfare. We want to share with you where your money goes when you shop with us and just how we’re helping some of our favorite rescues. 

Viva Global Rescue is an amazing rescue we’ve had the pleasure of working with for a few years now. Viva is a grassroots, LGBTQIA+ women run organization located in Southern California. Founders Maya and Kalli believe in fighting for some of the most silenced voices, through their programs they support and protect the most vulnerable animals and work to create a more compassionate world through permanent, innovative sanctuary care for animals in need while also creating sustainable solutions to animal related issues locally and globally. 

Poppy was saved as a chick when she was on deaths door

Opal was saved from a feed store

Rowan was saved from a feed store

IFAW (International Fund for Animal Welfare)  is an international organization that explores new ways to improve conditions for animals, people and the places we call home. Each year, we make sure to donate IFAW as they work to improve the lives of all animals across the globe. In April 2022, Arctic Fox donated 50% of our monthly profits to assist with IFAW’s efforts in Ukraine - providing assistance to those fleeing war with their pets. Whether it’s your beloved pets that live in your home, elephants in the wild or the creatures living deep under the sea, we’re always happy to support IFAW and their efforts. 

Second Chance Rescue helps over 40,000 animals each year through adoption and innovation programs and vet services. This summer, a shelter dog who had an amputation surgery for a birth defect found a forever home with an eight-year-old boy who can relate, thanks to Second Chance. To learn more about this heart-warming store, visit: https://www.secondchanceanimals.org/baby-yodas-new-best-friend/ 

We’re always looking to expand our reach. On Instagram, we asked you to sound off and wanted to share some of the rescues YOU love. This helps us research rescues globally and continue to expand our community.

• Wags and Walks 
• The Farm Micro Sanctuary
• Nina’s Ark Wildlife Sanctuary 
• Soar Initiative 
• Bat World Sanctuary
• The Cat House on the Kings 
• Orphan Kitten Club
• Pups without Borders