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    AF Blog

    Introducing Our Latest Rescue Partner

    Introducing Our Latest Rescue Partner

    If you’ve been here for a while, you know how much we love animals. You also know how much we value input from the Fox Fam, whether it’s asking what our newest color should be, your favorite mixes, or any rescues that are near and dear to your hearts - we let you make the decisions here. Well, we’re ecstatic to share the latest rescue we’ve added to our roster: Judith A Bassett Canid Education and Conservation Center.

    JABCECC is a licensed non-profit (501c3) located in San Diego and Southern Utah. The center specializes in canids and provides forever homes to rescued canids from fur farms, research institutions, exotic pet trade, and any wild canids that can no longer be released back into the wild. 

    Just last month, the AF team took a road trip to visit the center and learn more about the animals being saved and exactly what the JABCECC team does.  Not only do they provide forever homes for these animals and allow them to live their best lives, but the center also offers interactive educational programs to the public and speciality groups aimed at helping to heal humans through the canid-human bond. These programs also increase the commitment to advocacy for the captive and wild counterparts of the animals in their care through a better appreciation and understanding of these animals. JABCECC believes that every animal has a right to live, both as a species and individual

    We had the opportunity to meet all of the animals on site, but were of course drawn to Freddy Snowballs, the resident Arctic Fox. Freddy was purchased illegally when he was just 4 weeks old, by a family through the exotic pet trade. The owner quickly realized this beautiful arctic fox is in fact, not the same as a domesticated dog. Once the team at JABCECC received the call, they knew they had no choice but to take over and give Freddy a forever home at their rescue. Freddy joined JABCECC at 5 months old, and he was lucky because in many cases people will just let these animals back into the wild or euthanize them. Freddy now spends his days living an amazing life of purpose and helping to educate the public on arctic foxes and the reality of the exotic pet trade.

    Freddy has been with the center for about 1 year and has become a favorite to the volunteers and guests.  Unfortunately, due to the exotic pet trade, he actually stays white year round. In the wild arctic foxes will turn a lovely brownish color in the summer for camouflage. Due to the harsh climate arctic foxes typically live in, they adapt behaviorally and physically.  Freddy has small ears that allow him to keep his heat in, a thick coat and a large bushy tail to wrap around his body, as temperatures in the Arctic can get to -50!! They are omnivores like red foxes, and can eat small mammals, insects, and berries. These foxes are truly adapted for survival in the harshest of climates.  Of course, Freddy Snowballs gets to live in the mountains of Southern CA where the temperatures don’t get that cold, but we do get some snow.  When it snows, Freddy can be seen playing in the snow and vocalizing his delight.

    While Freddy may have been the perfect candidate for a fresh dye, we also had the chance to meet several other animals including a REAL life wolf, a pair of coyotes, Russian domesticated foxes and New Guinea Singing Dogs and Dingoes.

    We’re so thankful to have found the team at Judith A Bassett. And thanks to YOU Fox Fam, we were able to kick off this partnership with a donation of $50,000 to help in their mission partnering with canine shelters, rescues and animal assisted therapy organizations. Amy at the Foundation let us know the donation will be helping them expand their perimeter fence which is already under development - this will allow the current canids to explore well beyond their current enclosures. Additionally, the team will be adding more enclosures so they can rescue more canids this year. We can’t wait to go back to see it!

    Entering our Grunge Era

    You know grunge is back in a big way for spring 2023 when supermodel Kate Moss rocks tattered jeans, a plain T, and an oversized plaid shirt on the catwalk. 


    With the fashion industry currently focused on thrifting and sustainability, dealing with a seemingly never ending pandemic, the current polarized political climate, and Pluto entering Aquarius for the first time since 1777 (if you are into astrology, this is a period of chaotic energy and big change!), it makes perfect sense why grunge would also be making a resurgence. 


    Grunge was originally a social statement fueled by a new style of music, and when it was reflected in clothing bent all of the rules that were deemed acceptable in society. Men were dying their hair pink and growing it long, wearing make up, and breaking the rules of masculinity, while women opted for short or messy hair, and played into oversize clothes for a more androgynous look. 


    It was a time to break the rules, and now it’s time to break them again. Whether it is a Seattle- style thrifted oversized plaid, or a more modern take on the grunge aesthetic - just a little less polished and a little more clash - the natural evolution of fashion this spring is to lean into the mess. 

     

    The overall message we will be seeing right now is: Do whatever the F*ck you want!

    Best Mixes for Springtime

    It’s spring time and more than just the weather is changing. We’re going brighter, bolder, and adding more color to our manes. Spring might scream pastels but this year you’ll find that we still want some red tones in the mix along with bold statements.  If you’re looking to switch up your look this upcoming season then you’ve come to the right place. We’ve got 2023’s hottest and trendiest Spring hair looks!


    It’s giving ~Grunge~! If you’re looking for the “grunge” look and want to opt out of the traditional black, then you can definitely opt for the Apricot hair trend. Still staying in the lane of fall’s hottest color -copper, the apricot shade brings you to a lighter peachy range. You can achieve this look by mixing our newest shade Ginger Flare with our Arctic Mist Diluter. This will bring Ginger flare to a lighter tone. It is a softer shade, a slight change compared to copper that took over 2022. 


    Calling all air signs~ we love a playful Gemini. The gemini hair trend is a two tone dye job that leaves room for fun and creative looks. You can be subtle by adding in colorful tips to your hair or go bolder with a full on split down the center of your mane. This particular trend is great for those of us who just can’t pick one shade.  A great way to experiment with your hair this Spring.


    Bring on the change with some money pieces! Blonde money pieces against dark hair are trending. A money piece is a twist on simple highlights where a bold color is used to create face framing pieces. This is also an easy look to achieve at home, so save yourself some. Take your favorite bleach, we of course recommend our AF Bleach, Please, and lighten up your front pieces at home. This is also a great way to have a low maintenance hairstyle while still looking like you’re giving the most effort. 


    Sport all the hottest hair trends this summer with Arctic Fox semi permanent hair dyes. Sport a new take on falls hottest ginger shade by going peachy, or take a bold approach to a money piece with blonde contrasting face framers. This spring is about experimenting with your tresses!

     

    Happy Birthday, Arctic Fox!

    Can you believe it?! 10 years ago we set out to create the best prismatic hair line and now we’re coloring and conditioning hair across the globe. WTF was even happening 10 years ago?! Well, it was 2013...


    -“What does the Fox Say” was the most viral Youtube video of the year...
    Now we’re always asking “what does the Fox FAM say?!”
    - Word of the year: SELFIE (how perfect)
    - Platinum and pastel hair were IT
    - Pixie cuts and mohawk braids were everywhere
    - Orange Is the New Black and Breaking Bad were the most talked about TV
    shows
    - We were obsessed with cronuts
    - Miley twerked at the VMA’s
    - Britney coined the term “work, bitch”


    Basically, it was the perfect year to launch a brand focused on coloring your world andsaving animals. But what have we done since launching our brand?


    - Expanded our color line to now include over 20 unique shades
    - Produced an affordable and high quality hair care line
    - Launched our Foxology nail gel kits and nail polishes
    - Became a leader in affordable at-home color
    - Empowered our Fox Fam to embrace their uniqueness
    - Helped thousands of animals along the way with your support of AF


    We can’t wait for what the next 10 years have in store. The impact you’ve helped us make is so much more than we ever imagined when we started Arctic Fox. Thank you so much for all of the support. We are so excited to take you along as we continue thisjourney!

    How to Section and Prep Hair for Bleach

     

    By Thuy Pham

    For those who love to change their hair color often like me, it’s important to understand how to prep and section your hair for bleach and color. Thank you to everyone who joined us for our IG live, I had such a great time showing y'all my best tips and tricks for balayage at home. For those who missed the live, here are my step by step instructions on “How to section and prep hair for bleach” at home.

     

    Instructions:

    1. Make sure to condition and deep treat your hair before and after bleaching.
    1. Gather your tools - Here is what you will need: 
    • (3) towels. One for laying down to protect your work surface, one for wrapping around your neck to protect your clothes and a third to use to wipe up messes.
    • (2) applicator brushes
    • Color bowl
    • Small plastic whisk to mix product
    • Gloves - please dont bleach or color without protecting your hands
    • Comb to properly section your hair
    • Hair clips to hold your sectioned hair
    • Arctic Fox - Bleach, Please
    1. Before mixing your bleach, make sure to section up your hair. When doing root touch ups or balayage, I section my hair into four sections. Starting down the middle and then right behind the ear. Clip each section back with a hair clip. 
    2. Mix your bleach according to package instructions. If doing a balayage, mix a 1:1 ratio of bleach and developer. 
    3. Using a small plastic whisk, gently mix bleach and developer until well blended. You want a paste like consistency (think toothpaste!). 
    4. To balayage, take a small section of hair and  apply the bleach in a tapping motion, making sure to hold the section of hair tightly and taught. 
    5. Do this until you have balayaged the desired amount of hair. 
    6. Allow hair to process for 30 minutes or until desired lift (lightness) is achieved. 
    7. Rinse hair until all bleach is removed. 
    8. Wash and condition hair with Arctic Fox Resurrected shampoo and conditioner

    Ready to try this at home yourself?!

    Check out my balayage look reveal here: https://www.instagram.com/p/CpWlE1jjRhv/

     

    Follow Thuy on Instagram!

    Thuypdx

    Mama.Dut.Foods

     

     

     

     

     

     

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